소매 미디어 네트워크 시장 규모, 점유율 및 동향 분석 보고서 : 광고 형식별, 플랫폼 유형별, 산업별, 부문별 예측(2024-2030년)

Retail Media Networks Market Size & Trends:

The global retail media networks market size was estimated at USD 30.02 billion in 2023 and is anticipated to grow at a CAGR of 10.5% from 2024 to 2030. The rapid growth of e-commerce is driving growth of the market, as more consumers shift to online shopping. This trend has been accelerated by the convenience and variety offered by online platforms, prompting brands to leverage retail media networks to maintain visibility and engagement with their target audiences. Moreover, changing consumer shopping habits, including increased reliance on mobile devices and online platforms, are prompting retailers to invest in retail media networks to connect with consumers.

Retailers have access to vast amounts of first-party data, enabling more precise targeting of ads based on customer behavior and preferences. This level of personalization improves the effectiveness of ads, helping brands reach their ideal audience while enhancing the shopping experience for consumers. In an era where third-party cookies are being phased out, retailers' proprietary data becomes a key asset in digital advertising.

The shift in advertising budgets from traditional media to digital platforms also supports retail media networks (RMN) growth. Brands are increasingly allocating more resources to retail media as they seek higher returns on investment. Since RMNs offer a clear path to purchase, they provide better attribution for ad spend, driving demand for this advertising model.

The expansion of retail ecosystems and the integration of physical and digital channels play a crucial role in the growth of RMNs. Retailers are creating seamless omnichannel experiences, allowing them to reach customers both in-store and online. This enhances the potential for cross-channel advertising campaigns, further boosting the RMN market.

Moreover, the increasing need for first-party data utilization in retail media is boosting the market growth. As third-party cookies decline, retailers are seeking innovative solutions to capitalize on their vast consumer data, enabling more personalized and effective advertising strategies that drive higher returns on ad spend. For instance, in September 2024, Pentaleap GmbH, a retail media technology provider, announced the launch of its modular retail media platform. The platform aims to maximize the potential of retail media networks (RMNs) for onsite monetization and fosters an open and efficient ecosystem for both RMNs and advertisers. The Publisher Manager portal provides complete control over site monetization through tools, enabling increased revenue without compromising relevance for RMNs.

Global Retail Media Networks Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the retail media network market report based on advertising format, platform advertising format, industry vertical, and region.

• Advertising Format Outlook (Revenue, USD Billion, 2018 - 2030)
• Display Ads
• Video Ads
• Sponsored Products
• Others
• Platform Type Outlook (Revenue, USD Billion, 2018 - 2030)
• Retailer-Owned Networks
• Third-Party Networks
• Industry Vertical Outlook (Revenue, USD Billion, 2018 - 2030)
• Consumer Packaged Goods (CPG)
• Electronics and Technology
• Apparel and Fashion
• Grocery and Food Delivery
• Beauty and Personal Care
• Others
• Regional Outlook (Revenue, USD Billion, 2018 - 2030)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Latin America
  • Brazil
• Middle East & Africa
  • U.A.E
  • Kingdom of Saudi Arabia
  • South Africa

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Market Definitions
• 1.3. Research Methodology
  • 1.3.1. Information Procurement
  • 1.3.2. Information or Data Analysis
  • 1.3.3. Market Formulation & Data Visualization
  • 1.3.4. Data Validation & Publishing
• 1.4. Research Scope and Assumptions
  • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Retail Media Network Variables, Trends, & Scope

• 3.1. Market Introduction/Lineage Outlook
• 3.2. Industry Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Drivers Analysis
  • 3.3.2. Market Restraints Analysis
  • 3.3.3. Industry Opportunities
• 3.4. Retail Media Network Analysis Tools
  • 3.4.1. Porter's Analysis
    • 3.4.1.1. Bargaining power of the suppliers
    • 3.4.1.2. Bargaining power of the buyers
    • 3.4.1.3. Threats of substitution
    • 3.4.1.4. Threats from new entrants
    • 3.4.1.5. Competitive rivalry
  • 3.4.2. PESTEL Analysis
    • 3.4.2.1. Political landscape
    • 3.4.2.2. Economic and Social landscape
    • 3.4.2.3. Technological landscape
    • 3.4.2.4. Environmental landscape
    • 3.4.2.5. Legal landscape

