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North America Home Water Filtration Unit Market Size, Share & Trends Analysis Report By Product (RO Based, UV Based), By Distribution Channel (Online, Offline), And Segment Forecasts, 2023 - 2030

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North America Home Water Filtration Unit Market Growth & Trends:

The North America home water filtration unit market size is expected to reach USD 3.71 billion in 2030, registering a CAGR of 7.4% from 2023 to 2030, according to a new report by Grand View Research, Inc. In recent years, the overall home water filtration market has gained immense traction as a result of changing lifestyles, especially in urban areas. In addition, the availability of filtered water all the time encourages the adoption of home water filtration units. The scarcity of drinking water has obligated the domestic authorities to provide the population with an adequate supply.

The penetration of water purification solutions in developed countries such as the U.S. and Canada is relatively high. Home water filtration is seen as a necessity, especially in metros and urban cities, due to the alarmingly high microbial and chemical contamination of surface water sources. Growing awareness among consumers about the ill effects of consuming contaminated water, along with the declining levels of potable water, has resulted in a significant shift in consumer preferences from conventional water purification methods such as boiling, addition of chlorines or iodine to technology-based systems.

The pandemic prompted lockdowns around the world, starting from the first quarter of 2020. In 2020 and 2021, the pandemic created significant business disruption and economic uncertainty, which adversely impacted manufacturing operations, supply chains, and distribution channels. While the immediate impacts of the COVID-19 pandemic have been assessed, the long-term magnitude and duration of the disruption, including supply chain disruption and resulting impact on global business activity remain uncertain. Several brick-and-mortar stores suffered significant losses as a result of strict lockdowns and the need to maintain social distance in severely affected cities across the U.S.

The RO-based product segment accounted for the leading market share of more than 65.2% in 2022 and is expected to witness significant growth in the near future. RO water purification systems are widely used owing to their performance effectiveness, low electricity consumption, and advanced technological features. Increasing penetration of low-budget residential water purifiers is likely to stimulate global demand during the coming years.

The offline segment dominated the market and held a revenue share of above 67.1% in 2022. Consumers are more likely to purchase water purifiers from offline stores in the US. Numerous purifying technologies and designs are displayed in conferences, exhibitions, and events conducted by the water organization and water treatment trade shows.

The U.S. accounted for the largest revenue share of more than 65.2% in 2022. In North America, the primary markets for home water filtration are U.S, Canada, and Mexico. Hard water results in scaling due to the presence of minerals. This piles up on the inner surfaces of the pipeline, thereby clogging the plumbing and pipes in the appliance. Consumers are therefore increasingly investing in water filtration units to reduce electrical costs associated with hard water storage and filtration

To meet the rising product demand and set trends manufacturing companies focus on product innovations. Strategic initiatives such as mergers and acquisitions help key players to gain a foothold in developing economies.

North America Home Water Filtration Unit Market Report Highlights:

  • The RO-based product segment accounted for the leading market share of more than 65.2% in 2022 and is expected to witness significant growth in the near future. Increasing penetration of low-budget residential water purifiers is likely to stimulate global demand during the coming years
  • The offline segment dominated the market and held a revenue share of more than 67.1% in 2022. Consumers are more likely to purchase water purifiers from offline stores in the US. Numerous purifying technologies and designs are displayed in conferences, exhibitions, and events conducted by the water organization and water treatment trade shows
  • The U.S accounted for the largest revenue share of more than 65.2% in 2022. Hard water results in scaling due to the presence of minerals. This piles up on the inner surfaces of the pipeline, thereby clogging the plumbing and pipes in the appliance

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third - Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Segment Snapshot
  • 2.3. Competitive Landscape Snapshot

Chapter 3. North America Home Water Filtration Unit Market Variables, Trends & Scope

