소프트웨어 자산관리 시장 규모, 점유율, 동향 분석 리포트 : 오퍼링별, 기업 규모별, 도입별, 업계별, 지역별, 부문 예측(2024-2030년)

Software Asset Management Market Trends

The global Software Asset Management (SAM) market size was estimated at USD 3.14 billion in 2023 and is projected to grow at a CAGR of 16.2% from 2024 to 2030. The growth is driven by the increasing complexity of software management, regulatory compliance requirements, and the need for cost optimization. The rise in cloud adoption and digital transformation initiatives also fuels demand for SAM tools, which help businesses manage hybrid environments and optimize software investments. Additionally, SAM solutions play a vital role in risk management by ensuring software is up-to-date and secure, reducing the risk of cyberattacks. As organizations continue to expand their software portfolios, the demand for effective SAM solutions will grow.

The proliferation of software audits, the shift towards remote work, and the integration of SAM solutions with IT Service Management (ITSM) tools drive the growth of the SAM market. The increasing need for data-driven decision-making, the expansion of small and medium-sized enterprises (SMEs), and the globalization of multinational corporations are also contributing to the rising demand for SAM solutions. As organizations adopt more software tools across diverse locations and regions, SAM tools are essential for maintaining compliance, optimizing software usage, and improving overall IT governance.

Advancements in artificial intelligence and automation are enhancing the capabilities of SAM tools, making them more effective in license tracking, predictive analytics, and intelligent optimization. The growing focus on sustainability and green IT initiatives is also driving organizations to adopt SAM solutions, which help reduce unnecessary software purchases and minimize energy consumption. Additionally, effective SAM practices are becoming increasingly important for vendor management and negotiation, enabling organizations to secure favorable licensing terms and achieve cost savings.

Global Software Asset Management Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global Software Asset Management (SAM) market report based on offering, enterprise size, deployment, vertical, and region:

• Offering Outlook (Revenue, USD Million, 2017 - 2030)
• Software
  • License Management
  • Audit and Compliance Management
  • Software Discovery, Optimization and Metering
  • Contract Management
  • Configuration Management
  • Others
• Services
• Enterprise Size Outlook (Revenue, USD Million, 2017 - 2030)
• Large Enterprises
• Small & Medium Enterprises (SMEs)
• Deployment Outlook (Revenue, USD Million, 2017 - 2030)
• Cloud
• On-Premises
• Vertical Outlook (Revenue, USD Million, 2017 - 2030)
• IT & telecom
• BFSI
• Retail
• Manufacturing
• Government/Public Sector
• Energy & utilities
• Healthcare
• Others
• Regional Outlook (Revenue, USD Million, 2017 - 2030)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America
  • Brazil
• MEA
  • UAE
  • South Africa
  • KSA

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Scope and Assumptions
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segmental Outlook
• 2.3. Competitive Insights

Chapter 3. Market Variables, Trends, and Scope

• 3.1. Market Lineage
• 3.2. Industry Value Chain Analysis
• 3.3. SAM Market - Market Dynamics
  • 3.3.1. Market Driver Analysis
    • 3.3.1.1. Proliferation of multi-cloud adoption
    • 3.3.1.2. Rising IT budgets and investment
  • 3.3.2. Market Restraint Analysis
    • 3.3.2.1. High initial costs
  • 3.3.3. Industry Challenges
  • 3.3.4. Industry Opportunities
• 3.4. Business Environmental Tools Analysis: SAM Market
  • 3.4.1. Porter's Five Forces Analysis
    • 3.4.1.1. Bargaining Power of Suppliers
    • 3.4.1.2. Bargaining Power of Buyers
    • 3.4.1.3. Threat of Substitution
    • 3.4.1.4. Threat of New Entrants
    • 3.4.1.5. Competitive Rivalry
  • 3.4.2. PESTLE Analysis
    • 3.4.2.1. Political Landscape
    • 3.4.2.2. Economic Landscape
    • 3.4.2.3. Social Landscape
    • 3.4.2.4. Technology Landscape
    • 3.4.2.5. Environmental Landscape
    • 3.4.2.6. Legal Landscape

