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세계의 디지털 광고 및 마케팅 시장

Digital Advertising and Marketing
발행일: | 리서치사: Market Glass, Inc. (Formerly Global Industry Analysts, Inc.) | 페이지 정보: 영문 1043 Pages | 배송안내 : 1-2일 (영업일 기준)

    
    
    



※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

디지털 광고 및 마케팅 세계 시장, 2030년까지 1조 1,000억 달러에 달할 전망

2023년 5,352억 달러로 추정되는 세계 디지털 광고 및 마케팅 시장은 2023년부터 2030년까지 연평균 11.0%로 성장하여 2030년에는 1조 1,000억 달러에 달할 것으로 예상됩니다. 본 보고서에서 분석하는 부문 중 하나인 디스플레이 광고는 CAGR 12.7%를 기록하여 분석 기간 종료 시점에 7,083억 달러에 달할 것으로 예측됩니다. 검색 광고 부문의 성장률은 분석 기간 동안 CAGR 8.7%로 추정됩니다.

미국 시장 2,274억 달러, 중국은 CAGR 13.0%로 성장 전망

미국의 디지털 광고 및 마케팅 시장 규모는 2023년 2,274억 달러로 추정됩니다. 세계 2위의 경제 대국인 중국은 2030년까지 3,029억 달러의 시장 규모에 도달할 것으로 예상되며, 2023-2030년 분석 기간 동안 CAGR은 13.0%에 달할 것으로 예상됩니다. 다른 주목할 만한 지역 시장으로는 일본과 캐나다가 있으며, 분석 기간 동안 각각 5.9% 및 7.3%의 CAGR을 기록할 것으로 예측됩니다. 유럽에서는 독일이 약 9.3%의 CAGR로 성장할 것으로 예상됩니다.

세계 디지털 광고 및 마케팅 시장 - 주요 동향 및 촉진요인 정리

디지털 광고가 현대 마케팅을 뒷받침하는 이유는 무엇일까?

디지털 광고는 소비자들이 점점 더 많은 시간을 온라인에서 보내는 오늘날, 기업에게 필수적인 요소로 자리 잡았습니다. 디지털 광고는 타의 추종을 불허하는 도달 범위와 정확성을 제공하는 맞춤형 데이터 기반 캠페인을 통해 브랜드와 타겟 오디언스를 연결합니다. 구글 광고, 메타(구 페이스북), 유튜브와 같은 플랫폼은 기업이 선호도, 검색 기록, 인구통계학적 특성에 따라 소비자를 타겟팅할 수 있는 생태계를 구축했습니다. 기존 광고와 달리 디지털 채널에서는 캠페인의 성과를 실시간으로 모니터링할 수 있기 때문에 광고주는 컨텐츠와 예산을 동적으로 최적화할 수 있습니다. 모바일 기기의 부상으로 디지털 광고의 영향력이 증폭되고 있으며, 모바일 광고비는 데스크톱 기반 캠페인보다 더 많이 지출되고 있습니다. 또한 동영상 광고, 프로그래매틱 광고, 네이티브 광고 등 다양한 포맷을 통해 브랜드 메시지가 사용자의 온라인 경험에 매끄럽게 통합되어 부담스럽지 않으면서도 참여를 유도할 수 있습니다.

신흥 기술은 마케팅 전략을 어떻게 재정의하고 있는가?

기술의 발전은 디지털 광고와 마케팅 전략을 수립하고 실행하는 방식에 혁명을 불러일으키고 있습니다. 인공지능(AI)은 광고 타겟팅, 예측 분석, 컨텐츠 개인화를 강화하는 데 있어 매우 중요한 역할을 하고 있습니다. 머신러닝 알고리즘은 방대한 소비자 데이터를 처리하여 구매 행동을 예측하고, 마케터가 잠재고객에게 관련성 높은 컨텐츠를 전달할 수 있도록 돕습니다. 한편, 증강현실(AR)과 가상현실(VR)은 사용자 참여를 혁신적으로 변화시키고, 청중을 사로잡는 인터랙티브하고 몰입감 있는 경험을 제공하고 있습니다. 블록체인 기술은 검증 가능한 광고 노출과 부정행위 방지를 통해 디지털 광고의 투명성과 신뢰성을 향상시키며 인기를 끌고 있습니다. 음성 검색 최적화는 알렉사나 구글 어시스턴트와 같은 스마트 비서가 각광을 받으면서 중요한 초점이 되고 있으며, 마케팅 담당자는 검색 엔진 전략을 재검토해야 합니다. 이러한 기술을 통합함으로써 디지털 광고는 점점 더 기술에 정통한 소비자의 기대에 부응할 수 있도록 진화할 것입니다.

디지털 마케팅을 형성하는 새로운 트렌드는 무엇일까?

