온라인 비디오 플랫폼 시장 규모, 점유율 및 동향 분석 보고서 : 구성요소별, 유형별, 스트리밍 유형별, 최종 용도별, 지역별, 부문별 예측(2023-2030년)

Online Video Platform Market Growth & Trends:

The global online video platform market size is expected to reach USD 35.15 billion by 2030, according to a new report by Grand View Research, Inc. The market is anticipated to register a CAGR of 20.7% from 2023 to 2030. The increasing adoption of video content for advertisement and branding activities over traditional marketing campaigns across sectors/industries, such as e-commerce, healthcare, manufacturing, and real estate, is driving the market. For instance, sellers on e-commerce sites such as Amazon and Zappos.com use product videos on their portals to provide customers a 360-degree view of products and help them choose the best match. The increased expenditure on online video advertisements is acting as a major factor driving the growth of the market. For instance, in 2019, SAMSUNG Electronics spent around USD 2.41 billion majorly on an online video campaign to promote its Galaxy series smartphones in the U.S.

The rising participation of the global population in online video streaming activities has been recognized as a significant factor driving the global market growth. Live video streaming is gradually becoming an essential advertisement model for various brands. One of the biggest gainers of this business model is live sports streaming channels. The rising number of sporting events globally and a continuously increasing number of subscribers make online video platforms a lucrative investment opportunity for the media and entertainment industry. Furthermore, the advent of the 5G telecom network is enabling viewers to stream HD video content seamlessly. In addition, The e-learning business has become one of the leading beneficiaries of the live streaming video platform due to the increasing adoption of e-learning in corporate and academic setups coupled with the increased number of mobile learning applications containing analytics that helps track the progress of students.

The outbreak of the novel coronavirus has led to lockdowns across several regions, resulting in a significant rise in the consumption of online video content as people look at indoor entertainment options to pass their idle time. The lockdowns have also resulted in several governments mandating schools and colleges to conduct online classes. The pandemic has played a significant role in increasing the overall share of the education segment in the market. The rise in online classes has resulted in an overall rise in the revenue of many e-learning platforms. Platforms such as KopyKitab, Unacademy, Vedantu, and Byju's, have witnessed revenue growth in the range of 60% to 200% on a week-on-week basis during the pandemic.

Online Video Platform Market Report Highlights:

• Based on components, the solution segment accounted for the largest revenue share of 52.3% in 2022. It is attributed to the surging demand for subscription-based video content over the OTT platform and a continuous rise in demand for live-streaming video platforms.
• The video processing segment accounted for the largest revenue share of 37.4% in 2022. Video processing platforms provide features such as efficient IP conversion, high-density transcoding, adaptive bitrate packaging, encryption, and streaming into a modular and visualized solution.
• The video-on-demand segment accounted for the largest revenue share of 73.2% of the total market revenue in 2022.
• The media & entertainment segment accounted for the largest revenue share of 36.2% in 2022.The segment has recorded significant growth due to a surge in internet connectivity on mobile phones and increased investments across the globe in improving the OTT infrastructure.
• North America accounted for the largest revenue share of 36.4% in 2022 in the online video platform market.
• Asia Pacific is expected to expand at the fastest CAGR of 22.8% during the forecast period. The regional market is expected to benefit from the rising scope of video-on-demand and live-streaming videos over online video platforms in the media & entertainment area as internet penetration continues to increase across the region.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
  • 1.1.1. Component
  • 1.1.2. Type
  • 1.1.3. Streaming type
  • 1.1.4. End-user
  • 1.1.5. Regional scope
  • 1.1.6. Estimates and forecast timeline
• 1.2. Research Methodology
• 1.3. Information Procurement
  • 1.3.1. Purchased database
  • 1.3.2. GVR's internal database
  • 1.3.3. Secondary sources
  • 1.3.4. Primary research
  • 1.3.5. Details of primary research
• 1.4. Information or Data Analysis
• 1.5. Market Formulation & Validation
• 1.6. Model Details
• 1.7. List of Secondary Sources
• 1.8. List of Primary Sources
• 1.9. Objectives

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
  • 2.2.1. Component outlook
  • 2.2.2. Type outlook
  • 2.2.3. Streaming type outlook
  • 2.2.4. End-user outlook
  • 2.2.5. Regional outlook
• 2.3. Competitive Insights

