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시장보고서
상품코드
1650742

세계의 A2P SMS 시장

A2P SMS
발행일: | 리서치사: Global Industry Analysts, Inc. | 페이지 정보: 영문 296 Pages | 배송안내 : 1-2일 (영업일 기준)

    
    
    



※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

A2P SMS 세계 시장, 2030년까지 1,045억 달러에 달할 전망

2024년 800억 달러로 추정되는 A2P SMS 세계 시장은 2024년부터 2030년까지 연평균 4.6%로 성장하여 2030년에는 1,045억 달러에 달할 것으로 예상됩니다. 본 보고서에서 분석한 부문 중 하나인 프로모션 및 마케팅 서비스는 CAGR 4.5%를 기록하여 분석 기간 종료 시점에 328억 달러에 달할 것으로 예상됩니다. 인증 서비스 분야의 성장률은 분석 기간 동안 CAGR 5.2%로 추정됩니다.

미국 시장은 약 178억 달러, 중국은 CAGR 5.2%로 성장 전망

미국의 A2P SMS 시장은 2024년 178억 달러로 추정됩니다. 세계 2위의 경제 대국인 중국은 2030년까지 177억 달러의 시장 규모에 도달할 것으로 예상되며, 2024-2030년 분석 기간 동안 CAGR 5.2%. 다른 주목할 만한 지역 시장으로는 일본과 캐나다가 있으며, 분석 기간 동안 각각 3.7% 및 3.9%의 CAGR을 기록할 것으로 예측됩니다. 유럽에서는 독일이 CAGR 4.4%로 성장할 것으로 예상됩니다.

세계 A2P SMS 시장 - 주요 동향 및 촉진요인 정리

애플리케이션-투-퍼스널(A2P) SMS는 애플리케이션이 모바일 가입자에게 메시지를 전송하는 유형의 메시징입니다. 일반적으로 기업이 소비자에게 직접 접근하기 위해 사용하는 A2P SMS 서비스에는 알림, 프로모션 메시지, 경고, 인증 목적의 일회용 비밀번호 등이 있습니다. 이 형태의 메시징은 이메일에 비해 높은 오픈율의 장점을 가지고 있으며, 대부분의 메시지는 수신 후 몇 분 이내에 읽혀지기 때문에 신뢰할 수 있고 즉각성이 높은 커뮤니케이션 형식을 제공합니다. 특히 은행, 여행, 소매, 의료 등 적시에 직접적인 커뮤니케이션이 필수적인 분야에서는 현대의 마케팅 및 고객 서비스 전략에서 중요한 도구가 되고 있습니다.

A2P SMS의 유용성은 모바일 기술의 발전과 스마트폰의 보급으로 인해 더욱 확대되었습니다. 인스턴트 메시징 앱의 등장에도 불구하고, A2P SMS는 인터넷 연결 없이도 사용자에게 도달할 수 있는 보편성과 접근성으로 인해 여전히 인기 있는 선택이 되고 있으며, A2P SMS는 긴급 알림 전달, 인스턴트 OTP를 통한 사기 방지, 알기 쉬운 고객 서비스 커뮤니케이션 등 다양한 용도로 사용되고 있습니다. 고객 서비스 커뮤니케이션 등 다양한 용도로 활용되고 있습니다. 또한, 기업이 고객 참여를 강화하기 위해 노력하면서 개인의 취향과 행동에 맞춘 개인화된 A2P 메시지가 확산되고 있습니다. 이러한 개인화된 접근 방식은 가치 있고 적절한 정보를 사용자의 모바일 기기에 직접 제공함으로써 기업이 고객 만족도와 고객 유지율을 향상시키는 데 도움이 됩니다.

A2P SMS 시장의 성장은 이동통신 기술 발전, 규제 변화, 소비자 행동 변화 등 여러 요인에 의해 주도되고 있습니다. 이동통신의 커버리지가 확대되고 스마트폰의 보급률이 전 세계적으로 증가함에 따라 A2P SMS 서비스의 이용 범위도 확대되어 기업은 방대한 잠재 고객 기반을 확보할 수 있습니다. 스팸으로부터 소비자를 보호하고 프라이버시를 보장하기 위한 규제의 개발로 인해 가이드라인이 더욱 엄격해지면서 P2P 통신의 신뢰성과 신뢰성이 높아지고 있습니다. 또한, 빠르고 간결하며 편리한 커뮤니케이션에 대한 소비자의 선호는 효과적인 다이렉트 마케팅 및 고객 참여 도구로서 P2P SMS의 지속적인 사용을 촉진하고 있습니다. 세분화 및 자동화 도구의 발전으로 기업은 고도로 타겟팅된 메시지를 대규모로 전송할 수 있게 되어 마케팅 캠페인 및 비즈니스 커뮤니케이션의 효과를 높일 수 있습니다.

