세계의 인공지능(AI) 기반 개인화 시장

Global Artificial Intelligence (AI) Based Personalization Market to Reach US$9.0 Billion by 2030

The global market for Artificial Intelligence (AI) Based Personalization estimated at US$2.9 Billion in the year 2024, is expected to reach US$9.0 Billion by 2030, growing at a CAGR of 20.8% over the analysis period 2024-2030. Website Personalization Application, one of the segments analyzed in the report, is expected to record a 23.0% CAGR and reach US$4.1 Billion by the end of the analysis period. Growth in the Display Ads Personalization Application segment is estimated at 19.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$788.2 Million While China is Forecast to Grow at 19.1% CAGR

The Artificial Intelligence (AI) Based Personalization market in the U.S. is estimated at US$788.2 Million in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$1.3 Billion by the year 2030 trailing a CAGR of 19.1% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 19.2% and 17.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 14.6% CAGR.

Global Artificial Intelligence (AI) Based Personalization Market - Key Trends and Drivers Summarized

Artificial Intelligence (AI) based personalization is transforming how businesses interact with their customers by leveraging AI algorithms to analyze extensive customer data. This technology enables organizations to discern individual behaviors, preferences, and purchasing patterns in real-time, providing a sophisticated understanding that empowers businesses to tailor experiences across multiple touchpoints effectively. For instance, online retailers utilize AI-based personalization to offer product recommendations, dynamic pricing, and targeted promotions based on a user's browsing and purchasing history, which significantly enhances the shopping experience and boosts sales. Similarly, streaming services use these technologies to deliver content recommendations tailored to individual viewer preferences, increasing engagement and retention. Marketing platforms also benefit from AI personalization by enabling the creation of customized email campaigns and social media ads, improving relevance and efficiency in audience targeting.

The growth of AI-based personalization is driven by its ability to substantially enhance customer engagement and improve conversion rates. By delivering content and recommendations that align closely with individual interests and needs, businesses not only boost engagement but also foster deeper brand loyalty and customer advocacy. The technology's capacity to refine customer interactions leads to higher conversion rates, as personalized engagements based on previous behaviors encourage impulse buys and facilitate effective cross-selling and upselling strategies. Furthermore, AI algorithms can meticulously map out customer journeys, identifying crucial interaction points and optimizing content delivery at each stage to guide customers smoothly towards making a purchase, enhancing overall customer experience and satisfaction.

Several factors are propelling the adoption of AI-based personalization across various industries. Increased consumer expectations for personalized experiences push businesses to adopt these technologies to stay competitive. Additionally, the strategic shift towards omnichannel marketing requires consistent personalized interactions across all platforms—from web and mobile to social media and physical stores—making AI personalization indispensable. Regulatory compliance with laws like GDPR and CCPA also drives businesses towards AI personalization technologies that offer robust data protection and consent management tools, ensuring data privacy and building customer trust. Lastly, the integration of AI personalization with Customer Data Platforms (CDPs) enables businesses to utilize unified customer profiles and behavioral data to deliver even more targeted and effective personalized experiences, highlighting the growing synergy between advanced AI applications and digital marketing strategies.

SCOPE OF STUDY:

The report analyzes the Artificial Intelligence (AI) Based Personalization market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Application (Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization, Other Applications)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 23 Featured) -

• Accenture PLC
• Acquia, Inc.
• Algonomy Software Private Limited
• Amazon Web Services, Inc.
• Bloomreach
• Frosmo
• Oracle Corporation
• Verint Systems, Inc.
• ZS Associates, Inc.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

