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Crypto Wallet Market Size, Share & Trends Analysis Report By Wallet Type (Hot Wallets, Cold Wallets), By Operating System (Android, iOS), By Application, By End-user, By Region, And Segment Forecasts, 2023 - 2030

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ksm 23.10.31

Crypto Wallet Market Growth & Trends:

The global crypto wallet market size is expected to reach USD 48.27 billion by 2030, growing at a CAGR of 24.8% from 2023 to 2030, according to a new report by Grand View Research, Inc.. Crypto wallets help users store their private keys securely and use them while carrying out any transactions in cryptocurrency. The increasing use of cryptocurrency for individual and commercial use, the growing demand for enhanced security in crypto transactions, the expanding use of smartphones, and internet penetration are expected to drive the growth of the market over the forecast period.

The growing internet penetration and smartphone usage are expected to fuel the demand for crypto wallets. Internet users worldwide increased from 4,585 million to 4,901 million from 2020 to 2021. The increasing internet usage is contributing to the adoption of cryptocurrencies across the globe. Users are increasingly adopting crypto wallets to store, receive, and send cryptocurrency, which is easily accessible, and downloadable software. The increasing smartphone penetration is driving mobile crypto wallet downloads, thereby contributing to the market's growth.

The integration of crypto wallets into mainstream financial services is gaining momentum. Traditional banks and financial institutions are recognizing the potential of cryptocurrencies and blockchain technology. Consequently, they are exploring partnerships with crypto wallet providers to offer their customers secure access to digital assets.

The COVID-19 pandemic had a positive impact on the crypto wallet industry. In the face of financial extremities and economic meltdowns created due to the pandemic, cryptocurrencies have proved more resilient. During this economic downturn, technologically inclined investors sought cryptocurrencies as a steadier store of value, which created a boom in the cryptocurrency market. Moreover, the rapid digitization and high-speed internet infrastructure growth fueled by the pandemic created a rich environment for digital currency. All these factors are expected to contribute to the growing market for crypto wallets in the future.

Crypto Wallet Market Report Highlights:

  • Based on wallet type, the cold wallets segment is expected to witness significant growth over the forecast period. With the growing concerns over cyber threats and the importance of securing cryptocurrency investments, the demand for cold wallets is expected to surge
  • Based on operating system, the Android segment is expected to witness significant growth over the forecast period. The flexibility of the Android ecosystem has made it easier for users to access and manage their cryptocurrency holdings. Android crypto wallet apps are available through various app stores and can be easily downloaded and installed on smartphones and tablets
  • Based on application, the remittance segment is expected to register significant growth over the forecast period. Cryptocurrency remittance enables immediate fund transfers in real-time at lower processing fees. Cryptocurrency companies are increasingly offering remittance services to cater to the growing demand from cryptocurrency users. The increasing demand for cryptocurrency is expected to fuel the segment's growth
  • Based on end-user, the individual segment is expected to register significant growth over the forecast period. The global cryptocurrency users increased from 106 million in January 2021 to 295 million in December 2021. The increasing demand for cryptocurrencies for trading, store of value, remittance, and payments is expected to drive the growth of the individual segment.
  • Based on region, the Asia Pacific is anticipated to emerge as the fastest-growing regional market. The region is witnessing a surge in fintech innovation and blockchain-related startups, leading to the development of user-friendly and secure crypto wallet solutions.

Table of Content

Chapter 1 Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Scope and Assumptions
  • 1.3. List of Data Sources

Chapter 2 Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Segment Snapshot
  • 2.3. Competitive Landscape Snapshot

Chapter 3 Crypto Wallet Industry Outlook

  • 3.1. Market Segmentation and Scope
  • 3.2. Crypto Wallet Market- Value Chain Analysis
  • 3.3. Crypto Wallet Market - Market Dynamics
    • 3.3.1. Market driver analysis
      • 3.3.1.1. Increasing financial awareness and use of cryptocurrency
      • 3.3.1.2. Acceptance of cryptocurrencies by businesses
    • 3.3.2. Market challenge analysis
      • 3.3.2.1. Data privacy and security concerns
    • 3.3.3. Market opportunity analysis
      • 3.3.3.1. Technological advances in crypto wallet
  • 3.4. Crypto Wallet Market - Porter's Five Forces Analysis
  • 3.5. Crypto Wallet Market - PESTEL Analysis