부문

용도(프로모션 및 마케팅 서비스, 인증 서비스, CRM 서비스, 푸시형 컨텐츠 서비스, 인터랙티브 메시지, 기타 용도), 최종 용도(BFSI, 소매 및 E-Commerce, 헬스케어, 하이퍼로컬 비즈니스, 여행 및 호텔, 기타 최종 용도) 최종 용도)

조사 대상 기업 사례(총 67건)

  • Nippon Telegraph and Telephone Corporation(NTT)
  • ClearSky Technologies, Inc.
  • Anam Technologies Ltd.
  • AMD Telecom S.A.
  • BICS SA/NV
  • Fortytwo
  • Clickatell, Inc.
  • DIMOCO Payment Services GmbH
  • Comviva Technologies Limited
  • China Telecommunications Corporation
  • Cequens
  • Kaleyra
  • Mobiweb
  • MessageBird
  • MSG91

목차

제1장 조사 방법

제2장 주요 요약

  • 시장 개요
  • 주요 기업
  • 시장 동향과 성장 촉진요인
  • 세계 시장 전망

제3장 시장 분석

  • 미국
  • 캐나다
  • 일본
  • 중국
  • 유럽
  • 프랑스
  • 독일
  • 이탈리아
  • 영국
  • 기타 유럽
  • 아시아태평양
  • 기타 지역

제4장 경쟁

ksm 25.02.21

Global A2P SMS Market to Reach US$104.5 Billion by 2030

The global market for A2P SMS estimated at US$80.0 Billion in the year 2024, is expected to reach US$104.5 Billion by 2030, growing at a CAGR of 4.6% over the analysis period 2024-2030. Promotional & Marketing Services, one of the segments analyzed in the report, is expected to record a 4.5% CAGR and reach US$32.8 Billion by the end of the analysis period. Growth in the Authentication Services segment is estimated at 5.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$17.8 Billion While China is Forecast to Grow at 5.2% CAGR

The A2P SMS market in the U.S. is estimated at US$17.8 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$17.7 Billion by the year 2030 trailing a CAGR of 5.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.7% and 3.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.4% CAGR.

Global A2P SMS Market - Key Trends & Drivers Summarized

Application-to-Person (A2P) SMS is a type of messaging in which an application sends messages to a mobile subscriber. Commonly used by businesses to reach consumers directly, A2P SMS services include notifications, promotional messages, alerts, and one-time passcodes for authentication purposes. This form of messaging benefits from high open rates compared to emails, with most messages being read within minutes of receipt, providing a reliable and immediate form of communication. It is a critical tool in modern marketing and customer service strategies, especially in sectors like banking, travel, retail, and healthcare where timely and direct communication is essential.

The utility of A2P SMS has expanded with the evolution of mobile technology and the widespread adoption of smartphones. Despite the rise of instant messaging apps, A2P SMS remains a popular choice due to its universality and ability to reach users without the need for Internet connectivity. Industries leverage A2P SMS for a variety of uses such as delivering time-sensitive alerts, fraud prevention through instant OTPs, and facilitating straightforward customer service communications. Moreover, as businesses strive to enhance customer engagement, personalized A2P messages tailored to individual preferences and behaviors have become more prevalent. This personalized approach helps businesses improve customer satisfaction and retention rates by providing valuable and relevant information directly to users' mobile devices.

The growth in the A2P SMS market is driven by several factors, including technological advancements in mobile communications, regulatory changes, and shifts in consumer behavior. As mobile coverage expands and smartphone penetration increases globally, the reach of A2P SMS services also broadens, providing businesses with a vast potential customer base. Regulatory developments aimed at protecting consumers from spam and ensuring privacy have led to more stringent guidelines, which in turn foster trust and reliability in A2P communications. Furthermore, consumer preference for quick, concise, and convenient communication supports the continued use of A2P SMS as an effective direct marketing and customer engagement tool. The growing sophistication of segmentation and automation tools allows businesses to send highly targeted messages at scale, enhancing the effectiveness of marketing campaigns and operational communications.

