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Global Sentiment Analytics Market to Reach US$11.4 Billion by 2030

The global market for Sentiment Analytics estimated at US$5.1 Billion in the year 2024, is expected to reach US$11.4 Billion by 2030, growing at a CAGR of 14.3% over the analysis period 2024-2030. Retail, one of the segments analyzed in the report, is expected to record a 13.4% CAGR and reach US$4.2 Billion by the end of the analysis period. Growth in the BFSI segment is estimated at 14.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.4 Billion While China is Forecast to Grow at 13.3% CAGR

The Sentiment Analytics market in the U.S. is estimated at US$1.4 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$1.7 Billion by the year 2030 trailing a CAGR of 13.3% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 12.8% and 12.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 10.2% CAGR.

Global Sentiment Analytics Market - Key Trends and Drivers Summarized

Why Is Sentiment Analytics Becoming Crucial for Businesses Today?

Sentiment analytics is rapidly becoming an essential tool for businesses aiming to gain insights into customer opinions, brand perception, and market trends. This technology analyzes text, voice, and social media data to understand the emotions and sentiments expressed by customers, providing valuable information for decision-making, marketing strategies, and customer experience management. The rising demand for real-time customer insights is driving the adoption of sentiment analytics in various sectors such as retail, banking, healthcare, and media. The increasing use of social media monitoring tools for brand reputation management and public relations is further boosting the market, as businesses seek to understand public sentiment, detect potential crises, and respond to customer feedback proactively. Sentiment analytics is also playing a critical role in political campaigns, public opinion monitoring, and market research, providing deeper insights into consumer behavior and preferences.

How Are Technological Advancements Enhancing Sentiment Analytics Solutions?

Technological advancements are significantly enhancing the capabilities of sentiment analytics solutions, making them more accurate, versatile, and accessible. The integration of natural language processing (NLP), machine learning, and emotion AI is enabling sentiment analytics tools to understand complex language nuances, detect sarcasm, and differentiate between positive, negative, and neutral sentiments. The development of multilingual sentiment analysis models is catering to the needs of global businesses that require insights from diverse markets and languages. The emergence of real-time sentiment analytics platforms with automated alerts and dashboards is providing businesses with timely and actionable insights, enhancing their ability to respond to market changes and customer feedback. Additionally, the focus on ethical AI and data privacy in sentiment analytics is aligning with the growing emphasis on transparency and compliance in data-driven decision-making.

Which Market Segments Are Leading the Adoption of Sentiment Analytics?

The sentiment analytics market is segmented by type, application, deployment mode, end-user, and region. Types of sentiment analytics include text-based, voice-based, and video-based sentiment analysis, with text-based sentiment analysis being the most widely adopted due to its broad applicability in social media monitoring, customer feedback analysis, and market research. Applications span brand management, customer experience management, social media monitoring, market research, and competitive intelligence, with customer experience management being the largest segment due to the growing need for personalized and data-driven customer engagement strategies. Deployment modes include cloud-based and on-premises solutions, with cloud-based solutions gaining traction due to their scalability, flexibility, and lower costs. End-users of sentiment analytics include retail, BFSI, healthcare, IT and telecom, media, and entertainment, with the retail and BFSI sectors being major adopters due to their focus on customer retention, loyalty, and satisfaction. Geographically, North America and Europe lead the sentiment analytics market due to advanced AI and big data capabilities, while Asia-Pacific is emerging as a high-growth region driven by digital transformation, social media penetration, and increasing investments in customer experience solutions.

What Are the Key Drivers of Growth in the Sentiment Analytics Market?

The growth in the sentiment analytics market is driven by several factors, including advancements in NLP, AI, and machine learning, the increasing demand for real-time customer insights and market intelligence, and the rising focus on brand reputation management and customer experience optimization. The development of sentiment analytics platforms with multilingual support, emotion AI, and real-time data processing capabilities is driving their adoption across various industries, including retail, healthcare, and financial services. The emphasis on automated and predictive sentiment analysis tools that provide actionable insights and early warning signals for brand management is expanding the market reach. The growing use of sentiment analytics in political analysis, public opinion monitoring, and market research is creating new opportunities for market growth. Additionally, the increasing investments in R&D for ethical AI practices, data privacy, and compliance in sentiment analytics are further supporting market expansion.

