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시장보고서
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1526197

세계의 위치 기반 광고(LBA) 시장

Location Based Advertising (LBA)
발행일: | 리서치사: Market Glass, Inc. (Formerly Global Industry Analysts, Inc.) | 페이지 정보: 영문 319 Pages | 배송안내 : 1-2일 (영업일 기준)

    
    
    



※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

위치 기반 광고(LBA) 세계 시장은 2030년까지 2,194억 달러에 이를 전망

2023년에 920억 달러로 추정되는 위치 기반 광고(LBA) 세계 시장은 2023-2030년간 CAGR 13.2%로 성장하여 2030년에는 2,194억 달러에 이를 것으로 예측됩니다. 본 보고서에서 분석한 부문 중 하나인 소매 점포 용도는 CAGR 12.3%를 나타내고, 분석 기간 종료시에는 908억 달러에 이를 것으로 예측됩니다. 공공시설 용도 분야의 성장률은 분석 기간중 CAGR 14.8%로 추정됩니다.

미국 시장은 291억 달러로 추정, 중국은 CAGR 16.0%로 성장 예측

미국의 위치 기반 광고(LBA) 시장은 2023년에 291억 달러로 추정됩니다. 세계 2위 경제대국인 중국은 2030년까지 294억 달러 규모에 이를 것으로 예측되며, 분석 기간인 2023-2030년간 CAGR은 16.0%입니다. 기타 주목해야 할 지역별 시장으로서는 일본과 캐나다가 있으며, 분석 기간중 CAGR은 각각 11.2%와 11.7%를 나타낼 것으로 예측됩니다. 유럽에서는 독일이 CAGR 약 12.7%를 나타낼 전망입니다.

세계 위치 기반 광고(LBA) 시장 - 주요 동향 및 촉진요인 요약

위치 기반 광고(LBA)는 위치 기반 기술을 활용하여 모바일 기기를 통해 소비자의 지리적 위치에 맞는 광고 컨텐츠를 제공합니다. 이러한 접근 방식을 통해 전달되는 마케팅 메시지가 소비자의 현재 환경 및 당면한 니즈와 관련이 있어 광고 효과를 높일 수 있습니다. 일반적으로 LBA는 GPS 기술, 휴대폰 데이터 및 Wi-Fi를 사용하여 위치를 파악하기 때문에 광고주는 비즈니스 또는 관심 지점의 특정 반경 내에 있는 잠재고객을 타겟팅할 수 있습니다. 이 타겟팅된 접근 방식은 적절한 제안과 정보를 제공함으로써 소비자 경험을 향상시킬 뿐만 아니라, 위치가 가까운 잠재 고객에게 도달함으로써 기업의 전환율도 높일 수 있습니다.

LBA의 효과는 실시간 데이터와 고급 분석을 통합하여 사용자의 행동과 취향에 따라 광고 전략을 정교하게 조정할 수 있기 때문에 더욱 효과적입니다. 예를 들어, 커피숍은 아침 시간대에 근처를 지나가는 사용자의 스마트폰에 특별 프로모션을 푸시할 수 있습니다. 또한 LBA는 소셜 미디어 광고와 같은 다른 디지털 마케팅 전략과 통합하여 캠페인의 전반적인 도달 범위와 참여를 강화할 수 있습니다. 예를 들어, 소비자가 광고를 접하는 방식, 예를 들어 가장 참여도가 높은 시간대와 장소 등 세부적인 인사이트를 수집할 수 있기 때문에 마케팅 담당자는 지속적으로 캠페인을 최적화할 수 있습니다. 이러한 데이터 기반 접근 방식을 통해 마케팅 예산을 보다 효율적이고 효과적으로 사용할 수 있으며, 특정 시간에 특정 컨텐츠에 영향을 받을 가능성이 높은 사람들만 타겟팅할 수 있습니다.

위치 기반 광고 시장의 성장은 몇 가지 요인에 의해 이루어지고 있습니다. 스마트폰의 보급과 모바일 기기에서 고속 인터넷의 가용성 증가는 LBA 기술에 탄탄한 플랫폼을 제공합니다. 또한 지오펜싱과 비콘 기술의 발전으로 위치 타겟팅의 정확성과 신뢰성이 크게 향상되어 LBA 캠페인이 더욱 적절하고 시의적절하게 이루어질 수 있게 되었습니다. 쇼핑과 내비게이션에서 모바일 앱의 사용 증가와 같은 소비자 행동 트렌드도 LBA의 성장을 가속하고 있습니다. 또한, 데이터 프라이버시 관련 규제 동향은 광고주들이 보다 정교하고 컴플라이언스를 준수하는 위치 기반 마케팅 전략을 채택하고 소비자 데이터가 책임감 있게 사용될 수 있도록 유도하고 있습니다. 기업이 모바일 중심의 소비자와 소통할 수 있는 보다 혁신적인 방법을 모색하는 가운데, LBA는 다른 광고 포맷으로는 재현하기 어려운 정확한 타겟팅 기능을 제공하는 중요한 도구로 자리매김하고 있습니다.