  • 3.1. Market Introduction
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Sales/Retail Chain Analysis
    • 3.3.2. Profit Margin Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
      • 3.4.1.1 Growing demand for purified drinking water
      • 3.4.1.2 Increasing instances of contaminated water
      • 3.4.1.3 Benefits offered by home water filtration units
    • 3.4.2. Market Restraint Analysis
      • 3.4.2.1 Established bottled water market
    • 3.4.3. Industry Challenges
    • 3.4.4. Industry Opportunities
  • 3.5. Business Environment Analysis
    • 3.5.1. Industry Analysis - Porter's Five Forces
  • 3.6. Roadmap of the North America Home Water Filtration Market Unit
  • 3.7. Market Entry Strategies
  • 3.8. Impact of COVID-19 on the North America Home Water Filtration Unit Market

Chapter 4. Consumer Behavior Analysis

  • 4.1. Consumer Trends and Preferences
  • 4.2. Factors Affecting Buying Decision
  • 4.3. Consumer Product Adoption
  • 4.4. Observations & Recommendations

Chapter 5. North America Home Water Filtration Unit Market: Product Estimates & Trend Analysis

  • 5.1. Product Movement Analysis & Market Share, 2022 & 2030
  • 5.2. RO Based
    • 5.2.1 North America RO - Based home water filtration unit market estimates and forecast, 2017 - 2030 (USD Million, Thousand units)
  • 5.3. UV Based
    • 5.3.1 North America UV - Based home water filtration unit market estimates and forecast, 2017 - 2030 (USD Million, Thousand units)

Chapter 6. North America Home Water Filtration Market: Distribution Channel Estimates& Trend Analysis

  • 6.1. Distribution Channel Movement Analysis & Market Share, 2022 & 2030
  • 6.2. Online
    • 6.2.1. North America home water filtration unit market estimates and forecast, through Online channels, 2017 - 2030 (USD Million, Thousand Units)
  • 6.3. Offline
    • 6.3.1. North America home water filtration unit market estimates and forecast, through Offline channels, 2017 - 2030 (USD Million, Thousand Units)

Chapter 7. North America Home Water Filtration Market: Country Estimates & Trend Analysis

  • 7.1. Country Movement Analysis & Market Share, 2022 & 2030
  • 7.2. North America
    • 7.2.1 North America home water filtration unit market estimates and forecast market, 2017 - 2030 (USD Million)
    • 7.2.2 North America home water filtration unit market estimates and forecast, 2017 - 2030 (Thousand Units)
    • 7.2.3 North America home water filtration unit market estimates and forecast, by product, 2017 - 2030 (USD Million)
    • 7.2.4 North America home water filtration unit market estimates and forecast, by product, 2017 - 2030 (Thousand Units)
    • 7.2.5 North America home water filtration unit market estimates and forecast, by Distribution channel, 2017 - 2030 (USD Million)
    • 7.2.6 North America home water filtration unit market estimates and forecast, by Distribution Channel, 2017 - 2030 (Thousand Units)
    • 7.2.7. U.S.
      • 7.2.7.1 U.S. home water filtration unit market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.2.7.2 U.S. home water filtration unit market estimates and forecast, 2017 - 2030 (Thousand Units)
      • 7.2.7.3 U.S. home water filtration unit market estimates and forecast, by product, 2017 - 2030 (USD Million)
      • 7.2.7.4 U.S. home water filtration unit market estimates and forecast, by product, 2017 - 2030 (Thousand Units)
      • 7.2.7.5 U.S. home water filtration unit market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
      • 7.2.7.6 U.S. home water filtration unit market estimates and forecast, by distribution Channel, 2017 - 2030 (Thousand Units)
    • 7.2.8. Canada
      • 7.2.8.1 Canada home water filtration unit market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.2.8.2 Canada home water filtration unit market estimates and forecast, 2017 - 2030 (Thousand Units)
      • 7.2.8.3 Canada home water filtration unit market estimates and forecast, by product, 2017 - 2030 (USD Million)
      • 7.2.8.4 Canada home water filtration unit market estimates and forecast, by product, 2017 - 2030 (Thousand Units)
      • 7.2.8.5 Canada home water filtration unit market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
      • 7.2.8.6 Canada home water filtration unit market estimates and forecast, by distribution Channel, 2017 - 2030 (Thousand Units)
    • 7.2.9 Mexico
      • 7.2.9.1 Mexico home water filtration unit market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.2.9.2 Mexico home water filtration unit market estimates and forecast, 2017 - 2030 (Thousand Units)
      • 7.2.9.3 Mexico home water filtration unit market estimates and forecast, by product, 2017 - 2030 (USD Million)
      • 7.2.9.4 Mexico home water filtration unit market estimates and forecast, by product, 2017 - 2030 (Thousand Units)
      • 7.2.9.5 Mexico home water filtration unit market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
      • 7.2.9.6 Mexico home water filtration unit market estimates and forecast, by distribution Channel, 2017 - 2030 (Thousand Units)

