시장보고서
상품코드
1529896

세계의 반려동물 건강 시장 - 규모, 점유율, 동향 분석 보고서 : 동물별, 제품별, 유통 채널별, 최종 용도별, 지역별, 부문 예측(2024-2030년)

Companion Animal Health Market Size, Share & Trends Analysis Report By Animal (Dogs, Cats), By Product (Diagnostics, Pharmaceuticals), By Distribution Channel (E-commerce, Retail), By End-Use, By Region, And Segment Forecasts, 2024 - 2030

발행일: | 리서치사: Grand View Research | 페이지 정보: 영문 150 Pages | 배송안내 : 2-10일 (영업일 기준)

    
    
    




※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

반려동물 건강 시장의 성장과 동향 :

Grand View Research, Inc.의 새로운 보고서에 따르면 반려동물 건강 세계 시장 규모는 예측 기간 동안 CAGR 9.3%를 기록했으며 2030년까지 425억 달러에 이를 것으로 예측됩니다.

시장은 R & D 프로그램 증가, 정부 이니셔티브 수 증가, 반려동물 채용 증가, 수의학 수술이 높은 볼륨과 동반 동물의 만성 질환의 유병률에 의해 구동됩니다. 수의학 의료 부서는 COVID-19 팬데믹 중 많은 과제를 경험했습니다. 수의사는 종료에도 불구하고 여전히 일할 수있었습니다. 미국, 영국, 프랑스, 브라질의 3,000명 이상의 반려동물 주인을 대상으로 한 조사에 의하면, 4분의 1 이상의 주인이, 유행이 시작된 이래, 질병의 감염을 두려워, 수의사와의 연락 을 뻗어나거나 피하고 있습니다.

게다가 주인의 대다수(65%)는 팬데믹이 약물이나 치료에 대한 접근에 부정적인 영향을 미치지 않았다고 답했습니다. 미국 수의사회에 따르면 미국에서는 약 70%의 가구(9,050만 가구)가 반려동물을 키우고 있으며, 개나 고양이가 가장 일반적인 견종입니다. 또한 반려동물을 키우는 개인 증가에 따라 반려동물 약에 대한 수요가 높아지고 있는 것도 시장을 견인하고 있습니다. 반려동물용 의약품 시장은 양질의 수의학에 대한 수요가 증가함에 따라 견인되고 있습니다. 수의학 연구개발 활동은 지난 10년간 꾸준히 증가했습니다. 반려동물에 사용되는 수술과 특수 약물의 부문은 수많은 기술 혁신이 있었습니다. 시장의 리더로서의 지위를 확립하기 위해, 대기업은 전략적으로 참신한 기술을 도입하고 있습니다.

예를 들어, 2022년 1월, FDA는 Zoetis 최초의 골관절염에 대한 단일클론 항체 치료 Solensia를 승인했습니다. 이와 마찬가지로이 회사는 개 관절염의 통증을 완화하는 단일 클론 항체 Librela를 출시합니다. 최근 프랑스와 같은 국가에서는 반려동물의 질병 유행이 증가하고 있으며 반려동물 치료에 대한 수요가 증가하고 있습니다. 비만, 치아 문제, 피부 알레르기, 골관절염, 바이러스성 질환은 프랑스에서 가장 전형적인 반려동물의 질병입니다. 반려동물의 건강과 행복을 유지하기 위한 약물과 예방의료의 필요성은 프랑스에서 반려동물 질병의 유병률 증가에 의해 강조됩니다. 또한 의약품과 백신에 대한 수요 증가가 시장을 더욱 밀어올릴 것으로 예상됩니다. 프랑스 동물용 의약품청(ANMV)과 같은 동물용 의약품의 안전성을 보장하는 정부 기관의 존재가 시장 성장에 기여하고 있습니다.