조사 대상 기업 예(총 53건)

  • Gamigo AG
  • Gimbal, Inc.
  • HERE Global BV
  • Foursquare Labs
  • Google AdMob
  • Gateway Group(Leap)
  • Emodo
  • Adux
  • Aislelabs
  • Factual Inc.
  • Captiveyes Group
  • Cequens
  • Grabb-It
  • GroundTruth
  • App Samurai Inc.

목차

제1장 조사 방법

제2장 주요 요약

  • 시장 개요
  • 주요 기업
  • 시장 동향과 촉진요인
  • 세계 시장 전망

제3장 시장 분석

  • 미국
  • 캐나다
  • 일본
  • 중국
  • 유럽
  • 프랑스
  • 독일
  • 이탈리아
  • 영국
  • 스페인
  • 러시아
  • 기타 유럽
  • 아시아태평양
  • 호주
  • 인도
  • 한국
  • 기타 아시아태평양
  • 라틴아메리카
  • 아르헨티나
  • 브라질
  • 멕시코
  • 기타 라틴아메리카
  • 중동
  • 이란
  • 이스라엘
  • 사우디아라비아
  • 아랍에미리트(UAE)
  • 기타 중동
  • 아프리카

제4장 경쟁

LSH 24.08.09

Global Location Based Advertising (LBA) Market to Reach US$219.4 Billion by 2030

The global market for Location Based Advertising (LBA) estimated at US$92.0 Billion in the year 2023, is expected to reach US$219.4 Billion by 2030, growing at a CAGR of 13.2% over the analysis period 2023-2030. Retail Outlets Application, one of the segments analyzed in the report, is expected to record a 12.3% CAGR and reach US$90.8 Billion by the end of the analysis period. Growth in the Public Places Application segment is estimated at 14.8% CAGR over the analysis period.

The U.S. Market is Estimated at US$29.1 Billion While China is Forecast to Grow at 16.0% CAGR

The Location Based Advertising (LBA) market in the U.S. is estimated at US$29.1 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$29.4 Billion by the year 2030 trailing a CAGR of 16.0% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 11.2% and 11.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 12.7% CAGR.

Global Location Based Advertising (LBA) Market - Key Trends and Drivers Summarized

Location-Based Advertising (LBA) leverages geographic positioning technology to provide advertising content tailored to the geographical location of consumers through their mobile devices. This approach ensures that the marketing messages delivered are relevant to the consumer's current environment and immediate needs, potentially increasing the effectiveness of the ads. Typically, LBA uses GPS technology, cellular data, and Wi-Fi to pinpoint the location, allowing advertisers to target audiences who are within a specific radius of a business or point of interest. This targeted approach not only improves the consumer experience by providing them with pertinent offers and information but also increases the conversion rates for businesses by reaching potential customers who are in proximity to their location.

The effectiveness of LBA is heightened by the integration of real-time data and advanced analytics, which help refine advertising strategies based on user behavior and preferences. For example, a coffee shop can push special promotions to a user's smartphone as they pass nearby during the morning hours. Additionally, LBA can be integrated with other digital marketing strategies such as social media advertising, enhancing the overall reach and engagement of campaigns. The ability to collect detailed insights on how consumers interact with ads—such as the time and place of highest engagement—allows marketers to optimize their campaigns continuously. This data-driven approach helps ensure that marketing budgets are used more efficiently and effectively, targeting only those most likely to be influenced by specific content at given times.

The growth in the location-based advertising market is driven by several factors. The widespread adoption of smartphones and the increasing availability of high-speed internet on mobile devices provide a robust platform for LBA technologies. Also, advancements in geofencing and beacon technology have significantly increased the accuracy and reliability of location targeting, making LBA campaigns more relevant and timely. Consumer behavior trends, such as increased usage of mobile apps for shopping and navigation, also fuel the growth of LBA, as users become more receptive to receiving ads on their devices. Furthermore, regulatory developments regarding data privacy push advertisers to adopt more sophisticated and compliant location-based marketing strategies, ensuring that consumer data is used responsibly. As businesses continue to seek more innovative ways to connect with mobile-centric consumers, LBA remains a critical tool, offering precise targeting capabilities that are hard to replicate in other advertising formats.