Chapter 4 Investment Landscape Analysis

  • 4.1. Investor Strategies
  • 4.2. Investor Vision & Goal Analysis
  • 4.3. Funding Raised by Crypto Wallet Companies
  • 4.4. Investments Made in Crypto Wallets

Chapter 5 Crypto Wallet Type Outlook

  • 5.1. Crypto Wallet Share By Wallet Type, 2022
    • 5.1.1. Global crypto wallet market, by wallet type, 2017 - 2030
  • 5.2. Hot Wallets
    • 5.2.1. Hot crypto wallets market, 2017 - 2030
      • 5.2.1.1. Web-based hot crypto wallets market, 2017 - 2030
      • 5.2.1.2. Mobile hot crypto wallets market, 2017 - 2030
      • 5.2.1.3. Desktop hot crypto wallets market, 2017 - 2030
  • 5.3. Cold Wallets
    • 5.3.1. Cold crypto wallets market, 2017 - 2030
      • 5.3.1.1. Paper cold crypto wallets market, 2017 - 2030
      • 5.3.1.2. Hardware cold crypto wallets market, 2017 - 2030

Chapter 6 Crypto Wallets Operating System Outlook

  • 6.1. Crypto Wallet Share By Operating System, 2022
    • 6.1.1. Global crypto wallet market, by operating system, 2017 - 2030
  • 6.2. Android
    • 6.2.1. Crypto wallet market by Android, 2017 - 2030
  • 6.3. iOS
    • 6.3.1. Crypto wallet market by iOS, 2017 - 2030
  • 6.4. Others
    • 6.4.1. Crypto wallet market by others, 2017 - 2030

Chapter 7 Crypto Wallets Application Outlook

  • 7.1. Crypto Wallet Market Share By Application, 2022
    • 7.1.1. Global crypto wallet market, by application, 2017 - 2030
  • 7.2. Peer-to-Peer Payments
    • 7.2.1. Crypto wallet market by peer-to-peer payments, 2017 - 2030
  • 7.3. Trading
    • 7.3.1. Crypto wallet market by trading, 2017 - 2030
  • 7.4. Remittance
    • 7.4.1. Crypto wallet market by remittance, 2017 - 2030
  • 7.5. Others
    • 7.5.1. Crypto wallet market by others, 2017 - 2030

Chapter 8 Crypto Wallets End-user Outlook

  • 8.1. Crypto Wallet Share By End-user, 2022
    • 8.1.1. Global crypto wallet market, by end-user, 2017 - 2030
  • 8.2. Individual
    • 8.2.1. Crypto wallet market by individual, 2017 - 2030
  • 8.3. Commercial
    • 8.3.1. Crypto wallet market by commercial, 2017 - 2030
      • 8.3.1.1. Crypto wallet market in BFSI, 2017 - 2030
      • 8.3.1.2. Crypto wallet market in gaming, 2017 - 2030
      • 8.3.1.3. Crypto wallet market in government, 2017 - 2030
      • 8.3.1.4. Crypto wallet market in retail & e-commerce, 2017 - 2030
      • 8.3.1.5. Crypto wallet market in media & entertainment, 2017 - 2030
      • 8.3.1.6. Crypto wallet market in others, 2017 - 2030

