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Global Embedded Analytics Market to Reach US$230.7 Billion by 2030

The global market for Embedded Analytics estimated at US$90.4 Billion in the year 2023, is expected to reach US$230.7 Billion by 2030, growing at a CAGR of 14.3% over the analysis period 2023-2030. Marketing & Sales End-Use, one of the segments analyzed in the report, is expected to record a 14.4% CAGR and reach US$81.0 Billion by the end of the analysis period. Growth in the Finance End-Use segment is estimated at 16.5% CAGR over the analysis period.

The U.S. Market is Estimated at US$24.8 Billion While China is Forecast to Grow at 13.4% CAGR

The Embedded Analytics market in the U.S. is estimated at US$24.8 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$34.8 Billion by the year 2030 trailing a CAGR of 13.4% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 12.6% and 11.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 10.3% CAGR.

Global Embedded Analytics Market - Key Trends and Drivers Summarized

How Is Embedded Analytics Transforming Business Intelligence and Decision-Making?

Embedded analytics seamlessly integrates advanced analytics capabilities directly into business applications, enhancing decision-making processes and operational efficiency. By incorporating real-time data analysis, visualization, and reporting features within commonly used business systems such as customer relationship management (CRM), enterprise resource planning (ERP), or financial software, embedded analytics enables users to gain actionable insights without switching between systems. This integration fosters a data-driven culture by making analytics accessible to all users within an organization, regardless of their technical expertise. As a result, decision-makers can react more swiftly to market changes, customer behavior, and operational challenges, leading to improved strategic planning and competitive advantages.

What Innovations Are Enhancing the Functionality of Embedded Analytics?

Innovations in embedded analytics are primarily focused on improving user experience, real-time data processing, and customization capabilities. Advanced machine learning algorithms are being integrated into embedded analytics to provide predictive analytics and intelligent recommendations that help businesses anticipate market trends and customer needs. Additionally, natural language processing (NLP) capabilities allow users to interact with data through conversational interfaces, making analytics more accessible to non-technical users. The adoption of cloud-based solutions also enhances the scalability and flexibility of embedded analytics, enabling organizations to manage large volumes of data more efficiently and reduce IT overhead. Moreover, developers are emphasizing the customization of analytics tools to fit specific industry needs and user preferences, enhancing the relevance and impact of insights generated.

How Does Embedded Analytics Impact Operational Efficiency?

Embedded analytics significantly improves operational efficiency by providing real-time, context-specific insights directly within business applications. This immediacy helps organizations streamline processes, optimize operations, and reduce decision-making time. For example, in supply chain management, embedded analytics can predict inventory shortages before they occur and suggest reordering quantities based on sales forecasts and supplier performance. In marketing, analytics embedded within CRM systems can score leads and suggest personalized customer engagement strategies based on interaction history and preferences. By enabling faster and more informed decisions, embedded analytics helps organizations reduce costs, increase productivity, and improve service delivery, ultimately enhancing overall performance and customer satisfaction.

What Trends Are Driving Growth in the Embedded Analytics Market?

Several trends are driving the growth of the embedded analytics market, including the increasing adoption of digital technologies, the demand for more personalized and context-aware business applications, and the need for compliance and better governance. As businesses undergo digital transformation, the integration of analytics into everyday work tools becomes essential to leverage the vast amounts of data generated by digital activities. The growing expectation for software applications to be 'smarter' and more adaptive to user needs is also pushing developers to embed analytics as a core functionality. Furthermore, in an environment of increasing regulatory scrutiny, embedded analytics can help organizations ensure compliance by monitoring user activities and data usage, providing audit trails, and flagging potential issues in real-time. These trends, combined with the continuous advancements in technology that make analytics more powerful and easier to integrate, are propelling the embedded analytics market forward, making it a cornerstone of modern enterprise software solutions.