Select Competitors (Total 53 Featured) -

  • Gamigo AG
  • Gimbal, Inc.
  • HERE Global BV
  • Foursquare Labs
  • Google AdMob
  • Gateway Group (Leap)
  • Emodo
  • Adux
  • Aislelabs
  • Factual Inc.
  • Captiveyes Group
  • Cequens
  • Grabb-It
  • GroundTruth
  • App Samurai Inc.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Advertising: Essential for Corporate/Brand Survival & Existence
    • Activity-based and Location-based: The two Leading Contextual Advertising Types
    • Rising Importance of Location-based Advertising Augurs Well
    • Evolution of LBA and Factors Responsible for its Success
    • Benefits of LBA
    • Location-Based Advertising: Types
    • Examples of Successful Location-Based Mobile Advertising
    • Launching a Successful LB Marketing Campaign
    • Geo-Location Data Vs Location Based Advertising
    • LVD Technology & the Future of Marketing
    • Global Market Prospects & Outlook
    • Key Growth Drivers
    • Analysis by Application
    • World Location Based Advertising (LBA) Market by Application (2024 & 2030): Percentage Breakdown of Revenues for Retail Outlets, Public Places, Airports, Hospitals, and Other Applications
    • Regional Analysis
    • Global Market for Location Based Advertising (LBA): Percentage Breakdown of Revenues for Developed and Developing Regions (2024 & 2030)
    • Global Market for Location Based Advertising (LBA) - Geographic Regions Ranked by % CAGR (Revenues) for 2023-2030: China, Asia-Pacific, Latin America, Middle East, Africa, USA, Europe, Canada, and Japan
    • Competitive Scenario
    • Recent Market Activity
    • Location Based Advertising (LBA) - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Mobile Marketing Future: Precise Location-Based Advertising
    • Technology Trends Impacting Location-Based Marketing
    • Most Marketing Budgets Prioritize and Focus on Location-Based Marketing
    • Growing Importance of Digital Advertising Favors Growth
    • World Digital Advertising Expenditure (in US$ Billion) for the Years 2019, 2021, and 2023
    • Growing Relevance of AI to Location-Based Advertising
    • Rise in Smartphone Usage Lends Growth Opportunities for LBA
    • Smartphone and Tablet PCs Shipments in Million Units for the Years 2019, 2021 and 2023
    • Integrating SMS in LBA Increases Success Rate of Reaching Target Customers
    • Launch of 5G Networks to Boost Growth
    • 5G Smartphone Sales in Million Units: 2019-2023
    • Millennials: An Important Demographic
    • Consumer Attitude to Targeted Online Advertising by Age Group
    • LBA Draws Greater Consumer Insights
    • Mobile Search, and Navigation Apps to Drive Growth
    • Social Media with Location Based Features: Emerging Avenues for Marketing
    • Location-based Advertising Better Grasps Consumer Attention on Paid Social Media
    • How Location-based Advertising Helps Formulating Strategy?
    • Best Networks to Launch Localized Advertisements
    • LBA: A Useful Advertising Tool for Retail Outlets
    • Location-based Advertising (LBA) Gains Foothold at Airports
    • Geotargeting for Hospital Advertising
    • CheckPoints, a Location-Based Advertising Approach
    • Context Sensitive Advertising: Significance of Context in LBA
    • Issues and Challenges
    • Privacy Concerns Remain Big Issue
    • Perception of Location-Based Advertising as Spam
    • Restrictions on Collection of Location Data to Cost Marketers
    • Consumer Willingness to Share Location and Personal Data
    • Location Based Advertising: A Conceptual Review
    • Push Approach/Push Advertising
    • Pull Approach/Pull Advertising
    • LBA Ecosystem
    • Significant Aspects of LBA: The Three 'R's of LBA
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 2: World Historic Review for Location Based Advertising (LBA) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 3: World 16-Year Perspective for Location Based Advertising (LBA) by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2024 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Retail Outlets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 5: World Historic Review for Retail Outlets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 6: World 16-Year Perspective for Retail Outlets by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
    • TABLE 7: World Recent Past, Current & Future Analysis for Public Places by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 8: World Historic Review for Public Places by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 9: World 16-Year Perspective for Public Places by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Airports by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 11: World Historic Review for Airports by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 12: World 16-Year Perspective for Airports by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
    • TABLE 13: World Recent Past, Current & Future Analysis for Hospitals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 14: World Historic Review for Hospitals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 15: World 16-Year Perspective for Hospitals by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 17: World Historic Review for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 18: World 16-Year Perspective for Other Applications by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
    • TABLE 19: World Location Based Advertising (LBA) Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
    • TABLE 20: USA Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 21: USA Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 22: USA 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • CANADA
    • TABLE 23: Canada Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 24: Canada Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 25: Canada 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • JAPAN
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
    • TABLE 26: Japan Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 27: Japan Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 28: Japan 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • CHINA
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
    • TABLE 29: China Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 30: China Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 31: China 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • EUROPE
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
    • TABLE 32: Europe Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 33: Europe Historic Review for Location Based Advertising (LBA) by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 34: Europe 16-Year Perspective for Location Based Advertising (LBA) by Geographic Region - Percentage Breakdown of Value Revenues for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2014, 2024 & 2030
    • TABLE 35: Europe Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 36: Europe Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 37: Europe 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • FRANCE