Chapter 4. SAM Market: Offering Estimates & Trend Analysis

• 4.1. SAM Market, by Offering: Key Takeaways
• 4.2. SAM Market: Offering Movement Analysis, 2023 & 2030
• 4.3. Software
  • 4.3.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
    • 4.3.1.1. License Management
    • 4.3.1.2. Audit and Compliance Management
    • 4.3.1.3. Software Discovery, Optimization and Metering
    • 4.3.1.4. Contract Management
    • 4.3.1.5. Configuration Management
    • 4.3.1.6. Others
• 4.4. Services
  • 4.4.1. Market estimates and forecasts, 2017 - 2030 (USD Million)

Chapter 5. SAM Market: Enterprse Size Estimates & Trend Analysis

• 5.1. SAM Market, by Enterprse Size: Key Takeaways
• 5.2. SAM Market: Enterprse Size Movement Analysis, 2023 & 2030
• 5.3. Large Enterprises
  • 5.3.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
• 5.4. Small & Medium Enterprises (SMEs)
  • 5.4.1. Market estimates and forecasts, 2017 - 2030 (USD Million)

Chapter 6. SAM Market: Deployment Estimates & Trend Analysis

• 6.1. SAM Market, by Deployment: Key Takeaways
• 6.2. SAM Market: Deployment Movement Analysis, 2023 & 2030
• 6.3. Cloud
  • 6.3.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
• 6.4. On-Premises
  • 6.4.1. Market estimates and forecasts, 2017 - 2030 (USD Million)

Chapter 7. SAM Market: Vertical Estimates & Trend Analysis

• 7.1. SAM Market, by Vertical: Key Takeaways
• 7.2. SAM Market: Vertical Movement Analysis, 2023 & 2030
• 7.3. IT & Telecom
  • 7.3.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
• 7.4. BFSI
  • 7.4.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
• 7.5. Retail
  • 7.5.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
• 7.6. Manufacturing
  • 7.6.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
• 7.7. Government/Public Sector
  • 7.7.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
• 7.8. Energy & Utilities
  • 7.8.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
• 7.9. Healthcare
  • 7.9.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
• 7.10. Others
  • 7.10.1. Market estimates and forecasts, 2017 - 2030 (USD Million)

