여성 건강 앱 시장 규모, 점유율, 동향 분석 보고서 : 유형별, 모달리티별, 지역별, 부문별 예측(2025-2030년)

Women's Health App Market Growth & Trends:

The global women's health app market size is estimated to reach USD 12.87 billion by 2030, expanding at a CAGR of 17.78% from 2025 to 2030, according to a new report by Grand View Research, Inc. Rising adoption of mHealth apps, rising prevalence of OA, and an increasing number of smartphone users are expected to drive the market growth. Furthermore, rising government initiatives and programs aimed at integrating smart healthcare solutions into the healthcare sector are contributing to the market expansion. Market players are implementing applications that focus on specific aspects of women's health. For example, in September 2020, Health & Her Ltd. launched an app to help users navigate menopause.

The app helps in managing the menopausal journey through period tracking, symptom assessments, supplement reminders, exercise suggestions, information, and advice from medical experts. The outbreak of the COVID-19 pandemic has boosted the adoption of digital technologies around the world. Consumers are increasingly choosing health-related digital services, driving mHealth apps adoption among the population. The pandemic surged the demand for fitness, mental care, and pregnancy & postpartum care apps owing to the cancellations or delays in physician's appointments and the risk of infection. Pregnant and new mothers started using pregnancy and postnatal recovery apps to track their health and clear their doubts. Furthermore, rising investment in innovative technologies and startup businesses are likely to favor the growth of the market.

Women's Health App Market Report Highlights:

• Based on type, the menstrual health segment held the largest share of 37.68% in 2024 and is expected to grow at the fastest CAGR over the forecast period. This growth is attributed to an increasing awareness among women about the importance of hygiene during menstrual periods.
• The pregnancy tracking and postpartum care segment is anticipated to see considerable growth over the forecast period. The surge in the use of pregnancy-related applications designed to support the health of both the mother and the baby is driving the growth of this segment.
• The smartphone segment dominated the market and accounted for a revenue share of 68.32% in 2024. The market for women's health apps on smartphones is growing due to increasing awareness of women's health, demand for accessible healthcare, and the convenience of tracking health metrics.
• North America women's health app market held the maximum global revenue share of 37.66% in 2024. This is due to the increasing adoption of smartphones and rising government interest in reducing healthcare costs.
• North America dominated the market in 2024 owing to the rising adoption of advanced technology and increasing awareness among females about various complications post menopause
• The women's health app market in Asia-Pacific is expected to grow at a significant rate due to the high number of smartphone users in China and India, increasing internet penetration, and growing demand for effective healthcare technologies.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Segment Definitions
  • 1.2.1. Type
  • 1.2.2. Modality
  • 1.2.3. Regional scope
  • 1.2.4. Estimates and forecasts timeline
• 1.3. Research Methodology
• 1.4. Information Procurement
  • 1.4.1. Purchased database
  • 1.4.2. GVR's internal database
  • 1.4.3. Secondary sources
  • 1.4.4. Primary research
  • 1.4.5. Details of primary research
    • 1.4.5.1. Data for primary interviews in North America
    • 1.4.5.2. Data for primary interviews in Europe
    • 1.4.5.3. Data for primary interviews in Asia Pacific
    • 1.4.5.4. Data for primary interviews in Latin America
    • 1.4.5.5. Data for Primary interviews in MEA
• 1.5. Information or Data Analysis
  • 1.5.1. Data analysis models
• 1.6. Market Formulation & Validation
• 1.7. Model Details
  • 1.7.1. Commodity flow analysis (Model 1)
  • 1.7.2. Approach 1: Commodity flow approach
  • 1.7.3. Volume price analysis (Model 2)
  • 1.7.4. Approach 2: Volume price analysis
• 1.8. List of Secondary Sources
• 1.9. List of Primary Sources
• 1.10. Objectives

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
  • 2.2.1. Type and Modality outlook
  • 2.2.2. Regional outlook
• 2.3. Competitive Insights

