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세계의 리타겟팅 소프트웨어 시장

Retargeting Software

발행일: | 리서치사: Market Glass, Inc. (Formerly Global Industry Analysts, Inc.) | 페이지 정보: 영문 158 Pages | 배송안내 : 1-2일 (영업일 기준)

    
    
    



※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

리타겟팅 소프트웨어 세계 시장은 2030년까지 53억 달러에 달할 전망

2024년에 26억 달러로 추정되는 리타겟팅 소프트웨어 세계 시장은 2024년부터 2030년까지 CAGR 12.9%로 성장하여 2030년에는 53억 달러에 달할 것으로 예측됩니다. 이 보고서에서 분석한 부문 중 하나인 클라우드는 CAGR 13.1%를 기록하며 분석 기간 종료시에는 48억 달러에 달할 것으로 예측됩니다. 온프레미스 부문의 성장률은 분석 기간 동안 CAGR 11.4%로 추정됩니다.

미국 시장은 7억 730만 달러로 추정, 중국은 CAGR 12.4%로 성장 예측

미국의 리타겟팅 소프트웨어 시장은 2024년에 7억 730만 달러로 추정됩니다. 세계 2위 경제 대국인 중국은 2030년까지 8억 2,450만 달러의 시장 규모에 달할 것으로 예측되며, 분석 기간인 2024-2030년 CAGR은 12.4%를 기록할 것으로 예상됩니다. 기타 주목할 만한 지역별 시장으로는 일본과 캐나다가 있고, 분석 기간 동안 CAGR은 각각 11.4%와 10.8%로 예측됩니다. 유럽에서는 독일이 CAGR 약 9.3%로 성장할 것으로 예측됩니다.

세계 리타겟팅 소프트웨어 시장 - 주요 동향 및 시장 촉진요인 살펴보기

디지털 광고의 효율성을 극대화하기 위해 리타겟팅 소프트웨어가 필수적인 이유는 무엇일까?

리타겟팅 소프트웨어는 디지털 광고 전략을 강화하고 투자수익률(ROI)을 극대화하고자 하는 기업에게 매우 중요한 도구가 되었습니다. 그렇다면 리타겟팅 소프트웨어가 오늘날의 마케팅에서 중요한 이유는 무엇일까? 리타겟팅 소프트웨어를 사용하면 웹사이트나 모바일 애플리케이션을 이용했지만 전환으로 이어지지 않은 사용자에게 타겟팅된 광고를 표시할 수 있습니다. 소셜 미디어, 검색 엔진, 디스플레이 네트워크 등 다양한 플랫폼에서 개인화된 광고를 사용자에게 전달함으로써 리타겟팅 소프트웨어는 기업의 상위권을 유지하고 잠재 고객의 구매 의욕을 높일 수 있습니다. 관심 있는 사용자에게 다시 관심을 갖게함으로써 전환율을 크게 향상시키고 전체 디지털 마케팅 캠페인의 효과를 높일 수 있습니다.

리타겟팅 소프트웨어에 대한 수요가 급증하고 있는 것은 기업들이 자사 사이트를 방문한 사용자의 의도를 활용하는 것이 중요하다는 것을 인식하고 있기 때문입니다. 소비자들은 구매 결정을 내리기 전에 광범위한 조사를 하는 경우가 많기 때문에 리타겟팅을 통해 브랜드는 이러한 리드를 장기적으로 육성할 수 있습니다. 리타게팅은 사용자가 검색한 제품을 상기시키거나 기간 한정 혜택으로 긴급성을 더함으로써 잠재 고객을 효과적으로 판매 경로로 다시 유도할 수 있습니다. 또한, 이커머스의 부상과 디지털 시장에서의 경쟁 증가로 인해 잠재적 구매자를 확보하고 전환을 유도하기 위한 효과적인 리타겟팅 전략의 필요성이 더욱 커지고 있습니다. 기업들이 광고 예산을 최적화하고 고객 확보를 개선하기 위해 노력하는 가운데, 리타겟팅 소프트웨어는 디지털 마케팅 툴킷에 필수적인 요소로 자리 잡고 있습니다.

기술의 발전은 리타겟팅 소프트웨어의 기능을 어떻게 향상시키고 있는가?