Chapter 8. Competitive Analysis

  • 8.1 Recent Developments & Impact Analysis by Key Market Participants
  • 8.2 Key Company Categorization
  • 8.3 Vendor Landscape
    • 8.3.1. Key company market share analysis, 2022

Chapter 9. Company Profiles

  • 9.1 Trojan Technologies Group ULC
    • 9.1.1. Company Overview
    • 9.1.2. Financial Performance
    • 9.1.3. Product Benchmarking
    • 9.1.4. Strategic Initiatives
  • 9.2. Culligan Water
    • 9.2.1. Company Overview
    • 9.2.2. Financial Performance
    • 9.2.3. Product Benchmarking
    • 9.2.4. Strategic Initiatives
  • 9.3. Whirlpool Corporation.
    • 9.3.1. Company Overview
    • 9.3.2. Financial Performance
    • 9.3.3. Product Benchmarking
    • 9.3.4. Strategic Initiatives
  • 9.4. Brita GmbH.
    • 9.4.1. Company Overview
    • 9.4.2. Financial Performance
    • 9.4.3. Product Benchmarking
    • 9.4.4. Strategic Initiatives
  • 9.5. Amway Corporation.
    • 9.5.1. Company Overview
    • 9.5.2. Financial Performance
    • 9.5.3. Product Benchmarking
    • 9.5.4. Strategic Initiatives
  • 9.6. Eureka Forbes Ltd.
    • 9.6.1. Company Overview
    • 9.6.2. Financial Performance
    • 9.6.3. Product Benchmarking
    • 9.6.4. Strategic Initiatives
  • 9.7. KENT RO SYSTEMS LTD
    • 9.7.1. Company Overview
    • 9.7.2. Financial Performance
    • 9.7.3. Product Benchmarking
    • 9.7.4. Strategic Initiatives
  • 9.8. General Electric (GE)
    • 9.8.1. Company Overview
    • 9.8.2. Financial Performance
    • 9.8.3. Product Benchmarking
    • 9.8.4. Strategic Initiatives
  • 9.9. LUMINOR Environmental Inc.
    • 9.9.1. Company Overview
    • 9.9.2. Financial Performance
    • 9.9.3. Product Benchmarking
    • 9.9.4. Strategic Initiatives
  • 9.10. Hindustan Unilever Limited
    • 9.10.1. Company Overview
    • 9.10.2. Financial Performance
    • 9.10.3. Product Benchmarking
    • 9.10.4. Strategic Initiatives
  • 9.11. LG Electronics.
    • 9.11.1. Company Overview
    • 9.11.2. Financial Performance
    • 9.11.3. Product Benchmarking
    • 9.11.4. Strategic Initiatives
  • 9.12. Aqua Sana, Inc. (A. O. Smith Corporation)
    • 9.12.1. Company Overview
    • 9.12.2. Financial Performance
    • 9.12.3. Product Benchmarking
    • 9.12.4. Strategic Initiatives
  • 9.13. Panasonic Holdings Corporation
    • 9.13.1. Company Overview
    • 9.13.2. Financial Performance
    • 9.13.3. Product Benchmarking
    • 9.13.4. Strategic Initiatives
  • 9.14. Koninklijke Philips N.V
    • 9.14.1. Company Overview
    • 9.14.2. Financial Performance
    • 9.14.3. Product Benchmarking
    • 9.14.4. Strategic Initiatives
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