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E-Commerce ºÐ¾ß ¸ÞŸ¹ö½º ½ÃÀåÀÇ ¼ºÀå°ú µ¿Çâ :
Grand View Research, Inc.ÀÇ ÃֽŠº¸°í¼¿¡ µû¸£¸é, E-commerceÀÇ ¸ÞŸ¹ö½º ¼¼°è ½ÃÀå ±Ô¸ð´Â 2030³â±îÁö 1,061¾ï 3,000¸¸ ´Þ·¯¿¡ ´ÞÇÒ °ÍÀ¸·Î ¿¹ÃøµÇ¸ç, 2024³â¿¡¼ 2030³â±îÁö ¿¬Æò±Õ º¹ÇÕ ¼ºÀå·ü(CAGR)Àº 40 .0%¸¦ ³ªÅ¸³¾ °ÍÀ¸·Î ¿¹»óµË´Ï´Ù.
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¼Ò¼È Ä¿¸Ó½º Æ®·»µåµµ E-commerceÀÇ ¸ÞŸ¹ö½º¸¦ ÃËÁøÇϰí ÀÖ½À´Ï´Ù. °¡»ó ȯ°æ¿¡ ¼Ò¼È ±â´ÉÀ» ÅëÇÕÇÔÀ¸·Î½á »ç¿ëÀÚµéÀº ¼îÇÎ °æÇè°ú Ãßõ »óǰÀ» °øÀ¯Çϰí, ½Ç½Ã°£À¸·Î °øµ¿ ±¸¸Å °áÁ¤À» ³»¸± ¼ö ÀÖ½À´Ï´Ù. ¸ÞŸ¹ö½º ³»¿¡¼ÀÇ »çȸÀû »óÈ£ÀÛ¿ëÀº ¼îÇÎÀÇ Ä¿¹Â´ÏƼÀû Ãø¸éÀ» ÁõÆø½ÃÄÑ ¼îÇÎÀ» °øÀ¯ ¹× Çù·ÂÀû °æÇèÀ¸·Î º¯È½Ãŵ´Ï´Ù. ÀÌ·¯ÇÑ »çȸÀû Ãø¸éÀº »ç¿ëÀÚ Âü¿©¸¦ ³ôÀ̰í, ºê·£µå ÀÎÁöµµ¸¦ ³ôÀ̰í, ¿Â¶óÀÎ ¼îÇÎ »ç¿ëÀÚµéÀÇ °øµ¿Ã¼ ÀǽÄÀ» Çü¼ºÇÒ ¼ö ÀÖµµ·Ï µ½½À´Ï´Ù.
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E-commerceÀÇ ¸ÞŸ¹ö½º ½ÃÀå º¸°í¼ÀÇ ÁÖ¿ä ³»¿ë :
- Ç÷§Æûº°·Î´Â AR/VR Çìµå¼Â ºÐ¾ß°¡ 2023³â 41.8%ÀÇ °¡Àå Å« ¸ÅÃâ Á¡À¯À²·Î ½ÃÀåÀ» ÁÖµµÇÒ °ÍÀ¸·Î ¿¹»óµÇ¸ç, AR/VR Çìµå¼ÂÀÇ °¡°Ý ¹× °¡¿ë¼º Áõ°¡·Î ÀÎÇØ ¸ÞŸ¹ö½ºÀÇ E-commerce ÅëÇÕÀÌ °¡¼Ó鵃 °ÍÀ¸·Î ¿¹»óµË´Ï´Ù. ºñ¿ëÀÌ ³·¾ÆÁö°í ´õ ¸¹Àº Á¦Á¶¾÷ü°¡ ½ÃÀå¿¡ ÁøÀÔÇÔ¿¡ µû¶ó, ÀÌ·¯ÇÑ Çìµå¼ÂÀº ´õ ¸¹Àº ¼ÒºñÀÚ¿¡°Ô ´õ Ä£¼÷ÇØÁö°í ÀÖ½À´Ï´Ù.