리타겟팅 소프트웨어 시장은 솔루션의 기능과 효과를 향상시키는 큰 기술적 진보를 목격했습니다. 그렇다면 이러한 발전을 촉진하는 주요 혁신은 무엇일까? 가장 영향력 있는 발전 중 하나는 인공지능(AI)과 머신러닝(ML)을 리타겟팅 플랫폼에 통합한 것으로, AI 알고리즘은 사용자의 행동, 선호도, 구매 패턴에 대한 방대한 데이터를 분석하여 리타겟팅 캠페인을 동적으로 최적화할 수 있습니다. 리타겟팅 캠페인을 동적으로 최적화할 수 있습니다. AI 기반 리타겟팅 소프트웨어는 광고를 게재할 최적의 타이밍, 가장 효과적인 광고 크리에이티브, 적절한 오디언스 부문을 식별함으로써 광고 성과를 크게 향상시키고 전환율을 높일 수 있습니다. 이러한 데이터 기반 최적화를 통해 기업은 광고 비용의 효율성을 극대화할 수 있습니다.

또 다른 중요한 혁신은 크로스 채널 리타겟팅 기능의 등장입니다. 최신 리타겟팅 소프트웨어는 소셜 미디어, 이메일, 검색 엔진, 디스플레이 네트워크 등 다양한 플랫폼에서 사용자를 끌어들일 수 있게 해줍니다. 이러한 멀티채널 접근 방식을 통해 브랜드는 가치 제안을 강화하고, 사용자를 자사 사이트로 다시 불러들이는 일관된 메시지를 만들 수 있습니다. 다양한 접점에서 사용자를 팔로우함으로써 기업은 전환 가능성을 높이고 브랜드 인지도를 구축할 수 있습니다. 또한, 사용자 상호작용에 따라 특정 순서로 광고를 게재하는 순차적 메시징 전략을 통해 참여도를 높이고 구매 여정 전반에 걸쳐 잠재고객을 육성할 수 있습니다.

데이터 프라이버시와 컴플라이언스에 대한 관심이 높아지면서 리타겟팅 소프트웨어의 환경도 변화하고 있습니다. 일반 데이터 보호 규정(GDPR)과 캘리포니아 소비자 개인정보 보호법(CCPA)과 같은 규제가 시행됨에 따라 기업은 리타겟팅 관행이 이러한 법률을 준수하고 있는지 확인해야 합니다. 이에 따라 사용자 동의, 투명성, 데이터 보호를 우선시하는 리타겟팅 솔루션이 개발되고 있습니다. 최신 리타겟팅 플랫폼에는 사용자가 개인 정보 설정을 관리하고 필요에 따라 리타겟팅 캠페인을 옵트아웃할 수 있는 기능이 포함되어 있는 경우가 많습니다. 이러한 윤리적 데이터 사용에 중점을 두는 것은 규정 준수를 보장할 뿐만 아니라, 소비자와의 신뢰 관계를 구축하고 장기적으로 브랜드 평판을 높이는 데에도 도움이 됩니다.

어떤 시장 동향이 다양한 분야에서 리타겟팅 소프트웨어의 채택을 촉진하고 있는가?

디지털 시대의 기업 및 소비자 니즈의 진화를 반영하여 다양한 분야에서 리타겟팅 소프트웨어의 채택이 증가하고 있습니다. 가장 두드러진 트렌드 중 하나는 개인화된 마케팅 경험의 중요성이 커지고 있다는 점입니다. 소비자들은 브랜드와의 커뮤니케이션을 맞춤화하기를 원하고 있으며, 기업들은 리타겟팅 소프트웨어를 활용하여 사용자의 과거 행동과 선호도에 따라 개인화된 광고를 전달하고 있습니다. 이러한 추세는 개인화된 제안과 추천이 구매 결정에 큰 영향을 미치는 E-Commerce, 여행, 엔터테인먼트 분야에서 특히 두드러지게 나타나고 있습니다. 리타겟팅을 잘 활용하여 관련성 높고 매력적인 광고를 만드는 기업은 소비자의 관심을 끌고 전환을 촉진할 가능성이 높습니다.