Select Competitors (Total 41 Featured) -

• Birst, Inc.
• IBM Corporation
• Information Builders, Inc.
• Logi Analytics
• Microsoft Corporation
• MicroStrategy, Inc.
• OpenText Corporation
• Oracle Corporation
• Qlik Tech International AB
• SAP SE
• SAS Institute, Inc.
• Sisense Inc.
• Tableau Software, Inc.
• TIBCO Software, Inc.
• Yellowfin International Pty Ltd.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

• 1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Embedded Analytics - Global Key Competitors Percentage Market Share in 2024 (E)
  • Global Economic Update
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
• 2. FOCUS ON SELECT PLAYERS
• 3. MARKET TRENDS & DRIVERS
  • Increasing Integration of Analytics into Business Applications Drives Market Growth
  • Demand for Real-time Decision Making Enhances Embedded Analytics Adoption
  • Growth in Big Data and IoT Spurs Developments in Embedded Analytical Tools
  • Technological Advances in AI and Machine Learning Bolster Analytic Functionality
  • Market Influence of Predictive and Prescriptive Analysis in Operational Applications
  • Rising Importance of Customer Insights in Retail and E-commerce
  • Global Expansion of E-health and Telemedicine Driving Analytical Integrations
  • Technological Shifts from Traditional BI to Agile and Embedded Analytics
• 4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World Recent Past, Current & Future Analysis for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 2: World 7-Year Perspective for On-Premise by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
  • TABLE 3: World Recent Past, Current & Future Analysis for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 4: World 7-Year Perspective for Other End-Uses by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
  • TABLE 5: World Recent Past, Current & Future Analysis for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 6: World 7-Year Perspective for Cloud by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
  • TABLE 7: World Recent Past, Current & Future Analysis for Marketing & Sales by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 8: World 7-Year Perspective for Marketing & Sales by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
  • TABLE 9: World Recent Past, Current & Future Analysis for Finance by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 10: World 7-Year Perspective for Finance by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
  • TABLE 11: World Recent Past, Current & Future Analysis for Human Resources by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 12: World 7-Year Perspective for Human Resources by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
  • TABLE 13: World Recent Past, Current & Future Analysis for Production by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 14: World 7-Year Perspective for Production by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
  • TABLE 15: World Embedded Analytics Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
  • TABLE 16: World Recent Past, Current & Future Analysis for Embedded Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 17: World 7-Year Perspective for Embedded Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2024 & 2030

III. MARKET ANALYSIS

• UNITED STATES
  • Embedded Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
  • TABLE 18: USA Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 19: USA 7-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
  • TABLE 20: USA Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 21: USA 7-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2024 & 2030
• CANADA
  • TABLE 22: Canada Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 23: Canada 7-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
  • TABLE 24: Canada Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 25: Canada 7-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2024 & 2030
• JAPAN
  • Embedded Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
  • TABLE 26: Japan Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 27: Japan 7-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
  • TABLE 28: Japan Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 29: Japan 7-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2024 & 2030
• CHINA
  • Embedded Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
  • TABLE 30: China Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 31: China 7-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
  • TABLE 32: China Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 33: China 7-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2024 & 2030
• EUROPE
  • Embedded Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
  • TABLE 34: Europe Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 35: Europe 7-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
  • TABLE 36: Europe Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 37: Europe 7-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2024 & 2030
  • TABLE 38: Europe Recent Past, Current & Future Analysis for Embedded Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 39: Europe 7-Year Perspective for Embedded Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2024 & 2030
• FRANCE
  • Embedded Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
  • TABLE 40: France Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 41: France 7-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
  • TABLE 42: France Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 43: France 7-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2024 & 2030
• GERMANY
  • Embedded Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
  • TABLE 44: Germany Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 45: Germany 7-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
  • TABLE 46: Germany Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 47: Germany 7-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2024 & 2030
• ITALY
  • TABLE 48: Italy Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 49: Italy 7-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
  • TABLE 50: Italy Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 51: Italy 7-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2024 & 2030
• UNITED KINGDOM
  • Embedded Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
  • TABLE 52: UK Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 53: UK 7-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
  • TABLE 54: UK Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 55: UK 7-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2024 & 2030
• REST OF EUROPE
  • TABLE 56: Rest of Europe Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 57: Rest of Europe 7-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
  • TABLE 58: Rest of Europe Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 59: Rest of Europe 7-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2024 & 2030
• ASIA-PACIFIC
  • Embedded Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
  • TABLE 60: Asia-Pacific Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 61: Asia-Pacific 7-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
  • TABLE 62: Asia-Pacific Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 63: Asia-Pacific 7-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2024 & 2030
• REST OF WORLD
  • TABLE 64: Rest of World Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 65: Rest of World 7-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
  • TABLE 66: Rest of World Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 67: Rest of World 7-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2024 & 2030

IV. COMPETITION