라이브 스트리밍 시장 규모, 점유율, 동향 분석 보고서 : 구성요소별, 유형별, 수익 모델별, 최종 용도별, 지역별, 부문별 예측(2024-2030년)

Live Streaming Market Growth & Trends:

The global live streaming market size is anticipated to reach USD 345.13 million by 2030, growing at a CAGR of 23.0% from 2024 to 2030, according to a new report by Grand View Research, Inc. The rising popularity of Esports and video games has fueled a significant surge in live game streaming. Esports and competitive video gaming events have gained mainstream recognition and are attracting large audiences globally. Major tournaments draw millions of viewers, creating a demand for live coverage of these events. The gaming community continues to expand, including a diverse range of players across different demographics. This broad appeal has contributed to the popularity of live streaming platforms where gamers can connect, share gameplay experiences, and interact with fellow enthusiasts. Live streaming offers a highly interactive experience where viewers can engage with streamers in real-time through chat, donations, and subscriptions. This level of interaction fosters a sense of community and camaraderie among gamers, enhancing the overall viewing experience.

The growing adoption of live streaming across diverse verticals, including media, education, sports, gaming, fitness, and government sectors, is propelling the market forward with remarkable momentum. Brands are harnessing live streaming's power to forge deeper connections with consumers through real-time engagement, offering a wide array of captivating content and experiences. This trend amplifies brand visibility, fosters genuine customer interactions, and unlocks new monetization avenues. Moreover, the educational and informational potential of live streaming is being harnessed by institutions and government entities, facilitating remote learning, disseminating crucial information, and fostering civic engagement. Many live-streaming platforms integrate seamlessly with social media networks, enabling brands to extend their reach and engagement by simultaneously broadcasting live streams across multiple platforms.

Live streaming empowers brands and content creators to engage with their audiences in real time, promoting a vibrant sense of community and interactivity. Through features such as live chat and interactive polls, viewers actively participate, enhancing the overall experience. This direct engagement strengthens relationships between creators and their audience, driving greater loyalty and affinity. By embracing this interactive platform, brands can showcase authenticity and transparency, resonating more deeply with their audience. Furthermore, live streaming enables immediate feedback and adaptation, allowing creators to respond to viewer preferences and interests in real-time. Ultimately, this dynamic interaction cultivates a more immersive and personalized viewing experience, enriching the connection between creators and their audience.

Live Streaming Market Report Highlights:

• The platform segment is experiencing significant growth in 2023. Live streaming platforms are growing due to increasing demand for real-time content, advancements in technology, diverse content offerings, monetization opportunities, social interaction, influencer culture, global reach, and extensive event coverage.
• The video streaming segment is experiencing significant growth in 2023. Video streaming is experiencing growth in the live streaming industry due to escalating demand for real-time interaction, technological advancements, diverse content offerings, and the ability to monetize content for creators and viewers alike.
• The ad-supported segment has gained dominance in the market, with a significant market share in 2023. Ad-supported live streaming is growing due to its ability to offer free content to viewers while generating revenue through advertisements. It leverages the large and engaged audience base on live streaming platforms to attract advertisers seeking to reach targeted demographics in a dynamic and interactive environment.
• The gaming segment secured dominance in the market, capturing a substantial market share by 2023. Gaming is growing in the market due to the increasing popularity of esports, the rise of gaming influencers, advancements in gaming technology, and the interactive nature of live streaming platform.
• In an era where immediacy and interactivity are highly valued, live streaming satisfies the desire for real-time engagement, enabling viewers to interact with content creators at the moment through live chat, comments, and reactions.
• Live streaming offers multiple avenues for monetization, including advertising, sponsorships, subscriptions, virtual gifts, and donations, providing content creators with incentives to produce high-quality content while enabling platforms to generate revenue from their growing user base.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Research Methodology
  • 1.2.1. Information Procurement
• 1.3. Information or Data Analysis
• 1.4. Methodology
• 1.5. Research Scope and Assumptions
• 1.6. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Live Streaming market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Industry Challenge
• 3.3. Live Streaming market Analysis Tools
  • 3.3.1. Industry Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Economic and Social landscape
    • 3.3.2.3. Technological landscape