리타겟팅 소프트웨어의 채택을 촉진하는 또 다른 중요한 트렌드는 고객 여정 매핑과 분석에 대한 중요성이 강조되고 있다는 점입니다. 기업들은 최초 관심부터 최종 구매까지 고객 여정 전체를 이해하는 데 점점 더 중점을 두고 있습니다. 리타겟팅 소프트웨어는 다양한 접점에서의 사용자 행동과 참여에 대한 인사이트를 제공함으로써 이 과정에서 중요한 역할을 하고 있습니다. 이 데이터를 분석함으로써 기업은 고객 여정의 병목현상을 파악하고 그에 따라 마케팅 전략을 최적화할 수 있습니다. 이러한 추세는 리타겟팅 노력을 보다 광범위한 고객관계관리(CRM) 전략과 통합하여 기업이 보다 일관되고 효과적인 마케팅 캠페인을 전개할 수 있도록 돕습니다.

모바일 커머스의 부상과 쇼핑 시 모바일 기기 사용의 증가는 리타겟팅 소프트웨어의 도입에도 영향을 미치고 있습니다. 더 많은 소비자들이 스마트폰과 태블릿을 통해 상품을 검색하고 구매함에 따라 기업들은 모바일에 특화된 리타겟팅 전략의 필요성을 인식하고 있습니다. 최신 리타겟팅 소프트웨어를 통해 기업은 모바일 친화적인 광고를 제작하고 모바일 사용자를 위해 캠페인을 최적화할 수 있습니다. 이러한 추세는 모바일 쇼핑이 급성장하고 있는 패션, 뷰티, 가전 등의 산업에서 특히 중요합니다. 모바일 커머스가 계속 확대됨에 따라 모바일 사용자에 대한 리타겟팅 솔루션에 대한 수요는 더욱 증가할 것으로 예상됩니다.

세계 리타겟팅 소프트웨어 시장의 성장을 촉진하는 요인은 무엇일까?

세계 리타겟팅 소프트웨어 시장의 성장은 디지털 광고 수요 증가, 타겟팅 기술의 발전, 고객 참여의 중요성 증가 등 여러 요인에 의해 주도되고 있습니다. 주요 성장 촉진요인 중 하나는 마케팅 및 광고에서 디지털 채널에 대한 의존도가 높아지고 있다는 점입니다. 기업들이 마케팅 예산을 전통적인 광고에서 디지털 플랫폼으로 전환함에 따라 소비자의 관심을 끌기 위한 효과적인 리타겟팅 전략의 필요성이 가장 중요해지고 있습니다. 리타겟팅 소프트웨어는 과거에 자사 브랜드와 접촉한 적이 있는 잠재 고객을 다시 끌어들여 디지털 광고의 효과를 극대화할 수 있게 해줍니다. 이러한 추세는 소매, 여행, 기술 등 소비자의 관심을 끌기 위해 경쟁이 치열한 산업에서 특히 두드러지게 나타나고 있습니다.

또 다른 중요한 성장 요인은 타겟팅 기술과 데이터 분석 능력의 급속한 발전입니다. 현대의 리타겟팅 소프트웨어는 정교한 알고리즘과 데이터 분석 기술을 활용하여 잠재고객을 보다 정확하게 식별하고 세분화합니다. 이를 통해 기업은 특정 소비자층에게 공감할 수 있는 고도로 타겟팅된 개인화된 광고 캠페인을 만들 수 있습니다. 또한, 머신러닝과 인공지능의 발전으로 리타겟팅 플랫폼은 실시간으로 캠페인을 최적화하고 성과 데이터에 따라 입찰가와 광고 배치를 조정할 수 있습니다. 기업들이 광고 ROI를 개선하고자 하는 가운데, 이러한 기술을 활용한 고도화된 리타겟팅 솔루션에 대한 수요는 더욱 증가할 것으로 예상됩니다.

또한, 세계 리타겟팅 소프트웨어 시장은 고객 참여와 경험에 대한 중요성이 높아짐에 따라 수혜를 받고 있습니다. 기업들은 구매 전환을 촉진하고 충성도를 높이기 위해서는 구매 여정 전반에 걸쳐 고객 참여를 유도하는 것이 필수적이라는 것을 인식하고 있습니다. 리타겟팅 소프트웨어는 기업이 전략적인 순간에 관련성 높은 광고를 게재하여 고객이 웹사이트를 다시 방문하고 구매를 완료하도록 유도하는 이 과정에서 중요한 역할을 합니다. 기업이 고객 참여 전략을 우선시함에 따라, 개인화되고 시기적절한 상호작용을 촉진하는 리타겟팅 솔루션의 채택은 앞으로도 계속 증가할 것으로 보입니다.