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- ¿ëµµº°·Î´Â 2023³â °¡»ó À̺¥Æ® ºÐ¾ß°¡ 77.4%·Î °¡Àå Å« ½ÃÀå Á¡À¯À²À» Â÷ÁöÇÏ¸ç ½ÃÀåÀ» ÁÖµµÇß½À´Ï´Ù. Àü ¼¼°èÀûÀÎ µµ´Þ ¹üÀ§¿Í Á¢±Ù¼ºÀÌ °¡»ó À̺¥Æ® ºÐ¾ßÀÇ ¼ºÀåÀ» ÁÖµµÇϰí ÀÖ½À´Ï´Ù. ¸ÞŸ¹ö½ºÀÇ °¡»ó À̺¥Æ®´Â ÀÎÅÍ³Ý ¿¬°á¸¸ ÀÖÀ¸¸é ¾îµð¼µç Âü¿©ÇÒ ¼ö Àֱ⠶§¹®¿¡ ±â¾÷µéÀº Àü ¼¼°èÀÇ Ã»Áß¿¡°Ô ´Ù°¡°¥ ¼ö ÀÖ½À´Ï´Ù.
- ºÏ¹Ì¿¡¼ E-commerceÀÇ ¸ÞŸ¹ö½º µµÀÔÀº ±â¼ú¿¡ Á¤ÅëÇÑ ¼ÒºñÀÚÃþ°ú µðÁöÅÐ Ç÷§ÆûÀÇ Áö¼ÓÀûÀÎ ÁøÈ¿¡ ÀÇÇØ ÃËÁøµÇ°í ÀÖ½À´Ï´Ù. ±â¾÷µéÀº Àü·«ÀûÀ¸·Î ¸ÞŸ¹ö½º ±â¼ú¿¡ ÅõÀÚÇÏ¿© °¡»ó ¸ÅÀåÀ» ¸¸µé¾î °í°´ÀÌ 3Â÷¿ø °ø°£¿¡¼ Á¦Ç°À» ã°í ±¸¸ÅÇϱâ Àü¿¡ °¡»óÀ¸·Î üÇèÇØ º¼ ¼ö ÀÖµµ·Ï Çϰí ÀÖ½À´Ï´Ù.
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- E-Commerce ºÐ¾ß ¸ÞŸ¹ö½º ½ÃÀå Á¡À¯À² : Áö¿ªº°(2023³â¡¤2030³â)
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- Alibaba Group
- Meta Platform, Inc.
- Tencent Holdings Ltd.
- Nvidia Corporation
- Microsoft Corporation
- Epic Games, Inc.
- Roblox Corporation
- Unity Technologies, Inc.
- Nextech AR Solutions Corp.
- The Sandbox
- Decentraland
- Antier Solutions Pvt. Ltd.
- Innowise Group
- Aetsoft Inc.
LSH 24.03.18
Metaverse In E-Commerce Market Growth & Trends:
The global metaverse in the e-commerce market size is anticipated to reach USD 106.13 billion by 2030 and it is projected to grow at a CAGR of 40.0% from 2024 to 2030, according to a new report by Grand View Research, Inc. The integration of artificial intelligence (AI) and machine learning (ML) technologies drives the metaverse in e-commerce. AI-powered virtual assistants and chatbots within the metaverse enhance the customer service experience, providing personalized recommendations and guiding users through their virtual shopping. The use of AI in the metaverse contributes to the overall efficiency of e-commerce interactions, streamlining processes and improving user satisfaction.
The trend toward social commerce also drives the metaverse in e-commerce. With the integration of social features in virtual environments, users can share their shopping experiences and recommendations and even make joint purchasing decisions in real-time. Social interactions within the metaverse amplify the communal aspects of shopping, transforming it into a shared and collaborative experience. This social dimension enhances user engagement, drives brand awareness, and cultivates a sense of community among online shoppers.
The drive for enhanced digital inclusion and accessibility drives the integration of the metaverse into the e-commerce market. The metaverse breaks down barriers and creates a more inclusive online shopping environment. By offering diverse and customizable experiences within virtual spaces, businesses can cater to a broader audience, including individuals with varying abilities or those facing geographical constraints. This emphasis on inclusivity aligns with the broader trend toward creating accessible and user-friendly digital experiences, ensuring that the benefits of the metaverse are accessible to a diverse global population.
