시장보고서

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헬스케어 디지털 경험 플랫폼 시장 규모, 점유율 및 동향 분석 보고서 : 구성요소별, 제공 모드별, 용도별, 지역별, 부문별 예측(2024-2030년)

Healthcare Digital Experience Platform Market Size, Share & Trends Analysis Report By Component (Platform, Services), By Delivery Mode (On-premises, Cloud Based), By Application, By Region, And Segment Forecasts, 2024 - 2030

발행일: 2024년 08월 | 리서치사:

Grand View Research | 페이지 정보: 영문 100 Pages | 배송안내 : 2-10일 (영업일 기준)

샘플 요청 목록에 추가

※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

헬스케어 디지털 경험 플랫폼 시장 성장 및 동향

세계 헬스케어 디지털 경험 플랫폼 시장은 2030년 29억 달러에 달할 것으로 예상되며, 2024-2030년간 연평균 12.5%의 성장률을 나타낼 것으로 예측됩니다.

연결성 향상을 위한 헬스케어 디지털 경험 플랫폼 채택 증가와 의료 환경의 비용 절감 요구 사항 증가가 시장 성장의 주요 요인으로 작용하고 있습니다. 또한, 엔드투엔드 효율성이 고객 확보 가속화, 고객 유지 기간 연장, 의료 부문의 다양한 지불자 조직들 사이에서 장기적인 성장 전망을 촉진하는 등의 특징도 주요 촉진요인 중 하나입니다.

헬스케어 디지털 경험 플랫폼은 컨텐츠 관리 시스템, 분석, 환자 데이터, AI 등 다양한 주요 디지털 기술과 환자 참여를 강화하기 위한 단일 플랫폼을 통해 환자들에게 실시간으로 개인화된 컨텐츠를 제공 제공하는 마케팅 자동화 기능을 결합한 것입니다. 네이티브 분석 및 머신러닝 기능의 등장으로 의료 디지털 경험을 최적화하기 위한 지속적인 기술 업그레이드가 시장을 주도하고 있습니다. 또한, 환자 참여 및 상호 작용 향상, 환자 중심의 마케팅 접근 방식 채택, 맞춤형 솔루션 제공에 대한 의료 부문의 관심 증가는 의료 부문 전반에 걸쳐 이러한 플랫폼의 도입을 가속화할 것으로 예상됩니다.

또한, 의료 시장에서 제공되는 디지털 경험 플랫폼의 수가 증가하고 있으며, AI, 기계어 등 다양한 첨단 기술을 활용하고 있습니다. 또한, 여러 IT 벤더와 의료 기관은 비용 상승을 억제하고 연결된 디지털 경험을 구축하기 위해 파트너십과 협력 관계를 구축하고 있습니다. 지불자와 의료 서비스 제공업체는 곧 이러한 플랫폼을 더 빠른 속도로 채택하여 더 나은 의료 서비스에 대한 환자 수요 증가에 대응할 것으로 예상됩니다.

헬스케어 디지털 경험 플랫폼 시장 보고서의 주요 내용

시장 성장의 배경에는 디지털화를 촉진하기 위한 세계 정부 이니셔티브 증가가 있습니다.
다양한 스타트업과 조직의 디지털 경험 플랫폼 채택이 증가함에 따라 플랫폼 컴포넌트 부문이 2020년 세계 시장을 주도했습니다.
클라우드 기반 제공 형태 부문은 안전한 정보 공유, 비용 합리화, 업무 효율성 향상을 위해 다양한 조직에서 클라우드 기술에 대한 수요가 증가함에 따라 2020년 가장 큰 매출 점유율을 차지했습니다.
북미는 정보 솔루션을 제공하는 SoftServe, Accenture, Sitecore, Adobe, Oneview Healthcare, Optimizely, Inc, Wipro 등 다수의 벤더가 높은 존재감을 보이며 2020년 시장을 독식했습니다.

