모바일 애플리케이션 시장 규모, 점유율, 동향 분석 보고서 : 스토어별, 용도별, 지역별, 부문별 예측(2024-2030년)

Mobile Application Market Growth & Trends:

The global mobile application market size is anticipated to reach USD 567.19 billion by 2030, exhibiting a CAGR of 14.3% from 2024 to 2030, according to a new report by Grand View Research, Inc. This growth is primarily attributed to the growing emphasis on maintaining a healthier lifestyle and the increasing demand for real-time access to health-related data, aiding users in managing their health, fitness routines, nutritional intake, and various physical activities. Moreover, factors such as declining internet costs, widespread smartphone adoption, rising disposable incomes, and the consequent surge in in-app purchases, particularly in the gaming sector, collectively contribute to driving market expansion.

Furthermore, there has been a surge in the adoption of on-demand live video consultation apps globally during the COVID-19 pandemic. While remote consultation services had been growing steadily in recent years, the onset of lockdowns led to a sudden increase in demand for live video consultations. This spike can be attributed to the negative impact of the pandemic on individuals' mental health and anxiety levels, caused by restrictions on movement and the fear of contracting the virus during in-person visits. Consequently, online consultation services experienced significant growth. The user-friendly interfaces and remote health monitoring capabilities offered by mobile applications have further fueled the uptake of healthcare apps for seeking medical advice and consultations.

In addition to gaming and healthcare apps, music and entertainment apps also present promising opportunities for revenue generation. The increasing demand for live streaming apps is anticipated to drive growth in the music and entertainment apps market. Platforms such as Netflix, YouTube, and Instagram offer live-streaming capabilities, allowing users to broadcast to a wider audience. These apps have gained popularity among content creators and social media influencers, who engage with their audiences regularly, enhancing the visibility and ranking of their channels and profiles.

Moreover, the global lockdowns imposed in response to the COVID-19 pandemic have positively impacted the growth of over-the-top (OTT) applications, as people seek entertainment options during leisure time. Consequently, there has been a significant increase in the average time spent on OTT apps during the pandemic, leading to a surge in demand for entertainment applications. However, as governments gradually reopen economies following the containment of the pandemic, it is anticipated that the year-on-year growth rate in the entertainment app segment will return to normal levels.

Mobile Application Market Report Highlights:

• The market is expected to experience significant expansion in the foreseeable future, driven by the widespread adoption of smartphones, increased internet accessibility, and the rising utilization of machine learning and artificial intelligence technologies within mobile applications (apps).
• The Apple store segment accounted for the largest revenue share in 2023, owing to a higher monetization rate of iOS apps for revenue gained from premium apps and in-app purchases
• The music & entertainment application segment is projected to exhibit significant growth during the forecast period from 2024 to 2030, owing to an increase in demand for live-streaming apps such as Netflix, YouTube, and Instagram
• The Asia Pacific is expected to emerge as the fastest-growing regional market given the potential the region holds in terms of internet penetration and smartphone adoption. India and China are anticipated to remain the major markets, offering strong growth opportunities to all participants across the mobile application ecosystem.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definitions
• 1.3. Research Methodology
• 1.4. Research Assumptions
• 1.5. List of Data Sources
  • 1.5.1. Secondary Sources
  • 1.5.2. Primary Sources

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Segmental Snapshot
• 2.3. Competitive Landscape Snapshot