Chapter 9 Crypto Wallet Regional Outlook

  • 9.1. Crypto Wallet Market Share By Region, 2022
    • 9.1.1. Global crypto wallet market, by region, 2017 - 2030
  • 9.2. North America
    • 9.2.1. North America crypto wallet market, 2017 - 2030
    • 9.2.2. North America crypto wallet market, by wallet type, 2017 - 2030
      • 9.2.2.1. North America crypto wallet market, by hot wallet, 2017 - 2030
      • 9.2.2.2. North America crypto wallet market, by cold wallet, 2017 - 2030
    • 9.2.3. North America crypto wallet market, by operating system, 2017 - 2030
    • 9.2.4. North America crypto wallet market, by application, 2017 - 2030
    • 9.2.5. North America crypto wallet market, by end-user, 2017 - 2030
      • 9.2.5.1. North America crypto wallet market, by commercial, 2017 - 2030
    • 9.2.6. U.S.
      • 9.2.6.1. U.S. crypto wallet market, 2017 - 2030
      • 9.2.6.2. U.S. crypto wallet market, by wallet type, 2017 - 2030
      • 9.2.6.2.1. U.S. crypto wallet market, by hot wallet, 2017 - 2030
      • 9.2.6.2.2. U.S. crypto wallet market, by cold wallet, 2017 - 2030
      • 9.2.6.3. U.S. crypto wallet market, by operating system, 2017 - 2030
      • 9.2.6.4. U.S. crypto wallet market, by application, 2017 - 2030
      • 9.2.6.5. U.S. crypto wallet market, by end-user, 2017 - 2030
      • 9.2.6.5.1. U.S. crypto wallet market, by commercial, 2017 - 2030
    • 9.2.7. Canada
      • 9.2.7.1. Canada crypto wallet market, 2017 - 2030
      • 9.2.7.2. Canada crypto wallet market, by wallet type, 2017 - 2030
      • 9.2.7.2.1. Canada crypto wallet market, by hot wallet, 2017 - 2030
      • 9.2.7.2.2. Canada crypto wallet market, by cold wallet, 2017 - 2030
      • 9.2.7.3. Canada crypto wallet market, by operating system, 2017 - 2030
      • 9.2.7.4. Canada crypto wallet market, by application, 2017 - 2030
      • 9.2.7.5. Canada crypto wallet market, by end-user, 2017 - 2030
      • 9.2.7.5.1. Canada crypto wallet market, by commercial, 2017 - 2030
  • 9.3. Europe
    • 9.3.1. Europe crypto wallet market, 2017 - 2030
    • 9.3.2. Europe crypto wallet market, by wallet type, 2017 - 2030
      • 9.3.2.1. Europe crypto wallet market, by hot wallet, 2017 - 2030
      • 9.3.2.2. Europe crypto wallet market, by cold wallet, 2017 - 2030
    • 9.3.3. Europe crypto wallet market, by operating system, 2017 - 2030
    • 9.3.4. Europe crypto wallet market, by application, 2017 - 2030
    • 9.3.5. Europe crypto wallet market, by end-user, 2017 - 2030
      • 9.3.5.1. Europe crypto wallet market, by commercial, 2017 - 2030
    • 9.3.6. UK
      • 9.3.6.1. UK crypto wallet market, 2017 - 2030
      • 9.3.6.2. UK crypto wallet market, by wallet type, 2017 - 2030
      • 9.3.6.2.1. UK crypto wallet market, by hot wallet, 2017 - 2030
      • 9.3.6.2.2. UK crypto wallet market, by cold wallet, 2017 - 2030
      • 9.3.6.3. UK crypto wallet market, by operating system, 2017 - 2030
      • 9.3.6.4. UK crypto wallet market, by application, 2017 - 2030
      • 9.3.6.5. UK crypto wallet market, by end-user, 2017 - 2030
      • 9.3.6.5.1. UK crypto wallet market, by commercial, 2017 - 2030
    • 9.3.7. Germany
      • 9.3.7.1. Germany crypto wallet market, 2017 - 2030
      • 9.3.7.2. Germany crypto wallet market, by wallet type, 2017 - 2030
      • 9.3.7.2.1. Germany crypto wallet market, by hot wallet, 2017 - 2030
      • 9.3.7.2.2. Germany crypto wallet market, by cold wallet, 2017 - 2030
      • 9.3.7.3. Germany crypto wallet market, by operating system, 2017 - 2030
      • 9.3.7.4. Germany crypto wallet market, by application, 2017 - 2030
      • 9.3.7.5. Germany crypto wallet market, by end-user, 2017 - 2030
      • 9.3.7.5.1. Germany crypto wallet market, by commercial, 2017 - 2030
    • 9.3.8. France
      • 9.3.8.1. France crypto wallet market, 2017 - 2030
      • 9.3.8.2. France crypto wallet market, by wallet type, 2017 - 2030
      • 9.3.8.2.1. France crypto wallet market, by hot wallet, 2017 - 2030
      • 9.3.8.2.2. France crypto wallet market, by cold wallet, 2017 - 2030
      • 9.3.8.3. France crypto wallet market, by operating system, 2017 - 2030