디지털 마케팅은 소비자의 취향과 기술력의 변화에 따라 끊임없이 진화하고 있습니다. 인플루언서 마케팅은 소셜 미디어 인플루언서의 영향력과 신뢰도를 활용하여 브랜드를 진정성 있게 홍보하는 유력한 트렌드로 부상하고 있습니다. 컨텐츠 마케팅은 TikTok과 Instagram Stories와 같은 플랫폼의 인기에 힘입어 단편 동영상과 에페메랄드 컨텐츠로 전환되고 있습니다. 옴니채널 마케팅 전략은 소셜 미디어에서 E-Commerce 웹사이트에 이르기까지 여러 플랫폼에서 일관된 메시징을 보장하며, GDPR과 CCPA와 같은 개인정보 보호 및 데이터 규제는 디지털 마케팅 전략을 재구성하고, 퍼스널 브랜딩을 강화하는 데 도움을 주고 있습니다. 디지털 마케팅 전략을 재구성하고 퍼스트 파티 데이터 수집의 중요성을 강조하고 있습니다. 또한, 소비자들이 브랜드에 대해 보다 매력적이고 참여적인 경험을 원함에 따라 인터랙티브 광고, 게임화된 컨텐츠, 사용자 생성 컨텐츠의 인기가 높아지고 있습니다. 이러한 추세는 마케터들이 디지털 시대에 경쟁력을 유지하기 위해 적응력과 혁신성을 유지해야 함을 강조하고 있습니다.

디지털 광고 및 마케팅 시장 성장의 원동력은?

디지털 광고 및 마케팅 시장의 성장은 기술의 발전, 소비자 행동의 변화, 최종 용도의 확대 등 여러 가지 요인에 의해 이루어지고 있습니다. 스마트폰의 보급과 고속 인터넷 접속은 디지털 컨텐츠에 대한 방대한 시청자를 창출하고 광고주가 온라인 플랫폼에 더 많은 리소스를 할당하도록 유도하고 있으며, E-Commerce로의 전환은 디지털 마케팅의 도입을 가속화하고, 기업들은 타겟팅된 캠페인으로 온라인 쇼핑 사용자를 유치하고 유지하려고 노력하고 있습니다. 개인화된 경험을 원하는 소비자의 취향은 AI를 활용한 컨텐츠 제작과 광고 타겟팅의 혁신을 촉진하고 있습니다. 또한, 중소기업(SME)의 디지털 광고 채택이 증가하고 있는 것은 비용 효율적인 솔루션과 사용하기 쉬운 플랫폼으로 인해 이러한 도구의 민주화가 이루어지고 있음을 보여줍니다. 사용자가 소셜 미디어 앱을 통해 직접 구매하는 소셜 커머스가 부상하면서 시장은 더욱 확대되고 있습니다. 이러한 성장 요인은 디지털 광고 및 마케팅의 역동적인 특성을 강조하고 지속적인 발전과 관련성을 보장합니다.

부문

포맷(디스플레이 광고, 검색 광고, 기타 포맷), 산업별(소매/소비재 산업, 자동차 산업, BFSI 산업, IT/통신 산업, 미디어/엔터테인먼트 산업, 관광 산업, 교육 산업, 기타 산업)

조사 대상 기업 사례(총 377개사 주목)

  • Acxiom LLC
  • Alibaba Group Holding Limited
  • Amazon.com, Inc.
  • Baidu Advertising
  • Dentsu International
  • Eniro Group AB
  • Epsilon Data Management, LLC
  • Google, Inc.
  • IAC Inc.
  • Microsoft Corporation
  • LinkedIn Corporation
  • Sohu.com Limited
  • SiriusXM Media
  • TradeDoubler AB
  • X formerly Twitter, Inc.

목차

제1장 조사 방법

제2장 주요 요약

  • 시장 개요
  • 주요 기업
  • 시장 동향과 성장 촉진요인
  • 세계 시장 전망

제3장 시장 분석

  • 미국
  • 캐나다
  • 일본
  • 중국
  • 유럽
  • 프랑스
  • 독일
  • 이탈리아
  • 영국
  • 스페인
  • 러시아
  • 기타 유럽
  • 아시아태평양
  • 호주
  • 인도
  • 한국
  • 기타 아시아태평양
  • 라틴아메리카
  • 아르헨티나
  • 브라질
  • 멕시코
  • 기타 라틴아메리카
  • 중동
  • 이란
  • 이스라엘
  • 사우디아라비아
  • 아랍에미리트
  • 기타 중동
  • 아프리카

제4장 경쟁

ksm 25.02.14

Global Digital Advertising and Marketing Market to Reach US$1.1 Trillion by 2030

The global market for Digital Advertising and Marketing estimated at US$535.2 Billion in the year 2023, is expected to reach US$1.1 Trillion by 2030, growing at a CAGR of 11.0% over the analysis period 2023-2030. Display Advertising, one of the segments analyzed in the report, is expected to record a 12.7% CAGR and reach US$708.3 Billion by the end of the analysis period. Growth in the Search Advertising segment is estimated at 8.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$227.4 Billion While China is Forecast to Grow at 13.0% CAGR

The Digital Advertising and Marketing market in the U.S. is estimated at US$227.4 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$302.9 Billion by the year 2030 trailing a CAGR of 13.0% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 5.9% and 7.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 9.3% CAGR.

Global Digital Advertising and Marketing Market - Key Trends and Drivers Summarized

What Makes Digital Advertising the Backbone of Modern Marketing?