• 1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Global Economic Update
  • Artificial Intelligence (AI) Based Personalization - Global Key Competitors Percentage Market Share in 2025 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
• 2. FOCUS ON SELECT PLAYERS
• 3. MARKET TRENDS & DRIVERS
  • Expanding E-commerce Sector Drives Adoption of AI-Based Personalization
  • Here's How AI Personalization Enhances Customer Experience Across Digital Platforms
  • Advancements in Predictive Analytics Propel Growth in Personalized Marketing
  • Increased Demand for Personalized Content Generation Strengthens Business Case for AI
  • Here's the Story Behind AI Personalization in Financial Services
  • Adoption of AI Personalization in Healthcare Throws the Spotlight On Customized Patient Care
  • Growing Use of Voice Assistants and Smart Devices Expands Opportunities for AI Personalization
  • AI Personalization Transforms the Education Sector
  • Integration of AI Personalization in Mobile Applications Spurs User Engagement
  • AI Personalization in Gaming: Creating Dynamic and Immersive Experiences
  • Emergence of Real-Time Personalization in Advertising Throws the Spotlight On Media and Entertainment
  • Here's How AI Personalization is Reshaping Travel and Hospitality Services
  • Privacy Regulations and Data Protection: Navigating Through Challenges in AI Personalization
• 4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World Artificial Intelligence (AI) Based Personalization Market Analysis of Annual Sales in US$ Thousand for Years 2022 through 2030
  • TABLE 2: World Recent Past, Current & Future Analysis for Artificial Intelligence (AI) Based Personalization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 3: World Historic Review for Artificial Intelligence (AI) Based Personalization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2023 and % CAGR
  • TABLE 4: World 8-Year Perspective for Artificial Intelligence (AI) Based Personalization by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2022, 2025 & 2030
  • TABLE 5: World Recent Past, Current & Future Analysis for Website Personalization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 6: World Historic Review for Website Personalization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2023 and % CAGR
  • TABLE 7: World 8-Year Perspective for Website Personalization by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2022, 2025 & 2030
  • TABLE 8: World Recent Past, Current & Future Analysis for Display Ads Personalization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 9: World Historic Review for Display Ads Personalization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2023 and % CAGR
  • TABLE 10: World 8-Year Perspective for Display Ads Personalization by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2022, 2025 & 2030
  • TABLE 11: World Recent Past, Current & Future Analysis for Social Media Personalization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 12: World Historic Review for Social Media Personalization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2023 and % CAGR
  • TABLE 13: World 8-Year Perspective for Social Media Personalization by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2022, 2025 & 2030
  • TABLE 14: World Recent Past, Current & Future Analysis for eMail Personalization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 15: World Historic Review for eMail Personalization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2023 and % CAGR
  • TABLE 16: World 8-Year Perspective for eMail Personalization by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2022, 2025 & 2030
  • TABLE 17: World Recent Past, Current & Future Analysis for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 18: World Historic Review for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2023 and % CAGR
  • TABLE 19: World 8-Year Perspective for Other Applications by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2022, 2025 & 2030