Chapter 8. SAM Market: Regional Estimates & Trend Analysis

• 8.1. SAM Market: Regional Movement Analysis, 2023 & 2030
• 8.2. North America
  • 8.2.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
  • 8.2.2. North America market estimates and forecasts, 2017 - 2030 (USD Million)
  • 8.2.3. North America SAM market estimates and forecast, by offerings, 2017 - 2030 (USD Million)
  • 8.2.4. North America SAM market estimates and forecast, by deployment, 2017 - 2030 (USD Million)
  • 8.2.5. North America SAM market estimates and forecast, by enterprise size, 2017 - 2030 (USD Million)
  • 8.2.6. North America Sam market estimates and forecast, by vertical, 2017 - 2030 (USD Million)
  • 8.2.7. U.S.
    • 8.2.7.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
    • 8.2.7.2. U.S. SAM market estimates and forecast, by offerings, 2017 - 2030 (USD Million)
    • 8.2.7.3. U.S. SAM market estimates and forecast, by deployment, 2017 - 2030 (USD Million)
    • 8.2.7.4. U.S. SAM market estimates and forecast, by enterprise size, 2017 - 2030 (USD Million)
    • 8.2.7.5. U.S. SAM market estimates and forecast, by vertical, 2017 - 2030 (USD Million)
  • 8.2.8. Canada
    • 8.2.8.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
    • 8.2.8.2. Canada SAM market estimates and forecast, by offerings, 2017 - 2030 (USD Million)
    • 8.2.8.3. Canada SAM market estimates and forecast, by deployment, 2017 - 2030 (USD Million)
    • 8.2.8.4. Canada SAM market estimates and forecast, by enterprise size, 2017 - 2030 (USD Million)
    • 8.2.8.5. Canada SAM market estimates and forecast, by vertical, 2017 - 2030 (USD Million)
  • 8.2.9. Mexico
    • 8.2.9.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
    • 8.2.9.2. Mexico SAM market estimates and forecast, by offerings, 2017 - 2030 (USD Million)
    • 8.2.9.3. Mexico SAM market estimates and forecast, by deployment, 2017 - 2030 (USD Million)
    • 8.2.9.4. Mexico SAM market estimates and forecast, by enterprise size, 2017 - 2030 (USD Million)
    • 8.2.9.5. Mexico SAM market estimates and forecast, by vertical, 2017 - 2030 (USD Million)
• 8.3. Europe
  • 8.3.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
  • 8.3.2. Europe market estimates and forecasts, 2017 - 2030 (USD Million)
  • 8.3.3. Europe SAM market estimates and forecast, by offerings, 2017 - 2030 (USD Million)
  • 8.3.4. Europe SAM market estimates and forecast, by deployment, 2017 - 2030 (USD Million)
  • 8.3.5. Europe SAM market estimates and forecast, by display, 2017 - 2030 (USD Million)
  • 8.3.6. Europe SAM market estimates and forecast, by vertical, 2017 - 2030 (USD Million)
  • 8.3.7. Germany
    • 8.3.7.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
    • 8.3.7.2. Germany SAM market estimates and forecast, by offerings, 2017 - 2030 (USD Million)
    • 8.3.7.3. Germany SAM market estimates and forecast, by deployment, 2017 - 2030 (USD Million)
    • 8.3.7.4. Germany SAM market estimates and forecast, by enterprise size, 2017 - 2030 (USD Million)
    • 8.3.7.5. Germany SAM market estimates and forecast, by vertical, 2017 - 2030 (USD Million)
  • 8.3.8. U.K.
    • 8.3.8.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
    • 8.3.8.2. U.K. SAM market estimates and forecast, by offerings, 2017 - 2030 (USD Million)
    • 8.3.8.3. U.K. SAM market estimates and forecast, by deployment, 2017 - 2030 (USD Million)
    • 8.3.8.4. U.K. SAM market estimates and forecast, by enterprise size, 2017 - 2030 (USD Million)
    • 8.3.8.5. U.K. SAM market estimates and forecast, by vertical, 2017 - 2030 (USD Million)
  • 8.3.9. France
    • 8.3.9.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
    • 8.3.9.2. France SAM market estimates and forecast, by offerings, 2017 - 2030 (USD Million)
    • 8.3.9.3. France SAM market estimates and forecast, by deployment, 2017 - 2030 (USD Million)
    • 8.3.9.4. France SAM market estimates and forecast, by enterprise size, 2017 - 2030 (USD Million)
    • 8.3.9.5. France SAM market estimates and forecast, by vertical, 2017 - 2030 (USD Million)
• 8.4. Asia Pacific
  • 8.4.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
  • 8.4.2. Asia Pacific market estimates and forecasts, 2017 - 2030 (USD Million)
  • 8.4.3. Asia Pacific SAM market estimates and forecast, by offerings, 2017 - 2030 (USD Million)
  • 8.4.4. Asia Pacific SAM market estimates and forecast, by deployment, 2017 - 2030 (USD Million)
  • 8.4.5. Asia Pacific SAM market estimates and forecast, by enterprise size, 2017 - 2030 (USD Million)
  • 8.4.6. Asia Pacific SAM market estimates and forecast, by vertical, 2017 - 2030 (USD Million)
  • 8.4.7. China
    • 8.4.7.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
    • 8.4.7.2. China SAM market estimates and forecast, by offerings, 2017 - 2030 (USD Million)
    • 8.4.7.3. China SAM market estimates and forecast, by deployment, 2017 - 2030 (USD Million)
    • 8.4.7.4. China SAM market estimates and forecast, by enterprise size, 2017 - 2030 (USD Million)
    • 8.4.7.5. China SAM market estimates and forecast, by vertical, 2017 - 2030 (USD Million)
