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Process Orchestration Market Size, Share & Trends Analysis Report By Component (Software, Services), By Deployment (Cloud, On-premise), By Enterprise Size, By End Use, By Region, And Segment Forecasts, 2025 - 2030

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LSH 24.11.26

Process Orchestration Market Growth & Trends:

The global process orchestration market size is expected to reach USD 22.80 billion by 2030, registering a CAGR of 21.1% from 2025 to 2030, according to a new report by Grand View Research, Inc. Bullish demand to boost resiliency and integrate advanced technologies and tools with a single orchestration platform has propelled the industry growth. Process orchestration has become sought-after among IT teams to manage the entire process lifecycle, such as managing, monitoring, and testing. Prominently, process orchestration tools are innately designed to integrate technologies robustly.

The use of advanced technologies, including chatbots, has augured well for the industry players gearing to boost their portfolios. Chatbots have gained ground as a primary customer service medium amidst an exponential rise in customer requests. Moreover, AI-powered process orchestration is likely to be sought to provide proactive customer services. The trend for automation across enterprises has provided an impetus to the industry across developing and developed countries. With organizations gearing to boost digital transformation and foster customer experience, industry players are likely to prioritize process orchestration.

The healthcare sector is witnessing promising growth for process orchestration services, mainly attributed to expanding footfall of connected devices. The trend for a patient-centric approach with the rising prominence of software as a device and personalized devices will bode well for the industry's growth. Moreover, Medtech companies are cashing in on the growing footfall of cloud computing, AI, and ML. Forward-looking companies are likely to use predictive analytics and big data to foster innovations in the healthcare industry. Process orchestration is expected to bring a paradigm shift with digital health, patient-centricity, and regulatory changes redefining the healthcare sector.

From the regional perspective, Europe could witness investment galore following the trend for Industry 4.0 across the U.K., France, Italy, Germany, and Spain. The growing footprint of technological advancements and the need to ensure appropriate governance processes have prompted leading players to solidify their position across the Europe market. Besides, the orchestration has also become sought-after to provide real-time reports on performance and status, encouraging end-user sectors to prioritize the solution.

Well-established players, startups, CIOs, and other stakeholders could focus on process orchestrations to automate processes and leverage organizations to emphasize business innovation. Prominent companies could inject funds into organic and inorganic growth strategies, including mergers & acquisitions, product launches, technological advancements, and R&D activities. To illustrate, in March 2021, SAP reportedly completed the acquisition of Signavio to help companies rapidly transform, enhance, manage and understand their business processes at scale.

Process Orchestration Market Report Highlights:

  • In terms of the deployment model, the on-premises segment will grow due to the need to manage outages and migrate repositories
  • Based on vertical, the BFSI sector accounts for a considerable share of the global market. The trend is attributed to the digitization trend across the industry verticals
  • North America is likely to provide lucrative opportunities with the rising footprint of the retail sector across the U.S. and Canada. Retailers have shown increased traction for process orchestration on the back of the uptake of online shopping across the region

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Research Methodology
    • 1.2.1. Information Procurement
    • 1.2.2. Information or Data Analysis
  • 1.3. Methodology
  • 1.4. Research Scope and Assumptions
  • 1.5. Market Formulation & Validation
  • 1.6. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Process Orchestration Market Variables, Trends, & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market Driver Analysis
    • 3.2.2. Market Restraint Analysis
    • 3.2.3. Industry Challenge
  • 3.3. Process Orchestration Market Analysis Tools
    • 3.3.1. Industry Analysis - Porter's
      • 3.3.1.1. Bargaining power of the suppliers
      • 3.3.1.2. Bargaining power of the buyers
      • 3.3.1.3. Threats of substitution
      • 3.3.1.4. Threats from new entrants
      • 3.3.1.5. Competitive rivalry
    • 3.3.2. PESTEL Analysis
      • 3.3.2.1. Political Landscape
      • 3.3.2.2. Economic Landscape
      • 3.3.2.3. Social Landscape
      • 3.3.2.4. Technological Landscape
      • 3.3.2.5. Environmental Landscape
      • 3.3.2.6. Legal Landscape

Chapter 4. Process Orchestration Market: Component Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Process Orchestration Market: Component Movement Analysis, 2024 & 2030 (USD Million)
  • 4.3. Software
    • 4.3.1. Software Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.4. Services
    • 4.4.1. Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Process Orchestration Market: Deployment Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Process Orchestration Market: Deployment Movement Analysis, 2024 & 2030 (USD Million)
  • 5.3. Cloud
    • 5.3.1. Cloud Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.4. On-Premise
    • 5.4.1. On-Premise Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Process Orchestration Market: Enterprise Size Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Process Orchestration Market: Enterprise Size Movement Analysis, 2024 & 2030 (USD Million)
  • 6.3. Large Enterprises
    • 6.3.1. Large Enterprises Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4. Small and Medium Enterprises
    • 6.4.1. Small and Medium Enterprises Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Process Orchestration Market: End Use Estimates & Trend Analysis