타겟팅 기술의 지속적인 발전, 디지털 광고에 대한 수요 증가, 고객 참여에 대한 관심 증가로 세계 리타겟팅 소프트웨어 시장은 지속적인 성장을 이룰 준비가 되어 있습니다. 기술 혁신, 시장 수요, 소비자 기대치의 진화가 역동적으로 얽혀 시장의 미래를 형성하고, 기업은 광고 전략을 강화하고 전환율을 높이며 경쟁 우위를 확보할 수 있는 새로운 기회를 얻게 될 것입니다. 기업이 전체 마케팅 활동의 일환으로 효과적인 리타겟팅을 지속적으로 우선시하는 가운데, 시장 상황은 디지털 광고의 성공을 위한 필수적인 도구로 남을 것입니다.

부문

전개(클라우드, 온프레미스), 조직 유형(중소기업, 대기업)

조사 대상 기업 사례

  • AdRoll
  • Alphonso Inc.
  • Criteo
  • Hockeycurve Growth Solutions Pvt Ltd
  • Inuvo, Inc.
  • Jabmo
  • Justuno, Inc.
  • Marin Software
  • Match2One AB
  • NextRoll, Inc.
  • OptiMonk
  • Outbrain
  • Perfect Audience
  • PixelMe
  • ReTargeter
  • RTB House
  • SteelHouse
  • TargetBay

AI 통합

Global Industry Analysts는 검증된 전문가 컨텐츠와 AI 툴을 통해 시장 정보와 경쟁 정보를 혁신하고 있습니다.

Global Industry Analysts는 LLM 및 업계 고유의 SLM을 조회하는 일반적인 규범에 따르는 대신 비디오 기록, 블로그, 검색 엔진 조사, 방대한 양의 기업, 제품/서비스, 시장 데이터 등 세계 전문가로부터 수집한 컨텐츠 리포지토리를 구축했습니다.

관세 영향 계수

Global Industry Analysts는 본사의 국가, 제조거점, 수출입(완제품 및 OEM)을 기반으로 기업의 경쟁력 변화를 예측하고 있습니다. 이러한 복잡하고 다면적인 시장 역학은 매출원가(COGS) 증가, 수익성 감소, 공급망 재편 등 미시적 및 거시적 시장 역학 중에서도 특히 경쟁사들에게 영향을 미칠 것으로 예상됩니다.

목차

제1장 조사 방법

제2장 주요 요약

  • 시장 개요
  • 주요 기업
  • 시장 동향과 촉진요인
  • 세계 시장 전망

제3장 시장 분석

  • 미국
  • 캐나다
  • 일본
  • 중국
  • 유럽
  • 프랑스
  • 독일
  • 이탈리아
  • 영국
  • 기타 유럽
  • 아시아태평양
  • 기타 지역

제4장 경쟁

ksm 25.07.16

Global Retargeting Software Market to Reach US$5.3 Billion by 2030

The global market for Retargeting Software estimated at US$2.6 Billion in the year 2024, is expected to reach US$5.3 Billion by 2030, growing at a CAGR of 12.9% over the analysis period 2024-2030. Cloud, one of the segments analyzed in the report, is expected to record a 13.1% CAGR and reach US$4.8 Billion by the end of the analysis period. Growth in the On-Premise segment is estimated at 11.4% CAGR over the analysis period.

The U.S. Market is Estimated at US$707.3 Million While China is Forecast to Grow at 12.4% CAGR

The Retargeting Software market in the U.S. is estimated at US$707.3 Million in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$824.5 Million by the year 2030 trailing a CAGR of 12.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 11.4% and 10.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 9.3% CAGR.

Global Retargeting Software Market - Key Trends & Growth Drivers Explored

Why Is Retargeting Software Essential for Maximizing Digital Advertising Efficiency?