  • 8.4.8. Japan
    • 8.4.8.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
    • 8.4.8.2. Japan SAM market estimates and forecast, by offerings, 2017 - 2030 (USD Million)
    • 8.4.8.3. Japan SAM market estimates and forecast, by deployment, 2017 - 2030 (USD Million)
    • 8.4.8.4. Japan SAM market estimates and forecast, by enterprise size, 2017 - 2030 (USD Million)
    • 8.4.8.5. Japan SAM market estimates and forecast, by vertical, 2017 - 2030 (USD Million)
  • 8.4.9. India
    • 8.4.9.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
    • 8.4.9.2. India SAM market estimates and forecast, by offerings, 2017 - 2030 (USD Million)
    • 8.4.9.3. India SAM market estimates and forecast, by deployment, 2017 - 2030 (USD Million)
    • 8.4.9.4. India SAM market estimates and forecast, by enterprise size, 2017 - 2030 (USD Million)
    • 8.4.9.5. India SAM market estimates and forecast, by vertical, 2017 - 2030 (USD Million)
  • 8.4.10. Australia
    • 8.4.10.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
    • 8.4.10.2. Australia SAM market estimates and forecast, by offerings, 2017 - 2030 (USD Million)
    • 8.4.10.3. Australia SAM market estimates and forecast, by deployment, 2017 - 2030 (USD Million)
    • 8.4.10.4. Australia SAM market estimates and forecast, by enterprise size, 2017 - 2030 (USD Million)
    • 8.4.10.5. Australia SAM market estimates and forecast, by vertical, 2017 - 2030 (USD Million)
  • 8.4.11. South Korea
    • 8.4.11.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
    • 8.4.11.2. South Korea SAM market estimates and forecast, by offerings, 2017 - 2030 (USD Million)
    • 8.4.11.3. South Korea SAM market estimates and forecast, by deployment, 2017 - 2030 (USD Million)
    • 8.4.11.4. South Korea SAM market estimates and forecast, by enterprise size, 2017 - 2030 (USD Million)
    • 8.4.11.5. South Korea SAM market estimates and forecast, by vertical, 2017 - 2030 (USD Million)
• 8.5. Latin America
  • 8.5.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
  • 8.5.2. Latin America market estimates and forecasts, 2017 - 2030 (USD Million)
  • 8.5.3. Latin America SAM market estimates and forecast, by offerings, 2017 - 2030 (USD Million)
  • 8.5.4. Latin America SAM market estimates and forecast, by deployment, 2017 - 2030 (USD Million)
  • 8.5.5. Latin America SAM market estimates and forecast, by enterprise size, 2017 - 2030 (USD Million)
  • 8.5.6. Latin America SAM market estimates and forecast, by vertical, 2017 - 2030 (USD Million)
  • 8.5.7. Brazil
    • 8.5.7.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
    • 8.5.7.2. Brazil SAM market estimates and forecast, by offerings, 2017 - 2030 (USD Million)
    • 8.5.7.3. Brazil SAM market estimates and forecast, by deployment, 2017 - 2030 (USD Million)
    • 8.5.7.4. Brazil SAM market estimates and forecast, by enterprise size, 2017 - 2030 (USD Million)
    • 8.5.7.5. Brazil SAM market estimates and forecast, by vertical, 2017 - 2030 (USD Million)
• 8.6. Middle East & Africa
  • 8.6.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
  • 8.6.2. Middle East & Africa market estimates and forecasts, 2017 - 2030 (USD Million)
  • 8.6.3. Middle East & Africa SAM market estimates and forecast, by offerings, 2017 - 2030 (USD Million)
  • 8.6.4. Middle East & Africa SAM market estimates and forecast, by deployment, 2017 - 2030 (USD Million)
  • 8.6.5. Middle East & Africa SAM market estimates and forecast, by enterprise size, 2017 - 2030 (USD Million)
  • 8.6.6. Midde East & Africa SAM market estimates and forecast, by vertical, 2017 - 2030 (USD Million)
  • 8.6.7. KSA
    • 8.6.7.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
    • 8.6.7.2. KSA SAM market estimates and forecast, by offerings, 2017 - 2030 (USD Million)
    • 8.6.7.3. KSA SAM market estimates and forecast, by deployment, 2017 - 2030 (USD Million)
    • 8.6.7.4. KSA SAM market estimates and forecast, by enterprise size, 2017 - 2030 (USD Million)
    • 8.6.7.5. KSA SAM market estimates and forecast, by vertical, 2017 - 2030 (USD Million)
  • 8.6.8. UAE
    • 8.6.8.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
    • 8.6.8.2. UAE SAM market estimates and forecast, by offerings, 2017 - 2030 (USD Million)
    • 8.6.8.3. UAE SAM market estimates and forecast, by deployment, 2017 - 2030 (USD Million)
    • 8.6.8.4. UAE SAM market estimates and forecast, by enterprise size, 2017 - 2030 (USD Million)
    • 8.6.8.5. UAE SAM market estimates and forecast, by vertical, 2017 - 2030 (USD Million)
  • 8.6.9. South Africa
    • 8.6.9.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
    • 8.6.9.2. South Africa SAM market estimates and forecast, by offerings, 2017 - 2030 (USD Million)
    • 8.6.9.3. South Africa SAM market estimates and forecast, by deployment, 2017 - 2030 (USD Million)
    • 8.6.9.4. South Africa SAM market estimates and forecast, by enterprise size, 2017 - 2030 (USD Million)
    • 8.6.9.5. South Africa SAM market estimates and forecast, by vertical, 2017 - 2030 (USD Million)

