A2P 메시징 시장 규모, 점유율, 동향 분석 리포트 : 컴포넌트별, 도입 모드별, 기업 규모별, SMS 트래픽별, 용도별, 업계별, 지역별, 부문 예측(2025-2030년)

A2P Messaging Market Growth & Trends:

The global A2P messaging market size is expected to reach USD 96.73 billion by 2030, registering a CAGR of 5.4% from 2025 to 2030, as per the new report by Grand View Research, Inc. The global penetration and adoption of mobile devices are essential factors that contribute to the growth of the global market. With the increasing number of smartphone and feature phone users, there is a greater need for mobile communication and messaging services. Application-to-person (A2P) messaging allows businesses to interact effectively with their customers by providing transactional alerts, notifications, and promotional messages. The rapid expansion of mobile applications throughout diverse industries has played a crucial role in driving the growth of the market.

Businesses have found immense value in utilizing these mobile apps as they offer a user-friendly platform for customer interaction and personalized message delivery. Integrating A2P messaging APIs empowers companies to seamlessly incorporate advanced messaging capabilities into their mobile apps, thereby streamlining processes, such as sending automated messages, authentication codes, and other transactional notifications. A2P messaging presents a convenient and economical way for businesses to interact with customers. This technology allows for the prompt delivery of crucial information, including appointment reminders, confirmations of orders, delivery updates, and promotional offers.

Businesses can strengthen customer engagement, enhance customer service, and foster customer loyalty. Furthermore, industries, such as banking, e-commerce, healthcare, and travel, heavily depend on A2P messaging for the secure verification of transactions and communication. The COVID-19 pandemic had a positive impact on the market. A rise in e-commerce activities brought about by the pandemic prompted a significant increase in online shopping among individuals. A2P messaging has become a crucial tool for sending important notifications, such as order confirmations, delivery updates, and other relevant information, to customers. It is anticipated that this reliance on A2P messaging will persist alongside the continuous growth of e-commerce.

A2P Messaging Market Report Highlights:

• The platform segment dominated the market in 2024 owing to the increased demands for cloud-based A2P platforms that possess the capability of better scalability and flexibility.
• The cloud segment dominated the market in 2024 owing to its ability to integrate A2P messaging capabilities into the existing infrastructure.
• The large enterprise segment dominated the market in 2024. Large enterprises utilize A2P messaging services to deliver relevant messages to customers based on analyzing their customer behavior.
• The national segment dominated the market in 2024. The high adoption of A2P messaging services by the national air traffic authorities to streamline essential communications is a major factor contributing to the growth of the segment.
• The customer relationship management (CRM) segment dominated the market in 2024 due to the high adoption of A2P messaging services by the national air traffic authorities to streamline essential communications is a major factor contributing to the growth of the segment.
• The customer relationship management (CRM) segment dominated the market in 2024. Transactional notifications, order updates, and appointment reminders are among the tailored messages that businesses utilize as a part of their CRM strategy through A2P messaging.
• The BFSI segment dominated the market in 2024. The development of the BFSI sector can be ascribed to the expanding payment exchanges and developing selection of online A2P informing inside the BFSI industry.
• Asia Pacific is expected to register the fastest CAGR over the forecast period owing to the rising population and rise in the number of mobile subscribers.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Research Methodology
  • 1.2.1. Information Procurement
• 1.3. Information or Data Analysis
• 1.4. Methodology
• 1.5. Research Scope and Assumptions
• 1.6. Market Formulation & Validation
• 1.7. Country Based Segment Share Calculation
• 1.8. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. A2P Messaging Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Industry Challenge
• 3.3. A2P Messaging Market Analysis Tools
  • 3.3.1. Industry Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Economic landscape
    • 3.3.2.3. Social landscape
    • 3.3.2.4. Technological landscape
    • 3.3.2.5. Environmental landscape
    • 3.3.2.6. Legal landscape

Chapter 4. A2P Messaging Market: Component Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. A2P Messaging Market: Component Movement Analysis, 2024 & 2030 (USD Million)
• 4.3. Platform
  • 4.3.1. Platform Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.4. Services
  • 4.4.1. Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. A2P Messaging Market: Deployment Mode Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. A2P Messaging Market: Deployment Mode Movement Analysis, 2024 & 2030 (USD Million)
• 5.3. On-premise
  • 5.3.1. On-premise Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.4. Cloud
  • 5.4.1. Cloud Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. A2P Messaging Market: Enterprise Size Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. A2P Messaging Market: Enterprise Size Movement Analysis, 2024 & 2030 (USD Million)
• 6.3. Large Enterprises
  • 6.3.1. Large Enterprises Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.4. Small & Medium Enterprises
  • 6.4.1. Small & Medium Enterprises Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. A2P Messaging Market: SMS Traffic Estimates & Trend Analysis

• 7.1. Segment Dashboard
• 7.2. A2P Messaging Market: SMS Traffic Movement Analysis, 2024 & 2030 (USD Million)
• 7.3. National
  • 7.3.1. National Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.4. Crossborder
  • 7.4.1. Crossborder Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. A2P Messaging Market: Application Estimates & Trend Analysis