반려동물 건강 시장 보고서 하이라이트

  • 제품별로는 의약품 부문이 2023년에 44.43% 이상의 압도적 점유율을 차지했습니다. 동물의 수명 연장을 돕는 의약품의 채용은 반려동물 사육의 현저한 증가로 가속화되고 있습니다.
  • 특히 신흥국 시장에서 반려동물의 의료 비용이 상승한 결과, 개 부문이 2023년에 40.0% 초과의 점유율을 차지했습니다.
  • 유통 채널별로, 병원 약국 부문은 2023년에 47% 초과의 최대 점유율을 차지했습니다. 반려동물의 사육률이 증가함에 따라 동물 병원 및 클리닉 세계의 가용성이 높아지고 있습니다.
  • 병원 및 클리닉의 최종 용도 부문은 2023년 80% 이상의 압도적 점유율을 차지했습니다. 이는 혁신적인 인프라를 갖춘 동물 병원 및 클리닉이 전 세계적으로 확대되고 있기 때문입니다. 부문의 성장에 영향을 미치는 또 다른 측면은 수의사의 수가 증가하는 것입니다.
  • 북미는 2023년에 전체 시장의 35.82% 점유율을 차지했습니다.

목차

제1장 조사 방법과 범위

제2장 주요 요약

제3장 반려동물 건강 시장의 변수, 동향, 범위

  • 시장 계통의 전망
    • 모 시장 전망
    • 관련/부수 시장 전망
  • 시장 역학
    • 시장 성장 촉진요인 분석
    • 시장 성장 억제요인 분석
  • 반려동물 건강 시장 분석 도구
    • 업계 분석 - Porter's Five Forces 분석
    • PESTEL 분석
    • 파이프라인 분석

제4장 반려동물 건강 시장 : 동물, 추정·동향 분석

  • 세계의 반려동물 건강 시장 : 동물 대시보드
  • 세계의 반려동물 건강 시장 : 동물 변동 분석
  • 세계의 반려동물 건강 시장 : 동물별, 수익별
  • 고양이
  • 기타

제5장 반려동물 건강 시장 : 제품, 추정·동향 분석

  • 세계의 반려동물 건강 시장 : 제품 대시보드
  • 세계의 반려동물 건강 시장 : 제품 변동 분석
  • 제품별, 수익별
  • 백신
  • 의약품
  • 사료 첨가물
  • 진단
  • 기타

제6장 반려동물 건강 시장 : 유통 채널, 추정·동향 분석

  • 세계의 반려동물 건강 시장 : 유통 채널 대시보드
  • 세계의 반려동물 건강 시장 : 유통 채널 변동 분석
  • 유통 채널별, 수익
  • 소매
  • 전자상거래
  • 병원 약국

제7장 반려동물 건강 시장 : 최종 용도, 추정·동향 분석

  • 세계의 반려동물 건강 시장 : 최종 용도 대시보드
  • 세계의 반려동물 건강 시장 : 최종 용도 변동 분석
  • 세계의 반려동물 건강 시장 추정·예측 최종 용도, 수익
  • 포인트 오브 케어/사내 시험
  • 병원 및 클리닉
  • 기타

제8장 반려동물 건강 시장 : 동물, 제품, 유통 채널, 최종 용도별 지역별, 추정·동향 분석

  • 지역 대시보드
  • 시장 규모, 예측 동향 분석, 2018-2030년
  • 북미
  • 유럽
  • 아시아태평양
  • 라틴아메리카
  • 중동 및 아프리카

제9장 경쟁 구도

  • 기업/경쟁의 분류
  • 벤더 상황
    • 주요 기업의 시장 점유율 분석, 2023년
  • 기업 프로파일
    • Agrolabo SpA
    • Boehringer Ingelheim International GmbH
    • Ceva
    • Elanco
    • IDEXX Laboratories, Inc.
    • Indian Immunologicals Ltd.
    • Merck &Co., Inc.
    • Norbrook
    • Vetoquinol
    • Virbac
    • Zoetis Services LLC
JHS 24.08.22