SCOPE OF STUDY:

The report analyzes the A2P SMS market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Application (Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages, Other Applications); End-Use (BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality, Other End-Uses)

Geographic Regions/Countries:

World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Rest of Europe; Asia-Pacific; Rest of World.

Select Competitors (Total 67 Featured) -

  • Nippon Telegraph and Telephone Corporation (NTT)
  • ClearSky Technologies, Inc.
  • Anam Technologies Ltd.
  • AMD Telecom S.A.
  • BICS SA/NV
  • Fortytwo
  • Clickatell, Inc.
  • DIMOCO Payment Services GmbH
  • Comviva Technologies Limited
  • China Telecommunications Corporation
  • Cequens
  • Kaleyra
  • Mobiweb
  • MessageBird
  • MSG91

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • A2P SMS - Global Key Competitors Percentage Market Share in 2024 (E)
    • A Prelude to AP2 SMS
    • A2P SMS Offers Increased Reliability
    • AP2 SMS Offers Enhanced Protection
    • Global Market Prospects and Outlook
    • Asia-Pacific to Drive Market Growth
    • Market Challenges
    • BFSI Leads the End-use Market for A2P SMS
    • Recent Market Activity
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Proliferation of Mobile Phone Users - A Major Growth Driver
    • Number of Mobile Phones and Smart Phone Users Worldwide: 2020-2025 (In Billions)
    • Rising Adoption in the Banking Sector
    • Increasing Mobile Marketing is Driving the Demand for A2P SMS
    • CRM Services Emerges as an Effective Approach to Create and Maintain Strong Customer Relations, Creating Market Opportunity for A2P SMS Market
    • Spectacular Rise in eCommerce and mCommerce Strengthens the Business Case for A2P SMS
    • Global E-Commerce Market as a % of Retail Sales for the Period 2017-2023
    • Cross-Channel Advertising Hold importance for e-Commerce Market
    • Global B2C E-Commerce Sales in US$ Trillion for the Years 2017, 2019, 2021 and 2023
    • High Tide in Mobile Advertisement Vertical to Accelerate A2P SMS Market
    • Breakdown of Mobile Internet Revenues by Category (in %): 2020
    • Cloud to Hold a Major Share in the Market
    • Artificial Intelligence to Revolutionize A2P SMS
    • Rich Communication Services - A Key Challenge
    • Innovation in Mobile Payment and Mobile Banking Apps to Drive Market GRowth
    • Increased Adoption of A2P SMS by OTT Players to Drive Revenue for MNOs
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for A2P SMS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 2: World Historic Review for A2P SMS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 3: World 15-Year Perspective for A2P SMS by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2015, 2025 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Promotional & Marketing Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 5: World Historic Review for Promotional & Marketing Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 6: World 15-Year Perspective for Promotional & Marketing Services by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
    • TABLE 7: World Recent Past, Current & Future Analysis for Authentication Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 8: World Historic Review for Authentication Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 9: World 15-Year Perspective for Authentication Services by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for CRM Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 11: World Historic Review for CRM Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 12: World 15-Year Perspective for CRM Services by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
    • TABLE 13: World Recent Past, Current & Future Analysis for Pushed Content Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 14: World Historic Review for Pushed Content Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 15: World 15-Year Perspective for Pushed Content Services by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Interactive Messages by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 17: World Historic Review for Interactive Messages by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 18: World 15-Year Perspective for Interactive Messages by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
    • TABLE 19: World Recent Past, Current & Future Analysis for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 20: World Historic Review for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 21: World 15-Year Perspective for Other Applications by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
    • TABLE 22: World Recent Past, Current & Future Analysis for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 23: World Historic Review for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 24: World 15-Year Perspective for BFSI by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
    • TABLE 25: World Recent Past, Current & Future Analysis for Retail & eCommerce by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 26: World Historic Review for Retail & eCommerce by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 27: World 15-Year Perspective for Retail & eCommerce by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
    • TABLE 28: World Recent Past, Current & Future Analysis for Healthcare by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 29: World Historic Review for Healthcare by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 30: World 15-Year Perspective for Healthcare by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
    • TABLE 31: World Recent Past, Current & Future Analysis for Hyperlocal Businesses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 32: World Historic Review for Hyperlocal Businesses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 33: World 15-Year Perspective for Hyperlocal Businesses by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
