프로그래매틱 DOOH(Digital Out-Of-Home) 시장 규모, 점유율, 동향 분석 보고서 : 프로그래매틱 플랫폼별, 위치별, 최종 용도별, 형식별, 지역별, 부문별 예측(2024-2030년)

Programmatic Digital Out-Of-Home Market Growth & Trends:

The global programmatic digital out-of-home market size is anticipated to reach USD 6,148.8 million by 2030 and is projected to grow at a CAGR of 31.5% from 2024 to 2030, according to a new report by Grand View Research, Inc. pDOOH stands out for its ability to engage consumers in public spaces where traditional media might not be as effective. The dynamic and visually appealing nature of the DOOH advertisement captures attention and drives engagement. Moreover, the interactive features available on some digital displays provide a more immersive experience, encouraging consumer interaction and participation. This aspect is particularly valuable for brands looking to create unique and impactful advertising experiences.

Advancements in display technology have been instrumental in fueling the market growth. The development of high-resolution screens, LED technology, and interactive displays has transformed static billboards and posters into dynamic, attention-grabbing canvases capable of delivering rich multimedia content. These advancements not only enhance the visual impact of advertisements but also enable greater flexibility in content delivery, allowing advertisers to tailor messages based on factors such as time of day, location, and audience demographics.

The adoption of data-driven targeting capabilities has further propelled the market growth. By leveraging real-time data analytics and audience insights, advertisers can deliver highly personalized and contextually relevant advertisements to consumers. Whether its tailoring ads based on weather conditions, time of day, or proximity to the point of sale, data-driven targeting enables advertisers to optimize campaign performance and maximize ROI. This level of precision in targeting has enhanced the effectiveness of Programmatic Digital Out-Of-Home (pDOOH) advertising, making it a compelling option for brands looking to connect with consumers in meaningful ways.

Programmatic Digital Out-of-home Market Report Highlights:

• Based on programmatic platform, the demand-side platforms (DSPs) segment led the market with the largest revenue share of 56.03% in 2023. The proliferation of digital screens and the digital transformation of urban environments have expanded the inventory available for pDOOH campaigns, driving the adoption of DSPs
• Based on location, the indoor segment led the market with the largest revenue share of 72.4% in 2023. Indoor environments often provide access to detailed demographic and behavioral data, enabling precise targeting based on factors such as time of day, consumer behavior patterns, and specific location-based contexts
• Based on end use, the real estate segment led the market with the largest revenue share of 15.3% in 2023. As urbanization and smart city initiatives continue to grow, the real estate segment's contribution to the market has become increasingly significant, driving its substantial share of global revenue
• North America dominated the market with the largest revenue share of 35.0% in 2023. The strong presence of leading technology companies and digital advertising firms in North America drives innovation and adoption of programmatic solutions

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Market Definitions
• 1.3. Research Methodology
  • 1.3.1. Information Procurement
  • 1.3.2. Information or Data Analysis
  • 1.3.3. Market Formulation & Data Visualization
  • 1.3.4. Data Validation & Publishing
• 1.4. Research Scope and Assumptions
  • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. pDOOH Market Variables, Trends, & Scope

• 3.1. Market Introduction/Lineage Outlook
• 3.2. Market Size and Growth Prospects (USD Million)
• 3.3. Industry Value Chain Analysis
• 3.4. Market Dynamics
  • 3.4.1. Market Drivers Analysis
    • 3.4.1.1. Rising demand for dynamic and real-time advertising
    • 3.4.1.2. Higher investment in programmatic advertising platforms
  • 3.4.2. Market Restraints Analysis
    • 3.4.2.1. High initial setup costs
  • 3.4.3. Industry Opportunities
  • 3.4.4. Industry Challenges
• 3.5. Programmatic digital out-of-home (pDOOH) market Analysis Tools
  • 3.5.1. Porter's Analysis
    • 3.5.1.1. Bargaining power of the suppliers
    • 3.5.1.2. Bargaining power of the buyers
    • 3.5.1.3. Threats of substitution
    • 3.5.1.4. Threats from new entrants
    • 3.5.1.5. Competitive rivalry
  • 3.5.2. PESTEL Analysis
    • 3.5.2.1. Political landscape
    • 3.5.2.2. Economic and Social landscape
    • 3.5.2.3. Technological landscape
    • 3.5.2.4. Environmental landscape
    • 3.5.2.5. Legal landscape

Chapter 4. Programmatic digital out-of-home (pDOOH) market: Programmatic Platforms Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Programmatic digital out-of-home (pDOOH) market: Programmatic Platforms Movement Analysis, 2023 & 2030 (USD Million)
• 4.3. Demand-Side Platforms (DSPs)
  • 4.3.1. Demand-Side Platforms (DSPs) Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 4.4. Supply-Side Platforms (SSPs)
  • 4.4.1. Supply-Side Platforms (SSPs) Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 5. pDOOH Market: Location Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Programmatic digital out-of-home (pDOOH) market: Location Movement Analysis, 2023 & 2030 (USD Million)
• 5.3. Indoor
  • 5.3.1. Indoor Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 5.4. Outdoor
  • 5.4.1. Outdoor Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 6. Programmatic digital out-of-home (pDOOH) market: End Use Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Programmatic digital out-of-home (pDOOH) market: End Use Movement Analysis, 2023 & 2030 (USD Million)
• 6.3. Automotive
  • 6.3.1. Automotive Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 6.4. Financial Services
  • 6.4.1. Financial Services Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 6.5. Government
  • 6.5.1. Government Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 6.6. Media & Entertainment
  • 6.6.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 6.7. Retail & E-commerce
  • 6.7.1. Retail & E-commerce Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 6.8. Real Estate
  • 6.8.1. Real Estate Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 6.9. Restaurants
  • 6.9.1. Restaurants Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 6.10. Others
  • 6.10.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 7. pDOOH Market: Format Estimates & Trend Analysis