헬스케어 디지털 경험 플랫폼 시장 점유율, 지역별, 2023년 & 2030년, 100만 달러
북미
- 미국
- 캐나다
- 멕시코
유럽
- 영국
- 독일
- 프랑스
- 이탈리아
- 스페인
- 덴마크
- 스웨덴
- 노르웨이
아시아태평양
- 일본
- 중국
- 인도
- 호주
- 한국
- 태국
라틴아메리카
- 브라질
- 아르헨티나
중동 및 아프리카
- 남아프리카공화국
- 사우디아라비아
- 아랍에미리트(UAE)
- 쿠웨이트

제8장 경쟁 구도

주요 시장 진출기업의 최근 동향과 영향 분석
기업 분류
기업 히트맵 분석
기업 개요
- Accenture
- Sitecore
- Optimizely
- Liferay Inc.
- Wipro
- Cognizant
- SoftServe Inc.
- Oracle
- Microsoft
- Salesforce, Inc.
- Open Text Corporation

LSH 24.10.07

Healthcare Digital Experience Platform Market Growth & Trends:

The global healthcare digital experience platform market is expected to reach at USD 2.9 billion in 2030 and is forecasted to grow at a CAGR of 12.5% from 2024 to 2030. The increase in the adoption of healthcare digital experience platforms for improving connectivity and growing requirements to curb costs in healthcare settings are key factors contributing to the market growth. Features such as end-to-end efficiency accelerating customer acquisition, boosting retention period, and promoting long-term growth prospects among various payer organizations in the healthcare sector are among other key driving factors.

The healthcare digital experience platform combines various key digital technologies, such as content management systems, analytics, patient data, and AI, along with marketing automation capabilities that aid patients with real-time personalized content through a single platform for enhanced patient engagement. Continuous technological upgrades for optimizing healthcare digital experiences with the advent of native analytics and machine learning capabilities are driving the market. In addition, the growing focus of the healthcare sector on improving patient engagement and interaction, adopting a patient-centric marketing approach, and providing customized solutions is expected to accelerate the deployment of these platforms across the sector.

Furthermore, an increasing number of digital experience platform offerings in the healthcare market are leveraging various advanced technologies, including AI and machine language. In addition, several IT vendors and healthcare organizations are setting up partnerships and collaborations to curb rising costs and establish connected digital experiences. The payers and providers shortly are anticipated to adopt these platforms at faster rates to meet the growing patient demand for enhanced care.

Healthcare Digital Experience Platform Market Report Highlights:

The market growth can be attributed to an increase in the number of government initiatives worldwide to promote digitalization
The platform component segment dominated the global market in 2020 due to the growing adoption of digital experience platforms by various startups and organizations
The cloud-based delivery mode segment held the largest revenue share in 2020 owing to the growing demand for cloud technology across different organizations for secure information sharing, streamlining costs, and improving operational efficiency
North America dominated the market in 2020 due to the high presence of a large number of vendors such as SoftServe; Accenture; Sitecore; Adobe; Oneview Healthcare; Optimizely, Inc.; Liferay Inc.; IBM Corporation; Cognizant; and Wipro in the region offering information solutions

Chapter 1. Methodology and Scope

1.1. Market Segmentation and Scope
1.2. Market Definitions
1.3. Research Methodology
- 1.3.1. Information Procurement
- 1.3.2. Information or Data Analysis
- 1.3.3. Market Formulation & Data Visualization
- 1.3.4. Data Validation & Publishing
1.4. Research Scope and Assumptions
- 1.4.1. List of Data Sources

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights

Chapter 3. Healthcare Digital Experience Platform Market Variables, Trends, & Scope