Digital advertising has become indispensable for businesses in the modern age, as consumers increasingly spend their time online. It bridges the gap between brands and their target audiences through tailored, data-driven campaigns that offer unparalleled reach and precision. Platforms such as Google Ads, Meta (formerly Facebook), and YouTube have created ecosystems where businesses can target consumers based on preferences, search histories, and demographics. Unlike traditional advertising, digital channels allow real-time monitoring of campaign performance, enabling advertisers to optimize content and budgets dynamically. The rise of mobile devices has amplified digital advertising’s impact, with mobile ad spending surpassing desktop-based campaigns. Furthermore, formats like video ads, programmatic advertising, and native ads ensure that brand messaging is seamlessly integrated into the user’s online experience, fostering engagement without being intrusive.

How Are Emerging Technologies Redefining Marketing Strategies?

Technological advancements are revolutionizing the way digital advertising and marketing are strategized and executed. Artificial intelligence (AI) plays a pivotal role in enhancing ad targeting, predictive analytics, and content personalization. Machine learning algorithms process vast amounts of consumer data to predict buying behaviors, allowing marketers to deliver hyper-relevant content to audiences. Meanwhile, augmented reality (AR) and virtual reality (VR) are transforming user engagement, providing interactive and immersive experiences that captivate audiences. Blockchain technology is also gaining traction by improving transparency and trust in digital advertising through verifiable ad impressions and fraud prevention. Voice search optimization has become a key focus as smart assistants like Alexa and Google Assistant gain prominence, requiring marketers to rethink their search engine strategies. The integration of these technologies ensures that digital advertising evolves to meet the expectations of increasingly tech-savvy consumers.

What Are the Emerging Trends Shaping Digital Marketing?

Digital marketing is continuously evolving to align with changing consumer preferences and technological capabilities. Influencer marketing has emerged as a dominant trend, leveraging the reach and credibility of social media influencers to promote brands authentically. Content marketing has shifted towards short-form videos and ephemeral content, fueled by the popularity of platforms like TikTok and Instagram Stories. Omnichannel marketing strategies are gaining traction, ensuring consistent messaging across multiple platforms, from social media to e-commerce websites. Privacy concerns and data regulations, such as GDPR and CCPA, are reshaping digital marketing strategies, emphasizing the importance of first-party data collection. Interactive ads, gamified content, and user-generated content are also growing in popularity, as consumers demand more engaging and participatory experiences from brands. These trends underline the need for marketers to stay adaptable and innovative to remain competitive in the digital age.

What Drives the Growth in the Digital Advertising and Marketing Market?

The growth in the digital advertising and marketing market is driven by several factors, including technological advancements, changing consumer behavior, and expanding end-use applications. The proliferation of smartphones and high-speed internet access has created a vast audience for digital content, encouraging advertisers to allocate more resources to online platforms. The shift towards e-commerce has accelerated the adoption of digital marketing, as businesses seek to attract and retain online shoppers with targeted campaigns. Consumer preferences for personalized experiences have driven innovations in AI-driven content creation and ad targeting. Additionally, the increasing adoption of digital advertising by small and medium enterprises (SMEs) highlights the democratization of these tools, enabled by cost-effective solutions and easy-to-use platforms. The rise of social commerce, where users make purchases directly through social media apps, is further expanding the market. These growth drivers underscore the dynamic nature of the digital advertising and marketing landscape, ensuring its continued evolution and relevance.

SCOPE OF STUDY:

The report analyzes the Digital Advertising and Marketing market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Format (Display Advertising, Search Advertising, Other Formats); Vertical (Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical, Other Verticals)

Geographic Regions/Countries:

World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.