Retargeting software has become a pivotal tool for businesses aiming to enhance their digital advertising strategies and maximize return on investment (ROI). But what exactly makes retargeting software so critical in today's marketing landscape? Retargeting software allows organizations to display targeted ads to users who have previously interacted with their website or mobile application but did not convert. By serving personalized advertisements to these users across various platforms-such as social media, search engines, and display networks-retargeting software helps businesses stay top-of-mind and encourages potential customers to complete their purchases. This ability to re-engage interested users significantly increases conversion rates and enhances the overall effectiveness of digital marketing campaigns.

The demand for retargeting software has surged as companies recognize the importance of capitalizing on the intent shown by users who visit their sites. With consumers often conducting extensive research before making purchasing decisions, retargeting enables brands to nurture these leads over time. By reminding users of the products they viewed or adding urgency with limited-time offers, retargeting can effectively drive potential customers back to the sales funnel. Moreover, the rise of e-commerce and increased competition in the digital marketplace have heightened the need for effective retargeting strategies to capture and convert potential buyers. As organizations strive to optimize their advertising budgets and improve customer acquisition, retargeting software is becoming an essential component of their digital marketing toolkit.

How Are Technological Advancements Elevating the Capabilities of Retargeting Software?

The retargeting software market has witnessed significant technological advancements that have enhanced the functionality and effectiveness of these solutions. But what are the key innovations driving these developments? One of the most impactful advancements is the integration of artificial intelligence (AI) and machine learning (ML) into retargeting platforms. AI algorithms can analyze vast amounts of data on user behavior, preferences, and purchasing patterns to optimize retargeting campaigns dynamically. By identifying the best times to serve ads, the most effective ad creatives, and the right audience segments, AI-powered retargeting software can significantly improve ad performance and increase conversion rates. This level of data-driven optimization allows organizations to maximize the efficiency of their advertising spend.

Another critical innovation is the rise of cross-channel retargeting capabilities. Modern retargeting software enables businesses to engage users across various platforms, including social media, email, search engines, and display networks. This multi-channel approach allows brands to create cohesive and consistent messaging that reinforces their value proposition and drives users back to their sites. By following users across different touchpoints, organizations can increase the chances of conversions and build brand recognition. Additionally, the ability to implement sequential messaging strategies-where ads are served in a specific order based on user interactions-further enhances engagement and nurtures potential customers throughout their buying journey.

The growing emphasis on data privacy and compliance is also shaping the landscape of retargeting software. As regulations such as the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) come into effect, organizations must ensure that their retargeting practices comply with these laws. This has led to the development of retargeting solutions that prioritize user consent, transparency, and data protection. Modern retargeting platforms often include features that allow users to manage their privacy preferences and opt out of retargeting campaigns if desired. This focus on ethical data usage not only ensures compliance but also helps build trust with consumers, enhancing brand reputation in the long run.

What Market Trends Are Driving the Adoption of Retargeting Software Across Various Sectors?

Several key market trends are shaping the adoption of retargeting software across various sectors, reflecting the evolving needs of businesses and consumers in the digital age. One of the most prominent trends is the increasing importance of personalized marketing experiences. As consumers expect tailored interactions with brands, organizations are leveraging retargeting software to deliver personalized ads based on users' past behavior and preferences. This trend is particularly strong in e-commerce, travel, and entertainment sectors, where personalized offers and recommendations can significantly influence purchasing decisions. Businesses that successfully utilize retargeting to create relevant and engaging ads are more likely to capture consumer attention and drive conversions.

Another key trend driving the adoption of retargeting software is the growing emphasis on customer journey mapping and analytics. Organizations are increasingly focused on understanding the entire customer journey, from initial interest to final purchase. Retargeting software plays a critical role in this process by providing insights into user behavior and engagement at various touchpoints. By analyzing this data, businesses can identify bottlenecks in the customer journey and optimize their marketing strategies accordingly. This trend is leading to a greater integration of retargeting efforts with broader customer relationship management (CRM) strategies, allowing organizations to create more cohesive and effective marketing campaigns.

The rise of mobile commerce and the increasing use of mobile devices for shopping are also influencing the adoption of retargeting software. With more consumers using smartphones and tablets to browse and purchase products, organizations are recognizing the need for mobile-specific retargeting strategies. Modern retargeting software enables businesses to create mobile-friendly ads and optimize their campaigns for mobile users, ensuring that they effectively reach potential customers on their preferred devices. This trend is particularly relevant in industries such as fashion, beauty, and consumer electronics, where mobile shopping is rapidly growing. As mobile commerce continues to expand, the demand for retargeting solutions that cater to mobile users is expected to increase.