    • TABLE 38: France Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 39: France Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 40: France 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • GERMANY
    • TABLE 41: Germany Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 42: Germany Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 43: Germany 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • ITALY
    • TABLE 44: Italy Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 45: Italy Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 46: Italy 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • UNITED KINGDOM
    • TABLE 47: UK Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 48: UK Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 49: UK 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • SPAIN
    • TABLE 50: Spain Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 51: Spain Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 52: Spain 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • RUSSIA
    • TABLE 53: Russia Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 54: Russia Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 55: Russia 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • REST OF EUROPE
    • TABLE 56: Rest of Europe Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 57: Rest of Europe Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 58: Rest of Europe 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • ASIA-PACIFIC
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
    • TABLE 59: Asia-Pacific Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 60: Asia-Pacific Historic Review for Location Based Advertising (LBA) by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 61: Asia-Pacific 16-Year Perspective for Location Based Advertising (LBA) by Geographic Region - Percentage Breakdown of Value Revenues for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2014, 2024 & 2030
    • TABLE 62: Asia-Pacific Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 63: Asia-Pacific Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 64: Asia-Pacific 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • AUSTRALIA
    • TABLE 65: Australia Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 66: Australia Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 67: Australia 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • INDIA
    • TABLE 68: India Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 69: India Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 70: India 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • SOUTH KOREA
    • TABLE 71: South Korea Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 72: South Korea Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 73: South Korea 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • REST OF ASIA-PACIFIC
    • TABLE 74: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 75: Rest of Asia-Pacific Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 76: Rest of Asia-Pacific 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • LATIN AMERICA
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2024 (E)
    • TABLE 77: Latin America Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 78: Latin America Historic Review for Location Based Advertising (LBA) by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 79: Latin America 16-Year Perspective for Location Based Advertising (LBA) by Geographic Region - Percentage Breakdown of Value Revenues for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2014, 2024 & 2030
    • TABLE 80: Latin America Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 81: Latin America Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 82: Latin America 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • ARGENTINA
    • TABLE 83: Argentina Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 84: Argentina Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 85: Argentina 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • BRAZIL
    • TABLE 86: Brazil Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 87: Brazil Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 88: Brazil 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • MEXICO
    • TABLE 89: Mexico Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 90: Mexico Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 91: Mexico 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • REST OF LATIN AMERICA
    • TABLE 92: Rest of Latin America Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 93: Rest of Latin America Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 94: Rest of Latin America 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • MIDDLE EAST
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2024 (E)
    • TABLE 95: Middle East Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 96: Middle East Historic Review for Location Based Advertising (LBA) by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 97: Middle East 16-Year Perspective for Location Based Advertising (LBA) by Geographic Region - Percentage Breakdown of Value Revenues for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2014, 2024 & 2030
    • TABLE 98: Middle East Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 99: Middle East Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 100: Middle East 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • IRAN
    • TABLE 101: Iran Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 102: Iran Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 103: Iran 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • ISRAEL
    • TABLE 104: Israel Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 105: Israel Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 106: Israel 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • SAUDI ARABIA
    • TABLE 107: Saudi Arabia Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 108: Saudi Arabia Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 109: Saudi Arabia 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • UNITED ARAB EMIRATES
    • TABLE 110: UAE Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 111: UAE Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 112: UAE 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • REST OF MIDDLE EAST
    • TABLE 113: Rest of Middle East Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 114: Rest of Middle East Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 115: Rest of Middle East 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • AFRICA
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2024 (E)
    • TABLE 116: Africa Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 117: Africa Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 118: Africa 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030

IV. COMPETITION

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