세계의 프라이버시 강화 기술 시장 - 규모, 점유율, 동향 분석 보고서 : 컴포넌트별, 유형별, 용도별, 최종 용도별, 지역별, 부문별 예측(2024-2030년)

Market Size & Trends:

The global privacy enhancing technologies market size was valued at USD 2.60 billion in 2023 and is anticipated to grow at a CAGR of 25.3% from 2024 to 2030. The growth can be attributed to the increasing demand for data protection and compliance with stringent regulations such as GDPR and CCPA, pushing organizations to adopt Privacy Enhancing Technologies (PET) solutions that ensure secure data usage while maintaining privacy. Additionally, the rise of digital transformation, along with growing concerns over cybersecurity threats and data breaches, has heightened the need for advanced privacy-preserving techniques such as homomorphic encryption and differential privacy to protect sensitive information without compromising functionality.

The market is also driven by the expanding use of big data and artificial intelligence (AI) in industries such as finance, healthcare, and marketing. As these sectors rely heavily on large-scale data analytics to deliver personalized services and improve decision-making, there is an increasing need to process sensitive data without compromising privacy. PET solutions, such as secure multi-party computation and federated learning, are emerging as essential tools for enabling companies to perform advanced data analytics while adhering to privacy regulations and minimizing the risk of data breaches.

Moreover, the growing adoption of cloud computing and the rise of the Internet of Things (IoT) are contributing significantly to the demand for PET solutions. With vast amounts of data being generated and stored on cloud platforms and IoT devices, concerns over data ownership, confidentiality, and unauthorized access have become more prominent. Privacy-enhancing technologies like encryption, anonymization, and tokenization are crucial in ensuring that data remains secure and private across distributed networks, enabling organizations to leverage the benefits of cloud and IoT while addressing privacy challenges. The 2024 IBM Cost of a Data Breach Report shows that the global average data breach cost has reached USD 4.88 million, representing a 10% increase from the previous year. This significant rise underscores the increasing financial challenges businesses face from cyberattacks. Factors such as the growing complexity of threats, understaffed security teams, and the widespread use of AI by cybercriminals contribute to this surge in costs.

In addition, increasing consumer awareness about data privacy is exerting pressure on companies to prioritize privacy measures in their digital services and products. Consumers are becoming more selective about how their personal information is shared and managed, prompting businesses to invest in PET solutions that can enhance trust, foster customer loyalty, and offer a competitive edge in privacy-conscious markets. This heightened focus on privacy protection is influencing market trends and driving growth in the PET sector.

Global Privacy Enhancing Technologies Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and analyzes the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global privacy enhancing technologies market report based on component, type, application, end-use, and region:

• Component Outlook (Revenue, USD Billion, 2018 - 2030)
• Software
• Service
• Type Outlook (Revenue, USD Billion, 2018 - 2030)
• Cryptographic Technique
• Anonymization Technique
• Pseudonymization Techniques
• Application Outlook (Revenue, USD Billion, 2018 - 2030)
• Compliance Management
• Risk Management
• Reporting & Analytics
• Others
• End-use Outlook (Revenue, USD Billion, 2018 - 2030)
• BFSI
• Healthcare
• IT and Telecommunication
• Government
• Retail
• Manufacturing
• Others
• Regional Outlook (Revenue, USD Billion, 2018 - 2030)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Latin America
  • Brazil
• Middle East & Africa
  • U.A.E
  • Kingdom of Saudi Arabia
  • South Africa

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Market Definitions
• 1.3. Research Methodology
  • 1.3.1. Information Procurement
  • 1.3.2. Information or Data Analysis
  • 1.3.3. Market Formulation & Data Visualization
  • 1.3.4. Data Validation & Publishing
• 1.4. Research Scope and Assumptions
  • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Privacy Enhancing Technologies Variables, Trends, & Scope