What Factors Are Driving the Growth of the Global Retargeting Software Market?

The growth in the global retargeting software market is driven by several factors, including the increasing demand for digital advertising, advancements in targeting technologies, and the rising importance of customer engagement. One of the primary growth drivers is the growing reliance on digital channels for marketing and advertising. As businesses shift their marketing budgets from traditional advertising to digital platforms, the need for effective retargeting strategies to capture consumer interest becomes paramount. Retargeting software allows organizations to maximize the impact of their digital advertising efforts by re-engaging potential customers who have previously interacted with their brand. This trend is particularly strong in industries such as retail, travel, and technology, where competition for consumer attention is fierce.

Another key growth driver is the rapid advancement of targeting technologies and data analytics capabilities. Modern retargeting software utilizes sophisticated algorithms and data analysis techniques to identify and segment audiences more accurately. This allows businesses to create highly targeted and personalized advertising campaigns that resonate with specific consumer segments. Additionally, advancements in machine learning and artificial intelligence enable retargeting platforms to optimize campaigns in real time, adjusting bids and ad placements based on performance data. As organizations seek to improve their advertising ROI, the demand for advanced retargeting solutions that leverage these technologies is expected to rise.

The global retargeting software market is also benefiting from the increasing emphasis on customer engagement and experience. Organizations are recognizing that engaging customers throughout their buying journey is essential for driving conversions and fostering loyalty. Retargeting software plays a crucial role in this process by allowing businesses to deliver relevant ads at strategic moments, encouraging customers to return to their websites and complete their purchases. As companies prioritize customer engagement strategies, the adoption of retargeting solutions that facilitate personalized and timely interactions will continue to grow.

With ongoing advancements in targeting technologies, the increasing demand for digital advertising, and the rising focus on customer engagement, the global retargeting software market is poised for sustained growth. The dynamic interplay of technological innovation, market demand, and evolving consumer expectations is set to shape the future of the market, offering organizations new opportunities to enhance their advertising strategies, improve conversion rates, and achieve competitive advantages. As businesses continue to prioritize effective retargeting as part of their overall marketing efforts, retargeting software will remain an essential tool for driving success in the digital advertising landscape.

SCOPE OF STUDY:

The report analyzes the Retargeting Software market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Deployment (Cloud, On-Premise); Organization Type (SMEs, Large Enterprises)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 12 Featured) -

  • AdRoll
  • Alphonso Inc.
  • Criteo
  • Hockeycurve Growth Solutions Pvt Ltd
  • Inuvo, Inc.
  • Jabmo
  • Justuno, Inc.
  • Marin Software
  • Match2One AB
  • NextRoll, Inc.
  • OptiMonk
  • Outbrain
  • Perfect Audience
  • PixelMe
  • ReTargeter
  • RTB House
  • SteelHouse
  • TargetBay