Chapter 3. Online Video Platform Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
• 3.2. Industry Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market driver analysis
  • 3.3.2. Market restraint analysis
  • 3.3.3. Market opportunity analysis
• 3.4. Online Video Platform Market Analysis Tools
  • 3.4.1. Industry analysis - Porter's Five Forces
    • 3.4.1.1. Supplier power
    • 3.4.1.2. Buyer power
    • 3.4.1.3. Substitution threat
    • 3.4.1.4. Threat of new entrant
    • 3.4.1.5. Competitive rivalry
  • 3.4.2. PESTEL analysis
    • 3.4.2.1. Political landscape
    • 3.4.2.2. Economic landscape
    • 3.4.2.3. Social landscape
    • 3.4.2.4. Technological landscape

Chapter 4. Online Video Platform Market: Component Estimates & Trend Analysis

• 4.1. Online Video Platform Market: Key Takeaways
• 4.2. Online Video Platform Market: Movement & Market Share Analysis, 2022 & 2030
• 4.3. Solution
  • 4.3.1. Solution market estimates and forecasts, 2017 to 2030 (USD Million)
• 4.4. Services
  • 4.4.1. Services market estimates and forecasts, 2017 to 2030 (USD Million)

Chapter 5. Online Video Platform Market: Type Estimates & Trend Analysis

• 5.1. Online Video Platform Market: Key Takeaways
• 5.2. Online Video Platform Market: Movement & Market Share Analysis, 2022 & 2030
• 5.3. Video processing
  • 5.3.1. Video processing estimates and forecasts, 2017 to 2030 (USD Million)
• 5.4. Video management
  • 5.4.1. Video management market estimates and forecasts, 2017 to 2030 (USD Million)
• 5.5. Video distribution
  • 5.5.1. Video distribution market estimates and forecasts, 2017 to 2030 (USD Million)
• 5.6. Video analytics
  • 5.6.1. Video analytics market estimates and forecasts, 2017 to 2030 (USD Million)
• 5.7. Others
  • 5.7.1. Others market estimates and forecasts, 2017 to 2030 (USD Million)

Chapter 6. Online Video Platform Market: Streaming Type Estimates & Trend Analysis

• 6.1. Online Video Platform Market: Key Takeaways
• 6.2. Online Video Platform Market: Movement & Market Share Analysis, 2022 & 2030
• 6.3. Live Streaming
  • 6.3.1. Live streaming market estimates and forecasts, 2017 to 2030 (USD Million)
• 6.4. Video On Demand
  • 6.4.1. Video on demand market estimates and forecasts, 2017 to 2030 (USD Million)

Chapter 7. Online Video Platform Market: End-user Estimates & Trend Analysis

• 7.1. Online Video Platform Market: Key Takeaways
• 7.2. Online Video Platform Market: Movement & Market Share Analysis, 2022 & 2030
• 7.3. Media & entertainment
  • 7.3.1. Media & entertainment estimates and forecasts, 2017 to 2030 (USD Million)
• 7.4. BFSI
  • 7.4.1. BFSI market estimates and forecasts, 2017 to 2030 (USD Million)
• 7.5. Retail
  • 7.5.1. Retail market estimates and forecasts, 2017 to 2030 (USD Million)
• 7.6. Education
  • 7.6.1. Education market estimates and forecasts, 2017 to 2030 (USD Million)
• 7.7. IT and telecom
  • 7.7.1. IT and telecom market estimates and forecasts, 2017 to 2030 (USD Million)
• 7.8. Others
  • 7.8.1. Others market estimates and forecasts, 2017 to 2030 (USD Million)

