미국의 메타버스 시장 : 규모, 점유율, 동향 분석 보고서 - 제품별, 플랫폼별, 기술별, 용도별, 최종 용도별, 부문 예측(2024-2030년)

U.S. Metaverse Market Growth & Trends:

The U.S. Metaverse market size is expected to reach USD 253.8 billion by 2030, growing at a CAGR of 37.4% from 2023 to 2030, according to a new report by Grand View Research, Inc. The growing demand for metaverse applications, including augmented and virtual reality technology to develop immersive and engaging experiences, the development of gaming experiences, the creation of multi-user virtual environments, the potential for e-commerce, live streaming, and other modes of online transactions, is responsible for the growth of the market. These applications, acknowledged as crucial for technological innovation, have attracted significant investment and innovative efforts, propelling the market. This evolution intends to confront core challenges and promote citizen well-being on a global level.

Companies are competing to digitalize every part of their business and transform themselves into software-defined high-tech companies. Integrating the technologies of companies regarding the metaverse brings customers the best of combined capabilities. Consequently, this transformation towards data-centered strategies enables efficiency, fueling the growth of the metaverse market in the U.S. For instance, in March 2023, NVIDIA Corporation, a software company, collaborated with Microsoft Corporation to offer Microsoft enterprise users access to AI supercomputing resources and powerful industrial metaverse via the cloud. The collaboration aims to speed up enterprises' capability to digitalize their operations, capture the industrial metaverse, and train advanced generative AI models and other applications.

Metaverse influences the content and experience of various sectors, including Media & Entertainment, BFSI, Aerospace & Defense, Education, and Healthcare in the U.S. Companies have already started utilizing the metaverse to improve their brand performance. The development of 3D, immersive, online worlds is rapidly progressing and beneficial to all aspects of the business world. For instance, in November 2023, Lockheed Martin Corporation, a U.S.-based aerospace and defense technology company, introduced a series of advanced military training solutions that utilize metaverse technologies. These solutions aim to transform immersive training experiences for the armed forces, offering advanced features. As military operations continue to develop, Lockheed Martin Corporation's innovative solutions intend to provide forces with the necessary tools to excel in dynamic scenarios.

U.S. Metaverse Market Report Highlights:

• VR and AR technology segment dominated the market with significant revenue share in 2023. VR and AR have transformed user experience and interaction with digital content, opening up a world full of innovation for education, media & entertainment, and beyond
• The growth of the market is also attributed to enhanced immersive experiences in gaming and other virtual environments. VR provides entertainment and gaming with exceptional interactivity and immersion. The development of artificial environments enables the creation of innovative narration in gaming and extends to other domains, such as interactive films and virtual events
• The software segment dominated the market with a significant revenue share in 2023. Metaverse avatar development is gaining traction, enabling users to explore the virtual environment and experience a different aspect of the metaverse environment, which contributes to the growing use of the software segment in the U.S.
• Strong government support and initiatives toward metaverse development and digital transformation drive the market's growth, encouraging the integration of metaverse in all sectors in the U.S.
• Several businesses trying to modernize their operations are embracing digital transformation and emerging technologies such as the Metaverse, Artificial Intelligence, Machine Learning, and Natural Language Processing to improve their performance. The growing technological advancement in the U.S. propels the Metaverse market forward.
• A rising number of operators in mobile started supporting metaverse in the U.S. This support led to increased adoption of Metaverse services. Moreover, collaboration with mobile operators provides better infrastructure, network adaptability, and integration, driving market expansion.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Market Definitions
• 1.3. Research Methodology
  • 1.3.1. Information Procurement
  • 1.3.2. Information or Data Analysis
  • 1.3.3. Market Formulation & Data Visualization
  • 1.3.4. Data Validation & Publishing
• 1.4. Research Scope and Assumptions
  • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. U.S. Metaverse Market Variables, Trends, & Scope