Chapter 4. Retail Media Network: Advertising Format Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Retail Media Network: Advertising Format Movement Analysis, 2023 & 2030 (USD Billion)
• 4.3. Display Ads
  • 4.3.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
• 4.4. Video Ads
  • 4.4.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
• 4.5. Sponsored Products
  • 4.5.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
• 4.6. Others
  • 4.6.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)

Chapter 5. Retail Media Network: Platform Type Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Retail Media Network: Platform Type Movement Analysis, 2023 & 2030 (USD Billion)
  • 5.2.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
• 5.3. Retailer-Owned Networks
  • 5.3.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
• 5.4. Third-Party Networks
  • 5.4.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Retail Media Network: Industry Vertical Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Retail Media Network: Industry Vertical Movement Analysis, 2023 & 2030 (USD Billion)
• 6.3. Consumer Packaged Goods (CPG)
  • 6.3.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
• 6.4. Electronics and Technology
  • 6.4.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
• 6.5. Apparel and Fashion
  • 6.5.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
• 6.6. Grocery and Food Delivery
  • 6.6.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
• 6.7. Beauty and Personal Care
  • 6.7.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
• 6.8. Others
  • 6.8.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)

Chapter 7. Retail Media Network Market: Regional Estimates & Trend Analysis

• 7.1. Retail Media Network Market Share, By Region, 2023 & 2030, USD Billion
• 7.2. North America
  • 7.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.2.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
  • 7.2.3. Market estimates and forecast by platform advertising format, 2018 - 2030 (Revenue, USD Billion)
  • 7.2.4. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • 7.2.5. U.S.
    • 7.2.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.2.5.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 7.2.5.3. Market estimates and forecast by platform advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 7.2.5.4. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • 7.2.6. Canada
    • 7.2.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.2.6.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 7.2.6.3. Market estimates and forecast by platform advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 7.2.6.4. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • 7.2.7. Mexico
    • 7.2.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.2.7.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 7.2.7.3. Market estimates and forecast by platform advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 7.2.7.4. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
• 7.3. Europe
  • 7.3.1. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
  • 7.3.2. Market estimates and forecast by platform advertising format, 2018 - 2030 (Revenue, USD Billion)
  • 7.3.3. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • 7.3.4. UK
    • 7.3.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.3.4.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 7.3.4.3. Market estimates and forecast by platform advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 7.3.4.4. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • 7.3.5. Germany
    • 7.3.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.3.5.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 7.3.5.3. Market estimates and forecast by platform advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 7.3.5.4. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • 7.3.6. France
    • 7.3.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.3.6.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 7.3.6.3. Market estimates and forecast by platform advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 7.3.6.4. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
• 7.4. Asia Pacific
  • 7.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.4.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
  • 7.4.3. Market estimates and forecast by platform advertising format, 2018 - 2030 (Revenue, USD Billion)
  • 7.4.4. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • 7.4.5. China
    • 7.4.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.5.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.5.3. Market estimates and forecast by platform advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.5.4. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • 7.4.6. India
    • 7.4.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.6.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.6.3. Market estimates and forecast by platform advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.6.4. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • 7.4.7. Japan
    • 7.4.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.7.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.7.3. Market estimates and forecast by platform advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.7.4. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • 7.4.8. Australia
    • 7.4.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.8.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.8.3. Market estimates and forecast by platform advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.8.4. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • 7.4.9. South Korea
    • 7.4.9.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.9.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.9.3. Market estimates and forecast by platform advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.9.4. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
• 7.5. Latin America
  • 7.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.5.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
  • 7.5.3. Market estimates and forecast by platform advertising format, 2018 - 2030 (Revenue, USD Billion)
  • 7.5.4. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • 7.5.5. Brazil
    • 7.5.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.5.5.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 7.5.5.3. Market estimates and forecast by platform advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 7.5.5.4. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
• 7.6. Middle East & Africa
  • 7.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.6.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
  • 7.6.3. Market estimates and forecast by platform advertising format, 2018 - 2030 (Revenue, USD Billion)
  • 7.6.4. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • 7.6.5. UAE
    • 7.6.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.6.5.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 7.6.5.3. Market estimates and forecast by platform advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 7.6.5.4. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • 7.6.6. Kingdom of Saudi Arabia
    • 7.6.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.6.6.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 7.6.6.3. Market estimates and forecast by platform advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 7.6.6.4. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • 7.6.7. South Africa
    • 7.6.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.6.7.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 7.6.7.3. Market estimates and forecast by platform advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 7.6.7.4. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)

