영업 지원 플랫폼 시장 규모, 점유율 및 동향 분석 보고서 : 구성요소별, 배포별, 조직 규모별, 최종 용도별, 부문별 예측(2025-2030년)

Sales Enablement Platform Market Growth & Trends:

The global sales enablement platform market size is expected to reach USD 12.78 billion in 2030 and is anticipated to grow at a CAGR of 16.3% from 2025 to 2030. The rising need for automated content creation, coupled with increasing internet penetration, is driving the demand for sales enablement platforms. Sales enablement platforms offer telecommunication sales representatives with content and tools to boost internal sales. Both startup and leading tech players deploy sales enablement for lead generation as it enhances workflow and minimizes inter-department bottlenecks.

Furthermore, COVID-19 has increased the penetration of technologies such as AI, IoT, cloud, and machine learning. In addition, the adoption of connected devices for sales enablement has depicted a rise in productivity and sales for sales representatives. For example, tablets have demonstrated the potential to drive revenue by differentiating buying experiences and rectifying sales productivity issues. As per the Sales Management Association study, 70% of sales companies were utilizing tablets to increase positive ROI.

Sales enablement platforms provide sales reps with personalized content, streamlining processes to create a smooth buying experience. The training and coaching can help sales reps to achieve business objectives. The use of advanced technologies such as AI also provides sellers with metrics that can measure growth rates and drive sales. Cloud-based solutions are gaining more traction than on-premise solutions owing to the reduced costs and scalability offered by cloud platforms. Cloud-based servers utilize virtual technologies to host the company's application off-premise.

Factors such as the absence of capital expense, frequent availability of data backup, and pay-as-you-go features make cloud solutions favorable. Several large organizations prefer cloud-based solutions as it has higher appeal to consumers and other business partners. Challenges such as changes in the delivery and distribution of a company's product or technological issues are driving the need for sales enablement platforms for both large and small and medium enterprises. Companies may confront issues such as archaic operating systems that reduce supply capacity which can cause inventory interruptions. Software issues can cause financial costs and lead to production shortfalls.

Sales Enablement Platform Market Report Highlights:

• The platform segment accounted for the largest market share of over 74% in 2024 and is anticipated to maintain its dominance over the forecast period. Several organizations across different industries such as BFSI, IT & Telecom, and Healthcare, among others are adopting the use of a sales enablement platform to increase efficiency in aspects such as training, coaching, content management, and sales communication.
• The small & medium organization segment is expected to grow at a significant pace during the forecast period. The growing adoption of digital sales rooms and video format meetings in sales enablement platforms can help SMEs to improve their business reach.
• The cloud segment is anticipated to witness exceptional growth at a CAGR of 53% during the forecast period. Cloud enablement services provide a highly scalable platform that simplifies high-performance computation for both small and large enterprises.
• The consumer goods & retail end use segment accounted for the largest market share in 2024 and is expected to maintain its dominance over the forecast period. The rapidly growing retail industry globally is generating demand for sales enablement platforms.
• The North America regional market is expected to account for the largest share of over 35% in 2024 and is expected to retain its position over the forecast period. The high presence of key players such as Accent Technologies, Inc.; SAP; and Mediafly coupled with the rise in internet penetration, is driving the demand for sales enablement platforms in the region.
• Key market players have an extended operating history, a large customer base, and significant competitive strengths. In addition to the inorganic growth strategies, vendors emphasize improving after-sale service offerings to ensure periodic maintenance of installed products.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Research Methodology
  • 1.2.1. Information Procurement
• 1.3. Information or Data Analysis
• 1.4. Methodology
• 1.5. Research Scope and Assumptions
• 1.6. Market Formulation & Validation
• 1.7. Country Based Segment Share Calculation
• 1.8. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Sales Enablement Platform Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Industry Challenge
• 3.3. Sales Enablement Platform Market Analysis Tools
  • 3.3.1. Industry Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Economic and social landscape
    • 3.3.2.3. Technological landscape
• 3.4. Pain Point Analysis

Chapter 4. Sales Enablement Platform Market: Component Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Sales Enablement Platform Market: Component Movement Analysis, 2024 & 2030 (USD Billion)
• 4.3. Platform
  • 4.3.1. Platform Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.4. Service
  • 4.4.1. Service Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 5. Sales Enablement Platform Market: Deployment Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Sales Enablement Platform Market: Deployment Movement Analysis, 2024 & 2030 (USD Billion)
• 5.3. Cloud
  • 5.3.1. Cloud Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.4. On-premise
  • 5.4.1. On-premise Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Sales Enablement Platform Market: Organization Size Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Sales Enablement Platform Market: Organization Size Movement Analysis, 2024 & 2030 (USD Billion)
• 6.3. Large Organization
  • 6.3.1. Large Organization Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.4. Small and Medium Organization
  • 6.4.1. Small and Medium Organization Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 7. Sales Enablement Platform Market: End Use Estimates & Trend Analysis