Metaverse In E-commerce Market Report Highlights:
- Based on platform, AR/ VR headset segment led the market in 2023 with a largest revenue share of 41.8%. The affordability and increasing availability of AR/VR headsets drive the metaverse's integration into e-commerce. As the cost of AR/VR hardware decreases and more manufacturers enter the market, these headsets become more accessible to a broader range of consumers.
- Based on technology, Virtual reality (VR) & augmented reality (AR) segment led the market in 2023 with a largest revenue share of 35.8%. The demand for personalized and interactive product exploration is adrives VR and AR segment growth. These technologies enable businesses to offer users personalized virtual storefronts where they can explore products in detail and customize their virtual shopping.
- Based on application, Virtual events segment led the market in 2023 with the largest market share of 77.4%. The global reach and accessibility drive the virtual events segment growth. As virtual events within the metaverse can be attended from anywhere with an internet connection, businesses can extend their reach to a global audience.
- North America led the market in 2023 with the largest share of 33.1% in global revenue.In North America, the adoption of the metaverse in e-commerce is fueled by the region's tech-savvy consumer base and the continuous evolution of digital platforms. Companies are strategically investing in metaverse technologies to create virtual storefronts, enabling customers to explore products in a three-dimensional space and even try them virtually before making a purchase.
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation and Scope
- 1.2. Market Definitions
- 1.3. Research Methodology
- 1.3.1. Information Procurement
- 1.3.2. Information or Data Analysis
- 1.3.3. Market Formulation & Data Visualization
- 1.3.4. Data Validation & Publishing
- 1.4. Research Scope and Assumptions
- 1.4.1. List of Data Sources
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Outlook
- 2.3. Competitive Insights
Chapter 3. Metaverse in E-Commerce Market Variables, Trends, & Scope
- 3.1. Market Introduction/Lineage Outlook
- 3.2. Market Size and Growth Prospects (USD Million)
- 3.3. Industry Value Chain Analysis
- 3.4. Market Dynamics
- 3.4.1. Market driver analysis
- 3.4.1.1. Growing prevalence of decentralized e-commerce platforms
- 3.4.1.2. Increase in integration of decentralized finance (DeFi) and blockchain
- 3.4.2. Market restraints analysis
- 3.4.2.1. Growing concerns about security and the potential for fraud, hacking, and unauthorized access to virtual assets
- 3.4.2.2. Lack of industry standards and interoperability between different metaverse platforms
- 3.4.3. Industry opportunities
- 3.4.4. Industry challenges
- 3.5. Metaverse in E-Commerce Market Analysis Tools
- 3.5.1. Porter's Analysis
- 3.5.1.1. Bargaining power of the suppliers
- 3.5.1.2. Bargaining power of the buyers
- 3.5.1.3. Threats of substitution
- 3.5.1.4. Threats from new entrants
- 3.5.1.5. Competitive rivalry
- 3.5.2. PESTEL Analysis
- 3.5.2.1. Political landscape
- 3.5.2.2. Economic and social landscape
- 3.5.2.3. Technological landscape
- 3.5.2.4. Environmental landscape
- 3.5.2.5. Legal landscape
Chapter 4. Metaverse in E-Commerce Market: Platform Estimates & Trend Analysis
- 4.1. Segment Dashboard
- 4.2. Metaverse in E-Commerce Market: Platform Movement Analysis, 2023 & 2030 (USD Million)
- 4.3. Desktop
- 4.3.1. Desktop market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.4. Mobile/Tablets
- 4.4.1. Mobile/tablets market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.5. AR/VR Headset
- 4.5.1. AR/VR headset market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Chapter 5. Metaverse in E-Commerce Market: Technology Estimates & Trend Analysis
- 5.1. Segment Dashboard
- 5.2. Metaverse in E-Commerce Market: Technology Movement Analysis, 2023 & 2030 (USD Million)
- 5.3. Blockchain
- 5.3.1. Blockchain market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 5.4. Virtual Reality (VR) & Augmented Reality (AR)
- 5.4.1. Virtual reality (VR) & augmented reality (AR) market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 5.5. Edge Computing
- 5.5.1. Edge computing market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 5.6. Others
- 5.6.1. Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Chapter 6. Metaverse in E-Commerce Market: Application Estimates & Trend Analysis
- 6.1. Segment Dashboard
- 6.2. Metaverse in E-Commerce Market: Application Movement Analysis, 2023 & 2030 (USD Million)
- 6.3. Virtual Stores
- 6.3.1. Virtual stores market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 6.4. Virtual Events
- 6.4.1. Virtual events market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Chapter 7. Metaverse in E-Commerce Market: Regional Estimates & Trend Analysis
- 7.1. Metaverse in E-Commerce Market Share, By Region, 2023 & 2030, USD Million
- 7.2. North America
- 7.2.1. North America metaverse in e-commerce market estimates and forecasts, 2018 - 2030 (USD Million)
- 7.2.2. U.S.