      • 9.3.8.4. France crypto wallet market, by application, 2017 - 2030
      • 9.3.8.5. France crypto wallet market, by end-user, 2017 - 2030
      • 9.3.8.5.1. France crypto wallet market, by commercial, 2017 - 2030
    • 9.3.9. Italy
      • 9.3.9.1. Italy crypto wallet market, 2017 - 2030
      • 9.3.9.2. Italy crypto wallet market, by wallet type, 2017 - 2030
      • 9.3.9.2.1. Italy crypto wallet market, by hot wallet, 2017 - 2030
      • 9.3.9.2.2. Italy crypto wallet market, by cold wallet, 2017 - 2030
      • 9.3.9.3. Italy crypto wallet market, by operating system, 2017 - 2030
      • 9.3.9.4. Italy crypto wallet market, by application, 2017 - 2030
      • 9.3.9.5. Italy crypto wallet market, by end-user, 2017 - 2030
      • 9.3.9.5.1. Italy crypto wallet market, by commercial, 2017 - 2030
    • 9.3.10. Spain
      • 9.3.10.1. Spain crypto wallet market, 2017 - 2030
      • 9.3.10.2. Spain crypto wallet market, by wallet type, 2017 - 2030
      • 9.3.10.2.1. Spain crypto wallet market, by hot wallet, 2017 - 2030
      • 9.3.10.2.2. Spain crypto wallet market, by cold wallet, 2017 - 2030
      • 9.3.10.3. Spain crypto wallet market, by operating system, 2017 - 2030
      • 9.3.10.4. Spain crypto wallet market, by application, 2017 - 2030
      • 9.3.10.5. Spain crypto wallet market, by end-user, 2017 - 2030
      • 9.3.10.5.1. Spain crypto wallet market, by commercial, 2017 - 2030
  • 9.4. Asia Pacific
    • 9.4.1. Asia Pacific crypto wallet market, 2017 - 2030
    • 9.4.2. Asia Pacific crypto wallet market, by wallet type, 2017 - 2030
      • 9.4.2.1. Asia Pacific crypto wallet market, by hot wallet, 2017 - 2030
      • 9.4.2.2. Asia Pacific crypto wallet market, by cold wallet, 2017 - 2030
    • 9.4.3. Asia Pacific crypto wallet market, by operating system, 2017 - 2030
    • 9.4.4. Asia Pacific crypto wallet market, by application, 2017 - 2030
    • 9.4.5. Asia Pacific crypto wallet market, by end-user, 2017 - 2030
      • 9.4.5.1. Asia Pacific crypto wallet market, by commercial, 2017 - 2030
    • 9.4.6. China
      • 9.4.6.1. China crypto wallet market, 2017 - 2030
      • 9.4.6.2. China crypto wallet market, by wallet type, 2017 - 2030
      • 9.4.6.2.1. China crypto wallet market, by hot wallet, 2017 - 2030
      • 9.4.6.2.2. China crypto wallet market, by cold wallet, 2017 - 2030
      • 9.4.6.3. China crypto wallet market, by operating system, 2017 - 2030
      • 9.4.6.4. China crypto wallet market, by application, 2017 - 2030
      • 9.4.6.5. China crypto wallet market, by end-user, 2017 - 2030
      • 9.4.6.5.1. China crypto wallet market, by commercial, 2017 - 2030
    • 9.4.7. Japan
      • 9.4.7.1. Japan crypto wallet market, 2017 - 2030
      • 9.4.7.2. Japan crypto wallet market, by wallet type, 2017 - 2030
      • 9.4.7.2.1. Japan crypto wallet market, by hot wallet, 2017 - 2030
      • 9.4.7.2.2. Japan crypto wallet market, by cold wallet, 2017 - 2030
      • 9.4.7.3. Japan crypto wallet market, by operating system, 2017 - 2030
      • 9.4.7.4. Japan crypto wallet market, by application, 2017 - 2030
      • 9.4.7.5. Japan crypto wallet market, by end-user, 2017 - 2030
      • 9.4.7.5.1. Japan crypto wallet market, by commercial, 2017 - 2030
    • 9.4.8. India
      • 9.4.8.1. India crypto wallet market, 2017 - 2030
      • 9.4.8.2. India crypto wallet market, by wallet type, 2017 - 2030
      • 9.4.8.2.1. India crypto wallet market, by hot wallet, 2017 - 2030
      • 9.4.8.2.2. India crypto wallet market, by cold wallet, 2017 - 2030
      • 9.4.8.3. India crypto wallet market, by operating system, 2017 - 2030
      • 9.4.8.4. India crypto wallet market, by application, 2017 - 2030
      • 9.4.8.5. India crypto wallet market, by end-user, 2017 - 2030
      • 9.4.8.5.1. India crypto wallet market, by commercial, 2017 - 2030
    • 9.4.9. South Korea
      • 9.4.9.1. South Korea crypto wallet market, 2017 - 2030
      • 9.4.9.2. South Korea crypto wallet market, by wallet type, 2017 - 2030
      • 9.4.9.2.1. South Korea crypto wallet market, by hot wallet, 2017 - 2030