• 7.1. Segment Dashboard
• 7.2. Sales Enablement Platform Market: End Use Movement Analysis, 2024 & 2030 (USD Billion)
• 7.3. IT & Telecom
  • 7.3.1. IT & Telecom Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.4. BFSI
  • 7.4.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.5. Consumer Goods & Retail
  • 7.5.1. Consumer Goods & Retail Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.6. Healthcare & Lifesciences
  • 7.6.1. Healthcare & Lifesciences Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.7. Consumer Goods & Retail
  • 7.7.1. Consumer Goods & Retail Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.8. Manufacturing
  • 7.8.1. Manufacturing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.9. Others
  • 7.9.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 8. Sales Enablement Platform Market: Regional Estimates & Trend Analysis

• 8.1. Sales Enablement Platform Market Share, By Region, 2024 & 2030, USD Billion
• 8.2. North America
  • 8.2.1. North America Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.2.2. U.S.
    • 8.2.2.1. U.S. Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.2.3. Canada
    • 8.2.3.1. Canada Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.2.4. Mexico
    • 8.2.4.1. Mexico Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 8.3. Europe
  • 8.3.1. Europe Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.3.2. UK
    • 8.3.2.1. UK Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.3.3. Germany
    • 8.3.3.1. Germany Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.3.4. France
    • 8.3.4.1. France Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 8.4. Asia Pacific
  • 8.4.1. Asia Pacific Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.4.2. China
    • 8.4.2.1. China Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.4.3. Japan
    • 8.4.3.1. Japan Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.4.4. India
    • 8.4.4.1. India Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.4.5. South Korea
    • 8.4.5.1. South Korea Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.4.6. Australia
    • 8.4.6.1. Australia Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 8.5. Latin America
  • 8.5.1. Latin America Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.5.2. Brazil
    • 8.5.2.1. Brazil Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 8.6. Middle East and Africa
  • 8.6.1. Middle East and Africa Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.6.2. UAE
    • 8.6.2.1. UAE Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.6.3. KSA
    • 8.6.3.1. KSA Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.6.4. South Africa
    • 8.6.4.1. South Africa Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 9. Competitive Landscape

• 9.1. Company Categorization
• 9.2. Company Market Positioning
• 9.3. Company Heat Map Analysis
• 9.4. Company Profiles/Listing
  • 9.4.1. Accent Technologies, Inc.
    • 9.4.1.1. Participant's Overview
    • 9.4.1.2. Financial Performance
    • 9.4.1.3. Product Benchmarking
    • 9.4.1.4. Strategic Initiatives
  • 9.4.2. Bigtincan Holdings Limited
    • 9.4.2.1. Participant's Overview
    • 9.4.2.2. Financial Performance
    • 9.4.2.3. Product Benchmarking
    • 9.4.2.4. Strategic Initiatives
  • 9.4.3. Bloomfire
    • 9.4.3.1. Participant's Overview
    • 9.4.3.2. Financial Performance
    • 9.4.3.3. Product Benchmarking
    • 9.4.3.4. Strategic Initiatives
  • 9.4.4. Brainshark, Inc.
    • 9.4.4.1. Participant's Overview
    • 9.4.4.2. Financial Performance
    • 9.4.4.3. Product Benchmarking
    • 9.4.4.4. Strategic Initiatives
  • 9.4.5. ClearSlide, Inc.
    • 9.4.5.1. Participant's Overview
    • 9.4.5.2. Financial Performance
    • 9.4.5.3. Product Benchmarking
    • 9.4.5.4. Strategic Initiatives
  • 9.4.6. Highspot
    • 9.4.6.1. Participant's Overview
    • 9.4.6.2. Financial Performance
    • 9.4.6.3. Product Benchmarking
    • 9.4.6.4. Strategic Initiatives
  • 9.4.7. Mediafly
    • 9.4.7.1. Participant's Overview
    • 9.4.7.2. Financial Performance
    • 9.4.7.3. Product Benchmarking
    • 9.4.7.4. Strategic Initiatives
  • 9.4.8. Mindtickle Inc.
    • 9.4.8.1. Participant's Overview
    • 9.4.8.2. Financial Performance
    • 9.4.8.3. Product Benchmarking
    • 9.4.8.4. Strategic Initiatives
  • 9.4.9. PITCHER AG
    • 9.4.9.1. Participant's Overview
    • 9.4.9.2. Financial Performance
    • 9.4.9.3. Product Benchmarking
    • 9.4.9.4. Strategic Initiatives
  • 9.4.10. QorusDocs Ltd.
    • 9.4.10.1. Participant's Overview
    • 9.4.10.2. Financial Performance
    • 9.4.10.3. Product Benchmarking
    • 9.4.10.4. Strategic Initiatives
  • 9.4.11. Qstream, Inc.
    • 9.4.11.1. Participant's Overview
    • 9.4.11.2. Financial Performance
    • 9.4.11.3. Product Benchmarking
    • 9.4.11.4. Strategic Initiatives
  • 9.4.12. Rallyware, Inc.
    • 9.4.12.1. Participant's Overview
    • 9.4.12.2. Financial Performance
    • 9.4.12.3. Product Benchmarking
    • 9.4.12.4. Strategic Initiatives
  • 9.4.13. SAP SE
    • 9.4.13.1. Participant's Overview
    • 9.4.13.2. Financial Performance
    • 9.4.13.3. Product Benchmarking
    • 9.4.13.4. Strategic Initiatives
  • 9.4.14. Seismic
    • 9.4.14.1. Participant's Overview
    • 9.4.14.2. Financial Performance
    • 9.4.14.3. Product Benchmarking
    • 9.4.14.4. Strategic Initiatives