Companion Animal Health Market Growth & Trends:

The global companion animal health market size is expected to reach USD 42.50 billion by 2030, registering a CAGR of 9.3% over the forecast period, according to a new report by Grand View Research, Inc. The market is driven by rising research and development programs, growing numbers of government initiatives, increasing adoption of pets, and high volumes of veterinary surgeries & prevalence of chronic diseases in companion animals.The veterinary healthcare sector has experienced many challenges during the COVID-19 pandemic.Veterinarians could still work despite the shutdown. According to a survey of more than 3,000 pet owners in the U.S., UK, France, and Brazil, more than a quarter of pet owners have put off or avoided contacting their veterinarians since the pandemic started due to the fear of disease transmission.

Moreover, the majority of owners (65 percent) concur that the pandemic had no negative effects on access to medications and procedures.An increase in pet ownership is one of the major factors driving the market. Approximately 70% of households (90.5 million homes) in the U.S. have a pet, with dogs and cats being the most common breeds, according to the American Veterinary Medical Association. The market is also being driven by rising demand for pet medicine as more individuals own pets. The market for companion animal medication is also being driven by an increase in the demand for high-quality veterinarian care. Veterinary research and development activities have steadily increased during the last decade. There were numerous innovations in the fields of surgery and specialized medications for use in pets. To establish themselves as market leaders, major players are strategically integrating novel technologies.

For instance, in January 2022, the FDA approved Zoetis' first monoclonal antibody treatment for osteoarthritis, Solensia, which is intended to reduce pain in cats with the condition. Similar to this, the company has released Librela, a monoclonal antibody to lessen canine arthritic pain.In recent years, pet disease prevalence has increased in countries like France, which has increased the demand for pet treatment. Obesity, dental issues, skin allergies, osteoarthritis, and viral diseases are the most typical pet illnesses in France. The need for medications and preventive care to keep pets healthy and happy is highlighted by the rising prevalence of pet ailments in France. In addition, it is projected that the rising pharmaceutical and vaccine demand will further boost the market. The presence of government agencies that ensure the safety of veterinary pharmaceuticals, such as the French Agency for Veterinary Medicinal Products (ANMV), contributes to the growth of the market.

Companion Animal Health Market Report Highlights:

  • By product, the pharmaceuticals segment held a dominant share of over 44.43% in 2023. The introduction of medications to aid in extending animal lifespan has been accelerated by a notable rise in pet ownership
  • The dogs segment dominated the market with a share of over 40.0% in 2023 as a result of rising pet healthcare costs, particularly in developed regions
  • By distribution channel, the hospital pharmacies segment held the largest share of over 47% in 2023.The global availability of veterinary clinics and hospital services has increased due to the rising pet adoption rate
  • The hospitals & clinics end-use segment held a dominant share of over 80% in 2023. This is due to an expansion of veterinary hospitals and clinics with innovative infrastructure around the world. Another aspect influencing the segment growth is a rise in the number of veterinarians
  • North America held a 35.82% share of the overall market in 2023

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Segment Definitions
    • 1.2.1. Animal
    • 1.2.2. Product
    • 1.2.3. Distribution Channel
    • 1.2.4. End-Use
    • 1.2.5. Regional scope
    • 1.2.6. Estimates and forecasts timeline
  • 1.3. Research Methodology
  • 1.4. Information Procurement
    • 1.4.1. Purchased database
    • 1.4.2. GVR's internal database
    • 1.4.3. Secondary sources
    • 1.4.4. Primary research
    • 1.4.5. Details of primary research
      • 1.4.5.1. Data for primary interviews in North America
      • 1.4.5.2. Data for primary interviews in Europe
      • 1.4.5.3. Data for primary interviews in Asia Pacific
      • 1.4.5.4. Data for primary interviews in Latin America
      • 1.4.5.5. Data for Primary interviews in MEA
  • 1.5. Information or Data Analysis
    • 1.5.1. Data analysis models
  • 1.6. Market Formulation & Validation
  • 1.7. Model Details
    • 1.7.1. Commodity flow analysis (Model 1)
    • 1.7.2. Approach 1: Commodity flow approach
    • 1.7.3. Volume price analysis (Model 2)
    • 1.7.4. Approach 2: Volume price analysis
  • 1.8. List of Secondary Sources
  • 1.9. List of Primary Sources
  • 1.10. Objectives