- 7.2.2.1. U.S. metaverse in e-commerce market estimates and forecasts, 2018 - 2030 (USD Million)
- 7.2.3. Canada
- 7.2.3.1. Canada metaverse in e-commerce market estimates and forecasts, 2018 - 2030 (USD Million)
- 7.3. Europe
- 7.3.1. Europe metaverse in e-commerce market estimates and forecasts, 2018 - 2030 (USD Million)
- 7.3.2. UK
- 7.3.2.1. UK metaverse in e-commerce market estimates and forecasts, 2018 - 2030 (USD Million)
- 7.3.3. Germany
- 7.3.3.1. Germany metaverse in e-commerce market estimates and forecasts, 2018 - 2030 (USD Million)
- 7.3.4. France
- 7.3.4.1. France metaverse in e-commerce market estimates and forecasts, 2018 - 2030 (USD Million)
- 7.3.5. Italy
- 7.3.5.1. Italy metaverse in e-commerce market estimates and forecasts, 2018 - 2030 (USD Million)
- 7.3.6. Spain
- 7.3.6.1. Spain metaverse in e-commerce market estimates and forecasts, 2018 - 2030 (USD Million)
- 7.3.7. Netherlands
- 7.3.7.1. Netherlands metaverse in e-commerce market estimates and forecasts, 2018 - 2030 (USD Million)
- 7.4. Asia Pacific
- 7.4.1. Asia Pacific metaverse in e-commerce market estimates and forecasts, 2018 - 2030 (USD Million)
- 7.4.2. China
- 7.4.2.1. China metaverse in e-commerce market estimates and forecasts, 2018 - 2030 (USD Million)
- 7.4.3. Japan
- 7.4.3.1. Japan metaverse in e-commerce market estimates and forecasts, 2018 - 2030 (USD Million)
- 7.4.4. India
- 7.4.4.1. India metaverse in e-commerce market estimates and forecasts, 2018 - 2030 (USD Million)
- 7.4.5. South Korea
- 7.4.5.1. South Korea metaverse in e-commerce market estimates and forecasts, 2018 - 2030 (USD Million)
- 7.4.6. Australia
- 7.4.6.1. Australia metaverse in e-commerce market estimates and forecasts, 2018 - 2030 (USD Million)
- 7.5. Latin America
- 7.5.1. Latin America metaverse in e-commerce market estimates and forecasts, 2018 - 2030 (USD Million)
- 7.5.2. Brazil
- 7.5.2.1. Brazil metaverse in e-commerce market estimates and forecasts, 2018 - 2030 (USD Million)
- 7.5.3. Mexico
- 7.5.3.1. Mexico metaverse in e-commerce market estimates and forecasts, 2018 - 2030 (USD Million)
- 7.5.4. Argentina
- 7.5.4.1. Argentina metaverse in e-commerce market estimates and forecasts, 2018 - 2030 (USD Million)
- 7.6. Middle East and Africa
- 7.6.1. Middle East and Africa metaverse in e-commerce market estimates and forecasts, 2018 - 2030 (USD Million)
- 7.6.2. Saudi Arabia
- 7.6.2.1. Saudi Arabia metaverse in e-commerce market estimates and forecasts, 2018 - 2030 (USD Million)
- 7.6.3. UAE
- 7.6.3.1. UAE metaverse in e-commerce market estimates and forecasts, 2018 - 2030 (USD Million)
- 7.6.4. South Africa
- 7.6.4.1. South Africa metaverse in e-commerce market estimates and forecasts, 2018 - 2030 (USD Million)