Select Competitors (Total 377 Featured) -

  • Acxiom LLC
  • Alibaba Group Holding Limited
  • Amazon.com, Inc.
  • Baidu Advertising
  • Dentsu International
  • Eniro Group AB
  • Epsilon Data Management, LLC
  • Google, Inc.
  • IAC Inc.
  • Microsoft Corporation
  • LinkedIn Corporation
  • Sohu.com Limited
  • SiriusXM Media
  • TradeDoubler AB
  • X formerly Twitter, Inc.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • The Power of Persuasion: Why Advertising Is Essential For Modern Businesses?
    • EXHIBIT 1: Digital Advertising Continues to Gain over Traditional Media: Global Advertising Spending by Medium (in %): 2024E
    • The Digital Revolution: Transforming Advertising for Corporations and Businesses Worldwide
    • Digital Advertising and Marketing: A Conceptual Overview
    • Digital Advertising and Marketing Formats
    • Economic Frontiers: Trends, Trials & Transformations
    • EXHIBIT 2: In a World Torn by Geopolitical Instability & War, Steadfastness of Global GDP Becomes Increasingly Unpredictable Given the Many Direct and Indirect Economic Repercussions: World Economic Growth Projections (Real Gross Domestic Product (GDP), Annual % Change) for the Years 2022 Through 2025
    • EXHIBIT 3: All Eyes on Global Inflation, the Main Risk Factor in Global Markets: Global Headline Inflation Rates (In %) for the Years 2019 through 2025
    • EXHIBIT 4: With Oil Prices Influencing the Rate of inflation, It Remains the Most Watched Commodity in Global Markets: Global Average Annual Brent Crude Oil Price (In US$ Per Barrel) for Years 2019 through 2025
    • Global Market Outlook
    • Display Advertising: The Largest Contributor to Global Digital Ad Spend
    • Developing Economies to Spearhead Future Growth
    • Competition
    • EXHIBIT 5: Digital Advertising and Marketing - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche for Players Worldwide in 2024 (E)
    • Recent Market Activity
    • Influencer/Product/Technology Insights
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rapid Shift of Media Spending from Traditional to Digital: Cornerstone of Present & Future Growth of Digital Ad Market
    • Superior Attributes of Digital Advertising over Other Ad Media Drives Market Adoption
    • Prominent Digital Advertising and Marketing Trends to Shape Future Growth
    • Video Advertising in Focus
    • Emphasis on Social Advertising
    • Inclusive Marketing and Data Privacy
    • Display Advertising Finds Favor
    • Personalization Set to Become New Standard
    • Programmatic Advertising: The Power of Software
    • Mobile-first Advertising Strategy
    • Omnichannel Marketing: A Prominent Trend in Digital Marketing Domain
    • Vernacular SEO Gains from Explosion of Regional Language Users of Internet
    • Progressive Web Apps Emerge as Big Digital Marketing Trend
    • Automated, Personalized E-Mail Marketing Blowing Away Digital Marketers
    • Influencer Marketing as Powerful Weapon for Digital Marketing Teams
    • Spectra of Digital Marketing Elements Holding Great Implications for Businesses
    • Digital Marketing Trends for the Future
    • Technology Trends & Advancements to Spearhead Future Growth in Digital Advertising Space
    • Augmented Reality (AR): Enabling Customized Experiences
    • Blockchain Technology Poised to Transform Digital Advertising Space
    • Voice Search: Redefining the Digital Marketing Space
    • Videos: The New Go-to Medium of Advertising
    • Social Messaging to Connect with Customers
    • Geofencing & Hyperlocal SEO: Elevating Customer Interactions
    • Marketing Uses Power of AI
    • Other Notable Technology Trends
    • AI in Media & Advertising: Targeting Customers with Right Marketing Content
    • An Insight into the Issues Associated with AI
    • AI & Chatbots Trending Big in Digital Advertising & Marketing Space
    • Rising Internet Usage Widens Opportunities for Digital Advertising and Marketing
    • EXHIBIT 6: Global Internet Adoption Rate (in %) by Geographic Region: 2024E
    • EXHIBIT 7: Number of Internet Users Worldwide (in Billions) for the Years 2011-2023
    • Rising Adoption of Web-Enabled Mobile Devices Boosts Digital Advertising Market Prospects
    • EXHIBIT 8: Smartphone Adoption Rate as Share of Total Population: 2016-2023
    • 5G Further Enhances Mobile Advertising Spending
    • EXHIBIT 9: Global Mobile Adoption: % of Total Connections by Technology for 2023 and 2030
    • Growth in Mobile Apps Drive Opportunities for Digital Marketers
    • EXHIBIT 10: Global Mobile Apps Market Size in $ Billion for the Years 2023, 2025, 2027 and 2029
    • Growing Use of Social Media Platforms: A Lucrative Opportunity for Digital Advertisers
    • EXHIBIT 11: Active Users Worldwide (in millions) of Leading Social Media Networks: Sep 2024
    • Social Commerce Through Social Media Platforms
    • Smart TVs Emerge as an Important Platform for Cross-Screen Digital Advertising
    • EXHIBIT 12: Global Smart TVs Market Size (in $ Billion) for the Years 2020, 2022, 2024 and 2026
    • Customer Preference for Multiscreen Activities Presents Potential Opportunities for Digital Advertisers
    • EXHIBIT 13: Multiscreen Content Penetration (in %) by Age Group: 2024E
    • EXHIBIT 14: Common Activities Performed in Sequential Multi-Screening Activity: 2024E
    • Rising Prominence of IoT and the Growth in Connected Devices Set to Take Digital Advertising to the Next Level
    • EXHIBIT 15: Global Number of IoT Connected Devices (In Billion Units) for the Years 2020, 2022, 2024, 2026 & 2028
    • Flourishing Gaming Market Generates Lucrative Opportunities for In-Game Advertising
    • EXHIBIT 16: Gaming as a Form of Entertainment is Here to Stay: Global Number of Active Gamers (In Billion) Years 2020, 2022, 2024 and 2026
    • EXHIBIT 17: Global Gaming Market Breakdown by Segment (in %) for 2024E
    • Rapid Expansion of Mobile Gaming Translates: A Booming Opportunity for Digital Advertising
    • EXHIBIT 18: Global Mobile Gaming Market Size in US$ Billion by Region/Country for the Years 2020 and 2027
    • Rising Adoption of GPS-Enabled Devices Boosts Demand for Location-based Advertising
    • Social Media with Location Based Features: Emerging Avenues for Marketing
    • Location-based Advertising (LBA) Gains Foothold at Airports
    • Cross-Platform Ad Campaigns Gain Edge over Single Platform Campaigns
    • Continuous Growth in Cross-Platform Video Advertising Market
    • In-App Advertising: A Promising Platform for Reaching the Desired Audience
    • Effective Delivery and Streaming of Ad Content Drives Demand for Digital Video Advertising
    • EXHIBIT 19: % of Companies Using Video Content as Marketing Tool for 2016-2023
    • Rapid Growth of Streaming Media and OTT Platforms Augurs Well for Digital Video Advertising
    • EXHIBIT 20: Average Time Spent Per Day (in Minutes) on Digital Video and Traditional TV in the US for 2021-2025
    • Mobile Video Ads Hold an Edge Over Online Video Ads
    • Native Advertising: The Next Big Thing in Display Advertising
    • Real-Time Bidding (RTB): The Next Generation Automated Display Advertising Technology