Chapter 8. Online Video Platform Market: Regional Estimates & Trend Analysis

• 8.1. Regional Outlook
• 8.2. Online Video Platform Market by Region: Key Takeaway
• 8.3. North America
  • 8.3.1. North America market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 8.3.2. U.S.
    • 8.3.2.1. U.S. market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 8.3.3. Canada
    • 8.3.3.1. Canada market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
• 8.4. Europe
  • 8.4.1. Europe market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 8.4.2. UK
    • 8.4.2.1. UK market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 8.4.3. Germany
    • 8.4.3.1. Germany market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 8.4.4. France
    • 8.4.4.1. France market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
• 8.5. Asia Pacific
  • 8.5.1. Asia Pacific Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 8.5.2. Japan
    • 8.5.2.1. Japan market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 8.5.3. China
    • 8.5.3.1. China market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 8.5.4. India
    • 8.5.4.1. India market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 8.5.5. Australia
    • 8.5.5.1. Australia market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 8.5.6. South Korea
    • 8.5.6.1. South Korea market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
• 8.6. Latin America
  • 8.6.1. Latin America market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 8.6.2. Brazil
    • 8.6.2.1. Brazil market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 8.6.3. Mexico
    • 8.6.3.1. Mexico market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
• 8.7. MEA
  • 8.7.1. MEA market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 8.7.2. Saudi Arabia
    • 8.7.2.1. Saudi Arabia market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 8.7.3. South Africa
    • 8.7.3.1. Saudi Africa market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 8.7.4. UAE
    • 8.7.4.1. UAE market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)

Chapter 9. Competitive Landscape

• 9.1. Recent Developments & Impact Analysis, By Key Market Participants
• 9.2. Market Participant Categorization
  • 9.2.1. Akamai Technologies
    • 9.2.1.1. Company overview
    • 9.2.1.2. Financial performance
    • 9.2.1.3. Product benchmarking
    • 9.2.1.4. Strategic initiatives
  • 9.2.2. Brightcove Inc.
    • 9.2.2.1. Company overview
    • 9.2.2.2. Financial performance
    • 9.2.2.3. Product benchmarking
    • 9.2.2.4. Strategic initiatives
  • 9.2.3. Comcast Cable Communications Management, LLC
    • 9.2.3.1. Company overview
    • 9.2.3.2. Financial performance
    • 9.2.3.3. Product benchmarking
    • 9.2.3.4. Strategic initiatives
  • 9.2.4. Endavo Media
    • 9.2.4.1. Company overview
    • 9.2.4.2. Financial performance
    • 9.2.4.3. Product benchmarking
    • 9.2.4.4. Strategic initiatives
  • 9.2.5. Frame.io, Inc.
    • 9.2.5.1. Company overview
    • 9.2.5.2. Financial performance
    • 9.2.5.3. Product benchmarking
    • 9.2.5.4. Strategic initiatives
  • 9.2.6. Kaltura, Inc.
    • 9.2.6.1. Company overview
    • 9.2.6.2. Financial performance
    • 9.2.6.3. Product benchmarking
    • 9.2.6.4. Strategic initiatives
  • 9.2.7. Limelight Networks
    • 9.2.7.1. Company overview
    • 9.2.7.2. Financial performance
    • 9.2.7.3. Product benchmarking
    • 9.2.7.4. Strategic initiatives
  • 9.2.8. Longtail Ad Solutions, Inc. (JW PLAYER)
    • 9.2.8.1. Company overview
    • 9.2.8.2. Financial performance
    • 9.2.8.3. Product benchmarking
    • 9.2.8.4. Strategic initiatives
  • 9.2.9. MediaMelon Inc.
    • 9.2.9.1. Company overview
    • 9.2.9.2. Financial performance
    • 9.2.9.3. Product benchmarking
    • 9.2.9.4. Strategic initiatives
  • 9.2.10. Ooyala Inc. (Telstra)
    • 9.2.10.1. Company overview
    • 9.2.10.2. Financial performance
    • 9.2.10.3. Product benchmarking
    • 9.2.10.4. Strategic initiatives
  • 9.2.11. Panopto
    • 9.2.11.1. Company overview
    • 9.2.11.2. Financial performance
    • 9.2.11.3. Product benchmarking
    • 9.2.11.4. Strategic initiatives
  • 9.2.12. SpotX, Inc.
    • 9.2.12.1. Company overview
    • 9.2.12.2. Financial performance
    • 9.2.12.3. Product benchmarking
    • 9.2.12.4. Strategic initiatives
  • 9.2.13. Wistia Inc. Inc.
    • 9.2.13.1. Company overview
    • 9.2.13.2. Financial performance
    • 9.2.13.3. Product benchmarking
    • 9.2.13.4. Strategic initiatives