• 3.1. Market Introduction/Lineage Outlook
• 3.2. Industry Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Drivers Analysis
  • 3.3.2. Market Restraints Analysis
  • 3.3.3. Industry Opportunities
• 3.4. Privacy Enhancing Technologies Analysis Tools
  • 3.4.1. Porter's Analysis
    • 3.4.1.1. Bargaining power of the suppliers
    • 3.4.1.2. Bargaining power of the buyers
    • 3.4.1.3. Threats of substitution
    • 3.4.1.4. Threats from new entrants
    • 3.4.1.5. Competitive rivalry
  • 3.4.2. PESTEL Analysis
    • 3.4.2.1. Political landscape
    • 3.4.2.2. Economic and Social landscape
    • 3.4.2.3. Technological landscape
    • 3.4.2.4. Environmental landscape
    • 3.4.2.5. Legal landscape

Chapter 4. Privacy Enhancing Technologies: Component Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Privacy Enhancing Technologies: Component Movement Analysis, USD Billion, 2023 & 2030
• 4.3. Software
  • 4.3.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
• 4.4. Service
  • 4.4.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)

Chapter 5. Privacy Enhancing Technologies: Type Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Privacy Enhancing Technologies: Type Movement Analysis, USD Billion, 2023 & 2030
  • 5.2.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
• 5.3. Cryptographic Technique
  • 5.3.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
• 5.4. Anonymization Technique
  • 5.4.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
• 5.5. Pseudonymization Techniques
  • 5.5.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Privacy Enhancing Technologies: Application Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Privacy Enhancing Technologies: Application Movement Analysis, USD Billion, 2023 & 2030
• 6.3. Compliance Management
  • 6.3.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
• 6.4. Risk Management
  • 6.4.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
• 6.5. Reporting & Analytics
  • 6.5.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
• 6.6. Others
  • 6.6.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)

Chapter 7. Privacy Enhancing Technologies: End Use Estimates & Trend Analysis

• 7.1. Segment Dashboard
• 7.2. Privacy Enhancing Technologies Share by End Use 2023 & 2030 (USD Billion)
• 7.3. BFSI
  • 7.3.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
• 7.4. Healthcare
  • 7.4.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
• 7.5. IT and Telecommunication
  • 7.5.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
• 7.6. Government
  • 7.6.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
• 7.7. Retail
  • 7.7.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
• 7.8. Manufacturing
  • 7.8.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
• 7.9. Others
  • 7.9.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)

Chapter 8. Privacy Enhancing Technologies Market: Regional Estimates & Trend Analysis

• 8.1. Privacy Enhancing Technologies Market Share, By Region, 2023 & 2030, USD Billion
• 8.2. North America
  • 8.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.2.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
  • 8.2.3. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
  • 8.2.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
  • 8.2.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
  • 8.2.6. U.S.
    • 8.2.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.2.6.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
    • 8.2.6.3. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
    • 8.2.6.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
    • 8.2.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
  • 8.2.7. Canada
    • 8.2.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.2.7.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
    • 8.2.7.3. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
    • 8.2.7.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
    • 8.2.7.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
  • 8.2.8. Mexico
    • 8.2.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.2.8.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
    • 8.2.8.3. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
    • 8.2.8.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
    • 8.2.8.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
• 8.3. Europe
  • 8.3.1. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
  • 8.3.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
  • 8.3.3. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
  • 8.3.4. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
  • 8.3.5. U.K.
    • 8.3.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.3.5.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
    • 8.3.5.3. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
    • 8.3.5.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
    • 8.3.5.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
  • 8.3.6. Germany
    • 8.3.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.3.6.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
    • 8.3.6.3. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
    • 8.3.6.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
    • 8.3.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
  • 8.3.7. France
    • 8.3.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.3.7.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
    • 8.3.7.3. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
    • 8.3.7.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
    • 8.3.7.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
• 8.4. Asia Pacific
  • 8.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.4.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
  • 8.4.3. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
  • 8.4.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
  • 8.4.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
  • 8.4.6. China
    • 8.4.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.4.6.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
    • 8.4.6.3. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
    • 8.4.6.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
    • 8.4.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
  • 8.4.7. India
    • 8.4.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.4.7.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
    • 8.4.7.3. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
    • 8.4.7.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
    • 8.4.7.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
  • 8.4.8. Japan
    • 8.4.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.4.8.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
    • 8.4.8.3. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
    • 8.4.8.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
    • 8.4.8.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
  • 8.4.9. Australia
    • 8.4.9.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.4.9.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
    • 8.4.9.3. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
    • 8.4.9.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
    • 8.4.9.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
  • 8.4.10. South Korea
    • 8.4.10.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.4.10.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
    • 8.4.10.3. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
    • 8.4.10.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
    • 8.4.10.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
• 8.5. Latin America
  • 8.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.5.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
  • 8.5.3. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
  • 8.5.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
  • 8.5.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
  • 8.5.6. Brazil
    • 8.5.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.5.6.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
    • 8.5.6.3. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
    • 8.5.6.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
    • 8.5.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
• 8.6. Middle East & Africa
  • 8.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.6.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
  • 8.6.3. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
  • 8.6.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
  • 8.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
  • 8.6.6. UAE
    • 8.6.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.6.6.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
    • 8.6.6.3. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
    • 8.6.6.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
    • 8.6.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
  • 8.6.7. Saudi Arabia
    • 8.6.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.6.7.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
    • 8.6.7.3. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
    • 8.6.7.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
    • 8.6.7.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
  • 8.6.8. South Africa
    • 8.6.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.6.8.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
    • 8.6.8.3. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
    • 8.6.8.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
    • 8.6.8.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)