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
    • 2.2.1. Animal Outlook
    • 2.2.2. Product Outlook
    • 2.2.3. Distribution Channel Outlook
    • 2.2.4. End-use Outlook
    • 2.2.5. Regional outlook
  • 2.3. Competitive Insights

Chapter 3. Companion Animal Health Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
    • 3.1.1. Parent market outlook
    • 3.1.2. Related/ancillary market outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market driver analysis
      • 3.2.1.1. Increasing pet ownership
      • 3.2.1.2. The rise of pet insurance
      • 3.2.1.3. Growing preference for personalized pet care
      • 3.2.1.4. Advancements in animal healthcare technology
    • 3.2.2. Market restraint analysis
      • 3.2.2.1. High cost of advanced veterinary treatments
      • 3.2.2.2. Increasing cost of animal testing and veterinary care
  • 3.3. Companion Animal Health Market Analysis Tools
    • 3.3.1. Industry Analysis - Porter's
      • 3.3.1.1. Supplier power
      • 3.3.1.2. Buyer power
      • 3.3.1.3. Substitution threat
      • 3.3.1.4. Threat of new entrant
      • 3.3.1.5. Competitive rivalry
    • 3.3.2. PESTEL Analysis
      • 3.3.2.1. Political landscape
      • 3.3.2.2. Technological landscape
      • 3.3.2.3. Economic landscape
    • 3.3.3. Pipeline Analysis

Chapter 4. Companion Animal Health Market: Treatment Estimates & Trend Analysis

  • 4.1. Global Companion Animal Health Market: Animal Dashboard
  • 4.2. Global Companion Animal Health Market: Animal Movement Analysis
  • 4.3. Global Companion Animal Health Market by Animal, Revenue
  • 4.4. Dogs
    • 4.4.1. Dogs market estimates and forecasts 2018 to 2030 (USD Million)
  • 4.5. Equine
    • 4.5.1. Equine market estimates and forecasts 2018 to 2030 (USD Million)
  • 4.6. Cats
    • 4.6.1. Cats market estimates and forecasts 2018 to 2030 (USD Million)
  • 4.7. Others
    • 4.7.1. Others market estimates and forecasts 2018 to 2030 (USD Million)

Chapter 5. Companion Animal Health Market: Product Estimates & Trend Analysis

  • 5.1. Global Companion Animal Health Market: Product Dashboard
  • 5.2. Global Companion Animal Health Market: Product Movement Analysis
  • 5.3. Global Companion Animal Health Market Estimates and Forecasts, By Product, Revenue (USD Million)
  • 5.4. Vaccines
    • 5.4.1. Vaccines market estimates and forecasts 2018 to 2030 (USD Million)
  • 5.5. Pharmaceuticals
    • 5.5.1. Pharmaceuticals market estimates and forecasts 2018 to 2030 (USD Million)
    • 5.5.2. OTC
      • 5.5.2.1. OTC market estimates and forecasts 2018 to 2030 (USD Million)
    • 5.5.3. Prescription
      • 5.5.3.1. Prescription market estimates and forecasts 2018 to 2030 (USD Million)
  • 5.6. Feed Additives
    • 5.6.1. Feed Additives market estimates and forecasts 2018 to 2030 (USD Million)
  • 5.7. Diagnostics
    • 5.7.1. Diagnostics market estimates and forecasts 2018 to 2030 (USD Million)
  • 5.8. Others
    • 5.8.1. Others market estimates and forecasts 2018 to 2030 (USD Million)