• 7.1. Segment Dashboard
• 7.2. Programmatic digital out-of-home (pDOOH) market: Format Movement Analysis, 2023 & 2030 (USD Million)
• 7.3. Billboards
  • 7.3.1. Billboards Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 7.4. Street Furniture
  • 7.4.1. Street Furniture Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 7.5. Transit
  • 7.5.1. Transit Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 7.6. Others
  • 7.6.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 8. pDOOH Market: Regional Estimates & Trend Analysis

• 8.1. Programmatic Digital Out-of-home (pDOOH) Market Share, By Region, 2023 & 2030 (USD Million)
• 8.2. North America
  • 8.2.1. North America Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.2.2. U.S.
    • 8.2.2.1. U.S. Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.2.3. Canada
    • 8.2.3.1. Canada Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
• 8.3. Europe
  • 8.3.1. Europe Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.3.2. UK
    • 8.3.2.1. UK Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.3.3. Germany
    • 8.3.3.1. Germany Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.3.4. France
    • 8.3.4.1. France Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
• 8.4. Asia Pacific
  • 8.4.1. Asia Pacific Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.4.2. China
    • 8.4.2.1. China Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.4.3. Japan
    • 8.4.3.1. Japan Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.4.4. India
    • 8.4.4.1. India Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.4.5. Australia
    • 8.4.5.1. Australia Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.4.6. South Korea
    • 8.4.6.1. South Korea Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
• 8.5. Latin America
  • 8.5.1. Latin America Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.5.2. Brazil
    • 8.5.2.1. Brazil Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.5.3. Mexico
    • 8.5.3.1. Mexico Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
• 8.6. Middle East and Africa
  • 8.6.1. Middle East and Africa Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.6.2. UAE
    • 8.6.2.1. UAE Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.6.3. South Africa
    • 8.6.3.1. South Africa Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.6.4. KSA
    • 8.6.4.1. KSA Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 9. Competitive Landscape

• 9.1. Recent Developments & Impact Analysis by Key Market Participants
• 9.2. Company Categorization
• 9.3. Company Market Positioning
• 9.4. Company Market Share Analysis
• 9.5. Company Heat Map Analysis
• 9.6. Strategy Mapping
  • 9.6.1. Expansion
  • 9.6.2. Mergers & Acquisition
  • 9.6.3. Partnerships & Collaborations
  • 9.6.4. New Product Launches
  • 9.6.5. Research And Development
• 9.7. Company Profiles
  • 9.7.1. JCDecaux Group
    • 9.7.1.1. Participant's Overview
    • 9.7.1.2. Financial Performance
    • 9.7.1.3. Product Benchmarking
    • 9.7.1.4. Recent Developments
  • 9.7.2. Stroer SE & Co. KGaA
    • 9.7.2.1. Participant's Overview
    • 9.7.2.2. Financial Performance
    • 9.7.2.3. Product Benchmarking
    • 9.7.2.4. Recent Developments
  • 9.7.3. Clear Channel Outdoor Holdings, Inc.
    • 9.7.3.1. Participant's Overview
    • 9.7.3.2. Financial Performance
    • 9.7.3.3. Product Benchmarking
    • 9.7.3.4. Recent Developments
  • 9.7.4. Outfront Media Inc.
    • 9.7.4.1. Participant's Overview
    • 9.7.4.2. Financial Performance
    • 9.7.4.3. Product Benchmarking
    • 9.7.4.4. Recent Developments
  • 9.7.5. oOh!media Limited.
    • 9.7.5.1. Participant's Overview
    • 9.7.5.2. Financial Performance
    • 9.7.5.3. Product Benchmarking
    • 9.7.5.4. Recent Developments
  • 9.7.6. Lamar Advertising Company
    • 9.7.6.1. Participant's Overview
    • 9.7.6.2. Financial Performance
    • 9.7.6.3. Product Benchmarking
    • 9.7.6.4. Recent Developments
  • 9.7.7. Broadsign International LLC.
    • 9.7.7.1. Participant's Overview
    • 9.7.7.2. Financial Performance
    • 9.7.7.3. Product Benchmarking
    • 9.7.7.4. Recent Developments
  • 9.7.8. Focus Media
    • 9.7.8.1. Participant's Overview
    • 9.7.8.2. Financial Performance
    • 9.7.8.3. Product Benchmarking
    • 9.7.8.4. Recent Developments
  • 9.7.9. Crimtan
    • 9.7.9.1. Participant's Overview
    • 9.7.9.2. Financial Performance
    • 9.7.9.3. Product Benchmarking
    • 9.7.9.4. Recent Developments
  • 9.7.10. Daktronics Dr.
    • 9.7.10.1. Participant's Overview
    • 9.7.10.2. Financial Performance
    • 9.7.10.3. Product Benchmarking
    • 9.7.10.4. Recent Developments