  • 7.1. Segment Dashboard
  • 7.2. Process Orchestration Market: End Use Movement Analysis, 2024 & 2030 (USD Million)
  • 7.3. BFSI
    • 7.3.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4. Manufacturing
    • 7.4.1. Manufacturing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.5. Healthcare
    • 7.5.1. Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.6. IT & Telecommunication
    • 7.6.1. IT & Telecommunication Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.7. Retail
    • 7.7.1. Retail Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.8. Energy and Utilities
    • 7.8.1. Energy and Utilities Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.9. Transportation
    • 7.9.1. Transportation Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.10. Others
    • 7.10.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. Process Orchestration Market: Regional Estimates & Trend Analysis

  • 8.1. Process Orchestration Market Share, By Region, 2024 & 2030 (USD Million)
  • 8.2. North America
    • 8.2.1. North America Process Orchestration Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.2.1.1. North America Process Orchestration Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 8.2.1.2. North America Process Orchestration Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.2.1.3. North America Process Orchestration Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
      • 8.2.1.4. North America Process Orchestration Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.2.1.5. North America Process Orchestration Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.2.2. U.S.
      • 8.2.2.1. U.S. Process Orchestration Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.2.2.2. U.S. Process Orchestration Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.2.2.3. U.S. Process Orchestration Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
      • 8.2.2.4. U.S. Process Orchestration Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.2.2.5. U.S. Process Orchestration Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.2.3. Canada
      • 8.2.3.1. Canada Process Orchestration Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.2.3.2. Canada Process Orchestration Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.2.3.3. Canada Process Orchestration Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
      • 8.2.3.4. Canada Process Orchestration Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.2.3.5. Canada Process Orchestration Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.2.4. Mexico
      • 8.2.4.1. Mexico Process Orchestration Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.2.4.2. Mexico Process Orchestration Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.2.4.3. Mexico Process Orchestration Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
      • 8.2.4.4. Mexico Process Orchestration Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.2.4.5. Mexico Process Orchestration Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
  • 8.3. Europe
    • 8.3.1. Europe Process Orchestration Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.3.1.1. Europe Process Orchestration Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 8.3.1.2. Europe Process Orchestration Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.3.1.3. Europe Process Orchestration Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
      • 8.3.1.4. Europe Process Orchestration Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.3.1.5. Europe Process Orchestration Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.3.2. U.K.
      • 8.3.2.1. U.K. Process Orchestration Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.3.2.2. U.K. Process Orchestration Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.3.2.3. U.K. Process Orchestration Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
      • 8.3.2.4. U.K. Process Orchestration Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.3.2.5. U.K. Process Orchestration Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.3.3. Germany
      • 8.3.3.1. Germany Process Orchestration Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.3.3.2. Germany Process Orchestration Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.3.3.3. Germany Process Orchestration Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
      • 8.3.3.4. Germany Process Orchestration Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.3.3.5. Germany Process Orchestration Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.3.4. France
      • 8.3.4.1. France Process Orchestration Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.3.4.2. France Process Orchestration Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.3.4.3. France Process Orchestration Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
      • 8.3.4.4. France Process Orchestration Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.3.4.5. France Process Orchestration Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
  • 8.4. Asia Pacific
    • 8.4.1. Asia Pacific Process Orchestration Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.4.1.1. Asia Pacific Process Orchestration Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 8.4.1.2. Asia Pacific Process Orchestration Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.4.1.3. Asia Pacific Process Orchestration Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
      • 8.4.1.4. Asia Pacific Process Orchestration Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.4.1.5. Asia Pacific Process Orchestration Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.4.2. China
      • 8.4.2.1. China Process Orchestration Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.4.2.2. China Process Orchestration Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.4.2.3. China Process Orchestration Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
      • 8.4.2.4. China Process Orchestration Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.4.2.5. China Process Orchestration Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.4.3. Japan
      • 8.4.3.1. Japan Process Orchestration Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.4.3.2. Japan Process Orchestration Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.4.3.3. Japan Process Orchestration Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
      • 8.4.3.4. Japan Process Orchestration Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.4.3.5. Japan Process Orchestration Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.4.4. India
      • 8.4.4.1. India Process Orchestration Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.4.4.2. India Process Orchestration Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.4.4.3. India Process Orchestration Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
      • 8.4.4.4. India Process Orchestration Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.4.4.5. India Process Orchestration Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.4.5. South Korea
      • 8.4.5.1. South Korea Process Orchestration Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.4.5.2. South Korea Process Orchestration Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.4.5.3. South Korea Process Orchestration Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
      • 8.4.5.4. Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.4.5.5. South Korea Process Orchestration Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.4.6. Australia
      • 8.4.6.1. Australia Process Orchestration Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.4.6.2. Australia Process Orchestration Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.4.6.3. Australia Process Orchestration Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
      • 8.4.6.4. Australia Process Orchestration Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.4.6.5. Australia Process Orchestration Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
  • 8.5. Latin America
    • 8.5.1. Latin America Process Orchestration Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.5.1.1. Latin America Process Orchestration Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 8.5.1.2. Latin America Process Orchestration Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.5.1.3. Latin America Process Orchestration Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
      • 8.5.1.4. Latin America Process Orchestration Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.5.1.5. Latin America Process Orchestration Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.5.2. Brazil
      • 8.5.2.1. Brazil Process Orchestration Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.5.2.2. Brazil Process Orchestration Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.5.2.3. Brazil Process Orchestration Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
      • 8.5.2.4. Brazil Process Orchestration Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.5.2.5. Brazil Process Orchestration Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
  • 8.6. Middle East and Africa
    • 8.6.1. Middle East and Africa Process Orchestration Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.6.1.1. Middle East and Africa Process Orchestration Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 8.6.1.2. Middle East and Africa Process Orchestration Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.6.1.3. Middle East and Africa Process Orchestration Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
      • 8.6.1.4. Middle East and Africa Process Orchestration Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.6.1.5. Middle East and Africa Process Orchestration Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.6.2. UAE
      • 8.6.2.1. UAE Process Orchestration Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.6.2.2. UAE Process Orchestration Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.6.2.3. UAE Process Orchestration Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
      • 8.6.2.4. UAE Process Orchestration Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.6.2.5. UAE Process Orchestration Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.6.3. KSA
      • 8.6.3.1. KSA Process Orchestration Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.6.3.2. KSA Process Orchestration Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.6.3.3. KSA Process Orchestration Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
      • 8.6.3.4. KSA Process Orchestration Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.6.3.5. KSA Process Orchestration Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.6.4. South Africa
      • 8.6.4.1. South Africa Process Orchestration Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.6.4.2. South Africa Process Orchestration Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.6.4.3. South Africa Process Orchestration Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
      • 8.6.4.4. South Africa Process Orchestration Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.6.4.5. South Africa Process Orchestration Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)