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Tariff Impact on Global Supply Chain Patterns
    • Retargeting Software - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Demand for Personalized Advertising and Conversion Optimization Drives Growth of Retargeting Software Market
    • Increased Adoption of Retargeting Software in E-Commerce and Retail Expands Addressable Market
    • Surge in Demand for Retargeting Software in B2B and Lead Nurturing Fuels Market Growth
    • Growing Focus on Implementing Retargeting for Reducing Cart Abandonment and Maximizing ROI Strengthens Business Case
    • Rising Adoption of Retargeting Software in Travel and Hospitality for Dynamic Ad Retargeting Sets the Stage for Market Growth
    • Growing Demand for Retargeting Software in Financial Services and Insurance for Customer Acquisition Strengthens Business Case
    • Rising Focus on Implementing Retargeting for Personalized Product Recommendations Fuels Market Demand
    • Surge in Adoption of Retargeting Software in Automotive and Real Estate for High-Value Purchase Conversion Expands Market Opportunities
    • Growing Use of Retargeting Software in Media and Entertainment for Subscriber and Content Retargeting Strengthens Business Case
    • Rising Adoption of Retargeting Software in Education and Online Learning for Course Enrollment Sets the Stage for Market Growth
    • Rising Use of Retargeting Software in Consumer Goods and CPG for Loyalty and Retention Campaigns Fuels Market Demand
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Retargeting Software Market Analysis of Annual Sales in US$ Thousand for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Retargeting Software by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Retargeting Software by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 4: World 15-Year Perspective for Retargeting Software by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2015, 2025 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 6: World Historic Review for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 7: World 15-Year Perspective for Cloud by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 9: World Historic Review for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 10: World 15-Year Perspective for On-Premise by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
    • TABLE 11: World Recent Past, Current & Future Analysis for SMEs by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 12: World Historic Review for SMEs by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 13: World 15-Year Perspective for SMEs by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Large Enterprises by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 15: World Historic Review for Large Enterprises by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 16: World 15-Year Perspective for Large Enterprises by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Retargeting Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 17: USA Recent Past, Current & Future Analysis for Retargeting Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 18: USA Historic Review for Retargeting Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 19: USA 15-Year Perspective for Retargeting Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 20: USA Recent Past, Current & Future Analysis for Retargeting Software by Organization Type - SMEs and Large Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 21: USA Historic Review for Retargeting Software by Organization Type - SMEs and Large Enterprises Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 22: USA 15-Year Perspective for Retargeting Software by Organization Type - Percentage Breakdown of Value Sales for SMEs and Large Enterprises for the Years 2015, 2025 & 2030
  • CANADA
    • TABLE 23: Canada Recent Past, Current & Future Analysis for Retargeting Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 24: Canada Historic Review for Retargeting Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 25: Canada 15-Year Perspective for Retargeting Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 26: Canada Recent Past, Current & Future Analysis for Retargeting Software by Organization Type - SMEs and Large Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 27: Canada Historic Review for Retargeting Software by Organization Type - SMEs and Large Enterprises Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 28: Canada 15-Year Perspective for Retargeting Software by Organization Type - Percentage Breakdown of Value Sales for SMEs and Large Enterprises for the Years 2015, 2025 & 2030
  • JAPAN
    • Retargeting Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 29: Japan Recent Past, Current & Future Analysis for Retargeting Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 30: Japan Historic Review for Retargeting Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 31: Japan 15-Year Perspective for Retargeting Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 32: Japan Recent Past, Current & Future Analysis for Retargeting Software by Organization Type - SMEs and Large Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Japan Historic Review for Retargeting Software by Organization Type - SMEs and Large Enterprises Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 34: Japan 15-Year Perspective for Retargeting Software by Organization Type - Percentage Breakdown of Value Sales for SMEs and Large Enterprises for the Years 2015, 2025 & 2030
  • CHINA
    • Retargeting Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 35: China Recent Past, Current & Future Analysis for Retargeting Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 36: China Historic Review for Retargeting Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 37: China 15-Year Perspective for Retargeting Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 38: China Recent Past, Current & Future Analysis for Retargeting Software by Organization Type - SMEs and Large Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 39: China Historic Review for Retargeting Software by Organization Type - SMEs and Large Enterprises Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 40: China 15-Year Perspective for Retargeting Software by Organization Type - Percentage Breakdown of Value Sales for SMEs and Large Enterprises for the Years 2015, 2025 & 2030
  • EUROPE
    • Retargeting Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 41: Europe Recent Past, Current & Future Analysis for Retargeting Software by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 42: Europe Historic Review for Retargeting Software by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 43: Europe 15-Year Perspective for Retargeting Software by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2015, 2025 & 2030
