맞춤형 인쇄 시장 시장 규모, 점유율, 동향 분석 보고서 : 인쇄 기술별, 인쇄 디자인별, 용도별, 최종 용도별, 지역별, 부문별 예측(2025-2030년)

Custom Printing Market Growth & Trends:

The global custom printing market size is anticipated to reach USD 68.46 billion in 2030 and is projected to grow at a CAGR of 10.3% from 2025 to 2030. The increasing utilization of custom-printed materials such as posters, flyers, and banners as branding tools is expected to propel the growth of the market over the forecast period. Custom printing services increase customer engagement and capture granular details to target the right set of audience. Custom printing acts as a low-cost alternative to the electronic medium of advertising for companies, offering abundant printing options, including screen & digital printing and customization options.

Packaging is highly utilized as a promotional medium for a brand and as protective layering for moving and storing any products. Packaging comprises the process of labeling the packages with electronic, graphical, or written representations. It is utilized by various industries and sectors, such as healthcare, manufacturing, and retail, to create brand awareness, display medical ingredients, provide product information, and also comply with regulatory requirements.

The rapid adoption of custom printing in the packaging industry is boosting the growth of the custom printing industry in the forthcoming years. The growth of the market is also attributed to the emerging trend of aesthetic packaging with the incorporation of innovative shapes, colors, and textures, among others, in packaging.

Custom printing design services are typically opted for by consumers and end-users with either large printing contracts or print-on-demand requirements. In both cases, the service providers offer designing services such as a dedicated team of designers, access to exclusive design & versatile graphic templates, and a quick turnaround. They also offer trending designs and graphics to boost brand recognition and increase sales.

For instance, Over LLC, a U.S.-based company provides anti-design services to a diverse user base, which includes entrepreneurs, bloggers, influencers, vloggers, large business enterprises, and individuals looking to create beautiful designs

Trending graphics offered by service designers include anti-design, unusual font, shelf stickers & talkers, minimalistic designs, risoprints, and retro-line art. These trends focus on creating illustrations that are eye-catching by combining iconography with texts and abstracts. Moreover, service providers emphasize the recreation of an already existing design by experimenting and including different types of design forms, such as abstract gradient, airbrush surrealism, and acid graphics.

The North America market is expected to witness significant growth in the upcoming years in response to the growing popularity of outdoor sports in the U.S. and Canada and the consecutive rise in demand for custom t-shirts for sports events. Moreover, the increasing number of screen printing businesses, especially, for custom printing of clothing in the U.S. is also contributing to the growth. For instance, Texas (1,644 businesses), California (2,842 businesses), and Florida (1,457 businesses) are the States with the highest number of custom screen printing businesses in the U.S.

Custom Printing Market Report Highlights:

• Digital printing is anticipated to grow at the highest CAGR during the forecast period. Digital printing is gaining popularity as it is less labor-intensive and allows producing multiple designs in small batches
• The artwork segment is anticipated to grow at the highest CAGR during the forecast period. Artwork can be performed on a variety of materials, such as wood walls, textiles, t-shirts, and ceramics, among others. The artwork segment also covers custom artwork developed by individuals to be printed on a particular material or a product
• The packaging segment is expected to experience the highest CAGR during the forecast period. The packaging segment comprises labels, stickers, boxes, paper bags, and other packaging products. Packaging is utilized as an informative and protective layering for moving and storing products. Packaging includes the process of labeling the packages with electronic, graphical, or written representations
• The personal segment is expected to experience the highest CAGR during the forecast period. The personal segment covers individual users opting for custom printing services to produce custom-printed notebooks, t-shirts, textiles, glass, ceramics, and home decor accessories, among other items
• The medium enterprises segment is expected to experience the highest CAGR during the forecast period. Medium enterprises majorly focus on custom-printed drinkware, staff name tags, t-shirts, and other items, such as lanyards, magnets, and postcards, for promotion and marketing
• The custom printing market in Asia Pacific held a significant revenue share of around 39.9% in 2024. The growth is attributed to the growing popularity of fashionable apparel among the young population in the region

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Research Methodology
  • 1.2.1. Information Procurement
• 1.3. Information or Data Analysis
• 1.4. Methodology
• 1.5. Research Scope and Assumptions
• 1.6. Market Formulation & Validation
• 1.7. Country Based Segment Share Calculation
• 1.8. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Custom Printing Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Printing Design Challenge
• 3.3. Custom Printing Market Analysis Tools
  • 3.3.1. Printing Design Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Economic and social landscape
    • 3.3.2.3. Technological landscape