    • TABLE 34: World Recent Past, Current & Future Analysis for Travel & Hospitality by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 35: World Historic Review for Travel & Hospitality by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 36: World 15-Year Perspective for Travel & Hospitality by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
    • TABLE 37: World Recent Past, Current & Future Analysis for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 38: World Historic Review for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 39: World 15-Year Perspective for Other End-Uses by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
    • TABLE 40: World A2P SMS Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • A2P SMS Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 41: USA Recent Past, Current & Future Analysis for A2P SMS by Application - Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 42: USA Historic Review for A2P SMS by Application - Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 43: USA 15-Year Perspective for A2P SMS by Application - Percentage Breakdown of Value Revenues for Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications for the Years 2015, 2025 & 2030
    • TABLE 44: USA Recent Past, Current & Future Analysis for A2P SMS by End-Use - BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: USA Historic Review for A2P SMS by End-Use - BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 46: USA 15-Year Perspective for A2P SMS by End-Use - Percentage Breakdown of Value Revenues for BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses for the Years 2015, 2025 & 2030
  • CANADA
    • TABLE 47: Canada Recent Past, Current & Future Analysis for A2P SMS by Application - Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 48: Canada Historic Review for A2P SMS by Application - Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 49: Canada 15-Year Perspective for A2P SMS by Application - Percentage Breakdown of Value Revenues for Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications for the Years 2015, 2025 & 2030
    • TABLE 50: Canada Recent Past, Current & Future Analysis for A2P SMS by End-Use - BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: Canada Historic Review for A2P SMS by End-Use - BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 52: Canada 15-Year Perspective for A2P SMS by End-Use - Percentage Breakdown of Value Revenues for BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses for the Years 2015, 2025 & 2030
  • JAPAN
    • A2P SMS Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 53: Japan Recent Past, Current & Future Analysis for A2P SMS by Application - Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 54: Japan Historic Review for A2P SMS by Application - Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 55: Japan 15-Year Perspective for A2P SMS by Application - Percentage Breakdown of Value Revenues for Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications for the Years 2015, 2025 & 2030
    • TABLE 56: Japan Recent Past, Current & Future Analysis for A2P SMS by End-Use - BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: Japan Historic Review for A2P SMS by End-Use - BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 58: Japan 15-Year Perspective for A2P SMS by End-Use - Percentage Breakdown of Value Revenues for BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses for the Years 2015, 2025 & 2030
  • CHINA
    • A2P SMS Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 59: China Recent Past, Current & Future Analysis for A2P SMS by Application - Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 60: China Historic Review for A2P SMS by Application - Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 61: China 15-Year Perspective for A2P SMS by Application - Percentage Breakdown of Value Revenues for Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications for the Years 2015, 2025 & 2030
    • TABLE 62: China Recent Past, Current & Future Analysis for A2P SMS by End-Use - BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: China Historic Review for A2P SMS by End-Use - BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 64: China 15-Year Perspective for A2P SMS by End-Use - Percentage Breakdown of Value Revenues for BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses for the Years 2015, 2025 & 2030
  • EUROPE
    • A2P SMS Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 65: Europe Recent Past, Current & Future Analysis for A2P SMS by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 66: Europe Historic Review for A2P SMS by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 67: Europe 15-Year Perspective for A2P SMS by Geographic Region - Percentage Breakdown of Value Revenues for France, Germany, Italy, UK and Rest of Europe Markets for Years 2015, 2025 & 2030
    • TABLE 68: Europe Recent Past, Current & Future Analysis for A2P SMS by Application - Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 69: Europe Historic Review for A2P SMS by Application - Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 70: Europe 15-Year Perspective for A2P SMS by Application - Percentage Breakdown of Value Revenues for Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications for the Years 2015, 2025 & 2030
    • TABLE 71: Europe Recent Past, Current & Future Analysis for A2P SMS by End-Use - BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 72: Europe Historic Review for A2P SMS by End-Use - BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 73: Europe 15-Year Perspective for A2P SMS by End-Use - Percentage Breakdown of Value Revenues for BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses for the Years 2015, 2025 & 2030
  • FRANCE
    • A2P SMS Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 74: France Recent Past, Current & Future Analysis for A2P SMS by Application - Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 75: France Historic Review for A2P SMS by Application - Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 76: France 15-Year Perspective for A2P SMS by Application - Percentage Breakdown of Value Revenues for Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications for the Years 2015, 2025 & 2030