SCOPE OF STUDY:

The report analyzes the Sentiment Analytics market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

End-Use (Retail, BFSI, Healthcare & Life Sciences, Media & Entertainment, Other End-Uses)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 136 Featured) -

• ADmantX
• Aiaioo Labs
• Appen Ltd.
• Awario
• Bitext Innovations S.L.
• Botego
• Clarabridge, Inc.
• clickworker GmbH
• Coginov
• Cogito Tech LLC

AI INTEGRATIONS

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Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

• 1. MARKET OVERVIEW
  • Influencer Market Insights
  • Tariff Impact on Global Supply Chain Patterns
  • Global Economic Update
  • Sentiment Analytics - Global Key Competitors Percentage Market Share in 2025 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
• 2. FOCUS ON SELECT PLAYERS
• 3. MARKET TRENDS & DRIVERS
  • Rising Demand for Real-Time Customer Insights Drives Market for Sentiment Analytics
  • Increasing Use of Sentiment Analytics in Social Media Monitoring Expands Addressable Market Opportunity
  • Technological Advancements in Natural Language Processing (NLP) Propel Innovation in Sentiment Analytics
  • Growth of Big Data and AI Integration Strengthens Business Case for Sentiment Analytics Solutions
  • Focus on Enhancing Multilingual and Multi-Channel Sentiment Analysis Drives Market Adoption
  • Emergence of Emotion AI and Advanced Text Analytics Tools Generates New Market Opportunities
  • Rising Use of Sentiment Analytics in Political Campaigns and Public Opinion Monitoring Boosts Market Potential
  • Shift Towards Predictive Analytics and Customer Behavior Insights Expands Market Reach
  • Focus on Ensuring Data Security and Ethical AI Practices in Sentiment Analytics Strengthens Market Position
  • Emergence of Sentiment Analytics as a Critical Component of Customer Experience Management Drives Market Adoption
  • Rising Use of Sentiment Analytics in Financial Market Analysis and Algorithmic Trading Creates New Opportunities
  • Expansion of Sentiment Analytics Applications in Healthcare and Patient Feedback Monitoring Boosts Market Demand
• 4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World Sentiment Analytics Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
  • TABLE 2: World Recent Past, Current & Future Analysis for Sentiment Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 3: World 6-Year Perspective for Sentiment Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
  • TABLE 4: World Recent Past, Current & Future Analysis for Retail by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 5: World 6-Year Perspective for Retail by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • TABLE 6: World Recent Past, Current & Future Analysis for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 7: World 6-Year Perspective for BFSI by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • TABLE 8: World Recent Past, Current & Future Analysis for Healthcare & Life Sciences by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 9: World 6-Year Perspective for Healthcare & Life Sciences by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • TABLE 10: World Recent Past, Current & Future Analysis for Media & Entertainment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 11: World 6-Year Perspective for Media & Entertainment by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • TABLE 12: World Recent Past, Current & Future Analysis for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 13: World 6-Year Perspective for Other End-Uses by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