Chapter 3. Market Variables, Trends, & Scope Outlook

• 3.1. Market Lineage Outlook
• 3.2. Mobile Application Market Value Chain Analysis
• 3.3. Mobile Application Market Dynamics
  • 3.3.1. Market Driver Analysis
    • 3.3.1.1. Growing internet and smartphone penetration
    • 3.3.1.2. Businesses increasingly looking to offer digital services
  • 3.3.2. Market Restraint/Challenge Analysis
    • 3.3.2.1. Data privacy concerns
  • 3.3.3. Market Opportunity Analysis
    • 3.3.3.1. Growing usage of advanced technologies in mobile applications
• 3.4. Industry Analysis - Porter's Five Forces Analysis
  • 3.4.1. Supplier Power
  • 3.4.2. Buyer Power
  • 3.4.3. Substitution Threat
  • 3.4.4. Threat of New Entrants
  • 3.4.5. Competitive Rivalry
• 3.5. Mobile Application Market PESTEL Analysis
  • 3.5.1. Political Landscape
  • 3.5.2. Economic Landscape
  • 3.5.3. Social Landscape
  • 3.5.4. Technology Landscape
  • 3.5.5. Environmental Landscape
  • 3.5.6. Legal Landscape
• 3.6. Data Protection and Privacy Legislation by country
• 3.7. Impact of COVID-19 on the Mobile Application Market

Chapter 4. Mobile Application Market Store Outlook

• 4.1. Segment Dashboard
• 4.2. Mobile Application Market, By Store Analysis & Market Share, 2023 & 2030
• 4.3. Google Store
  • 4.3.1. Google Store Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 4.4. Apple Store
  • 4.4.1. Apple Store Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 4.5. Others
  • 4.5.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 5. Mobile Application Market Application Outlook

• 5.1. Segment Dashboard
• 5.2. Mobile Application Market, By Application Analysis & Market Share, 2023 & 2030
• 5.3. Gaming
  • 5.3.1. Gaming Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 5.4. Music & Entertainment
  • 5.4.1. Music & Entertainment Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 5.5. Health & Fitness
  • 5.5.1. Health & Fitness Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 5.6. Social Networking
  • 5.6.1. Social Networking Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 5.7. Retail & e-Commerce
  • 5.7.1. Retail & e-Commerce Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 5.8. Travel & Hospitality
  • 5.8.1. Travel & Hospitality Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 5.9. Learning & Education
  • 5.9.1. Learning & Education Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 5.10. Others
  • 5.10.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 6. Mobile Application Market: Regional Estimates & Trend Analysis

