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Global Single Sign-On Market to Reach US$9.4 Billion by 2030

The global market for Single Sign-On estimated at US$3.9 Billion in the year 2023, is expected to reach US$9.4 Billion by 2030, growing at a CAGR of 13.2% over the analysis period 2023-2030.

The U.S. Market is Estimated at US$1.0 Billion While China is Forecast to Grow at 12.1% CAGR

The Single Sign-On market in the U.S. is estimated at US$1.0 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$1.4 Billion by the year 2030 trailing a CAGR of 12.1% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 12.0% and 11.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 9.3% CAGR.

Global Single Sign-On Market - Key Trends and Drivers Summarized

Why Is Single Sign-On (SSO) Becoming Essential in Modern Digital Ecosystems?

Single Sign-On (SSO) is becoming essential in modern digital ecosystems due to its ability to provide seamless, secure, and efficient user authentication across multiple applications and platforms. Unlike traditional authentication methods that require users to log in separately to each service, SSO enables users to access various applications with a single set of credentials, enhancing user experience and reducing password fatigue. In enterprise environments, SSO simplifies access management, improves productivity, and enhances security by reducing the risk of password-related breaches and unauthorized access. The education, healthcare, and government sectors are also adopting SSO to streamline user access to digital resources, protect sensitive data, and ensure compliance with data privacy regulations. As digital transformation, remote work, and cloud adoption accelerate, the demand for secure and user-friendly authentication solutions like SSO is on the rise.

How Are Technological Advancements Driving the Adoption of Single Sign-On Solutions?

Technological advancements are driving the adoption of Single Sign-On solutions by introducing more robust, scalable, and intelligent authentication mechanisms that cater to the evolving needs of digital security. The development of cloud-based, federated, and multi-factor authentication SSO solutions is enabling organizations to provide secure, seamless, and context-aware access to cloud, SaaS, and on-premises applications. The advent of passwordless, biometric, and AI-driven SSO solutions is enhancing security, reducing dependency on passwords, and mitigating risks associated with credential theft and phishing attacks. Furthermore, the integration of SSO with identity and access management (IAM), zero trust security models, and adaptive authentication techniques is improving user experience, scalability, and compliance in complex and dynamic IT environments. These advancements are not only strengthening the security and usability of SSO solutions but also addressing the growing demand for comprehensive and future-ready identity management strategies.

Which Market Segments Are Leading the Adoption of Single Sign-On?

Types of SSO solutions include cloud-based, federated, and on-premises SSO, with cloud-based SSO being the most widely used due to its scalability, flexibility, and ease of integration with cloud, SaaS, and hybrid IT environments. Applications of SSO span enterprise, education, healthcare, government, and financial services, with enterprise and education leading the market due to the high demand for secure, seamless, and efficient access management solutions. End-users include large enterprises, SMBs, educational institutions, healthcare organizations, and government agencies, with large enterprises being the primary adopters due to the critical need for comprehensive identity and access management strategies that support digital transformation, remote work, and cybersecurity initiatives. Geographically, North America and Europe are the largest markets for SSO due to strong IT infrastructure, regulatory compliance, and high adoption rates, while Asia-Pacific is also a significant market driven by expanding digital services, cloud adoption, and cybersecurity awareness.

What Are the Key Drivers of Growth in the Single Sign-On Market?

The growth in the Single Sign-On market is driven by several factors, including the rising need for seamless, secure, and efficient user authentication in enterprise, education, healthcare, and government sectors, technological advancements in cloud-based, federated, and multi-factor authentication SSO solutions, and the increasing use of SSO in digital workforce, remote work, and cloud environments. The development of passwordless, biometric, and AI-driven SSO solutions for enhanced security, user experience, and compliance is driving market adoption among large enterprises, SMBs, and government agencies. The focus on SSO for identity and access management (IAM), zero trust security, and adaptive authentication is expanding the market reach among diverse end-use applications, including fintech, e-commerce, and consumer services. The growing use of SSO for customer identity and access management (CIAM), omnichannel, and multi-device access, coupled with the demand for unified, cross-domain, and high-assurance SSO platforms, is creating new opportunities for market growth. Additionally, the increasing investments in R&D for advanced analytics, user behavior monitoring, and security automation in SSO solutions are further supporting market expansion.