Chapter 4. Live Streaming Market: Component Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Live Streaming Market: Component Movement Analysis, USD Billion, 2022 & 2030
• 4.3. Platforms
  • 4.3.1. Platforms Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 4.4. Services
  • 4.4.1. Services Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 5. Live Streaming Market: Type Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Live Streaming Market: Type Movement Analysis, USD Billion, 2022 & 2030
• 5.3. Audio Streaming
  • 5.3.1. Audio Streaming Live Streaming Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 5.4. Video Streaming
  • 5.4.1. Video Streaming Live Streaming Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 6. Live Streaming Market: Revenue Model Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Live Streaming Market: Revenue Model Movement Analysis, USD Billion, 2022 & 2030
• 6.3. Ad-Supported
  • 6.3.1. Ad-Supported Live Streaming Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 6.4. Subscription-Based
  • 6.4.1. Subscription-Based Live Streaming Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 6.5. Pay-Per-View
  • 6.5.1. Pay-Per-View Live Streaming Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 7. Live Streaming Market: End Use Estimates & Trend Analysis

• 7.1. Segment Dashboard
• 7.2. Live Streaming Market: End Use Movement Analysis, USD Billion, 2022 & 2030
• 7.3. Gaming
  • 7.3.1. Gaming Live Streaming Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 7.4. Media & Entertainment
  • 7.4.1. Media & Entertainment Live Streaming Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 7.5. Education & Professional
  • 7.5.1. Education & Professional Live Streaming Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 7.6. Sports
  • 7.6.1. Sports Live Streaming Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 7.7. News & Events
  • 7.7.1. News & Events Live Streaming Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 7.8. Others
  • 7.8.1. Others Live Streaming Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.8.2. market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 8. Live Streaming Market: Regional Estimates & Trend Analysis

• 8.1. Live Streaming Market Share, By Region, 2022 & 2030, USD Billion
• 8.2. North America
  • 8.2.1. North America Live Streaming Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.2.2. U.S.
    • 8.2.2.1. U.S. Live Streaming Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.2.3. Canada
    • 8.2.3.1. Canada Live Streaming Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.2.4. Mexico
    • 8.2.4.1. Mexico Live Streaming Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 8.3. Europe
  • 8.3.1. Europe Live Streaming Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.3.2. UK
    • 8.3.2.1. UK Live Streaming Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.3.3. Germany
    • 8.3.3.1. Germany Live Streaming Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.3.4. France
    • 8.3.4.1. France Live Streaming Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 8.4. Asia Pacific
  • 8.4.1. Asia Pacific Live Streaming Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.4.2. China
    • 8.4.2.1. China Live Streaming Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.4.3. Japan
    • 8.4.3.1. Japan Live Streaming Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.4.4. India
    • 8.4.4.1. India Live Streaming Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.4.5. South Korea
    • 8.4.5.1. South Korea Live Streaming Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.4.6. Australia
    • 8.4.6.1. Australia Live Streaming Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 8.5. Latin America
  • 8.5.1. Latin America Live Streaming Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.5.2. Brazil
    • 8.5.2.1. Brazil Live Streaming Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 8.6. Middle East and Africa
  • 8.6.1. Middle East and Africa Live Streaming Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.6.2. KSA
    • 8.6.2.1. KSA Live Streaming Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.6.3. UAE
    • 8.6.3.1. UAE Live Streaming Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.6.4. South Africa
    • 8.6.4.1. South Africa Live Streaming Market Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 9. Competitive Landscape

• 9.1. Company Categorization
• 9.2. Company Market Positioning
• 9.3. Participant's Overview
• 9.4. Financial Performance
• 9.5. Component Benchmarking
• 9.6. Company Heat Map Analysis
• 9.7. Strategy Mapping
• 9.8. Company Profiles/Listing
  • 9.8.1. Dacast, Inc.
  • 9.8.2. Empire Video Productions LLC
  • 9.8.3. Flux Broadcast Ltd.
  • 9.8.4. Huya Inc.
  • 9.8.5. International Business Machines Corporation
  • 9.8.6. Meta
  • 9.8.7. Pluto Inc.
  • 9.8.8. TikTok Inc.
  • 9.8.9. Twitch Interactive, Inc.
  • 9.8.10. Vimeo, Inc.