    • Rich Media Ads Gain Momentum Supported Efficient Broadband Connectivity
    • Maximum Visibility Drives Interest in Free Online Classified Ads
    • Customized Emails for Smarter Customer Engagement Sustain Demand for Email Advertising
    • Robust E-Commerce Activity Lends Traction to Market Growth
    • EXHIBIT 21: Global Retail Ecommerce as % of Total Retail Sales for the Period 2021-2028
    • Metaverse: Emerging Opportunity for Advertisers & Brands
    • Metaverse for Digital Direct Marketing
    • Promotions through E-mail, Web-Browser and Mobile Apps
    • Millennials Emerge as Key Demographic for Digital Advertising Market
    • Rapid Urbanization & Expanding Middle Class: Mega Trends Strengthening Market Prospects
    • EXHIBIT 22: World Urban Population in Thousands: 1950-2050P
    • Key Issues and Challenges Hampering Prospects for Digital Advertising
    • Ad-Blocking: A Threat for Digital Advertising Revenues
    • EXHIBIT 23: Ad Blocking Usage Rate by Country: 2024E
    • Disablement of Third-Party Cookies: Potential Implications for Advertisers and Publishers
    • Major Problems Facing Service Providers in Monetizing Media Campaigns
    • Challenges Facing Digital Marketers
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Digital Advertising and Marketing Market Analysis of Annual Spending in US$ Million for Years 2016 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Digital Advertising and Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 4: World 14-Year Perspective for Digital Advertising and Marketing by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2016, 2024 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Display Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 6: World Historic Review for Display Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 7: World 14-Year Perspective for Display Advertising by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2024 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Search Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 9: World Historic Review for Search Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 10: World 14-Year Perspective for Search Advertising by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2024 & 2030
    • TABLE 11: World Recent Past, Current & Future Analysis for Other Formats by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 12: World Historic Review for Other Formats by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 13: World 14-Year Perspective for Other Formats by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2024 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Retail & Consumer Goods Vertical by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 15: World Historic Review for Retail & Consumer Goods Vertical by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 16: World 14-Year Perspective for Retail & Consumer Goods Vertical by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2024 & 2030
    • TABLE 17: World Recent Past, Current & Future Analysis for Automotive Vertical by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 18: World Historic Review for Automotive Vertical by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 19: World 14-Year Perspective for Automotive Vertical by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2024 & 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for BFSI Vertical by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 21: World Historic Review for BFSI Vertical by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 22: World 14-Year Perspective for BFSI Vertical by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2024 & 2030
    • TABLE 23: World Recent Past, Current & Future Analysis for IT & Telecom Vertical by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 24: World Historic Review for IT & Telecom Vertical by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 25: World 14-Year Perspective for IT & Telecom Vertical by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2024 & 2030
    • TABLE 26: World Recent Past, Current & Future Analysis for Media & Entertainment Vertical by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 27: World Historic Review for Media & Entertainment Vertical by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 28: World 14-Year Perspective for Media & Entertainment Vertical by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2024 & 2030
    • TABLE 29: World Recent Past, Current & Future Analysis for Tourism Vertical by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 30: World Historic Review for Tourism Vertical by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 31: World 14-Year Perspective for Tourism Vertical by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2024 & 2030
    • TABLE 32: World Recent Past, Current & Future Analysis for Education Vertical by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 33: World Historic Review for Education Vertical by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 34: World 14-Year Perspective for Education Vertical by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2024 & 2030
    • TABLE 35: World Recent Past, Current & Future Analysis for Other Verticals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 36: World Historic Review for Other Verticals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 37: World 14-Year Perspective for Other Verticals by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2024 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Digital Advertising and Marketing Market Presence - Strong/Active/Niche - Key Competitors in the United States for 2024 (E)
    • United States: A Major Digital Advertising Market
    • Changing Media Consumption Trends Influence Market Demand
    • EXHIBIT 24: Media Consumption in the US: Time Spent Per Day (in Minutes) by Digital and Traditional Media for 2021-2025
    • Digital Display Advertising Emerges as the Major Ad Format Type
    • Mobile Internet Advertising Offers Significant Growth Opportunities
    • Digital Marketing Companies Focus on Social Media to Target Millennials
    • Digital Video Advertising: One of the Fastest Growing Advertising Media
    • EXHIBIT 25: US Digital Display Ad Spending Breakdown by Type for 2024E
    • Market Analytics
    • TABLE 38: USA Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 39: USA Historic Review for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 40: USA 14-Year Perspective for Digital Advertising and Marketing by Format - Percentage Breakdown of Value Spending for Display Advertising, Search Advertising and Other Formats for the Years 2016, 2024 & 2030
    • TABLE 41: USA Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 42: USA Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 43: USA 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals for the Years 2016, 2024 & 2030
  • CANADA
    • Market Overview
    • Market Analytics
    • TABLE 44: Canada Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 45: Canada Historic Review for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 46: Canada 14-Year Perspective for Digital Advertising and Marketing by Format - Percentage Breakdown of Value Spending for Display Advertising, Search Advertising and Other Formats for the Years 2016, 2024 & 2030
