OTT 기기 및 서비스 시장 규모, 점유율 및 동향 분석 보고서 : 유형별, 기기별, 서비스 유형별, OTT 비즈니스 모델별, 플랫폼별, 지역별, 부문별 예측(2023-2030년)

Over The Top Devices And Services Market Growth & Trends

The global over the top devices and services market size is expected to reach USD 1,079.1 billion by 2030, expanding at a CAGR of 24.3% from 2023 to 2030, according to a new study by Grand View Research, Inc. The rollout of high-speed broadband internet has resulted in a rising inclination toward online streaming platforms, thereby fueling the growth of the OTT devices and services market.

Moreover, the proliferation of technologies such as high bit-rate streaming, pause & rewind controls, and more, in live streaming and Video on Demand (VOD) has contributed to the increasing number of OTT subscriptions, thus creating a positive outlook for the market. The industry is witnessing an influx of new players, with major platforms such as Netflix facing intense competition from competitors, including Disney+ and Apple TV+.

OTT service providers are increasingly offering premium content for paying customers to gain optimum customer engagement. Although OTT platforms have been successfully making their way into developing markets such as India, the coronavirus crisis has undoubtedly given a push to the viewers' appetite for digital content. As per estimations, OTT devices and services have now become a popular mode of entertainment for a sizeable audience base due to the inaccessibility of outdoor entertainment and the unavailability of fresh content on television channels.

The industry has revolutionized the ways of content creation and distribution, along with streaming. Market participants are constantly adding engaging content to cater to the rising demand of customers for content variety. The pandemic resulted in rising interest among consumers to move towards entertainment offered by OTT service providers, which has led to a significant shift in content consumption. The market is expected to evolve continuously in the coming years, owing to the enormous potential for customized and consumer-centric content made available on demand.

North America is anticipated to hold a significant share of the OTT devices and services market over the forecast period, owing to the presence of key OTT service providers in the region. Additionally, the presence of major content production houses is also one of the major factors for regional market growth. Moreover, the high level of internet and smartphone penetration in the region has added to the market advancement in recent years.

Over The Top Devices And Services Market Report Highlights

• Based on type, the OTT services segment is anticipated to grow at the highest rate of 24.4% due to the rising penetration and consumption of the Internet with unlimited data plans
• Based on device, the streaming media players segment led the market in 2022 with a higher share, as a result of a wide range of compatibility with TVs and other displays
• In terms of service type, the OTT media services segment accounted for the dominant market share of more than 86.0% in 2022, due to the high penetration of smartphones, tablets, and other advanced electronic handheld gadgets that offer an interactive display
• With regard to OTT business models, the SVOD segment is expected to expand at a substantial CAGR of 23.6% due to value for money and ad-free content
• Based on platform, the smartphones segment is expected to expand at a substantial CAGR of 24.7% during the forecast period, as a result of the ease of downloading applications that offer OTT services and media
• Based on geography, North America dominated the market in 2022 due to reliable IT infrastructure, coupled with the high disposable income of consumers in the region

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market Segmentation & Scope
• 1.2 Market Definitions
• 1.3 Information Procurement
  • 1.3.1 Information analysis
  • 1.3.2 Market formulation & data visualization
  • 1.3.3 Data validation & publishing
• 1.4 Research Scope and Assumptions
  • 1.4.1 List to data sources

Chapter 2 Executive Summary

• 2.1 Market Snapshot
• 2.2 Segment Snapshot
• 2.3 Competitive Landscape Snapshot

Chapter 3 Industry Outlook

• 3.1 Market Lineage Outlook
• 3.2 Industry Value Chain Analysis
• 3.3 Market Dynamics
  • 3.3.1 Market driver analysis
  • 3.3.2 Market challenge analysis
• 3.4 Industry Opportunities & Challenges
• 3.5 Industry Analysis Tools
  • 3.5.1 Porter's Five Forces Analysis
  • 3.5.2 Macroeconomic Analysis

Chapter 4 Over The Top Devices and Services Market: Type Outlook

• 4.1 Over The Top Devices and Services Market Share By Type, 2018 - 2030 (USD Billion)
• 4.2 Type Movement Analysis & Market Share, 2022 & 2030
• 4.3 Over The Top Devices and Services Market Estimates & Forecast, By Type (USD Billion)
  • 4.3.1 OTT services
  • 4.3.2 OTT devices 

Chapter 5 Over The Top Devices and Services Market: Device Outlook

• 5.1 Over The Top Devices and Services Market Share By Device, 2018 - 2030 (USD Billion)
• 5.2 Device Movement Analysis & Market Share, 2022 & 2030
• 5.3 Over The Top Devices and Services Market Estimates & Forecast, By Device (USD Billion) (Volume, Million Units)
  • 5.3.1 Streaming media players
  • 5.3.2 Streaming sticks

Chapter 6 Over The Top Devices and Services Market: Service Type Outlook

• 6.1 Over The Top Devices and Services Market Share By Service Type, 2018 - 2030 (USD Billion)
• 6.2 Service Type Movement Analysis & Market Share, 2022 & 2030
• 6.3 Over The Top Devices and Services Market Estimates & Forecast, By Service Type (USD Billion)
  • 6.3.1 OTT Media Services
  • 6.3.2 OTT Communication Services