• 6.1. Mobile Application Market Share by Region, 2023 & 2030
• 6.2. North America
  • 6.2.1. North America Mobile Application Market estimates and forecasts, 2017 - 2030
  • 6.2.2. North America Mobile Application Market estimates and forecasts, By Store, 2017 - 2030 (USD Billion)
  • 6.2.3. North America Mobile Application Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
  • 6.2.4. U.S.
    • 6.2.4.1. U.S. Mobile Application Market estimates and forecasts, By Store, 2017 - 2030 (USD Billion)
    • 6.2.4.2. U.S. Mobile Application Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
  • 6.2.5. Canada
    • 6.2.5.1. Canada Mobile Application Market estimates and forecasts, By Store, 2017 - 2030 (USD Billion)
    • 6.2.5.2. Canada Mobile Application Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
  • 6.2.6. Mexico
    • 6.2.6.1. Mexico Mobile Application Market estimates and forecasts, By Store, 2017 - 2030 (USD Billion)
    • 6.2.6.2. Mexico Mobile Application Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
• 6.3. Europe
  • 6.3.1. Europe Mobile Application Market estimates and forecasts, 2017 - 2030
  • 6.3.2. Europe Mobile Application Market estimates and forecasts, By Store, 2017 - 2030 (USD Billion)
  • 6.3.3. Europe Mobile Application Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
  • 6.3.4. UK
    • 6.3.4.1. UK Mobile Application Market estimates and forecasts, By Store, 2017 - 2030 (USD Billion)
    • 6.3.4.2. UK Mobile Application Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
  • 6.3.5. Germany
    • 6.3.5.1. Germany Mobile Application Market estimates and forecasts, By Store, 2017 - 2030 (USD Billion)
    • 6.3.5.2. Germany Mobile Application Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
  • 6.3.6. France
    • 6.3.6.1. France Mobile Application Market estimates and forecasts, By Store, 2017 - 2030 (USD Billion)
    • 6.3.6.2. France Mobile Application Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
  • 6.3.7. Russia
    • 6.3.7.1. Russia Mobile Application Market estimates and forecasts, By Store, 2017 - 2030 (USD Billion)
    • 6.3.7.2. Russia Mobile Application Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
• 6.4. Asia Pacific
  • 6.4.1. Asia Pacific Mobile Application Market estimates and forecasts, 2017 - 2030
  • 6.4.2. Asia Pacific Mobile Application Market estimates and forecasts, By Store, 2017 - 2030 (USD Billion)
  • 6.4.3. Asia Pacific Mobile Application Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
  • 6.4.4. India
    • 6.4.4.1. India Mobile Application Market estimates and forecasts, By Store, 2017 - 2030 (USD Billion)
    • 6.4.4.2. India Mobile Application Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
  • 6.4.5. China
    • 6.4.5.1. China Mobile Application Market estimates and forecasts, By Store, 2017 - 2030 (USD Billion)
    • 6.4.5.2. China Mobile Application Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
  • 6.4.6. Japan
    • 6.4.6.1. Japan Mobile Application Market estimates and forecasts, By Store, 2017 - 2030 (USD Billion)
    • 6.4.6.2. Japan Mobile Application Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
  • 6.4.7. South Korea
    • 6.4.7.1. South Korea Mobile Application Market estimates and forecasts, By Store, 2017 - 2030 (USD Billion)
    • 6.4.7.2. South Korea Mobile Application Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
  • 6.4.8. Australia
    • 6.4.8.1. Australia Mobile Application Market estimates and forecasts, By Store, 2017 - 2030 (USD Billion)
    • 6.4.8.2. Australia Mobile Application Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
• 6.5. Latin America
  • 6.5.1. Latin America Mobile Application Market estimates and forecasts, 2017 - 2030
  • 6.5.2. Latin America Mobile Application Market estimates and forecasts, By Store, 2017 - 2030 (USD Billion)
  • 6.5.3. Latin America Mobile Application Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
  • 6.5.4. Brazil
    • 6.5.4.1. Brazil Mobile Application Market estimates and forecasts, By Store, 2017 - 2030 (USD Billion)
    • 6.5.4.2. Brazil Mobile Application Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
• 6.6. Middle East & Africa
  • 6.6.1. Middle East & Africa Mobile Application Market estimates and forecasts, 2017 - 2030
  • 6.6.2. Middle East & Africa Mobile Application Market estimates and forecasts, By Store, 2017 - 2030 (USD Billion)
  • 6.6.3. Middle East & Africa Mobile Application Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
  • 6.6.4. Kingdom of Saudi Arabia (KSA)
    • 6.6.4.1. Kingdom of Saudi Arabia (KSA) Mobile Application Market estimates and forecasts, By Store, 2017 - 2030 (USD Billion)
    • 6.6.4.2. Kingdom of Saudi Arabia (KSA) Mobile Application Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
  • 6.6.5. U.A.E.
    • 6.6.5.1. UAE Mobile Application Market estimates and forecasts, By Store, 2017 - 2030 (USD Billion)
    • 6.6.5.2. UAE Mobile Application Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
  • 6.6.6. South Africa
    • 6.6.6.1. South Africa Mobile Application Market estimates and forecasts, By Store, 2017 - 2030 (USD Billion)
    • 6.6.6.2. South Africa Mobile Application Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)

Chapter 7. Mobile Application Market Competitive Landscape

• 7.1. Key Market Participants
  • 7.1.1. Apple Inc.
  • 7.1.2. Google
  • 7.1.3. Microsoft
  • 7.1.4. Amazon.com, Inc.
  • 7.1.5. Gameloft
  • 7.1.6. Netflix, Inc.
  • 7.1.7. Practo
  • 7.1.8. cult.fit
  • 7.1.9. Ubisoft Entertainment
  • 7.1.10. Xiaomi
• 7.2. Key Company Market Share Analysis, 2023
• 7.3. Company Categorization/Position Analysis, 2023
• 7.4. Strategic Mapping
  • 7.4.1. Expansion
  • 7.4.2. Acquisition
  • 7.4.3. Collaborations
  • 7.4.4. Product/service launch
  • 7.4.5. Partnerships
  • 7.4.6. Others