Chapter 6. Companion Animal Health Market: Distribution Channel Estimates & Trend Analysis

  • 6.1. Global Companion Animal Health Market: Distribution Channel Dashboard
  • 6.2. Global Companion Animal Health Market: Distribution Channel Movement Analysis
  • 6.3. Global Companion Animal Health Market Estimates and Forecasts by Distribution Channel, Revenue (USD Million)
  • 6.4. Retail
    • 6.4.1. Retail market estimates and forecasts 2018 to 2030 (USD Million)
  • 6.5. E-commerce
    • 6.5.1. E-commerce market estimates and forecasts 2018 to 2030 (USD Million)
  • 6.6. Hospital pharmacies
    • 6.6.1. Hospital pharmacies market estimates and forecasts 2018 to 2030 (USD Million)

Chapter 7. Companion Animal Health Market: End -use Estimates & Trend Analysis

  • 7.1. Global Companion Animal Health Market: End-use Dashboard
  • 7.2. Global Companion Animal Health Market: End-use Movement Analysis
  • 7.3. Global Companion Animal Health Market Estimates and Forecasts End-use, Revenue (USD Million)
  • 7.4. Point-of-care/ In-house testing
    • 7.4.1. Point-of-care/ In-house testing estimates and forecasts 2018 to 2030 (USD Million)
  • 7.5. Hospitals & clinics
    • 7.5.1. Hospitals & clinics market estimates and forecasts 2018 to 2030 (USD Million)
  • 7.6. Others
    • 7.6.1. Others market estimates and forecasts 2018 to 2030 (USD Million)

Chapter 8. Companion Animal Health Market: Regional Estimates & Trend Analysis by Animal, Product, Distribution Channel and End-use