• 8.1. Segment Dashboard
• 8.2. A2P Messaging Market: Application Movement Analysis, 2024 & 2030 (USD Million)
• 8.3. Pushed Content Services
  • 8.3.1. Pushed Content Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.4. Interactive Services
  • 8.4.1. Interactive Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.5. Promotional Campaigns
  • 8.5.1. Promotional Campaigns Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.6. Customer Relationship Management (CRM) services
  • 8.6.1. Customer Relationship Management (CRM) services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.7. Others
  • 8.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 9. A2P Messaging Market: Vertical Estimates & Trend Analysis

• 9.1. Segment Dashboard
• 9.2. A2P Messaging Market: Vertical Movement Analysis, 2024 & 2030 (USD Million)
• 9.3. BFSI
  • 9.3.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.4. Healthcare
  • 9.4.1. Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.5. Media & Entertainment
  • 9.5.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.6. Retail & E-Commerce
  • 9.6.1. Retail & E-Commerce services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.7. Travel & Tourism
  • 9.7.1. Travel & Tourism Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.8. Others
  • 9.8.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 10. A2P Messaging Market: Regional Estimates & Trend Analysis

• 10.1. A2P Messaging Market Share, By Region, 2024 & 2030 (USD Million)
• 10.2. North America
  • 10.2.1. North America A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 10.2.2. U.S.
    • 10.2.2.1. U.S. A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 10.2.3. Canada
    • 10.2.3.1. Canada A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 10.2.4. Mexico
    • 10.2.4.1. Mexico A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 10.3. Europe
  • 10.3.1. Europe A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 10.3.2. U.K.
    • 10.3.2.1. U.K. A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 10.3.3. Germany
    • 10.3.3.1. Germany A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 10.3.4. France
    • 10.3.4.1. France A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 10.4. Asia Pacific
  • 10.4.1. Asia Pacific A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 10.4.2. China
    • 10.4.2.1. China A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 10.4.3. Japan
    • 10.4.3.1. Japan A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 10.4.4. India
    • 10.4.4.1. India A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 10.4.5. South Korea
    • 10.4.5.1. South Korea A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 10.4.6. Australia
    • 10.4.6.1. Australia A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 10.5. Latin America
  • 10.5.1. Latin America A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 10.5.2. Brazil
    • 10.5.2.1. Brazil A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 10.6. Middle East and Africa
  • 10.6.1. Middle East and Africa A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 10.6.2. UAE
    • 10.6.2.1. UAE A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 10.6.3. KSA
    • 10.6.3.1. KSA A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 10.6.4. South Africa
    • 10.6.4.1. South Africa A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 11. Competitive Landscape

• 11.1. Company Categorization
• 11.2. Company Market Positioning
• 11.3. Company Heat Map Analysis
• 11.4. Company Profiles/Listing
  • 11.4.1. Twilio Inc.
    • 11.4.1.1. Participant's Overview
    • 11.4.1.2. Financial Performance
    • 11.4.1.3. Product Benchmarking
    • 11.4.1.4. Strategic Initiatives
  • 11.4.2. Dialogue Communications
    • 11.4.2.1. Participant's Overview
    • 11.4.2.2. Financial Performance
    • 11.4.2.3. Product Benchmarking
    • 11.4.2.4. Strategic Initiatives
  • 11.4.3. Infobip Ltd.
    • 11.4.3.1. Participant's Overview
    • 11.4.3.2. Financial Performance
    • 11.4.3.3. Product Benchmarking
    • 11.4.3.4. Strategic Initiatives
  • 11.4.4. Sinch
    • 11.4.4.1. Participant's Overview
    • 11.4.4.2. Financial Performance
    • 11.4.4.3. Product Benchmarking
    • 11.4.4.4. Strategic Initiatives
  • 11.4.5. Proximus
    • 11.4.5.1. Participant's Overview
    • 11.4.5.2. Financial Performance
    • 11.4.5.3. Product Benchmarking
    • 11.4.5.4. Strategic Initiatives
  • 11.4.6. Tata Communications
    • 11.4.6.1. Participant's Overview
    • 11.4.6.2. Financial Performance
    • 11.4.6.3. Product Benchmarking
    • 11.4.6.4. Strategic Initiatives
  • 11.4.7. AT&T Inc.
    • 11.4.7.1. Participant's Overview
    • 11.4.7.2. Financial Performance
    • 11.4.7.3. Product Benchmarking
    • 11.4.7.4. Strategic Initiatives
  • 11.4.8. China Mobile Ltd.
    • 11.4.8.1. Participant's Overview
    • 11.4.8.2. Financial Performance
    • 11.4.8.3. Product Benchmarking
    • 11.4.8.4. Strategic Initiatives
  • 11.4.9. Orange S.A.
    • 11.4.9.1. Participant's Overview
    • 11.4.9.2. Financial Performance
    • 11.4.9.3. Product Benchmarking
    • 11.4.9.4. Strategic Initiatives
  • 11.4.10. Genesys
    • 11.4.10.1. Participant's Overview
    • 11.4.10.2. Financial Performance
    • 11.4.10.3. Product Benchmarking
    • 11.4.10.4. Strategic Initiatives