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Smart Fitness Market Size, Share & Trends Analysis By Product (Smartwatch, Smart Band, Smart Clothing, Fitness App, Others), By Region (North America, Europe, Asia Pacific, Latin America, MEA), And Segment Forecasts, 2024 - 2030

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JHS 24.11.06

Smart Fitness Market Growth & Trends:

The global smart fitness market size is expected to reach USD 137.33 Billion in 2030 and is projected to grow at a CAGR of 11.1% from 2024 to 2030. The smart fitness devices market has witnessed a rising demand among the growing urban population in a bid to enhance their fitness goals. Advantages such as accessing fitness activities data in remote and real-time operations have resulted in an increased penetration of the market. Additionally, there are tremendous opportunities for advancements in the smart fitness devices owing to the increasing usage of smartphones and enhanced internet accessibility, which, in turn, would fuel the growth of smart fitness market. The growing adoption of the smart fitness devices to keep track of sleep, steps, calories, heart rate, and other bodily stats is anticipated to revolutionize the market by 2025.

The smart fitness devices market has been segmented based on product into the smartwatch, wristband, smart clothing, smart shoes, bike computers, and others. Based on types, the market has been segmented into head-wear, torso-wear, hand-wear, leg-wear, and bike mount. The hand-wear segment is the biggest segment in terms of size and is expected to dominate the market over the forecast period. This growth may be attributed to the high demand of wristbands and smartwatches. The torso-wear segment is anticipated to experience a notable shift in its growth owing to the rising demand for smart clothing.

The growing awareness and popularity of smart fitness products are encouraging producers to invest in research & development for creating better products. Manufacturers are making massive investments to develop several new products in order to enhance user experience. Researchers are focusing on developing cost-effective and reliable products.

Smart Fitness Market Report Highlights:

  • The growing demand for smart fitness devices market can be accredited to the increasing demand among individuals for keeping track of various body parameters such as heart rate, sleep, steps taken, calories burned, and others.
  • The growing penetration of Internet of Things (IoT) and enhanced internet accessibility, which helps to direct digital controls for improved Machine-to-Machine (M2M) communication, have encouraged users to adopt smart fitness devices.
  • The increase in adoption of wireless technology, sensor technology, miniaturized hardware, cloud services, and smartphone have enabled smart fitness market to emerge as a new promising consumer segment.
  • The North American region accounted for the largest market share in 2023, Social media platforms such as Instagram, YouTube, and TikTok significantly promote fitness culture and smart fitness products in North America.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Market Definitions
  • 1.3. Research Methodology
    • 1.3.1. Information Procurement
    • 1.3.2. Information or Data Analysis
    • 1.3.3. Market Formulation & Data Visualization
    • 1.3.4. Data Validation & Publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Smart Fitness Market Variables, Trends, & Scope

  • 3.1. Market Introduction/Lineage Outlook
  • 3.2. Market Size and Growth Prospects (USD Million)
  • 3.3. Market Dynamics
    • 3.3.1. Market Drivers Analysis
    • 3.3.2. Market Restraints Analysis
    • 3.3.3. Industry Opportunities
    • 3.3.4. Industry Challenges
  • 3.4. Smart Fitness Market Analysis Tools
    • 3.4.1. Porter's Analysis
      • 3.4.1.1. Bargaining power of the suppliers
      • 3.4.1.2. Bargaining power of the buyers
      • 3.4.1.3. Threats of substitution
      • 3.4.1.4. Threats from new entrants
      • 3.4.1.5. Competitive rivalry
    • 3.4.2. PESTEL Analysis
      • 3.4.2.1. Political landscape
      • 3.4.2.2. Economic and Social landscape
      • 3.4.2.3. Technological landscape
      • 3.4.2.4. Environmental landscape
      • 3.4.2.5. Legal landscape

Chapter 4. Smart Fitness Market: Product Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Smart Fitness Market: Product Movement Analysis, 2023 & 2030 (USD Million)
  • 4.3. Smartwatch
    • 4.3.1. Smartwatch Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 4.4. Smart Band
    • 4.4.1. Smart Band Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 4.5. Smart Clothing
    • 4.5.1. Smart Clothing Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 4.6. Fitness App
    • 4.6.1. Fitness App Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 4.7. Others
    • 4.7.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 5. Smart Fitness Market: Regional Estimates & Trend Analysis