3.1. Market Introduction/Lineage Outlook
3.2. Market Size and Growth Prospects (USD Million)
3.3. Market Dynamics
- 3.3.1. Market Drivers Analysis
- 3.3.2. Market Restraints Analysis
3.4. Healthcare Digital Experience Platform Market Analysis Tools
- 3.4.1. Porter's Analysis
  - 3.4.1.1. Bargaining power of the suppliers
  - 3.4.1.2. Bargaining power of the buyers
  - 3.4.1.3. Threats of substitution
  - 3.4.1.4. Threats from new entrants
  - 3.4.1.5. Competitive rivalry
- 3.4.2. PESTEL Analysis
  - 3.4.2.1. Political landscape
  - 3.4.2.2. Economic and Social landscape
  - 3.4.2.3. Technological landscape
  - 3.4.2.4. Environmental landscape
  - 3.4.2.5. Legal landscape

Chapter 4. Healthcare Digital Experience Platform Market: Component Estimates & Trend Analysis

4.1. Segment Dashboard
4.2. Healthcare Digital Experience Platform Market: Component Movement Analysis, USD Million, 2023 & 2030
4.3. Platform
- 4.3.1. Platform Revenue Estimates and Forecasts, 2020 - 2030 (USD Million)
4.4. Services
- 4.4.1. Services Market Revenue Estimates and Forecasts, 2020 - 2030 (USD Million)

Chapter 5. Healthcare Digital Experience Platform Market: Delivery Mode Estimates & Trend Analysis

5.1. Segment Dashboard
5.2. Healthcare Digital Experience Platform Market: Delivery Mode Movement Analysis, USD Million, 2023 & 2030
5.3. On-Premises
- 5.3.1. On-Premises Revenue Estimates and Forecasts, 2020 - 2030 (USD Million)
5.4. Cloud Based
- 5.4.1. Cloud Based Market Revenue Estimates and Forecasts, 2020 - 2030 (USD Million)

Chapter 6. Healthcare Digital Experience Platform Market: Application Estimates & Trend Analysis

6.1. Segment Dashboard
6.2. Healthcare Digital Experience Platform Market: Application Movement Analysis, USD Million, 2023 & 2030
6.3. Business-to-Consumer (B2C)
- 6.3.1. Business-to-Consumer (B2C) Revenue Estimates and Forecasts, 2020 - 2030 (USD Million)
6.4. Business-to-Business (B2B)
- 6.4.1. Business-to-Business (B2B) Market Revenue Estimates and Forecasts, 2020 - 2030 (USD Million)
6.5. Others
- 6.5.1. Others Market Revenue Estimates and Forecasts, 2020 - 2030 (USD Million)

Chapter 7. Healthcare Digital Experience Platform Market: Regional Estimates & Trend Analysis