    • TABLE 47: Canada Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 48: Canada Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 49: Canada 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals for the Years 2016, 2024 & 2030
  • JAPAN
    • Digital Advertising: Market Overview
    • Market Analytics
    • TABLE 50: Japan Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 51: Japan Historic Review for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 52: Japan 14-Year Perspective for Digital Advertising and Marketing by Format - Percentage Breakdown of Value Spending for Display Advertising, Search Advertising and Other Formats for the Years 2016, 2024 & 2030
    • TABLE 53: Japan Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 54: Japan Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 55: Japan 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals for the Years 2016, 2024 & 2030
  • CHINA
    • Digital Advertising Market Set for Impressive Growth in China
    • Online Video Advertising: Promising Growth Opportunities
    • Mobile Advertising: A Rapidly Expanding Market
    • Market Analytics
    • TABLE 56: China Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 57: China Historic Review for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 58: China 14-Year Perspective for Digital Advertising and Marketing by Format - Percentage Breakdown of Value Spending for Display Advertising, Search Advertising and Other Formats for the Years 2016, 2024 & 2030
    • TABLE 59: China Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 60: China Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 61: China 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals for the Years 2016, 2024 & 2030
  • EUROPE
    • Digital Advertising and Marketing Market Presence - Strong/Active/Niche - Key Competitors in Europe for 2024 (E)
    • Europe: A Mature Yet Growing Market
    • Paid Search Makes Steady Progress
    • Mobile Advertising Market: Immense Growth Potential
    • Market Analytics
    • TABLE 62: Europe Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Spending in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 63: Europe Historic Review for Digital Advertising and Marketing by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 64: Europe 14-Year Perspective for Digital Advertising and Marketing by Geographic Region - Percentage Breakdown of Value Spending for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2016, 2024 & 2030
    • TABLE 65: Europe Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 66: Europe Historic Review for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 67: Europe 14-Year Perspective for Digital Advertising and Marketing by Format - Percentage Breakdown of Value Spending for Display Advertising, Search Advertising and Other Formats for the Years 2016, 2024 & 2030
    • TABLE 68: Europe Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 69: Europe Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 70: Europe 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals for the Years 2016, 2024 & 2030
  • FRANCE
    • TABLE 71: France Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 72: France Historic Review for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 73: France 14-Year Perspective for Digital Advertising and Marketing by Format - Percentage Breakdown of Value Spending for Display Advertising, Search Advertising and Other Formats for the Years 2016, 2024 & 2030
    • TABLE 74: France Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 75: France Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 76: France 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals for the Years 2016, 2024 & 2030
  • GERMANY
    • TABLE 77: Germany Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 78: Germany Historic Review for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 79: Germany 14-Year Perspective for Digital Advertising and Marketing by Format - Percentage Breakdown of Value Spending for Display Advertising, Search Advertising and Other Formats for the Years 2016, 2024 & 2030
    • TABLE 80: Germany Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 81: Germany Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 82: Germany 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals for the Years 2016, 2024 & 2030
  • ITALY
    • TABLE 83: Italy Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 84: Italy Historic Review for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 85: Italy 14-Year Perspective for Digital Advertising and Marketing by Format - Percentage Breakdown of Value Spending for Display Advertising, Search Advertising and Other Formats for the Years 2016, 2024 & 2030
    • TABLE 86: Italy Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 87: Italy Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 88: Italy 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals for the Years 2016, 2024 & 2030
  • UNITED KINGDOM
    • TABLE 89: UK Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 90: UK Historic Review for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 91: UK 14-Year Perspective for Digital Advertising and Marketing by Format - Percentage Breakdown of Value Spending for Display Advertising, Search Advertising and Other Formats for the Years 2016, 2024 & 2030
    • TABLE 92: UK Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 93: UK Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 94: UK 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals for the Years 2016, 2024 & 2030
  • SPAIN
    • TABLE 95: Spain Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 96: Spain Historic Review for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 97: Spain 14-Year Perspective for Digital Advertising and Marketing by Format - Percentage Breakdown of Value Spending for Display Advertising, Search Advertising and Other Formats for the Years 2016, 2024 & 2030
    • TABLE 98: Spain Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 99: Spain Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 100: Spain 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals for the Years 2016, 2024 & 2030
  • RUSSIA
    • TABLE 101: Russia Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 102: Russia Historic Review for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 103: Russia 14-Year Perspective for Digital Advertising and Marketing by Format - Percentage Breakdown of Value Spending for Display Advertising, Search Advertising and Other Formats for the Years 2016, 2024 & 2030
    • TABLE 104: Russia Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 105: Russia Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 106: Russia 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals for the Years 2016, 2024 & 2030
  • REST OF EUROPE