Chapter 3. Women's Health App Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent market outlook
  • 3.1.2. Related/ancillary market outlook
• 3.2. Market Dynamics
  • 3.2.1. Market driver analysis
    • 3.2.1.1. The rising incidences of illnesses in women
    • 3.2.1.2. Widespread smartphone usage
    • 3.2.1.3. Hormonal Disparities
    • 3.2.1.4. Increasing awareness and health consciousness
  • 3.2.2. Market restraint analysis
    • 3.2.2.1. Data privacy concerns
    • 3.2.2.2. Regulatory challenges
• 3.3. Women's Health App Market Analysis Tools
  • 3.3.1. Industry Analysis - Porter's
    • 3.3.1.1. Supplier power
    • 3.3.1.2. Buyer power
    • 3.3.1.3. Substitution threat
    • 3.3.1.4. Threat of new entrant
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Technological landscape
    • 3.3.2.3. Economic landscape
  • 3.3.3. Pipeline Analysis

Chapter 4. Women's Health App Market: Treatment Estimates & Trend Analysis

• 4.1. Global Women's Health App Market: Type Dashboard
• 4.2. Global Women's Health App Market: Type Movement Analysis
• 4.3. Global Women's Health App Market by Type, Revenue
• 4.4. Fitness & Nutrition
  • 4.4.1. Fitness & nutrition market estimates and forecasts, 2018 to 2030 (USD Million)
• 4.5. Menstrual Health
  • 4.5.1. Menstrual health market estimates and forecasts, 2018 to 2030 (USD Million)
• 4.6. Pregnancy Tracking & Postpartum Care
  • 4.6.1. Pregnancy tracking & postpartum care market estimates and forecasts, 2018 to 2030 (USD Million)
• 4.7. Menopause
  • 4.7.1. Menopause market estimates and forecasts, 2018 to 2030 (USD Million)
• 4.8. Disease Management
  • 4.8.1. Disease Management market estimates and forecasts, 2018 to 2030 (USD Million)
• 4.9. Others
  • 4.9.1. Others market estimates and forecasts, 2018 to 2030 (USD Million)

Chapter 5. Women's Health App Market: Modality Estimates & Trend Analysis

• 5.1. Global Women's Health App Market: Modality Dashboard
• 5.2. Global Women's Health App Market: Modality Movement Analysis
• 5.3. Global Women's Health App Market Estimates and Forecasts, By Modality, Revenue (USD Million)
• 5.4. Smartphone
  • 5.4.1. Smartphone market estimates and forecasts, 2018 to 2030 (USD Million)
• 5.5. Tablet
  • 5.5.1. Tablet market estimates and forecasts, 2018 to 2030 (USD Million)
• 5.6. Others
  • 5.6.1. Others market estimates and forecasts, 2018 to 2030 (USD Million)

Chapter 6. Women's Health App Market: Regional Estimates & Trend Analysis by Type, and Modality