Chapter 7 Over The Top Devices and Services Market: OTT Business Models Outlook

• 7.1 Over The Top Devices and Services Market Share By OTT Business Models, 2018 - 2030 (USD Billion)
• 7.2 OTT Business Models Movement Analysis & Market Share, 2022 & 2030
• 7.3 Over The Top Devices and Services Market Estimates & Forecast, By OTT Business Models (USD Billion)
  • 7.3.1 AVOD
  • 7.3.2 SVOD
  • 7.3.3 TVOD

Chapter 8 Over The Top Devices and Services Market: Platform Outlook

• 8.1 Over The Top Devices and Services Market Share By Platform, 2018 - 2030 (USD Billion)
• 8.2 Platform Movement Analysis & Market Share, 2022 & 2030 
• 8.3 Over The Top Devices and Services Market Estimates & Forecast, By Platform (USD Billion)
  • 8.3.1 Smart Phones
  • 8.3.2 Smart TVs & set-top box
  • 8.3.3 Desktop & Laptop
  • 8.3.4 Others

Chapter 9 Over The Top Devices and Services Market: Regional Outlook

• 9.1 Over The Top Devices and Services Market Share By Region, 2022 & 2030
• 9.2 North America
  • 9.2.1 North America over the top devices and services market, 2018 - 2030
  • 9.2.2 U.S.
    • 9.2.2.1 U.S. over the top devices and services market, 2018 - 2030 (USD Billion)
  • 9.2.3 Canada
    • 9.2.3.1 Canada over the top devices and services market, 2018 - 2030 (USD Billion)
• 9.3 Europe
  • 9.3.1 Europe over the top devices and services market, 2018 - 2030
  • 9.3.2 U.K.
    • 9.3.2.1 U.K. over the top devices and services market, 2018 - 2030 (USD Billion)
  • 9.3.3 Germany
    • 9.3.3.1 Germany over the top devices and services market, 2018 - 2030 (USD Billion)
  • 9.3.4 Italy
    • 9.3.4.1 Italy over the top devices and services market, 2018 - 2030 (USD Billion)
  • 9.3.5 France
    • 9.3.5.1 France over the top devices and services market, 2018 - 2030 (USD Billion)
  • 9.3.6 Spain
    • 9.3.6.1 Spain over the top devices and services market, 2018 - 2030 (USD Billion)
  • 9.3.7 Netherlands
    • 9.3.7.1 Netherlands over the top devices and services market, 2018 - 2030 (USD Billion)
• 9.4 Asia Pacific
  • 9.4.1 Asia Pacific over the top devices and services market, 2018 - 2030
  • 9.4.2 China
    • 9.4.2.1 China over the top devices and services market, 2018 - 2030 (USD Billion)
  • 9.4.3 Japan
    • 9.4.3.1 Japan over the top devices and services market, 2018 - 2030 (USD Billion)
  • 9.4.4 South Korea
    • 9.4.4.1 South Korea over the top devices and services market, 2018 - 2030 (USD Billion)
  • 9.4.5 India
    • 9.4.5.1 India over the top devices and services market, 2018 - 2030 (USD Billion)
  • 9.4.6 Australia
    • 9.4.6.1 Australia over the top devices and services market, 2018 - 2030 (USD Billion)
• 9.5 Latin America
  • 9.5.1 Latin America over the top devices and services market, 2018 - 2030
  • 9.5.2 Brazil
    • 9.5.2.1 Brazil over the top devices and services market, 2018 - 2030 (USD Billion)
  • 9.5.3 Mexico
    • 9.5.3.1 Mexico over the top devices and services market, 2018 - 2030 (USD Billion)
• 9.6 MEA
  • 9.6.1 MEA over the top devices and services market, 2018 - 2030
  • 9.6.2 Saudi Arabia
    • 9.6.2.1 Saudi Arabia over the top devices and services market, 2018 - 2030 (USD Billion)
  • 9.6.3 South Africa
    • 9.6.3.1 South Africa over the top devices and services market, 2018 - 2030 (USD Billion)

Chapter 10 Competitive Landscape

• 10.1 Key Market Participants
  • 10.1.1 Akamai Technologies
  • 10.1.2 Amazon.com, Inc.
  • 10.1.3 Apple Inc.
  • 10.1.4 Brightcove Inc.
  • 10.1.5 Disney + Hotstar
  • 10.1.6 Google LLC
  • 10.1.7 Hulu LLC
  • 10.1.8 Limelight Networks Inc.
  • 10.1.9 Microsoft Corporation
  • 10.1.10 Netflix Inc.
  • 10.1.11 PCCW Enterprises Limited
  • 10.1.12 Roku, Inc.
  • 10.1.13 Tencent Holdings Ltd.
  • 10.1.14 WarnerMedia Direct, LLC (HBO Max)
• 10.2 Recent Developments & Impact Analysis, By Key Market Participants
• 10.3 Company Categorization
• 10.4 Participant's Overview
• 10.5 Financial Performance
• 10.6 Product Benchmarking
• 10.7 Company Heat Map Analysis
• 10.8 Company Market Share Analysis, 2022 
• 10.9 Strategy Mapping
  • 10.9.1 Expansions
  • 10.9.2 Mergers & acquisitions
  • 10.9.3 Collaborations
  • 10.9.4 New product launches
  • 10.9.5 Research & development