Select Competitors (Total 59 Featured) -

• CA Technologies
• Centrify Corporation
• Dell Technologies
• IBM Corporation
• NetIQ Corporation
• Okta, Inc.
• Onelogin, Inc.
• Oracle Corporation
• Ping Identity Corporation
• SailPoint Technologies Holdings, Inc.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

• 1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Global Economic Update
  • Single Sign-On - Global Key Competitors Percentage Market Share in 2024 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
• 2. FOCUS ON SELECT PLAYERS
• 3. MARKET TRENDS & DRIVERS
  • Growing Need for Seamless, Secure, and Efficient User Authentication Spurs Single Sign-On Market Growth
  • Technological Advancements in Cloud-Based, Federated, and Multi-Factor Authentication SSO Solutions Propel Innovation
  • Shift Towards Zero Trust, Identity and Access Management (IAM), and Cybersecurity Strategies Strengthens Business Case for SSO
  • Focus on Enhancing User Experience, Scalability, and Security in SSO Solutions Drives Adoption
  • Rising Demand for SSO in Remote Work, BYOD, and Digital Workforce Scenarios Generates New Market Opportunities
  • Shift Towards SSO for Cloud, SaaS, and Hybrid IT Environments Expands Market Reach
  • Growing Emphasis on SSO for Customer Identity and Access Management (CIAM), Omnichannel, and Multi-Device Access Spurs Market Demand
  • Development of Unified, Cross-Domain, and High-Assurance SSO Platforms Drives Market Growth
  • Expansion of SSO Applications in Fintech, E-Commerce, and Consumer Services Creates New Opportunities
  • Focus on Digital Transformation, Security Automation, and Threat Intelligence Integration in SSO Solutions Reinforces Market Adoption Potential
  • Shift Towards Advanced Analytics, User Behavior Monitoring, and Adaptive Authentication in SSO Solutions Drives Market Innovation
• 4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World Single Sign-On Market Analysis of Annual Sales in US$ Thousand for Years 2014 through 2030
  • TABLE 2: World Recent Past, Current & Future Analysis for Single Sign-On by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
  • TABLE 3: World 7-Year Perspective for Single Sign-On by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2024 & 2030

III. MARKET ANALYSIS

• UNITED STATES
  • Single Sign-On Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
  • TABLE 4: USA Recent Past, Current & Future Analysis for Single Sign-On by Segment - Single Sign-On - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
• CANADA
  • TABLE 5: Canada Recent Past, Current & Future Analysis for Single Sign-On by Segment - Single Sign-On - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
• JAPAN
  • Single Sign-On Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
  • TABLE 6: Japan Recent Past, Current & Future Analysis for Single Sign-On by Segment - Single Sign-On - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
• CHINA
  • Single Sign-On Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
  • TABLE 7: China Recent Past, Current & Future Analysis for Single Sign-On by Segment - Single Sign-On - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
• EUROPE
  • Single Sign-On Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
  • TABLE 8: Europe Recent Past, Current & Future Analysis for Single Sign-On by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
  • TABLE 9: Europe 7-Year Perspective for Single Sign-On by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2024 & 2030
• FRANCE
  • Single Sign-On Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
  • TABLE 10: France Recent Past, Current & Future Analysis for Single Sign-On by Segment - Single Sign-On - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
• GERMANY
  • Single Sign-On Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
  • TABLE 11: Germany Recent Past, Current & Future Analysis for Single Sign-On by Segment - Single Sign-On - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
• ITALY
  • TABLE 12: Italy Recent Past, Current & Future Analysis for Single Sign-On by Segment - Single Sign-On - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
• UNITED KINGDOM
  • Single Sign-On Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
  • TABLE 13: UK Recent Past, Current & Future Analysis for Single Sign-On by Segment - Single Sign-On - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
• REST OF EUROPE
  • TABLE 14: Rest of Europe Recent Past, Current & Future Analysis for Single Sign-On by Segment - Single Sign-On - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
• ASIA-PACIFIC
  • Single Sign-On Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
  • TABLE 15: Asia-Pacific Recent Past, Current & Future Analysis for Single Sign-On by Segment - Single Sign-On - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
• REST OF WORLD
  • TABLE 16: Rest of World Recent Past, Current & Future Analysis for Single Sign-On by Segment - Single Sign-On - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR

IV. COMPETITION