• 6.1. Regional Dashboard
• 6.2. Market Size, & Forecasts Trend Analysis, 2018 to 2030:
• 6.3. North America
  • 6.3.1. U.S.
    • 6.3.1.1. Key country dynamics
    • 6.3.1.2. Regulatory framework
    • 6.3.1.3. Competitive scenario
    • 6.3.1.4. U.S. market estimates and forecasts, 2018 to 2030 (USD Million)
  • 6.3.2. Canada
    • 6.3.2.1. Key country dynamics
    • 6.3.2.2. Regulatory framework
    • 6.3.2.3. Competitive scenario
    • 6.3.2.4. Canada market estimates and forecasts, 2018 to 2030 (USD Million)
  • 6.3.3. Mexico
    • 6.3.3.1. Key country dynamics
    • 6.3.3.2. Regulatory framework
    • 6.3.3.3. Competitive scenario
    • 6.3.3.4. Mexico market estimates and forecasts, 2018 to 2030 (USD Million)
• 6.4. Europe
  • 6.4.1. UK
    • 6.4.1.1. Key country dynamics
    • 6.4.1.2. Regulatory framework
    • 6.4.1.3. Competitive scenario
    • 6.4.1.4. UK market estimates and forecasts, 2018 to 2030 (USD Million)
  • 6.4.2. Germany
    • 6.4.2.1. Key country dynamics
    • 6.4.2.2. Regulatory framework
    • 6.4.2.3. Competitive scenario
    • 6.4.2.4. Germany market estimates and forecasts, 2018 to 2030 (USD Million)
  • 6.4.3. Spain
    • 6.4.3.1. Key country dynamics
    • 6.4.3.2. Regulatory framework
    • 6.4.3.3. Competitive scenario
    • 6.4.3.4. Spain market estimates and forecasts, 2018 to 2030 (USD Million)
  • 6.4.4. France
    • 6.4.4.1. Key country dynamics
    • 6.4.4.2. Regulatory framework
    • 6.4.4.3. Competitive scenario
    • 6.4.4.4. France market estimates and forecasts, 2018 to 2030 (USD Million)
  • 6.4.5. Italy
    • 6.4.5.1. Key country dynamics
    • 6.4.5.2. Regulatory framework
    • 6.4.5.3. Competitive scenario
    • 6.4.5.4. Italy market estimates and forecasts, 2018 to 2030 (USD Million)
  • 6.4.6. Denmark
    • 6.4.6.1. Key country dynamics
    • 6.4.6.2. Regulatory framework
    • 6.4.6.3. Competitive scenario
    • 6.4.6.4. Denmark market estimates and forecasts, 2018 to 2030 (USD Million)
  • 6.4.7. Sweden
    • 6.4.7.1. Key country dynamics
    • 6.4.7.2. Regulatory framework
    • 6.4.7.3. Competitive scenario
    • 6.4.7.4. Sweden market estimates and forecasts, 2018 to 2030 (USD Million)
  • 6.4.8. Norway
    • 6.4.8.1. Key country dynamics
    • 6.4.8.2. Regulatory framework
    • 6.4.8.3. Competitive scenario
    • 6.4.8.4. Norway market estimates and forecasts, 2018 to 2030 (USD Million)
  • 6.4.9. Russia
    • 6.4.9.1. Key country dynamics
    • 6.4.9.2. Regulatory framework
    • 6.4.9.3. Competitive scenario
    • 6.4.9.4. Russia market estimates and forecasts, 2018 to 2030 (USD Million)
  • 6.4.10. Iceland
    • 6.4.10.1. Key country dynamics
    • 6.4.10.2. Regulatory framework
    • 6.4.10.3. Competitive scenario
    • 6.4.10.4. Iceland market estimates and forecasts, 2018 to 2030 (USD Million)
  • 6.4.11. Finland
    • 6.4.11.1. Key country dynamics
    • 6.4.11.2. Regulatory framework
    • 6.4.11.3. Competitive scenario
    • 6.4.11.4. Finland market estimates and forecasts, 2018 to 2030 (USD Million)
• 6.5. Asia Pacific
  • 6.5.1. Japan
    • 6.5.1.1. Key country dynamics
    • 6.5.1.2. Regulatory framework
    • 6.5.1.3. Competitive scenario
    • 6.5.1.4. Japan market estimates and forecasts, 2018 to 2030 (USD Million)
  • 6.5.2. China
    • 6.5.2.1. Key country dynamics
    • 6.5.2.2. Regulatory framework
    • 6.5.2.3. Competitive scenario
    • 6.5.2.4. China market estimates and forecasts, 2018 to 2030 (USD Million)
  • 6.5.3. India
    • 6.5.3.1. Key country dynamics
    • 6.5.3.2. Regulatory framework
    • 6.5.3.3. Competitive scenario
    • 6.5.3.4. India market estimates and forecasts, 2018 to 2030 (USD Million)
  • 6.5.4. South Korea
    • 6.5.4.1. Key country dynamics
    • 6.5.4.2. Regulatory framework
    • 6.5.4.3. Competitive scenario
    • 6.5.4.4. South Korea market estimates and forecasts, 2018 to 2030 (USD Million)
  • 6.5.5. Thailand
    • 6.5.5.1. Key country dynamics
    • 6.5.5.2. Regulatory framework
    • 6.5.5.3. Competitive scenario
    • 6.5.5.4. Thailand market estimates and forecasts, 2018 to 2030 (USD Million)
  • 6.5.6. Australia
    • 6.5.6.1. Key country dynamics
    • 6.5.6.2. Regulatory framework
    • 6.5.6.3. Competitive scenario
    • 6.5.6.4. Australia market estimates and forecasts, 2018 to 2030 (USD Million)
  • 6.5.7. Singapore
    • 6.5.7.1. Key country dynamics
    • 6.5.7.2. Regulatory framework
    • 6.5.7.3. Competitive scenario
    • 6.5.7.4. Singapore market estimates and forecasts, 2018 to 2030 (USD Million)
• 6.6. Latin America
  • 6.6.1. Brazil
    • 6.6.1.1. Key country dynamics
    • 6.6.1.2. Regulatory framework
    • 6.6.1.3. Competitive scenario
    • 6.6.1.4. Brazil market estimates and forecasts, 2018 to 2030 (USD Million)
  • 6.6.2. Argentina
    • 6.6.2.1. Key country dynamics
    • 6.6.2.2. Regulatory framework
    • 6.6.2.3. Competitive scenario
    • 6.6.2.4. Argentina market estimates and forecasts, 2018 to 2030 (USD Million)
• 6.7. MEA
  • 6.7.1. South Africa
    • 6.7.1.1. Key country dynamics
    • 6.7.1.2. Regulatory framework
    • 6.7.1.3. Competitive scenario
    • 6.7.1.4. South Africa market estimates and forecasts, 2018 to 2030 (USD Million)
  • 6.7.2. Saudi Arabia
    • 6.7.2.1. Key country dynamics
    • 6.7.2.2. Regulatory framework
    • 6.7.2.3. Competitive scenario
    • 6.7.2.4. Saudi Arabia market estimates and forecasts, 2018 to 2030 (USD Million)
  • 6.7.3. UAE
    • 6.7.3.1. Key country dynamics
    • 6.7.3.2. Regulatory framework
    • 6.7.3.3. Competitive scenario
    • 6.7.3.4. UAE market estimates and forecasts, 2018 to 2030 (USD Million)
  • 6.7.4. Kuwait
    • 6.7.4.1. Key country dynamics
    • 6.7.4.2. Regulatory framework
    • 6.7.4.3. Competitive scenario
    • 6.7.4.4. Kuwait market estimates and forecasts, 2018 to 2030 (USD Million)
  • 6.7.5. Israel
    • 6.7.5.1. Key country dynamics
    • 6.7.5.2. Regulatory framework
    • 6.7.5.3. Competitive scenario
    • 6.7.5.4. Israel market estimates and forecasts, 2018 to 2030 (USD Million)