• UNITED STATES
  • Sentiment Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
  • TABLE 14: USA Recent Past, Current & Future Analysis for Sentiment Analytics by End-Use - Retail, BFSI, Healthcare & Life Sciences, Media & Entertainment and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 15: USA 6-Year Perspective for Sentiment Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Healthcare & Life Sciences, Media & Entertainment and Other End-Uses for the Years 2025 & 2030
• CANADA
  • TABLE 16: Canada Recent Past, Current & Future Analysis for Sentiment Analytics by End-Use - Retail, BFSI, Healthcare & Life Sciences, Media & Entertainment and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 17: Canada 6-Year Perspective for Sentiment Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Healthcare & Life Sciences, Media & Entertainment and Other End-Uses for the Years 2025 & 2030
• JAPAN
  • Sentiment Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
  • TABLE 18: Japan Recent Past, Current & Future Analysis for Sentiment Analytics by End-Use - Retail, BFSI, Healthcare & Life Sciences, Media & Entertainment and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 19: Japan 6-Year Perspective for Sentiment Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Healthcare & Life Sciences, Media & Entertainment and Other End-Uses for the Years 2025 & 2030
• CHINA
  • Sentiment Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
  • TABLE 20: China Recent Past, Current & Future Analysis for Sentiment Analytics by End-Use - Retail, BFSI, Healthcare & Life Sciences, Media & Entertainment and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 21: China 6-Year Perspective for Sentiment Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Healthcare & Life Sciences, Media & Entertainment and Other End-Uses for the Years 2025 & 2030
• EUROPE
  • Sentiment Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
  • TABLE 22: Europe Recent Past, Current & Future Analysis for Sentiment Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 23: Europe 6-Year Perspective for Sentiment Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
  • TABLE 24: Europe Recent Past, Current & Future Analysis for Sentiment Analytics by End-Use - Retail, BFSI, Healthcare & Life Sciences, Media & Entertainment and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 25: Europe 6-Year Perspective for Sentiment Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Healthcare & Life Sciences, Media & Entertainment and Other End-Uses for the Years 2025 & 2030
• FRANCE
  • Sentiment Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
  • TABLE 26: France Recent Past, Current & Future Analysis for Sentiment Analytics by End-Use - Retail, BFSI, Healthcare & Life Sciences, Media & Entertainment and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 27: France 6-Year Perspective for Sentiment Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Healthcare & Life Sciences, Media & Entertainment and Other End-Uses for the Years 2025 & 2030
• GERMANY
  • Sentiment Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
  • TABLE 28: Germany Recent Past, Current & Future Analysis for Sentiment Analytics by End-Use - Retail, BFSI, Healthcare & Life Sciences, Media & Entertainment and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 29: Germany 6-Year Perspective for Sentiment Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Healthcare & Life Sciences, Media & Entertainment and Other End-Uses for the Years 2025 & 2030
• ITALY
  • TABLE 30: Italy Recent Past, Current & Future Analysis for Sentiment Analytics by End-Use - Retail, BFSI, Healthcare & Life Sciences, Media & Entertainment and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 31: Italy 6-Year Perspective for Sentiment Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Healthcare & Life Sciences, Media & Entertainment and Other End-Uses for the Years 2025 & 2030
• UNITED KINGDOM
  • Sentiment Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
  • TABLE 32: UK Recent Past, Current & Future Analysis for Sentiment Analytics by End-Use - Retail, BFSI, Healthcare & Life Sciences, Media & Entertainment and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 33: UK 6-Year Perspective for Sentiment Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Healthcare & Life Sciences, Media & Entertainment and Other End-Uses for the Years 2025 & 2030
• REST OF EUROPE
  • TABLE 34: Rest of Europe Recent Past, Current & Future Analysis for Sentiment Analytics by End-Use - Retail, BFSI, Healthcare & Life Sciences, Media & Entertainment and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 35: Rest of Europe 6-Year Perspective for Sentiment Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Healthcare & Life Sciences, Media & Entertainment and Other End-Uses for the Years 2025 & 2030
• ASIA-PACIFIC
  • Sentiment Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
  • TABLE 36: Asia-Pacific Recent Past, Current & Future Analysis for Sentiment Analytics by End-Use - Retail, BFSI, Healthcare & Life Sciences, Media & Entertainment and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 37: Asia-Pacific 6-Year Perspective for Sentiment Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Healthcare & Life Sciences, Media & Entertainment and Other End-Uses for the Years 2025 & 2030
• REST OF WORLD
  • TABLE 38: Rest of World Recent Past, Current & Future Analysis for Sentiment Analytics by End-Use - Retail, BFSI, Healthcare & Life Sciences, Media & Entertainment and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 39: Rest of World 6-Year Perspective for Sentiment Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Healthcare & Life Sciences, Media & Entertainment and Other End-Uses for the Years 2025 & 2030

IV. COMPETITION