Chapter 9. Competitive Landscape

  • 9.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 9.2. Company Categorization
  • 9.3. Company Market Positioning
  • 9.4. Company Heat Map Analysis
  • 9.5. Strategy Mapping
  • 9.6. Company Profiles/Listing
    • 9.6.1. SAP SE
      • 9.6.1.1. Participant's overview
      • 9.6.1.2. Financial performance
      • 9.6.1.3. Product benchmarking
      • 9.6.1.4. Strategic initiatives
    • 9.6.2. Cisco Systems, Inc.
      • 9.6.2.1. Participant's overview
      • 9.6.2.2. Financial performance
      • 9.6.2.3. Product benchmarking
      • 9.6.2.4. Strategic initiatives
    • 9.6.3. Oracle Inc
      • 9.6.3.1. Participant's overview
      • 9.6.3.2. Financial performance
      • 9.6.3.3. Product benchmarking
      • 9.6.3.4. Strategic initiatives
    • 9.6.4. Wipro Ltd
      • 9.6.4.1. Participant's overview
      • 9.6.4.2. Financial performance
      • 9.6.4.3. Product benchmarking
      • 9.6.4.4. Strategic initiatives
    • 9.6.5. Celonis
      • 9.6.5.1. Participant's overview
      • 9.6.5.2. Financial performance
      • 9.6.5.3. Product benchmarking
      • 9.6.5.4. Strategic initiatives
    • 9.6.6. Kyndryl Holdings, Inc.
      • 9.6.6.1. Participant's overview
      • 9.6.6.2. Financial performance
      • 9.6.6.3. Product benchmarking
      • 9.6.6.4. Strategic initiatives
    • 9.6.7. Dell Technologies, Inc.
      • 9.6.7.1. Participant's overview
      • 9.6.7.2. Financial performance
      • 9.6.7.3. Product benchmarking
      • 9.6.7.4. Strategic initiatives
    • 9.6.8. CA Technologies
      • 9.6.8.1. Participant's overview
      • 9.6.8.2. Financial performance
      • 9.6.8.3. Product benchmarking
      • 9.6.8.4. Strategic initiatives
    • 9.6.9. Cortex
      • 9.6.9.1. Participant's overview
      • 9.6.9.2. Financial performance
      • 9.6.9.3. Product benchmarking
      • 9.6.9.4. Strategic initiatives
    • 9.6.10. ServiceNow
      • 9.6.10.1. Participant's overview
      • 9.6.10.2. Financial performance
      • 9.6.10.3. Product benchmarking
      • 9.6.10.4. Strategic initiatives
    • 9.6.11. Newgen Software
      • 9.6.11.1. Participant's overview
      • 9.6.11.2. Financial performance
      • 9.6.11.3. Product benchmarking
      • 9.6.11.4. Strategic initiatives
    • 9.6.12. IBM Corporation
      • 9.6.12.1. Participant's overview
      • 9.6.12.2. Financial performance
      • 9.6.12.3. Product benchmarking
      • 9.6.12.4. Strategic initiatives
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