Chapter 8. Competitive Landscape

• 8.1. Recent Developments & Impact Analysis by Key Market Participants
• 8.2. Company Categorization
• 8.3. Company Market Share Analysis
• 8.4. Company Heat Map Analysis
• 8.5. Strategy Mapping
  • 8.5.1. Expansion
  • 8.5.2. Mergers & Acquisition
  • 8.5.3. Partnerships & Collaborations
  • 8.5.4. New Product Launches
  • 8.5.5. Research And Development
• 8.6. Company Profiles
  • 8.6.1. Amazon
    • 8.6.1.1. Participant's Overview
    • 8.6.1.2. Financial Performance
    • 8.6.1.3. Product Benchmarking
    • 8.6.1.4. Recent Developments
  • 8.6.2. Albertsons
    • 8.6.2.1. Participant's Overview
    • 8.6.2.2. Financial Performance
    • 8.6.2.3. Product Benchmarking
    • 8.6.2.4. Recent Developments
  • 8.6.3. Best Buy
    • 8.6.3.1. Participant's Overview
    • 8.6.3.2. Financial Performance
    • 8.6.3.3. Product Benchmarking
    • 8.6.3.4. Recent Developments
  • 8.6.4. Carrefour
    • 8.6.4.1. Participant's Overview
    • 8.6.4.2. Financial Performance
    • 8.6.4.3. Product Benchmarking
    • 8.6.4.4. Recent Developments
  • 8.6.5. CVS Health
    • 8.6.5.1. Participant's Overview
    • 8.6.5.2. Financial Performance
    • 8.6.5.3. Product Benchmarking
    • 8.6.5.4. Recent Developments
  • 8.6.6. eBay Inc.
    • 8.6.6.1. Participant's Overview
    • 8.6.6.2. Financial Performance
    • 8.6.6.3. Product Benchmarking
    • 8.6.6.4. Recent Developments
  • 8.6.7. Home Depot
    • 8.6.7.1. Participant's Overview
    • 8.6.7.2. Financial Performance
    • 8.6.7.3. Product Benchmarking
    • 8.6.7.4. Recent Developments
  • 8.6.8. Instacart
    • 8.6.8.1. Participant's Overview
    • 8.6.8.2. Financial Performance
    • 8.6.8.3. Product Benchmarking
    • 8.6.8.4. Recent Developments
  • 8.6.9. Kroger
    • 8.6.9.1. Participant's Overview
    • 8.6.9.2. Financial Performance
    • 8.6.9.3. Product Benchmarking
    • 8.6.9.4. Recent Developments
  • 8.6.10. Lowe's
    • 8.6.10.1. Participant's Overview
    • 8.6.10.2. Financial Performance
    • 8.6.10.3. Product Benchmarking
    • 8.6.10.4. Recent Developments
  • 8.6.11. Sephora
    • 8.6.11.1. Participant's Overview
    • 8.6.11.2. Financial Performance
    • 8.6.11.3. Product Benchmarking
    • 8.6.11.4. Recent Developments
  • 8.6.12. Target
    • 8.6.12.1. Participant's Overview
    • 8.6.12.2. Financial Performance
    • 8.6.12.3. Product Benchmarking
    • 8.6.12.4. Recent Developments
  • 8.6.13. Walmart
    • 8.6.13.1. Participant's Overview
    • 8.6.13.2. Financial Performance
    • 8.6.13.3. Product Benchmarking
    • 8.6.13.4. Recent Developments