Chapter 9. Competitive Landscape

• 9.1. Recent Developments & Impact Analysis by Key Market Participants
• 9.2. Company Categorization
• 9.3. Company Market Share Analysis
• 9.4. Company Heat Map Analysis
• 9.5. Strategy Mapping
  • 9.5.1. Expansion
  • 9.5.2. Mergers & Acquisition
  • 9.5.3. Partnerships & Collaborations
  • 9.5.4. New Product Launches
  • 9.5.5. Research And Development
• 9.6. Company Profiles
  • 9.6.1. CipherTrust
    • 9.6.1.1. Participant's Overview
    • 9.6.1.2. Financial Performance
    • 9.6.1.3. Product Benchmarking
    • 9.6.1.4. Recent Developments
  • 9.6.2. IBM
    • 9.6.2.1. Participant's Overview
    • 9.6.2.2. Financial Performance
    • 9.6.2.3. Product Benchmarking
    • 9.6.2.4. Recent Developments
  • 9.6.3. Microsoft
    • 9.6.3.1. Participant's Overview
    • 9.6.3.2. Financial Performance
    • 9.6.3.3. Product Benchmarking
    • 9.6.3.4. Recent Developments
  • 9.6.4. Oracle
    • 9.6.4.1. Participant's Overview
    • 9.6.4.2. Financial Performance
    • 9.6.4.3. Product Benchmarking
    • 9.6.4.4. Recent Developments
  • 9.6.5. SAP
    • 9.6.5.1. Participant's Overview
    • 9.6.5.2. Financial Performance
    • 9.6.5.3. Product Benchmarking
    • 9.6.5.4. Recent Developments
  • 9.6.6. SAS Institute
    • 9.6.6.1. Participant's Overview
    • 9.6.6.2. Financial Performance
    • 9.6.6.3. Product Benchmarking
    • 9.6.6.4. Recent Developments
  • 9.6.7. Socure
    • 9.6.7.1. Participant's Overview
    • 9.6.7.2. Financial Performance
    • 9.6.7.3. Product Benchmarking
    • 9.6.7.4. Recent Developments
  • 9.6.8. Thales eSecurity
    • 9.6.8.1. Participant's Overview
    • 9.6.8.2. Financial Performance
    • 9.6.8.3. Product Benchmarking
    • 9.6.8.4. Recent Developments
  • 9.6.9. TrustArc
    • 9.6.9.1. Participant's Overview
    • 9.6.9.2. Financial Performance
    • 9.6.9.3. Product Benchmarking
    • 9.6.9.4. Recent Developments
  • 9.6.10. Veracod
    • 9.6.10.1. Participant's Overview
    • 9.6.10.2. Financial Performance
    • 9.6.10.3. Product Benchmarking
    • 9.6.10.4. Recent Developments