세계 영상 제작 시장 : 규모, 점유율, 동향 분석 보고서 - 장르별, 최종 용도별, 지역별, 부문별 동향(2023-2030년)

Video Production Market Growth & Trends:

The global video production market size is estimated to reach USD 746.88 billion by 2030, registering a CAGR of 33.5% from 2023 to 2030, according to a new report by Grand View Research, Inc.. Videos have become a dominant form of content across various platforms, including social media, streaming services, and e-commerce. This has led to a surge in the demand for high-quality video production services.

Video content continues to dominate the digital landscape as consumers prefer watching videos over other forms of media. This trend is driven by the engaging nature of videos, which can convey information more effectively and emotionally than text or images. Many businesses use video content for product demos and tutorials. For instance, companies like Apple Inc. regularly release videos showcasing new product features, driving customer interest and engagement. Furthermore, brands and businesses increasingly leverage User-Generated Content (UGC) in their marketing efforts. Video producers collaborate with consumers to create authentic content, fostering trust and engagement with the audience.

Live streaming allows real-time interaction with audiences, fostering engagement and authenticity. It is widely used for events, webinars, gaming, and product launches. Live video streaming has gained immense popularity, enabling real-time interaction between content creators and their audiences. This trend is particularly evident on platforms like Twitch, YouTube Live, and Facebook Live, where users engage with live events, gaming, and product launches. For example, the video game streaming platform Twitch has grown significantly, with streamers like Ninja and Pokimane gaining millions of followers by live streaming their gameplay and interacting with viewers.

VR and AR technologies create immersive experiences, offering new avenues for storytelling, education, and marketing. Video production has expanded into the immersive world of VR and AR. This technology is being used for storytelling, training, marketing, and entertainment, requiring specialized skills and equipment for production. Moreover, artificial intelligence (AI) and automation are streamlining video production processes. AI-powered tools assist in video editing, captioning, and even content generation, reducing production time and costs.

The growth of the video production industry varies by region and is influenced by factors such as the local economy, technological infrastructure, consumer behavior, and cultural preferences. North America, especially the United States, has a mature and thriving video production industry. Hollywood and the entertainment industry contribute significantly to this market. Additionally, the demand for corporate videos, advertising, and digital content remains high. Canada also has a growing video production industry, with a focus on both domestic and international productions. Vancouver and Toronto are well known for hosting various film and TV productions.

Video Production Market Report Highlights:

• By genre, the fantasy & science fiction segment dominated the market with a share of over 27.5% in 2022. The segment has significantly contributed to the industry, driven by the popularity of speculative fiction in film, television, and digital media
• By consumer, the face biometrics technology segment dominated the market with a revenue share of 67.0% in 2022. The growth trends of the consumer segment in this market are influenced by changing consumer preferences, technological advancements, and shifts in how people consume video content
• The North America region dominated the market by a revenue share of 32.4% in 2022. Hollywood and the entertainment industry contribute significantly to this market. Additionally, the demand for corporate videos, advertising, and digital content also remains high

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Research Methodology
  • 1.2.1. Information Procurement
• 1.3. Information or Data Analysis
• 1.4. Methodology
• 1.5. Research Scope and Assumptions
• 1.6. Market Formulation & Validation
• 1.7. Country Based Segment Share Calculation
• 1.8. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Video Production Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Industry Challenge
• 3.3. Video Production Market Analysis Tools
  • 3.3.1. Industry Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Economic and Social landscape
    • 3.3.2.3. Technological landscape
• 3.4. Pain Point Analysis

Chapter 4. Video Production Market: Genre Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Video Production Market: Genre Movement Analysis, 2022 & 2030 (USD Million)
• 4.3. Action & Adventure
  • 4.3.1. Action & Adventure Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 4.4. Thriller & Horror
  • 4.4.1. Thriller & Horror Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 4.5. Fantasy & Science Fiction
  • 4.5.1. Fantasy & Science Fiction Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 4.6. Drama
  • 4.6.1. Drama Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 4.7. Documentaries
  • 4.7.1. Documentaries Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 4.8. Others
  • 4.8.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 5. Video Production Market: End-Use Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Video Production Market: End-Use Movement Analysis, 2022 & 2030 (USD Million)
• 5.3. Enterprise
  • 5.3.1. Enterprise Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 5.4. Consumer
  • 5.4.1. Consumer Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 6. Video Production Market: Regional Estimates & Trend Analysis

• 6.1. Video Production Market Share, By Region, 2022 & 2030, USD Million
• 6.2. North America
  • 6.2.1. North America Video Production Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.2.2. U.S.
    • 6.2.2.1. U.S. Video Production Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.2.3. Canada
    • 6.2.3.1. Canada Video Production Market Estimates and Forecasts, 2017 - 2030 (USD Million)
• 6.3. Europe
  • 6.3.1. Europe Video Production Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.3.2. UK
    • 6.3.2.1. UK Video Production Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.3.3. Germany
    • 6.3.3.1. Germany Video Production Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.3.4. France
    • 6.3.4.1. France Video Production Market Estimates and Forecasts, 2017 - 2030 (USD Million)
• 6.4. Asia Pacific
  • 6.4.1. Asia Pacific Video Production Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.4.2. China
    • 6.4.2.1. China Video Production Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.4.3. Japan
    • 6.4.3.1. Japan Video Production Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.4.4. India
    • 6.4.4.1. India Video Production Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.4.5. South Korea
    • 6.4.5.1. South Korea Video Production Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.4.6. Australia
    • 6.4.6.1. Australia Video Production Market Estimates and Forecasts, 2017 - 2030 (USD Million)
• 6.5. Latin America
  • 6.5.1. Latin America Video Production Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.5.2. Brazil
    • 6.5.2.1. Brazil Video Production Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.5.3. Mexico
    • 6.5.3.1. Mexico Video Production Market Estimates and Forecasts, 2017 - 2030 (USD Million)
• 6.6. Middle East and Africa
  • 6.6.1. Middle East and Africa Video Production Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.6.2. South Africa
    • 6.6.2.1. South Africa Video Production Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.6.3. UAE
    • 6.6.3.1. UAE Video Production Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.6.4. KSA
    • 6.6.4.1. KSA Video Production Market Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 7. Competitive Landscape

• 7.1. Company Categorization
• 7.2. Company Market Positioning
• 7.3. Participant's Overview
• 7.4. Financial Performance
• 7.5. Product Benchmarking
• 7.6. Company Heat Map Analysis
• 7.7. Strategy Mapping
• 7.8. Company Profiles/Listing
  • 7.8.1. Armaan Productions
  • 7.8.2. Brafton
  • 7.8.3. CBS Corporation
  • 7.8.4. Century Studios
  • 7.8.5. Gardner Productions
  • 7.8.6. Levitate Media, LLC
  • 7.8.7. Skeleton Productions Ltd
  • 7.8.8. Sony Pictures Digital Productions Inc.
  • 7.8.9. The Walt Disney Company
  • 7.8.10. Universal Pictures
  • 7.8.11. Viacom Inc.
  • 7.8.12. Vivendi SA
  • 7.8.13. Warner Bros. Entertainment Inc.