  • 8.1. Regional Dashboard
  • 8.2. Market Size, & Forecasts Trend Analysis, 2018 to 2030:
  • 8.3. North America
    • 8.3.1. U.S.
      • 8.3.1.1. Key country dynamics
      • 8.3.1.2. Regulatory framework/ reimbursement structure
      • 8.3.1.3. Competitive scenario
      • 8.3.1.4. U.S. market estimates and forecasts 2018 to 2030 (USD Million)
    • 8.3.2. Canada
      • 8.3.2.1. Key country dynamics
      • 8.3.2.2. Regulatory framework/ reimbursement structure
      • 8.3.2.3. Competitive scenario
      • 8.3.2.4. Canada market estimates and forecasts 2018 to 2030 (USD Million)
    • 8.3.3. Mexico
      • 8.3.3.1. Key country dynamics
      • 8.3.3.2. Regulatory framework/ reimbursement structure
      • 8.3.3.3. Competitive scenario
      • 8.3.3.4. Mexico market estimates and forecasts 2018 to 2030 (USD Million)
  • 8.4. Europe
    • 8.4.1. UK
      • 8.4.1.1. Key country dynamics
      • 8.4.1.2. Regulatory framework/ reimbursement structure
      • 8.4.1.3. Competitive scenario
      • 8.4.1.4. UK market estimates and forecasts 2018 to 2030 (USD Million)
    • 8.4.2. Germany
      • 8.4.2.1. Key country dynamics
      • 8.4.2.2. Regulatory framework/ reimbursement structure
      • 8.4.2.3. Competitive scenario
      • 8.4.2.4. Germany market estimates and forecasts 2018 to 2030 (USD Million)
    • 8.4.3. France
      • 8.4.3.1. Key country dynamics
      • 8.4.3.2. Regulatory framework/ reimbursement structure
      • 8.4.3.3. Competitive scenario
      • 8.4.3.4. France market estimates and forecasts 2018 to 2030 (USD Million)
    • 8.4.4. Italy
      • 8.4.4.1. Key country dynamics
      • 8.4.4.2. Regulatory framework/ reimbursement structure
      • 8.4.4.3. Competitive scenario
      • 8.4.4.4. Italy market estimates and forecasts 2018 to 2030 (USD Million)
    • 8.4.5. Spain
      • 8.4.5.1. Key country dynamics
      • 8.4.5.2. Regulatory framework/ reimbursement structure
      • 8.4.5.3. Competitive scenario
      • 8.4.5.4. Spain market estimates and forecasts 2018 to 2030 (USD Million)
    • 8.4.6. Norway
      • 8.4.6.1. Key country dynamics
      • 8.4.6.2. Regulatory framework/ reimbursement structure
      • 8.4.6.3. Competitive scenario
      • 8.4.6.4. Norway market estimates and forecasts 2018 to 2030 (USD Million)
    • 8.4.7. Sweden
      • 8.4.7.1. Key country dynamics
      • 8.4.7.2. Regulatory framework/ reimbursement structure
      • 8.4.7.3. Competitive scenario
      • 8.4.7.4. Sweden market estimates and forecasts 2018 to 2030 (USD Million)
    • 8.4.8. Denmark
      • 8.4.8.1. Key country dynamics
      • 8.4.8.2. Regulatory framework/ reimbursement structure
      • 8.4.8.3. Competitive scenario
      • 8.4.8.4. Denmark market estimates and forecasts 2018 to 2030 (USD Million)
  • 8.5. Asia Pacific
    • 8.5.1. Japan
      • 8.5.1.1. Key country dynamics
      • 8.5.1.2. Regulatory framework/ reimbursement structure
      • 8.5.1.3. Competitive scenario
      • 8.5.1.4. Japan market estimates and forecasts 2018 to 2030 (USD Million)
    • 8.5.2. China
      • 8.5.2.1. Key country dynamics
      • 8.5.2.2. Regulatory framework/ reimbursement structure
      • 8.5.2.3. Competitive scenario
      • 8.5.2.4. China market estimates and forecasts 2018 to 2030 (USD Million)
    • 8.5.3. India
      • 8.5.3.1. Key country dynamics
      • 8.5.3.2. Regulatory framework/ reimbursement structure
      • 8.5.3.3. Competitive scenario
      • 8.5.3.4. India market estimates and forecasts 2018 to 2030 (USD Million)
    • 8.5.4. Australia
      • 8.5.4.1. Key country dynamics
      • 8.5.4.2. Regulatory framework/ reimbursement structure
      • 8.5.4.3. Competitive scenario
      • 8.5.4.4. Australia market estimates and forecasts 2018 to 2030 (USD Million)
    • 8.5.5. South Korea
      • 8.5.5.1. Key country dynamics
      • 8.5.5.2. Regulatory framework/ reimbursement structure
      • 8.5.5.3. Competitive scenario
      • 8.5.5.4. South Korea market estimates and forecasts 2018 to 2030 (USD Million)
    • 8.5.6. Thailand
      • 8.5.6.1. Key country dynamics
      • 8.5.6.2. Regulatory framework/ reimbursement structure
      • 8.5.6.3. Competitive scenario
      • 8.5.6.4. Thailand market estimates and forecasts 2018 to 2030 (USD Million)
  • 8.6. Latin America
    • 8.6.1. Brazil
      • 8.6.1.1. Key country dynamics
      • 8.6.1.2. Regulatory framework/ reimbursement structure
      • 8.6.1.3. Competitive scenario
      • 8.6.1.4. Brazil market estimates and forecasts 2018 to 2030 (USD Million)
    • 8.6.2. Argentina
      • 8.6.2.1. Key country dynamics
      • 8.6.2.2. Regulatory framework/ reimbursement structure
      • 8.6.2.3. Competitive scenario
      • 8.6.2.4. Argentina market estimates and forecasts 2018 to 2030 (USD Million)
  • 8.7. MEA
    • 8.7.1. South Africa
      • 8.7.1.1. Key country dynamics
      • 8.7.1.2. Regulatory framework/ reimbursement structure
      • 8.7.1.3. Competitive scenario
      • 8.7.1.4. South Africa market estimates and forecasts 2018 to 2030 (USD Million)
    • 8.7.2. Saudi Arabia
      • 8.7.2.1. Key country dynamics
      • 8.7.2.2. Regulatory framework/ reimbursement structure
      • 8.7.2.3. Competitive scenario
      • 8.7.2.4. Saudi Arabia market estimates and forecasts 2018 to 2030 (USD Million)
    • 8.7.3. UAE
      • 8.7.3.1. Key country dynamics
      • 8.7.3.2. Regulatory framework/ reimbursement structure
      • 8.7.3.3. Competitive scenario
      • 8.7.3.4. UAE market estimates and forecasts 2018 to 2030 (USD Million)
    • 8.7.4. Kuwait
      • 8.7.4.1. Key country dynamics
      • 8.7.4.2. Regulatory framework/ reimbursement structure
      • 8.7.4.3. Competitive scenario
      • 8.7.4.4. Kuwait market estimates and forecasts 2018 to 2030 (USD Million)