7.1. Healthcare Digital Experience Platform Market Share, By Region, 2023 & 2030, USD Million
7.2. North America
- 7.2.1. North America Healthcare Digital Experience Platform Market Estimates and Forecasts, 2020 - 2030 (USD Million)
- 7.2.2. U.S.
  - 7.2.2.1. U.S. Healthcare Digital Experience Platform Market Estimates and Forecasts, 2020 - 2030 (USD Million)
- 7.2.3. Canada
  - 7.2.3.1. Canada Healthcare Digital Experience Platform Market Estimates and Forecasts, 2020 - 2030 (USD Million)
- 7.2.4. Mexico
  - 7.2.4.1. Mexico Healthcare Digital Experience Platform Market Estimates and Forecasts, 2020 - 2030 (USD Million)
7.3. Europe
- 7.3.1. Europe Healthcare Digital Experience Platform Market Estimates and Forecasts, 2020 - 2030 (USD Million)
- 7.3.2. UK
  - 7.3.2.1. UK Healthcare Digital Experience Platform Market Estimates and Forecasts, 2020 - 2030 (USD Million)
- 7.3.3. Germany
  - 7.3.3.1. Germany Healthcare Digital Experience Platform Market Estimates and Forecasts, 2020 - 2030 (USD Million)
- 7.3.4. France
  - 7.3.4.1. France Healthcare Digital Experience Platform Market Estimates and Forecasts, 2020 - 2030 (USD Million)
- 7.3.5. Italy
  - 7.3.5.1. Italy Healthcare Digital Experience Platform Market Estimates and Forecasts, 2020 - 2030 (USD Million)
- 7.3.6. Spain
  - 7.3.6.1. Spain Healthcare Digital Experience Platform Market Estimates and Forecasts, 2020 - 2030 (USD Million)
- 7.3.7. Denmark
  - 7.3.7.1. Denmark Healthcare Digital Experience Platform Market Estimates and Forecasts, 2020 - 2030 (USD Million)
- 7.3.8. Sweden
  - 7.3.8.1. Sweden Healthcare Digital Experience Platform Market Estimates and Forecasts, 2020 - 2030 (USD Million)
- 7.3.9. Norway
  - 7.3.9.1. Norway Healthcare Digital Experience Platform Market Estimates and Forecasts, 2020 - 2030 (USD Million)
7.4. Asia Pacific
- 7.4.1. Asia Pacific Healthcare Digital Experience Platform Market Estimates and Forecasts, 2020 - 2030 (USD Million)
- 7.4.2. Japan
  - 7.4.2.1. Japan Healthcare Digital Experience Platform Market Estimates and Forecasts, 2020 - 2030 (USD Million)
- 7.4.3. China
  - 7.4.3.1. China Healthcare Digital Experience Platform Market Estimates and Forecasts, 2020 - 2030 (USD Million)
- 7.4.4. India
  - 7.4.4.1. India Healthcare Digital Experience Platform Market Estimates and Forecasts, 2020 - 2030 (USD Million)
- 7.4.5. Australia
  - 7.4.5.1. Australia Healthcare Digital Experience Platform Market Estimates and Forecasts, 2020 - 2030 (USD Million)
- 7.4.6. South Korea
  - 7.4.6.1. South Korea Healthcare Digital Experience Platform Market Estimates and Forecasts, 2020 - 2030 (USD Million)
- 7.4.7. Thailand
  - 7.4.7.1. Thailand Healthcare Digital Experience Platform Market Estimates and Forecasts, 2020 - 2030 (USD Million)
7.5. Latin America
- 7.5.1. Latin America Healthcare Digital Experience Platform Market Estimates and Forecasts, 2020 - 2030 (USD Million)
- 7.5.2. Brazil
  - 7.5.2.1. Brazil Healthcare Digital Experience Platform Market Estimates and Forecasts, 2020 - 2030 (USD Million)
- 7.5.3. Argentina
  - 7.5.3.1. Argentina Healthcare Digital Experience Platform Market Estimates and Forecasts, 2020 - 2030 (USD Million)
7.6. Middle East and Africa
- 7.6.1. Middle East and Africa Healthcare Digital Experience Platform Market Estimates and Forecasts, 2020 - 2030 (USD Million)
- 7.6.2. South Africa
  - 7.6.2.1. South Africa Healthcare Digital Experience Platform Market Estimates and Forecasts, 2020 - 2030 (USD Million)
- 7.6.3. Saudi Arabia
  - 7.6.3.1. Saudi Arabia Healthcare Digital Experience Platform Market Estimates and Forecasts, 2020 - 2030 (USD Million)
- 7.6.4. UAE
  - 7.6.4.1. UAE Healthcare Digital Experience Platform Market Estimates and Forecasts, 2020 - 2030 (USD Million)
- 7.6.5. Kuwait
  - 7.6.5.1. Kuwait Healthcare Digital Experience Platform Market Estimates and Forecasts, 2020 - 2030 (USD Million)