Chapter 8. Competitive Landscape
- 8.1. Recent Developments & Impact Analysis by Key Market Participants
- 8.2. Company Categorization
- 8.3. Company Market Positioning
- 8.4. Company Market Share Analysis
- 8.5. Company Heat Map Analysis
- 8.6. Strategy Mapping
- 8.6.1. Expansion
- 8.6.2. Mergers & Acquisition
- 8.6.3. Partnerships & Collaborations
- 8.6.4. New Product Launches
- 8.6.5. Research And Development
- 8.7. Company Profiles
- 8.7.1. Alibaba Group
- 8.7.1.1. Participant's Overview
- 8.7.1.2. Financial Performance
- 8.7.1.3. Product Benchmarking
- 8.7.1.4. Recent Developments/ Strategic Initiatives
- 8.7.2. Meta Platform, Inc.
- 8.7.2.1. Participant's Overview
- 8.7.2.2. Financial Performance
- 8.7.2.3. Product Benchmarking
- 8.7.2.4. Recent Developments/ Strategic Initiatives
- 8.7.3. Tencent Holdings Ltd.
- 8.7.3.1. Participant's Overview
- 8.7.3.2. Financial Performance
- 8.7.3.3. Product Benchmarking
- 8.7.3.4. Recent Developments/ Strategic Initiatives
- 8.7.4. Nvidia Corporation
- 8.7.4.1. Participant's Overview
- 8.7.4.2. Financial Performance
- 8.7.4.3. Product Benchmarking
- 8.7.4.4. Recent Developments/ Strategic Initiatives
- 8.7.5. Microsoft Corporation
- 8.7.5.1. Participant's Overview
- 8.7.5.2. Financial Performance
- 8.7.5.3. Product Benchmarking
- 8.7.5.4. Recent Developments/ Strategic Initiatives
- 8.7.6. Epic Games, Inc.
- 8.7.6.1. Participant's Overview
- 8.7.6.2. Product Benchmarking
- 8.7.6.3. Recent Developments/ Strategic Initiatives
- 8.7.7. Roblox Corporation
- 8.7.7.1. Participant's Overview
- 8.7.7.2. Product Benchmarking
- 8.7.7.3. Recent Developments/ Strategic Initiatives
- 8.7.8. Unity Technologies, Inc.
- 8.7.8.1. Participant's Overview
- 8.7.8.2. Product Benchmarking
- 8.7.8.3. Recent Developments/ Strategic Initiatives
- 8.7.9. Nextech AR Solutions Corp.
- 8.7.9.1. Participant's Overview
- 8.7.9.2. Product Benchmarking
- 8.7.9.3. Recent Developments/ Strategic Initiatives
- 8.7.10. The Sandbox
- 8.7.10.1. Participant's Overview
- 8.7.10.2. Product Benchmarking
- 8.7.10.3. Recent Developments/ Strategic Initiatives
- 8.7.11. Decentraland
- 8.7.11.1. Participant's Overview
- 8.7.11.2. Product Benchmarking
- 8.7.11.3. Recent Developments/ Strategic Initiatives
- 8.7.12. Antier Solutions Pvt. Ltd.
- 8.7.12.1. Participant's Overview
- 8.7.12.2. Product Benchmarking
- 8.7.12.3. Recent Developments/ Strategic Initiatives
- 8.7.13. Innowise Group
- 8.7.13.1. Participant's Overview
- 8.7.13.2. Product Benchmarking
- 8.7.13.3. Recent Developments/ Strategic Initiatives
- 8.7.14. Aetsoft Inc.
- 8.7.14.1. Participant's Overview
- 8.7.14.2. Product Benchmarking
- 8.7.14.3. Recent Developments/ Strategic Initiatives