Chapter 9. Competitive Landscape

  • 9.1. Company/Competition Categorization
  • 9.2. Vendor Landscape
    • 9.2.1. List of key distributors and channel partners
    • 9.2.2. Key customers
    • 9.2.3. Key company market share analysis, 2023
  • 9.3. Company Profile
    • 9.3.1. Agrolabo S.p.A
      • 9.3.1.1. Company overview
      • 9.3.1.2. Financial performance
      • 9.3.1.3. Product benchmarking
      • 9.3.1.4. Strategic initiatives
    • 9.3.2. Boehringer Ingelheim International GmbH
      • 9.3.2.1. Company overview
      • 9.3.2.2. Financial performance
      • 9.3.2.3. Product benchmarking
      • 9.3.2.4. Strategic initiatives
    • 9.3.3. Ceva
      • 9.3.3.1. Company overview
      • 9.3.3.2. Financial performance
      • 9.3.3.3. Product benchmarking
      • 9.3.3.4. Strategic initiatives
    • 9.3.4. Elanco
      • 9.3.4.1. Company overview
      • 9.3.4.2. Financial performance
      • 9.3.4.3. Product benchmarking
      • 9.3.4.4. Strategic initiatives
    • 9.3.5. IDEXX Laboratories, Inc.
      • 9.3.5.1. Company overview
      • 9.3.5.2. Financial performance
      • 9.3.5.3. Product benchmarking
      • 9.3.5.4. Strategic initiatives
    • 9.3.6. Indian Immunologicals Ltd.
      • 9.3.6.1. Company overview
      • 9.3.6.2. Financial performance
      • 9.3.6.3. Product benchmarking
      • 9.3.6.4. Strategic initiatives
    • 9.3.7. Merck & Co., Inc.
      • 9.3.7.1. Company overview
      • 9.3.7.2. Financial performance
      • 9.3.7.3. Product benchmarking
      • 9.3.7.4. Strategic initiatives
    • 9.3.8. Norbrook
      • 9.3.8.1. Company overview
      • 9.3.8.2. Financial performance
      • 9.3.8.3. Product benchmarking
      • 9.3.8.4. Strategic initiatives
    • 9.3.9. Vetoquinol
      • 9.3.9.1. Company overview
      • 9.3.9.2. Financial performance
      • 9.3.9.3. Product benchmarking
      • 9.3.9.4. Strategic initiatives
    • 9.3.10. Virbac
      • 9.3.10.1. Company overview
      • 9.3.10.2. Financial performance
      • 9.3.10.3. Product benchmarking
      • 9.3.10.4. Strategic initiatives
    • 9.3.11. Zoetis Services LLC
      • 9.3.11.1. Company overview
      • 9.3.11.2. Financial performance
      • 9.3.11.3. Product benchmarking
      • 9.3.11.4. Strategic initiatives
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