Chapter 4. Custom Printing Market Printing Technique Outlook

• 4.1. Custom Printing Market, By Printing Technique Analysis & Market Share, 2022 & 2030
• 4.2. Screen Printing
  • 4.2.1. Screen printing market estimates and forecasts, 2017 - 2030 (USD Billion)
• 4.3. Digital Printing
  • 4.3.1. Digital printing market estimates and forecasts, 2017 - 2030 (USD Billion)
• 4.4. Plot Printing
  • 4.4.1. Plot printing market estimates and forecasts, 2017 - 2030 (USD Billion)
• 4.5. Others
  • 4.5.1. Others market estimates and forecasts, 2017 - 2030 (USD Billion)

Chapter 5. Custom Printing Market Printing Design Outlook

• 5.1. Custom Printing Market, By Printing Design Analysis & Market Share, 2022 & 2030
• 5.2. Graphic Design
  • 5.2.1. Graphic design market estimates and forecasts, 2017 - 2030 (USD Billion)
• 5.3. Artwork
  • 5.3.1. Artwork market estimates and forecasts, 2017 - 2030 (USD Billion)

Chapter 6. Custom Printing Market Application Outlook

• 6.1. Custom Printing Market, By Application & Market Share, 2022 & 2030
• 6.2. Clothing
  • 6.2.1. Clothing market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 6.2.1.1. T-Shirts
      • 6.2.1.1.1. T-Shirts market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 6.2.1.2. Jerseys
      • 6.2.1.2.1. Jerseys market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 6.2.1.3. Sweatshirts and Hoodies
      • 6.2.1.3.1. Sweatshirts and hoodies market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 6.2.1.4. Others
      • 6.2.1.4.1. Others market estimates and forecasts, 2017 - 2030 (USD Billion)
• 6.3. Business Cards
  • 6.3.1. Business cards market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 6.3.1.1. Standard
      • 6.3.1.1.1. Standard market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 6.3.1.2. Premium
      • 6.3.1.2.1. Premium market estimates and forecasts, 2017 - 2030 (USD Billion)
• 6.4. Marketing Material
  • 6.4.1. Marketing material market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 6.4.1.1. Banners
      • 6.4.1.1.1. Banners market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 6.4.1.2. Signage
      • 6.4.1.2.1. Signage market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 6.4.1.3. Poster
      • 6.4.1.3.1. Poster market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 6.4.1.4. Others
      • 6.4.1.4.1. Others market estimates and forecasts, 2017 - 2030 (USD Billion)
        • 6.4.1.4.1.1. Brochures & Booklets
          • 6.4.1.4.1.1.1. Brochures & booklets market estimates and forecasts, 2017 - 2030 (USD Billion)
        • 6.4.1.4.1.2. Catalogues
          • 6.4.1.4.1.2.1. Catalogues market estimates and forecasts, 2017 - 2030 (USD Billion)
        • 6.4.1.4.1.3. Flyers & Pamphlets
          • 6.4.1.4.1.3.1. Flyers & pamphlets market estimates and forecasts, 2017 - 2030 (USD Billion)
        • 6.4.1.4.1.4. Menus
          • 6.4.1.4.1.4.1. Menus market estimates and forecasts, 2017 - 2030 (USD Billion)
        • 6.4.1.4.1.5. Others
          • 6.4.1.4.1.5.1. Others market estimates and forecasts, 2017 - 2030 (USD Billion)
• 6.5. Packaging
  • 6.5.1. Aquaculture farming market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 6.5.1.1. Labels
      • 6.5.1.1.1. Labels market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 6.5.1.2. Stickers
      • 6.5.1.2.1. Stickers market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 6.5.1.3. Boxes
      • 6.5.1.3.1. Boxes market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 6.5.1.4. Paper Bags
      • 6.5.1.4.1. Paper bags market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 6.5.1.5. Others
      • 6.5.1.5.1. Others market estimates and forecasts, 2017 - 2030 (USD Billion)
• 6.6. Stationery
  • 6.6.1. Stationery market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 6.6.1.1. Letterheads
      • 6.6.1.1.1. Letterheads market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 6.6.1.2. Notebooks
      • 6.6.1.2.1. Notebooks market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 6.6.1.3. Envelopes
      • 6.6.1.3.1. Envelopes market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 6.6.1.4. Others
      • 6.6.1.4.1. Others market estimates and forecasts, 2017 - 2030 (USD Billion)
• 6.7. Others
  • 6.7.1. Others market estimates and forecasts, 2017 - 2030 (USD Billion)

Chapter 7. Custom Printing Market End Use Outlook

• 7.1. Custom Printing Market, By End Use Analysis & Market Share, 2022 & 2030
• 7.2. Commercial
  • 7.2.1. Commercial market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 7.2.1.1. Micro Enterprises
      • 7.2.1.1.1. Micro enterprises market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 7.2.1.2. Small Enterprises
      • 7.2.1.2.1. Small enterprises market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 7.2.1.3. Medium Enterprises
      • 7.2.1.3.1. Medium enterprises market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 7.2.1.4. Large Enterprises
      • 7.2.1.4.1. Large enterprises market estimates and forecasts, 2017 - 2030 (USD Billion)
• 7.3. Personal
  • 7.3.1. Personal market estimates and forecasts, 2017 - 2030 (USD Billion)

