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The global linerless labels market size is expected to reach USD 2.54 billion by 2030, with a CAGR of 4.3% from 2023 to 2030, according to a new report by Grand View Research, Inc.. The growth is attributed to the rising product utilization owing to the benefits offered, such as lower cost, operational efficiency, and sustainability. Moreover, its growing usage in various sectors, such as food & beverages, retail, cosmetics, logistics & warehousing, and pharmaceuticals, is expected to boost the demand in the coming years. Linerless labels increase efficiency by printing more labels per roll and requiring fewer roll changes while reducing environmental effects by eliminating the usage of release liners, using less material, and saving on transportation expenses.
Their increased print quality, industry-wide adaptability, and space-efficient storage all contribute to the growth of the market. Governments are increasingly focusing on sustainability and eco-friendly packaging solutions, which align with linerless labels. These labels must adhere to labeling standards for accurate product information, barcode requirements, and safety warnings to ensure consumer safety and regulatory compliance. Industries, such as healthcare and pharmaceuticals, have stringent regulations for patient safety and product traceability. Other considerations include recycling, waste management, consumer protection, and international trade regulations. Advancements in linerless label technology include silicone release coatings for easy separation and specific adhesives for adherence.
These innovations enable effective wounding into rolls without conventional liners, minimizing material waste and improving environmental friendliness. This adhesive-release coating combination is crucial for the success of linerless labels, offering sustainability, cost-efficiency, and operational ease across various industries. The market faces high competition due to the presence of established players in the market, who are adopting various strategies, such as maintaining customer relationships, product innovation, partnerships, and collaborations, to gain market share. They are also promoting sustainability and environmental benefits of linerless labeling to attract customers and businesses. Competitive pricing and quality assurance are crucial strategies for maintaining a strong market presence.