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Portable Generator Market Size, Share & Trends Analysis Report By Product (Diesel Generator, Gaseous Generator), By Power Range (Low Power, Medium Power, High Power), By Application, By End-use, By Region, And Segment Forecasts, 2025 - 2030

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    • WINCO
    • Yamaha Motor Corporation, USA
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ksm 25.01.03

Portable Generator Market Growth & Trends:

The global portable generator market size is estimated to reach USD 6.79 billion by 2030, registering a CAGR of 5.4% from 2025 to 2030, according to a new report by Grand View Research, Inc. Factors such as the rising demand for electricity, the unreliable grid infrastructure, the desire for solutions for emergency backup power, and the requirement for a consistent supply of electricity are driving the market for portable generators. Moreover, power failures have prompted the introduction of standby power systems and portable generators, which may easily be carried out while meeting the need for a dependable and regular electricity supply.

With the increasing frequency of power outages and natural disasters, such as hurricanes, tornadoes, and wildfires, homeowners and businesses across the globe are becoming more reliant on portable generators to provide uninterrupted power supply during emergencies. When the power goes out, portable generators can provide a reliable source of electricity to keep essential appliances and equipment running, such as lights, refrigerators, medical equipment, and communication devices. This is particularly important for businesses that rely on electricity to operate, such as hospitals, data centers, and manufacturing plants.

Technological advancements are driving the market, with the development of smart and connected generators that can be controlled remotely using mobile apps. These generators are equipped with sensors and communication technology that enables users to monitor and adjust various parameters from their smartphones, making them more convenient and user-friendly. Moreover, portable generators are also use for providing power in remote locations, and they are designed to be lightweight, compact, and easy to transport.

The COVID-19 pandemic has had a significant impact on the market. One of the most notable effects has been the surge in demand for generators as people spend more time at home and invest in emergency preparedness. With many people working and learning from home, as well as spending more time cooking and entertaining, the need for backup power has become more important than ever.

Portable Generator Market Report Highlights:

  • The gasoline generator segment dominated the market in 2024. The ability of gasoline generators that can be used for a variety of purposes, including powering outdoor events and supplying backup power to homes and businesses during power outages is a major factor driving the segment growth
  • The medium power generators segment is expected to expand at the highest CAGR over the forecast period. The necessity for reliable backup power and remote power generation in businesses and organizations are the key factors driving demand for these generators
  • The emergency segment dominated the market in 2024. The requirement for reliable backup power in the case of power outages or crises drives the need for emergency portable generators
  • The industrial end use segment is expected to expand at a fastest CAGR over the forecast period. The segment's growth can be linked to the necessity for dependable backup power in industries that rely on continuous operations, such as manufacturing and data centers
  • The Asia Pacific region dominated the regional market in 2024. The region's expanding construction sector is also increasing demand for portable generators for use on job sites to power tools and equipment.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Research Methodology
    • 1.2.1. Information Procurement
  • 1.3. Information or Data Analysis
  • 1.4. Methodology
  • 1.5. Research Scope and Assumptions
  • 1.6. Market Formulation & Validation
  • 1.7. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Portable Generator Market Variables, Trends, & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market Driver Analysis
    • 3.2.2. Market Restraint Analysis
    • 3.2.3. Industry Challenge
  • 3.3. Portable Generator Market Analysis Tools
    • 3.3.1. Industry Analysis - Porter's
      • 3.3.1.1. Bargaining power of the suppliers
      • 3.3.1.2. Bargaining power of the buyers
      • 3.3.1.3. Threats of substitution
      • 3.3.1.4. Threats from new entrants
      • 3.3.1.5. Competitive rivalry
    • 3.3.2. PESTEL Analysis
      • 3.3.2.1. Political landscape
      • 3.3.2.2. Economic and social landscape
      • 3.3.2.3. Technological landscape
      • 3.3.2.4. Pain Point Analysis

Chapter 4. Portable Generator Market: Product Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Portable Generator Market: Product Movement Analysis, 2024 & 2030 (USD Million)
  • 4.3. Diesel Generator
    • 4.3.1. Diesel Generator Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.4. Gaseous Generator
    • 4.4.1. Gaseous Generator Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.5. Gasoline Generator
    • 4.5.1. Gasoline Generator Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.6. Others
    • 4.6.1. Others Generator Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Portable Generator Market: Power Range Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Portable Generator Market: Power Range Movement Analysis, 2024 & 2030 (USD Million)
  • 5.3. Low Power (8 - 20kW)
    • 5.3.1. Low Power (8 - 20kW) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.4. Medium Power (21 - 370kW)
    • 5.4.1. Medium Power (21 - 370kW) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.5. High Power (371 - 450KW)
    • 5.5.1. High Power (371 - 450KW) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Portable Generator Market: Application Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Portable Generator Market: Application Movement Analysis, 2024 & 2030 (USD Million)
  • 6.3. Prime/Continuous
    • 6.3.1. Prime/Continuous Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4. Emergency
    • 6.4.1. Emergency Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Portable Generator Market: End Use Estimates & Trend Analysis