• 3.1. Market Introduction/Lineage Outlook
• 3.2. Market Size and Growth Prospects (USD Million)
• 3.3. Industry Value Chain Analysis
• 3.4. Market Dynamics
  • 3.4.1. Market Drivers Analysis
    • 3.4.1.1. Growing Focus of Enterprises to Enhance Customer Experience
    • 3.4.1.2. Increasing developments in the Data Science field
  • 3.4.2. Market Restraints Analysis
    • 3.4.2.1. Concerns Associated With Cyber Security
  • 3.4.3. Industry Opportunities
  • 3.4.4. Industry Challenges
  • 3.4.5. Key Small-Sized U.S. Metaverse Companies, By Region/Country
  • 3.4.6. Key Company Ranking Analysis, 2023
• 3.5. U.S. Metaverse Market Analysis Tools
  • 3.5.1. Porter's Analysis
    • 3.5.1.1. Bargaining power of the suppliers
    • 3.5.1.2. Bargaining power of the buyers
    • 3.5.1.3. Threats of substitution
    • 3.5.1.4. Threats from new entrants
    • 3.5.1.5. Competitive rivalry
  • 3.5.2. PESTEL Analysis
    • 3.5.2.1. Political landscape
    • 3.5.2.2. Economic and Social Landscape
    • 3.5.2.3. Technological landscape
    • 3.5.2.4. Environmental Landscape
    • 3.5.2.5. Legal Landscape

Chapter 4. U.S. Metaverse Market: Product Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. U.S. Metaverse Market: Product Movement Analysis, USD Million, 2023 & 2030
• 4.3. Infrastructure
  • 4.3.1. Infrastructure Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 4.3.1.1. Chips & Processors
    • 4.3.1.2. Network Capabilities
    • 4.3.1.3. Cloud & Edge Infrastructure
    • 4.3.1.4. Cybersecurity
• 4.4. Hardware
  • 4.4.1. Hardware Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 4.4.2. Holographic Displays
  • 4.4.3. eXtended Reality (XR) Components
    • 4.4.3.1. Haptic Sensors & Devices
    • 4.4.3.2. Smart Glasses
    • 4.4.3.3. Omni Treadmills
  • 4.4.4. AR/VR Devices
  • 4.4.5. Others
• 4.5. Software
  • 4.5.1. Software Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 4.5.2. Asset Creation Tools
  • 4.5.3. Programming Engines
  • 4.5.4. Virtual Platforms
  • 4.5.5. Avatar Development
• 4.6. Services
  • 4.6.1. Services Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 4.6.2. User Experiences (Events, Gaming, etc.)
  • 4.6.3. Asset Marketplaces
  • 4.6.4. Financial Services

Chapter 5. U.S. Metaverse Market: Platform Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. U.S. Metaverse Market: Platform Movement Analysis, USD Million, 2023 & 2030
• 5.3. Desktop
  • 5.3.1. Desktop Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 5.4. Mobile
  • 5.4.1. Mobile Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 5.5. Headsets
  • 5.5.1. Headsets Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 6. U.S. Metaverse Market: Technology Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. U.S. Metaverse Market: Technology Movement Analysis, USD Million, 2023 & 2030
• 6.3. Blockchain
  • 6.3.1. Blockchain Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 6.4. VR and AR
  • 6.4.1. VR and AR Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 6.5. Mixed Reality
  • 6.5.1. Mixed Reality Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 6.6. Others
  • 6.6.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 7. U.S. Metaverse Market: Application Estimates & Trend Analysis

• 7.1. Segment Dashboard
• 7.2. U.S. Metaverse Market: Application Movement Analysis, USD Million, 2023 & 2030
• 7.3. Gaming
  • 7.3.1. Gaming Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 7.4. Online Shopping
  • 7.4.1. Online shopping Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 7.5. Content Creation and Social Media
  • 7.5.1. Content Creation and Social Media Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 7.6. Events & Conference
  • 7.6.1. Events & Conference Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 7.7. Digital Marketing
  • 7.7.1. Digital Marketing Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 7.8. Testing & Inspection
  • 7.8.1. Testing & Inspection Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 7.9. Others
  • 7.9.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 8. U.S. Metaverse Market: End-user Estimates & Trend Analysis