Chapter 7. Competitive Landscape

• 7.1. Company/Competition Categorization
• 7.2. Vendor Landscape
  • 7.2.1. List of key distributors and channel partners
  • 7.2.2. Key customers
  • 7.2.3. Key company market position analysis, 2024
  • 7.2.4. Flo Health Inc.
    • 7.2.4.1. Company overview
    • 7.2.4.2. Financial performance
    • 7.2.4.3. Product benchmarking
    • 7.2.4.4. Strategic initiatives
  • 7.2.5. Clue
    • 7.2.5.1. Company overview
    • 7.2.5.2. Financial performance
    • 7.2.5.3. Product benchmarking
    • 7.2.5.4. Strategic initiatives
  • 7.2.6. Glow, Inc.
    • 7.2.6.1. Company overview
    • 7.2.6.2. Financial performance
    • 7.2.6.3. Product benchmarking
    • 7.2.6.4. Strategic initiatives
  • 7.2.7. Withings
    • 7.2.7.1. Company overview
    • 7.2.7.2. Financial performance
    • 7.2.7.3. Product benchmarking
    • 7.2.7.4. Strategic initiatives
  • 7.2.8. Google, Inc.
    • 7.2.8.1. Company overview
    • 7.2.8.2. Financial performance
    • 7.2.8.3. Product benchmarking
    • 7.2.8.4. Strategic initiatives
  • 7.2.9. Natural Cycles USA Corp
    • 7.2.9.1. Company overview
    • 7.2.9.2. Financial performance
    • 7.2.9.3. Product benchmarking
    • 7.2.9.4. Strategic initiatives
  • 7.2.10. Apple Inc.
    • 7.2.10.1. Company overview
    • 7.2.10.2. Financial performance
    • 7.2.10.3. Product benchmarking
    • 7.2.10.4. Strategic initiatives
  • 7.2.11. Wildflower Health
    • 7.2.11.1. Company overview
    • 7.2.11.2. Financial performance
    • 7.2.11.3. Product benchmarking
    • 7.2.11.4. Strategic initiatives
  • 7.2.12. HelloBaby, Inc.
    • 7.2.12.1. Company overview
    • 7.2.12.2. Financial performance
    • 7.2.12.3. Product benchmarking
    • 7.2.12.4. Strategic initiatives
  • 7.2.13. Ovia Health
    • 7.2.13.1. Company overview
    • 7.2.13.2. Financial performance
    • 7.2.13.3. Product benchmarking
    • 7.2.13.4. Strategic initiatives