  • 7.1. Segment Dashboard
  • 7.2. Portable Generator Market: End Use Movement Analysis, 2024 & 2030 (USD Million)
  • 7.3. Commercial
    • 7.3.1. Commercial Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4. Residential
    • 7.4.1. Residential Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.5. Industrial
    • 7.5.1. Industrial Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.5.2. Construction
      • 7.5.2.1. Construction Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.5.3. Mining
      • 7.5.3.1. Mining Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.5.4. Oil & Gas
      • 7.5.4.1. Oil & Gas Market Revenue Estimates and Forecasts, 2018 - 2030 USD Million)
    • 7.5.5. Others
      • 7.5.5.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. Portable Generator Market: Regional Estimates & Trend Analysis

  • 8.1. Portable Generator Market Share, By Region, 2024 & 2030 (USD Million)
  • 8.2. North America
    • 8.2.1. North America Portable Generator Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.2.2. U.S.
      • 8.2.2.1. U.S. Portable Generator Market Estimates and Forecasts, 2018 - 2030 USD Million)
    • 8.2.3. Canada
      • 8.2.3.1. Canada Portable Generator Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.3. Europe
    • 8.3.1. Europe Portable Generator Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.3.2. U.K.
      • 8.3.2.1. U.K. Portable Generator Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.3.3. Germany
      • 8.3.3.1. Germany Portable Generator Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.3.4. France
      • 8.3.4.1. France Portable Generator Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.4. Asia Pacific
    • 8.4.1. Asia Pacific Portable Generator Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.4.2. China
      • 8.4.2.1. China Portable Generator Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.4.3. Japan
      • 8.4.3.1. Japan Portable Generator Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.4.4. India
      • 8.4.4.1. India Portable Generator Market Estimates and Forecasts, 2018 - 2030 USD Million)
    • 8.4.5. South Korea
      • 8.4.5.1. South Korea Portable Generator Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.4.6. Australia
      • 8.4.6.1. Australia Portable Generator Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.5. Latin America
    • 8.5.1. Latin America Portable Generator Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.5.2. Brazil
      • 8.5.2.1. Brazil Portable Generator Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.5.3. Mexico
      • 8.5.3.1. Mexico Portable Generator Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.6. Middle East and Africa
    • 8.6.1. Middle East and Africa Portable Generator Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.6.2. KSA
      • 8.6.2.1. KSA Portable Generator Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.6.3. UAE
      • 8.6.3.1. Mexico Portable Generator Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.6.4. South Africa
      • 8.6.4.1. Mexico Portable Generator Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 9. Competitive Landscape

  • 9.1. Company Categorization
  • 9.2. Company Market Positioning
  • 9.3. Company Heat Map Analysis
  • 9.4. Company Profiles/Listing
    • 9.4.1. Briggs & Stratton Corporation
      • 9.4.1.1. Participant's Overview
      • 9.4.1.2. Financial Performance
      • 9.4.1.3. Product Benchmarking
      • 9.4.1.4. Strategic Initiatives
    • 9.4.2. Champion Power Equipment
      • 9.4.2.1. Participant's Overview
      • 9.4.2.2. Financial Performance
      • 9.4.2.3. Product Benchmarking
      • 9.4.2.4. Strategic Initiatives
    • 9.4.3. Caterpillar, Inc.
      • 9.4.3.1. Participant's Overview
      • 9.4.3.2. Financial Performance
      • 9.4.3.3. Product Benchmarking
      • 9.4.3.4. Strategic Initiatives
    • 9.4.4. Cummins Inc.
      • 9.4.4.1. Participant's Overview
      • 9.4.4.2. Financial Performance
      • 9.4.4.3. Product Benchmarking
      • 9.4.4.4. Strategic Initiatives
    • 9.4.5. Generac Power Systems, Inc.
      • 9.4.5.1. Participant's Overview
      • 9.4.5.2. Financial Performance
      • 9.4.5.3. Product Benchmarking
      • 9.4.5.4. Strategic Initiatives
    • 9.4.6. Kohler Co.
      • 9.4.6.1. Participant's Overview
      • 9.4.6.2. Financial Performance
      • 9.4.6.3. Product Benchmarking
      • 9.4.6.4. Strategic Initiatives
    • 9.4.7. Multiquip Inc.
      • 9.4.7.1. Participant's Overview
      • 9.4.7.2. Financial Performance
      • 9.4.7.3. Product Benchmarking
      • 9.4.7.4. Strategic Initiatives
    • 9.4.8. WINCO
      • 9.4.8.1. Participant's Overview
      • 9.4.8.2. Financial Performance
      • 9.4.8.3. Product Benchmarking
      • 9.4.8.4. Strategic Initiatives
    • 9.4.9. Yamaha Motor Corporation, U.S.A.
      • 9.4.9.1. Participant's Overview
      • 9.4.9.2. Financial Performance
      • 9.4.9.3. Product Benchmarking
      • 9.4.9.4. Strategic Initiatives
    • 9.4.10. Duromax Power Equipment
      • 9.4.10.1. Participant's Overview
      • 9.4.10.2. Financial Performance
      • 9.4.10.3. Product Benchmarking
      • 9.4.10.4. Strategic Initiatives
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