• 8.1. Segment Dashboard
• 8.2. U.S. Metaverse Market: End-user Movement Analysis, USD Million, 2023 & 2030
• 8.3. Aerospace & Defense
  • 8.3.1. Aerospace & Defense Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 8.4. Education
  • 8.4.1. Education Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 8.5. Healthcare
  • 8.5.1. Healthcare Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 8.6. Tourism & Hospitality
  • 8.6.1. Tourism & Hospitality Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 8.7. BFSI
  • 8.7.1. BFSI Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 8.8. Retail
  • 8.8.1. Retail Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 8.9. Media & Entertainment
  • 8.9.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 8.10. Automotive
  • 8.10.1. Automotive Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 8.11. Others
  • 8.11.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 9. Competitive Landscape

• 9.1. Recent Developments & Impact Analysis by Key Market Participants
• 9.2. Company Categorization
• 9.3. Company Market Positioning
• 9.4. Company Market Share Analysis
• 9.5. Company Heat Map Analysis
• 9.6. Strategy Mapping
  • 9.6.1. Expansion
  • 9.6.2. Mergers & Acquisition
  • 9.6.3. Partnerships & Collaborations
  • 9.6.4. New Product Launches
  • 9.6.5. Research And Development
• 9.7. Company Profiles
  • 9.7.1. Meta Platforms, Inc.
    • 9.7.1.1. Participant's Overview
    • 9.7.1.2. Financial Performance
    • 9.7.1.3. Product Benchmarking
    • 9.7.1.4. Recent Developments
  • 9.7.2. NVIDIA Corporation
    • 9.7.2.1. Participant's Overview
    • 9.7.2.2. Financial Performance
    • 9.7.2.3. Product Benchmarking
    • 9.7.2.4. Recent Developments
  • 9.7.3. Epic Games, Inc.
    • 9.7.3.1. Participant's Overview
    • 9.7.3.2. Financial Performance
    • 9.7.3.3. Product Benchmarking
    • 9.7.3.4. Recent Developments
  • 9.7.4. Roblox Corporation
    • 9.7.4.1. Participant's Overview
    • 9.7.4.2. Financial Performance
    • 9.7.4.3. Product Benchmarking
    • 9.7.4.4. Recent Developments
  • 9.7.5. Unity Technologies, Inc
    • 9.7.5.1. Participant's Overview
    • 9.7.5.2. Financial Performance
    • 9.7.5.3. Product Benchmarking
    • 9.7.5.4. Recent Developments
  • 9.7.6. Active Theory
    • 9.7.6.1. Participant's Overview
    • 9.7.6.2. Financial Performance
    • 9.7.6.3. Product Benchmarking
    • 9.7.6.4. Recent Developments
  • 9.7.7. Microsoft
    • 9.7.7.1. Participant's Overview
    • 9.7.7.2. Financial Performance
    • 9.7.7.3. Product Benchmarking
    • 9.7.7.4. Recent Developments
  • 9.7.8. Google, LLC
    • 9.7.8.1. Participant's Overview
    • 9.7.8.2. Financial Performance
    • 9.7.8.3. Product Benchmarking
    • 9.7.8.4. Recent Developments
  • 9.7.9. Inoru
    • 9.7.9.1. Participant's Overview
    • 9.7.9.2. Financial Performance
    • 9.7.9.3. Product Benchmarking
    • 9.7.9.4. Recent Developments
  • 9.7.10. Maticz Technologies Private Limited
    • 9.7.10.1. Participant's Overview
    • 9.7.10.2. Financial Performance
    • 9.7.10.3. Product Benchmarking
    • 9.7.10.4. Recent Developments