Chapter 9. Competitive Landscape

• 9.1. Company Categorization
• 9.2. Company Market Positioning
• 9.3. Company Heat Map Analysis
• 9.4. Strategy Mapping
• 9.5. Company Profiles/Listing
  • 9.5.1. BELARC, INC
    • 9.5.1.1. Overview
    • 9.5.1.2. Financial Performance
    • 9.5.1.3. Product Benchmarking
    • 9.5.1.4. Strategic Initiatives
  • 9.5.2. CERTERO.
    • 9.5.2.1. Overview
    • 9.5.2.2. Financial Performance
    • 9.5.2.3. Product Benchmarking
    • 9.5.2.4. Strategic Initiatives
  • 9.5.3. ERACENT.
    • 9.5.3.1. Overview
    • 9.5.3.2. Financial Performance
    • 9.5.3.3. Product Benchmarking
    • 9.5.3.4. Strategic Initiatives
  • 9.5.4. FLEXERA
    • 9.5.4.1. Overview
    • 9.5.4.2. Financial Performance
    • 9.5.4.3. Product Benchmarking
    • 9.5.4.4. Strategic Initiatives
  • 9.5.5. IBM CORPORATION.
    • 9.5.5.1. Overview
    • 9.5.5.2. Financial Performance
    • 9.5.5.3. Product Benchmarking
    • 9.5.5.4. Strategic Initiatives
  • 9.5.6. IVANTI
    • 9.5.6.1. Overview
    • 9.5.6.2. Financial Performance
    • 9.5.6.3. Product Benchmarking
    • 9.5.6.4. Strategic Initiatives
  • 9.5.7. MATRIX42
    • 9.5.7.1. Overview
    • 9.5.7.2. Financial Performance
    • 9.5.7.3. Product Benchmarking
    • 9.5.7.4. Strategic Initiatives
  • 9.5.8. SERVICENOW
    • 9.5.8.1. Overview
    • 9.5.8.2. Financial Performance
    • 9.5.8.3. Product Benchmarking
    • 9.5.8.4. Strategic Initiatives
  • 9.5.9. SNOW SOFTWARE
    • 9.5.9.1. Overview
    • 9.5.9.2. Financial Performance
    • 9.5.9.3. Product Benchmarking
    • 9.5.9.4. Strategic Initiatives
  • 9.5.10. USU SOFTWARE AG
    • 9.5.10.1. Overview
    • 9.5.10.2. Financial Performance
    • 9.5.10.3. Product Benchmarking
    • 9.5.10.4. Strategic Initiatives