III. MARKET ANALYSIS

• UNITED STATES
  • Artificial Intelligence (AI) Based Personalization Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
  • TABLE 20: USA Recent Past, Current & Future Analysis for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 21: USA Historic Review for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2023 and % CAGR
  • TABLE 22: USA 8-Year Perspective for Artificial Intelligence (AI) Based Personalization by Application - Percentage Breakdown of Value Sales for Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications for the Years 2022, 2025 & 2030
• CANADA
  • TABLE 23: Canada Recent Past, Current & Future Analysis for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 24: Canada Historic Review for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2023 and % CAGR
  • TABLE 25: Canada 8-Year Perspective for Artificial Intelligence (AI) Based Personalization by Application - Percentage Breakdown of Value Sales for Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications for the Years 2022, 2025 & 2030
• JAPAN
  • Artificial Intelligence (AI) Based Personalization Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
  • TABLE 26: Japan Recent Past, Current & Future Analysis for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 27: Japan Historic Review for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2023 and % CAGR
  • TABLE 28: Japan 8-Year Perspective for Artificial Intelligence (AI) Based Personalization by Application - Percentage Breakdown of Value Sales for Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications for the Years 2022, 2025 & 2030
• CHINA
  • Artificial Intelligence (AI) Based Personalization Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
  • TABLE 29: China Recent Past, Current & Future Analysis for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 30: China Historic Review for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2023 and % CAGR
  • TABLE 31: China 8-Year Perspective for Artificial Intelligence (AI) Based Personalization by Application - Percentage Breakdown of Value Sales for Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications for the Years 2022, 2025 & 2030
• EUROPE
  • Artificial Intelligence (AI) Based Personalization Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
  • TABLE 32: Europe Recent Past, Current & Future Analysis for Artificial Intelligence (AI) Based Personalization by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 33: Europe Historic Review for Artificial Intelligence (AI) Based Personalization by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2023 and % CAGR
  • TABLE 34: Europe 8-Year Perspective for Artificial Intelligence (AI) Based Personalization by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2022, 2025 & 2030
  • TABLE 35: Europe Recent Past, Current & Future Analysis for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 36: Europe Historic Review for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2023 and % CAGR
  • TABLE 37: Europe 8-Year Perspective for Artificial Intelligence (AI) Based Personalization by Application - Percentage Breakdown of Value Sales for Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications for the Years 2022, 2025 & 2030
• FRANCE
  • Artificial Intelligence (AI) Based Personalization Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
  • TABLE 38: France Recent Past, Current & Future Analysis for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 39: France Historic Review for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2023 and % CAGR
  • TABLE 40: France 8-Year Perspective for Artificial Intelligence (AI) Based Personalization by Application - Percentage Breakdown of Value Sales for Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications for the Years 2022, 2025 & 2030
• GERMANY
  • Artificial Intelligence (AI) Based Personalization Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
  • TABLE 41: Germany Recent Past, Current & Future Analysis for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 42: Germany Historic Review for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2023 and % CAGR
  • TABLE 43: Germany 8-Year Perspective for Artificial Intelligence (AI) Based Personalization by Application - Percentage Breakdown of Value Sales for Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications for the Years 2022, 2025 & 2030
• ITALY
  • TABLE 44: Italy Recent Past, Current & Future Analysis for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 45: Italy Historic Review for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2023 and % CAGR
  • TABLE 46: Italy 8-Year Perspective for Artificial Intelligence (AI) Based Personalization by Application - Percentage Breakdown of Value Sales for Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications for the Years 2022, 2025 & 2030
• UNITED KINGDOM
  • Artificial Intelligence (AI) Based Personalization Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
  • TABLE 47: UK Recent Past, Current & Future Analysis for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 48: UK Historic Review for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2023 and % CAGR
  • TABLE 49: UK 8-Year Perspective for Artificial Intelligence (AI) Based Personalization by Application - Percentage Breakdown of Value Sales for Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications for the Years 2022, 2025 & 2030
• REST OF EUROPE
  • TABLE 50: Rest of Europe Recent Past, Current & Future Analysis for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 51: Rest of Europe Historic Review for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2023 and % CAGR
  • TABLE 52: Rest of Europe 8-Year Perspective for Artificial Intelligence (AI) Based Personalization by Application - Percentage Breakdown of Value Sales for Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications for the Years 2022, 2025 & 2030
• ASIA-PACIFIC
  • Artificial Intelligence (AI) Based Personalization Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
  • TABLE 53: Asia-Pacific Recent Past, Current & Future Analysis for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 54: Asia-Pacific Historic Review for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2023 and % CAGR
  • TABLE 55: Asia-Pacific 8-Year Perspective for Artificial Intelligence (AI) Based Personalization by Application - Percentage Breakdown of Value Sales for Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications for the Years 2022, 2025 & 2030
• REST OF WORLD
  • TABLE 56: Rest of World Recent Past, Current & Future Analysis for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 57: Rest of World Historic Review for Artificial Intelligence (AI) Based Personalization by Application - Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2023 and % CAGR
  • TABLE 58: Rest of World 8-Year Perspective for Artificial Intelligence (AI) Based Personalization by Application - Percentage Breakdown of Value Sales for Website Personalization, Display Ads Personalization, Social Media Personalization, eMail Personalization and Other Applications for the Years 2022, 2025 & 2030

IV. COMPETITION