      • 9.4.9.2.2. South Korea crypto wallet market, by cold wallet, 2017 - 2030
      • 9.4.9.3. South Korea crypto wallet market, by operating system, 2017 - 2030
      • 9.4.9.4. South Korea crypto wallet market, by application, 2017 - 2030
      • 9.4.9.5. South Korea crypto wallet market, by end-user, 2017 - 2030
      • 9.4.9.5.1. South Korea crypto wallet market, by commercial, 2017 - 2030
  • 9.5. Latin America
    • 9.5.1. Latin America crypto wallet market, 2017 - 2030
    • 9.5.2. Latin America crypto wallet market, by wallet type, 2017 - 2030
      • 9.5.2.1. Latin America crypto wallet market, by hot wallet, 2017 - 2030
      • 9.5.2.2. Latin America crypto wallet market, by cold wallet, 2017 - 2030
    • 9.5.3. Latin America crypto wallet market, by operating system, 2017 - 2030
    • 9.5.4. Latin America crypto wallet market, by application, 2017 - 2030
    • 9.5.5. Latin America crypto wallet market, by end-user, 2017 - 2030
      • 9.5.5.1. Latin America crypto wallet market, by commercial, 2017 - 2030
    • 9.5.6. Brazil
      • 9.5.6.1. Brazil crypto wallet market, 2017 - 2030
      • 9.5.6.2. Brazil crypto wallet market, by wallet type, 2017 - 2030
      • 9.5.6.2.1. Brazil crypto wallet market, by hot wallet, 2017 - 2030
      • 9.5.6.2.2. Brazil crypto wallet market, by cold wallet, 2017 - 2030
      • 9.5.6.3. Brazil crypto wallet market, by operating system, 2017 - 2030
      • 9.5.6.4. Brazil crypto wallet market, by application, 2017 - 2030
      • 9.5.6.5. Brazil crypto wallet market, by end-user, 2017 - 2030
      • 9.5.6.5.1. Brazil crypto wallet market, by commercial, 2017 - 2030
  • 9.6. MEA
    • 9.6.1. MEA crypto wallet market, 2017 - 2030
    • 9.6.2. MEA crypto wallet market, by wallet type, 2017 - 2030
      • 9.6.2.1. MEA crypto wallet market, by hot wallet, 2017 - 2030
      • 9.6.2.2. MEA crypto wallet market, by cold wallet, 2017 - 2030
    • 9.6.3. MEA crypto wallet market, by operating system, 2017 - 2030
    • 9.6.4. MEA crypto wallet market, by application, 2017 - 2030
    • 9.6.5. MEA crypto wallet market, by end-user, 2017 - 2030
      • 9.6.5.1. MEA crypto wallet market, by commercial, 2017 - 2030
    • 9.6.6. UAE
      • 9.6.6.1. UAE crypto wallet market, 2017 - 2030
      • 9.6.6.2. UAE crypto wallet market, by wallet type, 2017 - 2030
      • 9.6.6.2.1. UAE crypto wallet market, by hot wallet, 2017 - 2030
      • 9.6.6.2.2. UAE crypto wallet market, by cold wallet, 2017 - 2030
      • 9.6.6.3. UAE crypto wallet market, by operating system, 2017 - 2030
      • 9.6.6.4. UAE crypto wallet market, by application, 2017 - 2030
      • 9.6.6.5. UAE crypto wallet market, by end-user, 2017 - 2030
      • 9.6.6.5.1. UAE crypto wallet market, by commercial, 2017 - 2030
    • 9.6.7. Saudi Arabia
      • 9.6.7.1. Saudi Arabia crypto wallet market, 2017 - 2030
      • 9.6.7.2. Saudi Arabia crypto wallet market, by wallet type, 2017 - 2030
      • 9.6.7.2.1. Saudi Arabia crypto wallet market, by hot wallet, 2017 - 2030
      • 9.6.7.2.2. Saudi Arabia crypto wallet market, by cold wallet, 2017 - 2030
      • 9.6.7.3. Saudi Arabia crypto wallet market, by operating system, 2017 - 2030
      • 9.6.7.4. Saudi Arabia crypto wallet market, by application, 2017 - 2030
      • 9.6.7.5. Saudi Arabia crypto wallet market, by end-user, 2017 - 2030
      • 9.6.7.5.1. Saudi Arabia crypto wallet market, by commercial, 2017 - 2030
    • 9.6.8. South Africa
      • 9.6.8.1. South Africa crypto wallet market, 2017 - 2030
      • 9.6.8.2. South Africa crypto wallet market, by wallet type, 2017 - 2030
      • 9.6.8.2.1. South Africa crypto wallet market, by hot wallet, 2017 - 2030
      • 9.6.8.2.2. South Africa crypto wallet market, by cold wallet, 2017 - 2030
      • 9.6.8.3. South Africa crypto wallet market, by operating system, 2017 - 2030
      • 9.6.8.4. South Africa crypto wallet market, by application, 2017 - 2030
      • 9.6.8.5. South Africa crypto wallet market, by end-user, 2017 - 2030
      • 9.6.8.5.1. South Africa crypto wallet market, by commercial, 2017 - 2030