    • TABLE 107: Rest of Europe Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 108: Rest of Europe Historic Review for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 109: Rest of Europe 14-Year Perspective for Digital Advertising and Marketing by Format - Percentage Breakdown of Value Spending for Display Advertising, Search Advertising and Other Formats for the Years 2016, 2024 & 2030
    • TABLE 110: Rest of Europe Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 111: Rest of Europe Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 112: Rest of Europe 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals for the Years 2016, 2024 & 2030
  • ASIA-PACIFIC
    • Digital Advertising and Marketing Market Presence - Strong/Active/Niche - Key Competitors in Asia-Pacific for 2024 (E)
    • Market Overview
    • Challenges & Opportunities for Advertisers in Asia-Pacific
    • Mobile Advertising Emerges as a High Growth Market
    • Market Analytics
    • TABLE 113: Asia-Pacific Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Spending in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 114: Asia-Pacific Historic Review for Digital Advertising and Marketing by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 115: Asia-Pacific 14-Year Perspective for Digital Advertising and Marketing by Geographic Region - Percentage Breakdown of Value Spending for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2016, 2024 & 2030
    • TABLE 116: Asia-Pacific Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 117: Asia-Pacific Historic Review for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 118: Asia-Pacific 14-Year Perspective for Digital Advertising and Marketing by Format - Percentage Breakdown of Value Spending for Display Advertising, Search Advertising and Other Formats for the Years 2016, 2024 & 2030
    • TABLE 119: Asia-Pacific Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 120: Asia-Pacific Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 121: Asia-Pacific 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals for the Years 2016, 2024 & 2030
  • AUSTRALIA
    • Market Overview
    • Mobile Advertising: A Lucrative Opportunity for Digital Advertising
    • Market Analytics
    • TABLE 122: Australia Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 123: Australia Historic Review for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 124: Australia 14-Year Perspective for Digital Advertising and Marketing by Format - Percentage Breakdown of Value Spending for Display Advertising, Search Advertising and Other Formats for the Years 2016, 2024 & 2030
    • TABLE 125: Australia Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 126: Australia Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 127: Australia 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals for the Years 2016, 2024 & 2030
  • INDIA
    • Digital Advertising Exudes Tremendous Growth Potential in India
    • Internet Advertising: On the Road to Rapid Growth
    • India Adopts RTB and Programmatic Buying
    • Mobile Advertising: Benefiting from Rising Mobile Phone Penetration
    • Businesses Focus on Social Media Advertising Market
    • Market Analytics
    • TABLE 128: India Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 129: India Historic Review for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 130: India 14-Year Perspective for Digital Advertising and Marketing by Format - Percentage Breakdown of Value Spending for Display Advertising, Search Advertising and Other Formats for the Years 2016, 2024 & 2030
    • TABLE 131: India Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 132: India Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 133: India 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals for the Years 2016, 2024 & 2030
  • SOUTH KOREA
    • Mobile Advertising on the Rise
    • Market Analytics
    • TABLE 134: South Korea Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 135: South Korea Historic Review for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 136: South Korea 14-Year Perspective for Digital Advertising and Marketing by Format - Percentage Breakdown of Value Spending for Display Advertising, Search Advertising and Other Formats for the Years 2016, 2024 & 2030
    • TABLE 137: South Korea Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 138: South Korea Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 139: South Korea 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals for the Years 2016, 2024 & 2030
  • REST OF ASIA-PACIFIC
    • TABLE 140: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 141: Rest of Asia-Pacific Historic Review for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 142: Rest of Asia-Pacific 14-Year Perspective for Digital Advertising and Marketing by Format - Percentage Breakdown of Value Spending for Display Advertising, Search Advertising and Other Formats for the Years 2016, 2024 & 2030
    • TABLE 143: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 144: Rest of Asia-Pacific Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 145: Rest of Asia-Pacific 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals for the Years 2016, 2024 & 2030
  • LATIN AMERICA
    • Market Overview
    • Market Analytics
    • TABLE 146: Latin America Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Spending in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 147: Latin America Historic Review for Digital Advertising and Marketing by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 148: Latin America 14-Year Perspective for Digital Advertising and Marketing by Geographic Region - Percentage Breakdown of Value Spending for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2016, 2024 & 2030
    • TABLE 149: Latin America Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 150: Latin America Historic Review for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 151: Latin America 14-Year Perspective for Digital Advertising and Marketing by Format - Percentage Breakdown of Value Spending for Display Advertising, Search Advertising and Other Formats for the Years 2016, 2024 & 2030
    • TABLE 152: Latin America Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 153: Latin America Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 154: Latin America 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals for the Years 2016, 2024 & 2030
  • ARGENTINA
    • TABLE 155: Argentina Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 156: Argentina Historic Review for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 157: Argentina 14-Year Perspective for Digital Advertising and Marketing by Format - Percentage Breakdown of Value Spending for Display Advertising, Search Advertising and Other Formats for the Years 2016, 2024 & 2030
    • TABLE 158: Argentina Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 159: Argentina Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 160: Argentina 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals for the Years 2016, 2024 & 2030
  • BRAZIL
    • TABLE 161: Brazil Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 162: Brazil Historic Review for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 163: Brazil 14-Year Perspective for Digital Advertising and Marketing by Format - Percentage Breakdown of Value Spending for Display Advertising, Search Advertising and Other Formats for the Years 2016, 2024 & 2030