Chapter 8. Competitive Landscape

8.1. Recent Developments & Impact Analysis by Key Market Participants
8.2. Company Categorization
8.3. Company Heat Map Analysis
8.4. Company Profiles
- 8.4.1. Accenture
  - 8.4.1.1. Participant's Overview
  - 8.4.1.2. Financial Performance
  - 8.4.1.3. Product Benchmarking
  - 8.4.1.4. Recent Developments/ Strategic Initiatives
- 8.4.2. Sitecore
  - 8.4.2.1. Participant's Overview
  - 8.4.2.2. Financial Performance
  - 8.4.2.3. Product Benchmarking
  - 8.4.2.4. Recent Developments/ Strategic Initiatives
- 8.4.3. Optimizely
  - 8.4.3.1. Participant's Overview
  - 8.4.3.2. Financial Performance
  - 8.4.3.3. Product Benchmarking
  - 8.4.3.4. Recent Developments/ Strategic Initiatives
- 8.4.4. Liferay Inc.
  - 8.4.4.1. Participant's Overview
  - 8.4.4.2. Financial Performance
  - 8.4.4.3. Product Benchmarking
  - 8.4.4.4. Recent Developments/ Strategic Initiatives
- 8.4.5. Wipro
  - 8.4.5.1. Participant's Overview
  - 8.4.5.2. Financial Performance
  - 8.4.5.3. Product Benchmarking
  - 8.4.5.4. Recent Developments/ Strategic Initiatives
- 8.4.6. Cognizant
  - 8.4.6.1. Participant's Overview
  - 8.4.6.2. Financial Performance
  - 8.4.6.3. Product Benchmarking
  - 8.4.6.4. Recent Developments/ Strategic Initiatives
- 8.4.7. SoftServe Inc.
  - 8.4.7.1. Participant's Overview
  - 8.4.7.2. Financial Performance
  - 8.4.7.3. Product Benchmarking
  - 8.4.7.4. Recent Developments/ Strategic Initiatives
- 8.4.8. Oracle
  - 8.4.8.1. Participant's Overview
  - 8.4.8.2. Financial Performance
  - 8.4.8.3. Product Benchmarking
  - 8.4.8.4. Recent Developments/ Strategic Initiatives
- 8.4.9. Microsoft
  - 8.4.9.1. Participant's Overview
  - 8.4.9.2. Financial Performance
  - 8.4.9.3. Product Benchmarking
  - 8.4.9.4. Recent Developments/ Strategic Initiatives
- 8.4.10. Salesforce, Inc.
  - 8.4.10.1. Participant's Overview
  - 8.4.10.2. Financial Performance
  - 8.4.10.3. Product Benchmarking
  - 8.4.10.4. Recent Developments/ Strategic Initiatives
- 8.4.11. Open Text Corporation
  - 8.4.11.1. Participant's Overview
  - 8.4.11.2. Financial Performance
  - 8.4.11.3. Product Benchmarking
  - 8.4.11.4. Recent Developments/ Strategic Initiatives

헬스케어 디지털 경험 플랫폼 시장 규모, 점유율 및 동향 분석 보고서 : 구성요소별, 제공 모드별, 용도별, 지역별, 부문별 예측(2024-2030년)

Healthcare Digital Experience Platform Market Size, Share & Trends Analysis Report By Component (Platform, Services), By Delivery Mode (On-premises, Cloud Based), By Application, By Region, And Segment Forecasts, 2024 - 2030

헬스케어 디지털 경험 플랫폼 시장 성장 및 동향

헬스케어 디지털 경험 플랫폼 시장 보고서의 주요 내용

목차

제1장 조사 방법과 범위

제2장 주요 요약

제3장 헬스케어 디지털 경험 플랫폼 시장 변수, 동향, 범위

제4장 헬스케어 디지털 경험 플랫폼 시장 : 컴포넌트별, 추정·동향 분석

제5장 헬스케어 디지털 경험 플랫폼 시장 : 유통 모드별, 추정·동향 분석

제6장 헬스케어 디지털 경험 플랫폼 시장 : 용도별, 추정·동향 분석

제7장 헬스케어 디지털 경험 플랫폼 시장 : 지역별, 추정·동향 분석