Chapter 10 Competitive Analysis

  • 10.1. Recent Developments and Impact Analysis, by Key Market Participants
  • 10.2. Company Categorization
  • 10.3. Vendor Landscape
    • 10.3.1. Key company market share analysis, 2022
  • 10.4. Company Analysis Tools
    • 10.4.1. Company market position analysis
    • 10.4.2. Competitive dashboard analysis

Chapter 11 Competitive Landscape

  • 11.1. Coinbase Global, Inc.
    • 11.1.1. Company overview
    • 11.1.2. Financial performance
    • 11.1.3. Product benchmarking
    • 11.1.4. Strategic initiatives
  • 11.2. BitGo
    • 11.2.1. Company overview
    • 11.2.2. Financial performance
    • 11.2.3. Product benchmarking
    • 11.2.4. Strategic initiatives
  • 11.3. Binance
    • 11.3.1. Company overview
    • 11.3.2. Financial performance
    • 11.3.3. Product benchmarking
    • 11.3.4. Strategic initiatives
  • 11.4. BitPay
    • 11.4.1. Company overview
    • 11.4.2. Financial performance
    • 11.4.3. Product benchmarking
    • 11.4.4. Strategic initiatives
  • 11.5. SatoshiLabs s.r.o.(Trezor)
    • 11.5.1. Company overview
    • 11.5.2. Financial performance
    • 11.5.3. Product benchmarking
    • 11.5.4. Strategic initiatives
  • 11.6. Ledger SAS
    • 11.6.1. Company overview
    • 11.6.2. Financial performance
    • 11.6.3. Product benchmarking
    • 11.6.4. Strategic initiatives
  • 11.7. BlockFi Inc.
    • 11.7.1. Company overview
    • 11.7.2. Financial performance
    • 11.7.3. Product benchmarking
    • 11.7.4. Strategic initiatives
  • 11.8. Exodus Movement, Inc.
    • 11.8.1. Company overview
    • 11.8.2. Financial performance
    • 11.8.3. Product benchmarking
    • 11.8.4. Strategic initiatives
  • 11.9. ZenGo Ltd
    • 11.9.1. Company overview
    • 11.9.2. Financial performance
    • 11.9.3. Product benchmarking
    • 11.9.4. Strategic initiatives
  • 11.10. Crypto.com
    • 11.10.1. Company overview
    • 11.10.2. Financial performance
    • 11.10.3. Product benchmarking
    • 11.10.4. Strategic initiatives
  • 11.11. Blockchain.com, Inc.
    • 11.11.1. Company overview
    • 11.11.2. Financial performance
    • 11.11.3. Product benchmarking
    • 11.11.4. Strategic initiatives
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