Chapter 8. Custom Printing Market: Regional Estimates & Trend Analysis

• 8.1. Custom Printing Market Share, By Region, 2024 & 2030 (USD Billion)
• 8.2. North America
  • 8.2.1. North America Custom Printing Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.2.2. U.S.
    • 8.2.2.1. U.S. Custom Printing Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.2.3. Canada
    • 8.2.3.1. Canada Custom Printing Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.2.4. Mexico
    • 8.2.4.1. Mexico Custom Printing Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 8.3. Europe
  • 8.3.1. Europe Custom Printing Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.3.2. U.K.
    • 8.3.2.1. U.K. Custom Printing Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.3.3. Germany
    • 8.3.3.1. Germany Custom Printing Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.3.4. France
    • 8.3.4.1. France Custom Printing Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 8.4. Asia Pacific
  • 8.4.1. Asia Pacific Custom Printing Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.4.2. China
    • 8.4.2.1. China Custom Printing Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.4.3. Japan
    • 8.4.3.1. Japan Custom Printing Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.4.4. Australia
    • 8.4.4.1. Australia Custom Printing Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.4.5. South Korea
    • 8.4.5.1. South Korea Custom Printing Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 8.5. South America
  • 8.5.1. South America Custom Printing Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.5.2. Brazil
    • 8.5.2.1. Brazil Custom Printing Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 8.6. Middle East and Africa
  • 8.6.1. Middle East and Africa Custom Printing Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.6.2. UAE
    • 8.6.2.1. UAE Custom Printing Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.6.3. Kingdom of Saudi Arabia (KSA)
    • 8.6.3.1. Kingdom of Saudi Arabia (KSA) Custom Printing Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.6.4. South Africa
    • 8.6.4.1. South Africa Custom Printing Market Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 9. Competitive Landscape

• 9.1. Company Categorization
• 9.2. Company Market Positioning
• 9.3. Company Heat Map Analysis
• 9.4. Company Profiles/Listing
  • 9.4.1. Adobe
    • 9.4.1.1. Participant's Overview
    • 9.4.1.2. Financial Performance
    • 9.4.1.3. Product Benchmarking
    • 9.4.1.4. Strategic Initiatives
  • 9.4.2. CafePress, MOO Inc.
    • 9.4.2.1. Participant's Overview
    • 9.4.2.2. Financial Performance
    • 9.4.2.3. Product Benchmarking
    • 9.4.2.4. Strategic Initiatives
  • 9.4.3. Vistaprint
    • 9.4.3.1. Participant's Overview
    • 9.4.3.2. Financial Performance
    • 9.4.3.3. Product Benchmarking
    • 9.4.3.4. Strategic Initiatives
  • 9.4.4. GotPrint
    • 9.4.4.1. Participant's Overview
    • 9.4.4.2. Financial Performance
    • 9.4.4.3. Product Benchmarking
    • 9.4.4.4. Strategic Initiatives
  • 9.4.5. GotPrint
    • 9.4.5.1. Participant's Overview
    • 9.4.5.2. Financial Performance
    • 9.4.5.3. Product Benchmarking
    • 9.4.5.4. Strategic Initiatives
  • 9.4.6. PsPrint
    • 9.4.6.1. Participant's Overview
    • 9.4.6.2. Financial Performance
    • 9.4.6.3. Product Benchmarking
    • 9.4.6.4. Strategic Initiatives
  • 9.4.7. UPrinting.com
    • 9.4.7.1. Participant's Overview
    • 9.4.7.2. Financial Performance
    • 9.4.7.3. Product Benchmarking
    • 9.4.7.4. Strategic Initiatives
  • 9.4.8. Shutterfly Inc.
    • 9.4.8.1. Participant's Overview
    • 9.4.8.2. Financial Performance
    • 9.4.8.3. Product Benchmarking
    • 9.4.8.4. Strategic Initiatives
  • 9.4.9. Overnight Prints
    • 9.4.9.1. Participant's Overview
    • 9.4.9.2. Financial Performance
    • 9.4.9.3. Product Benchmarking
    • 9.4.9.4. Strategic Initiatives
  • 9.4.10. Canva
    • 9.4.10.1. Participant's Overview
    • 9.4.10.2. Financial Performance
    • 9.4.10.3. Product Benchmarking
    • 9.4.10.4. Strategic Initiatives
  • 9.4.11. 4imprint Inc.
    • 9.4.11.1. Participant's Overview
    • 9.4.11.2. Financial Performance
    • 9.4.11.3. Product Benchmarking
    • 9.4.11.4. Strategic Initiatives
  • 9.4.12. CustomInk, LLC
    • 9.4.12.1. Participant's Overview
    • 9.4.12.2. Financial Performance
    • 9.4.12.3. Product Benchmarking
    • 9.4.12.4. Strategic Initiatives