    • TABLE 77: France Recent Past, Current & Future Analysis for A2P SMS by End-Use - BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 78: France Historic Review for A2P SMS by End-Use - BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 79: France 15-Year Perspective for A2P SMS by End-Use - Percentage Breakdown of Value Revenues for BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses for the Years 2015, 2025 & 2030
  • GERMANY
    • A2P SMS Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 80: Germany Recent Past, Current & Future Analysis for A2P SMS by Application - Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 81: Germany Historic Review for A2P SMS by Application - Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 82: Germany 15-Year Perspective for A2P SMS by Application - Percentage Breakdown of Value Revenues for Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications for the Years 2015, 2025 & 2030
    • TABLE 83: Germany Recent Past, Current & Future Analysis for A2P SMS by End-Use - BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 84: Germany Historic Review for A2P SMS by End-Use - BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 85: Germany 15-Year Perspective for A2P SMS by End-Use - Percentage Breakdown of Value Revenues for BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses for the Years 2015, 2025 & 2030
  • ITALY
    • TABLE 86: Italy Recent Past, Current & Future Analysis for A2P SMS by Application - Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 87: Italy Historic Review for A2P SMS by Application - Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 88: Italy 15-Year Perspective for A2P SMS by Application - Percentage Breakdown of Value Revenues for Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications for the Years 2015, 2025 & 2030
    • TABLE 89: Italy Recent Past, Current & Future Analysis for A2P SMS by End-Use - BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 90: Italy Historic Review for A2P SMS by End-Use - BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 91: Italy 15-Year Perspective for A2P SMS by End-Use - Percentage Breakdown of Value Revenues for BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses for the Years 2015, 2025 & 2030
  • UNITED KINGDOM
    • A2P SMS Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 92: UK Recent Past, Current & Future Analysis for A2P SMS by Application - Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 93: UK Historic Review for A2P SMS by Application - Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 94: UK 15-Year Perspective for A2P SMS by Application - Percentage Breakdown of Value Revenues for Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications for the Years 2015, 2025 & 2030
    • TABLE 95: UK Recent Past, Current & Future Analysis for A2P SMS by End-Use - BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 96: UK Historic Review for A2P SMS by End-Use - BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 97: UK 15-Year Perspective for A2P SMS by End-Use - Percentage Breakdown of Value Revenues for BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses for the Years 2015, 2025 & 2030
  • REST OF EUROPE
    • TABLE 98: Rest of Europe Recent Past, Current & Future Analysis for A2P SMS by Application - Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 99: Rest of Europe Historic Review for A2P SMS by Application - Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 100: Rest of Europe 15-Year Perspective for A2P SMS by Application - Percentage Breakdown of Value Revenues for Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications for the Years 2015, 2025 & 2030
    • TABLE 101: Rest of Europe Recent Past, Current & Future Analysis for A2P SMS by End-Use - BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 102: Rest of Europe Historic Review for A2P SMS by End-Use - BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 103: Rest of Europe 15-Year Perspective for A2P SMS by End-Use - Percentage Breakdown of Value Revenues for BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses for the Years 2015, 2025 & 2030
  • ASIA-PACIFIC
    • A2P SMS Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 104: Asia-Pacific Recent Past, Current & Future Analysis for A2P SMS by Application - Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 105: Asia-Pacific Historic Review for A2P SMS by Application - Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 106: Asia-Pacific 15-Year Perspective for A2P SMS by Application - Percentage Breakdown of Value Revenues for Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications for the Years 2015, 2025 & 2030
    • TABLE 107: Asia-Pacific Recent Past, Current & Future Analysis for A2P SMS by End-Use - BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 108: Asia-Pacific Historic Review for A2P SMS by End-Use - BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 109: Asia-Pacific 15-Year Perspective for A2P SMS by End-Use - Percentage Breakdown of Value Revenues for BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses for the Years 2015, 2025 & 2030
  • REST OF WORLD
    • TABLE 110: Rest of World Recent Past, Current & Future Analysis for A2P SMS by Application - Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 111: Rest of World Historic Review for A2P SMS by Application - Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 112: Rest of World 15-Year Perspective for A2P SMS by Application - Percentage Breakdown of Value Revenues for Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages and Other Applications for the Years 2015, 2025 & 2030
    • TABLE 113: Rest of World Recent Past, Current & Future Analysis for A2P SMS by End-Use - BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 114: Rest of World Historic Review for A2P SMS by End-Use - BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 115: Rest of World 15-Year Perspective for A2P SMS by End-Use - Percentage Breakdown of Value Revenues for BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality and Other End-Uses for the Years 2015, 2025 & 2030

IV. COMPETITION

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