  • 5.1. Smart Fitness Market Share, By Region, 2023 & 2030, USD Million
  • 5.2. North America
    • 5.2.1. North America Smart Fitness Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 5.2.2. U.S.
      • 5.2.2.1. U.S. Smart Fitness Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 5.2.3. Canada
      • 5.2.3.1. Canada Smart Fitness Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 5.2.4. Mexico
      • 5.2.4.1. Mexico Smart Fitness Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 5.3. Europe
    • 5.3.1. Europe Smart Fitness Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 5.3.2. U.K.
      • 5.3.2.1. U.K. Smart Fitness Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 5.3.3. Germany
      • 5.3.3.1. Germany Smart Fitness Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 5.3.4. France
      • 5.3.4.1. France Smart Fitness Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 5.4. Asia Pacific
    • 5.4.1. Asia Pacific Smart Fitness Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 5.4.2. Japan
      • 5.4.2.1. Japan Smart Fitness Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 5.4.3. China
      • 5.4.3.1. China Smart Fitness Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 5.4.4. India
      • 5.4.4.1. India Smart Fitness Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 5.4.5. Australia
      • 5.4.5.1. Australia Smart Fitness Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 5.4.6. South Korea
      • 5.4.6.1. South Korea Smart Fitness Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 5.5. Latin America
    • 5.5.1. Latin America Smart Fitness Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 5.5.2. Brazil
      • 5.5.2.1. Brazil Smart Fitness Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 5.6. Middle East and Africa
    • 5.6.1. Middle East and Africa Smart Fitness Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 5.6.2. South Africa
      • 5.6.2.1. South Africa Smart Fitness Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 5.6.3. Saudi Arabia
      • 5.6.3.1. Saudi Arabia Smart Fitness Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 5.6.4. UAE
      • 5.6.4.1. UAE Smart Fitness Market Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 6. Competitive Landscape

  • 6.1. Recent Developments & Impact Analysis by Key Market Participants
  • 6.2. Company Categorization
  • 6.3. Company Market Positioning
  • 6.4. Company Heat Map Analysis
  • 6.5. Strategy Mapping
    • 6.5.1. Expansion
    • 6.5.2. Mergers & Acquisition
    • 6.5.3. Partnerships & Collaborations
    • 6.5.4. New Product Launches
  • 6.6. Research And Development
  • 6.7. Company Profiles
    • 6.7.1. Apple Inc.
      • 6.7.1.1. Participant's Overview
      • 6.7.1.2. Financial Performance
      • 6.7.1.3. Product Benchmarking
      • 6.7.1.4. Recent Developments/ Strategic Initiatives
    • 6.7.2. Zauba Technologies Private Limited
      • 6.7.2.1. Participant's Overview
      • 6.7.2.2. Financial Performance
      • 6.7.2.3. Product Benchmarking
      • 6.7.2.4. Recent Developments/ Strategic Initiatives
    • 6.7.3. Fitbit Inc.
      • 6.7.3.1. Participant's Overview
      • 6.7.3.2. Financial Performance
      • 6.7.3.3. Product Benchmarking
      • 6.7.3.4. Recent Developments/ Strategic Initiatives
    • 6.7.4. Garmin Ltd.
      • 6.7.4.1. Participant's Overview
      • 6.7.4.2. Financial Performance
      • 6.7.4.3. Product Benchmarking
      • 6.7.4.4. Recent Developments/ Strategic Initiatives
    • 6.7.5. Noise
      • 6.7.5.1. Participant's Overview
      • 6.7.5.2. Financial Performance
      • 6.7.5.3. Product Benchmarking
      • 6.7.5.4. Recent Developments/ Strategic Initiatives
    • 6.7.6. Pebble
      • 6.7.6.1. Participant's Overview
      • 6.7.6.2. Financial Performance
      • 6.7.6.3. Product Benchmarking
      • 6.7.6.4. Recent Developments/ Strategic Initiatives
    • 6.7.7. Polar Electro
      • 6.7.7.1. Participant's Overview
      • 6.7.7.2. Financial Performance
      • 6.7.7.3. Product Benchmarking
      • 6.7.7.4. Recent Developments/ Strategic Initiatives
    • 6.7.8. SAMSUNG
      • 6.7.8.1. Participant's Overview
      • 6.7.8.2. Financial Performance
      • 6.7.8.3. Product Benchmarking
      • 6.7.8.4. Recent Developments/ Strategic Initiatives
    • 6.7.9. Under Armour, Inc.
      • 6.7.9.1. Participant's Overview
      • 6.7.9.2. Financial Performance
      • 6.7.9.3. Product Benchmarking
      • 6.7.9.4. Recent Developments/ Strategic Initiatives
    • 6.7.10. Xiaomi
      • 6.7.10.1. Participant's Overview
      • 6.7.10.2. Financial Performance
      • 6.7.10.3. Product Benchmarking
      • 6.7.10.4. Recent Developments/ Strategic Initiatives
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