    • TABLE 44: Europe Recent Past, Current & Future Analysis for Retargeting Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Europe Historic Review for Retargeting Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 46: Europe 15-Year Perspective for Retargeting Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 47: Europe Recent Past, Current & Future Analysis for Retargeting Software by Organization Type - SMEs and Large Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 48: Europe Historic Review for Retargeting Software by Organization Type - SMEs and Large Enterprises Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 49: Europe 15-Year Perspective for Retargeting Software by Organization Type - Percentage Breakdown of Value Sales for SMEs and Large Enterprises for the Years 2015, 2025 & 2030
  • FRANCE
    • Retargeting Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 50: France Recent Past, Current & Future Analysis for Retargeting Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 51: France Historic Review for Retargeting Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 52: France 15-Year Perspective for Retargeting Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 53: France Recent Past, Current & Future Analysis for Retargeting Software by Organization Type - SMEs and Large Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 54: France Historic Review for Retargeting Software by Organization Type - SMEs and Large Enterprises Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 55: France 15-Year Perspective for Retargeting Software by Organization Type - Percentage Breakdown of Value Sales for SMEs and Large Enterprises for the Years 2015, 2025 & 2030
  • GERMANY
    • Retargeting Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 56: Germany Recent Past, Current & Future Analysis for Retargeting Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 57: Germany Historic Review for Retargeting Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 58: Germany 15-Year Perspective for Retargeting Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 59: Germany Recent Past, Current & Future Analysis for Retargeting Software by Organization Type - SMEs and Large Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 60: Germany Historic Review for Retargeting Software by Organization Type - SMEs and Large Enterprises Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 61: Germany 15-Year Perspective for Retargeting Software by Organization Type - Percentage Breakdown of Value Sales for SMEs and Large Enterprises for the Years 2015, 2025 & 2030
  • ITALY
    • TABLE 62: Italy Recent Past, Current & Future Analysis for Retargeting Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 63: Italy Historic Review for Retargeting Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 64: Italy 15-Year Perspective for Retargeting Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 65: Italy Recent Past, Current & Future Analysis for Retargeting Software by Organization Type - SMEs and Large Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 66: Italy Historic Review for Retargeting Software by Organization Type - SMEs and Large Enterprises Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 67: Italy 15-Year Perspective for Retargeting Software by Organization Type - Percentage Breakdown of Value Sales for SMEs and Large Enterprises for the Years 2015, 2025 & 2030
  • UNITED KINGDOM
    • Retargeting Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 68: UK Recent Past, Current & Future Analysis for Retargeting Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 69: UK Historic Review for Retargeting Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 70: UK 15-Year Perspective for Retargeting Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 71: UK Recent Past, Current & Future Analysis for Retargeting Software by Organization Type - SMEs and Large Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 72: UK Historic Review for Retargeting Software by Organization Type - SMEs and Large Enterprises Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 73: UK 15-Year Perspective for Retargeting Software by Organization Type - Percentage Breakdown of Value Sales for SMEs and Large Enterprises for the Years 2015, 2025 & 2030
  • REST OF EUROPE
    • TABLE 74: Rest of Europe Recent Past, Current & Future Analysis for Retargeting Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 75: Rest of Europe Historic Review for Retargeting Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 76: Rest of Europe 15-Year Perspective for Retargeting Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 77: Rest of Europe Recent Past, Current & Future Analysis for Retargeting Software by Organization Type - SMEs and Large Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 78: Rest of Europe Historic Review for Retargeting Software by Organization Type - SMEs and Large Enterprises Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 79: Rest of Europe 15-Year Perspective for Retargeting Software by Organization Type - Percentage Breakdown of Value Sales for SMEs and Large Enterprises for the Years 2015, 2025 & 2030
  • ASIA-PACIFIC
    • Retargeting Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 80: Asia-Pacific Recent Past, Current & Future Analysis for Retargeting Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 81: Asia-Pacific Historic Review for Retargeting Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 82: Asia-Pacific 15-Year Perspective for Retargeting Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 83: Asia-Pacific Recent Past, Current & Future Analysis for Retargeting Software by Organization Type - SMEs and Large Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 84: Asia-Pacific Historic Review for Retargeting Software by Organization Type - SMEs and Large Enterprises Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 85: Asia-Pacific 15-Year Perspective for Retargeting Software by Organization Type - Percentage Breakdown of Value Sales for SMEs and Large Enterprises for the Years 2015, 2025 & 2030
  • REST OF WORLD
    • TABLE 86: Rest of World Recent Past, Current & Future Analysis for Retargeting Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 87: Rest of World Historic Review for Retargeting Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 88: Rest of World 15-Year Perspective for Retargeting Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 89: Rest of World Recent Past, Current & Future Analysis for Retargeting Software by Organization Type - SMEs and Large Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 90: Rest of World Historic Review for Retargeting Software by Organization Type - SMEs and Large Enterprises Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 91: Rest of World 15-Year Perspective for Retargeting Software by Organization Type - Percentage Breakdown of Value Sales for SMEs and Large Enterprises for the Years 2015, 2025 & 2030

IV. COMPETITION

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