    • TABLE 164: Brazil Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 165: Brazil Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 166: Brazil 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals for the Years 2016, 2024 & 2030
  • MEXICO
    • TABLE 167: Mexico Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 168: Mexico Historic Review for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 169: Mexico 14-Year Perspective for Digital Advertising and Marketing by Format - Percentage Breakdown of Value Spending for Display Advertising, Search Advertising and Other Formats for the Years 2016, 2024 & 2030
    • TABLE 170: Mexico Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 171: Mexico Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 172: Mexico 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals for the Years 2016, 2024 & 2030
  • REST OF LATIN AMERICA
    • TABLE 173: Rest of Latin America Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 174: Rest of Latin America Historic Review for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 175: Rest of Latin America 14-Year Perspective for Digital Advertising and Marketing by Format - Percentage Breakdown of Value Spending for Display Advertising, Search Advertising and Other Formats for the Years 2016, 2024 & 2030
    • TABLE 176: Rest of Latin America Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 177: Rest of Latin America Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 178: Rest of Latin America 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals for the Years 2016, 2024 & 2030
  • MIDDLE EAST
    • Demand for Digital Advertising Gains Momentum
    • Market Analytics
    • TABLE 179: Middle East Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Spending in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 180: Middle East Historic Review for Digital Advertising and Marketing by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 181: Middle East 14-Year Perspective for Digital Advertising and Marketing by Geographic Region - Percentage Breakdown of Value Spending for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2016, 2024 & 2030
    • TABLE 182: Middle East Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 183: Middle East Historic Review for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 184: Middle East 14-Year Perspective for Digital Advertising and Marketing by Format - Percentage Breakdown of Value Spending for Display Advertising, Search Advertising and Other Formats for the Years 2016, 2024 & 2030
    • TABLE 185: Middle East Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 186: Middle East Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 187: Middle East 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals for the Years 2016, 2024 & 2030
  • IRAN
    • TABLE 188: Iran Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 189: Iran Historic Review for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 190: Iran 14-Year Perspective for Digital Advertising and Marketing by Format - Percentage Breakdown of Value Spending for Display Advertising, Search Advertising and Other Formats for the Years 2016, 2024 & 2030
    • TABLE 191: Iran Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 192: Iran Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 193: Iran 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals for the Years 2016, 2024 & 2030
  • ISRAEL
    • TABLE 194: Israel Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 195: Israel Historic Review for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 196: Israel 14-Year Perspective for Digital Advertising and Marketing by Format - Percentage Breakdown of Value Spending for Display Advertising, Search Advertising and Other Formats for the Years 2016, 2024 & 2030
    • TABLE 197: Israel Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 198: Israel Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 199: Israel 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals for the Years 2016, 2024 & 2030
  • SAUDI ARABIA
    • TABLE 200: Saudi Arabia Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 201: Saudi Arabia Historic Review for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 202: Saudi Arabia 14-Year Perspective for Digital Advertising and Marketing by Format - Percentage Breakdown of Value Spending for Display Advertising, Search Advertising and Other Formats for the Years 2016, 2024 & 2030
    • TABLE 203: Saudi Arabia Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 204: Saudi Arabia Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 205: Saudi Arabia 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals for the Years 2016, 2024 & 2030
  • UNITED ARAB EMIRATES
    • TABLE 206: UAE Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 207: UAE Historic Review for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 208: UAE 14-Year Perspective for Digital Advertising and Marketing by Format - Percentage Breakdown of Value Spending for Display Advertising, Search Advertising and Other Formats for the Years 2016, 2024 & 2030
    • TABLE 209: UAE Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 210: UAE Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 211: UAE 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals for the Years 2016, 2024 & 2030
  • REST OF MIDDLE EAST
    • TABLE 212: Rest of Middle East Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 213: Rest of Middle East Historic Review for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 214: Rest of Middle East 14-Year Perspective for Digital Advertising and Marketing by Format - Percentage Breakdown of Value Spending for Display Advertising, Search Advertising and Other Formats for the Years 2016, 2024 & 2030
    • TABLE 215: Rest of Middle East Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 216: Rest of Middle East Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 217: Rest of Middle East 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals for the Years 2016, 2024 & 2030
  • AFRICA
    • TABLE 218: Africa Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 219: Africa Historic Review for Digital Advertising and Marketing by Format - Display Advertising, Search Advertising and Other Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 220: Africa 14-Year Perspective for Digital Advertising and Marketing by Format - Percentage Breakdown of Value Spending for Display Advertising, Search Advertising and Other Formats for the Years 2016, 2024 & 2030
    • TABLE 221: Africa Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 222: Africa Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
    • TABLE 223: Africa 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods Vertical, Automotive Vertical, BFSI Vertical, IT & Telecom Vertical, Media & Entertainment Vertical, Tourism Vertical, Education Vertical and Other Verticals for the Years 2016, 2024 & 2030

IV. COMPETITION

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