전지형차 시장 규모, 점유율, 동향 분석 리포트 : 엔진 유형별, 용도별, 지역별, 부문 예측(2025-2030년)

All-terrain Vehicle Market Growth & Trends:

The global all-terrain vehicle market size is estimated to reach USD 6.01 billion by 2030, registering to grow at a CAGR of 4.0% from 2025 to 2030 according to a new report by Grand View Research, Inc. The development of off-road terrains, trails, and recreational parks is projected to boost the demand for All-terrain Vehicles (ATVs) by 2030. Moreover, governments' initiatives to enhance tourism and recreational activities have supported the sales of ATVs. For instance, the Travel Management & Off-Highway Vehicle (OHV) Program announced by the U.S. Forest Service aims to increase the awareness and popularity of trails in North America.

Factors such as the growing popularity of off-road racing events and increased advertising have fueled the demand for ATVs across the globe. For instance, in January 2019, the Desert Series Pro ATV tournament involved ATV enthusiasts and many off-road vehicles which contributed to the adoption of ATVs. Additionally, growth in investments from sponsors is anticipated to boost the growth of the market by 2030.

Over the past few years, economic growth in developing economies, such as India and China, has resulted in higher disposable incomes and purchasing power of individuals, creating more spending capacity. This, in turn, supports the travel and tourism industry. As per the data published by the World Travel and Tourism Council (WTTC), the global tourism sector grew by 3.9% in 2018. The development of the tourism sector has led to a significant increase in recreational activities, thereby driving the demand for ATVs.

North America dominated the ATV market in 2024. This can be attributed to the presence of vast and diverse landscapes in North America, including mountain ranges and dense forests. ATV manufacturers focus on developing innovative and safer equipment that can meet the diverse needs of end users who want to explore tough terrains. Additionally, the increasing production and sales of ATVs in North America are expected to contribute to the growth of the market. The presence of various market players, including Polaris Inc., Textron Inc., and BRP, among others, is likely to further contribute to the growth

All-terrain Vehicle Market Report Highlights:

• The 400 - 800cc accounted for the largest share of 48.13% in 2024. The growth can be attributed to the growing popularity of these vehicles for utility activities.
• The recreational segment held the largest market share in 2024. The government and private organizations' initiatives to expand off-road trail networks drive the growth of all-terrain vehicles for recreational activities.
• The North America all-terrain vehicle market held the largest share of 47.92% in 2024.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Research Methodology
  • 1.2.1. Information Procurement
• 1.3. Information or Data Analysis
• 1.4. Methodology
• 1.5. Research Scope and Assumptions
• 1.6. Market Formulation & Validation
• 1.7. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. All-Terrain Vehicle Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Industry Challenge
• 3.3. All-Terrain Vehicle Market Analysis Tools
  • 3.3.1. Industry Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Economic landscape
    • 3.3.2.3. Social landscape
    • 3.3.2.4. Technological landscape
    • 3.3.2.5. Environmental landscape
    • 3.3.2.6. Legal landscape

Chapter 4. All-Terrain Vehicle Market: Engine Type Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. All-Terrain Vehicle Market: Engine Type Movement Analysis, 2024 & 2030 (USD Million)
• 4.3. Below 400cc
  • 4.3.1. Below 400cc Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.4. 400 - 800cc
  • 4.4.1. 400 - 800cc Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.5. Above 800cc
  • 4.5.1. Above 800cc Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. All-Terrain Vehicle Market: Application Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. All-Terrain Vehicle Market: Application Movement Analysis, 2024 & 2030 (USD Million)
• 5.3. Agriculture
  • 5.3.1. Agriculture Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.4. Sports
  • 5.4.1. Sports Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.5. Recreational
  • 5.5.1. Recreational Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.6. Military and Defense
  • 5.6.1. Military and Defense Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. All-Terrain Vehicle Market: Regional Estimates & Trend Analysis

• 6.1. All-Terrain Vehicle Market Share, By Region, 2024 & 2030 (USD Million)
• 6.2. North America
  • 6.2.1. North America All-Terrain Vehicle Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.2.2. U.S.
    • 6.2.2.1. U.S. All-Terrain Vehicle Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.2.3. Canada
    • 6.2.3.1. Canada All-Terrain Vehicle Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.2.4. Mexico
    • 6.2.4.1. Mexico All-Terrain Vehicle Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.3. Europe
  • 6.3.1. Europe All-Terrain Vehicle Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3.2. UK
    • 6.3.2.1. UK All-Terrain Vehicle Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3.3. Germany
    • 6.3.3.1. Germany All-Terrain Vehicle Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3.4. France
    • 6.3.4.1. France All-Terrain Vehicle Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.4. Asia Pacific
  • 6.4.1. Asia Pacific All-Terrain Vehicle Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.2. China
    • 6.4.2.1. China All-Terrain Vehicle Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.3. Japan
    • 6.4.3.1. Japan All-Terrain Vehicle Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.4. India
    • 6.4.4.1. India All-Terrain Vehicle Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.5. South Korea
    • 6.4.5.1. South Korea All-Terrain Vehicle Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.6. Australia
    • 6.4.6.1. Australia All-Terrain Vehicle Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.5. Latin America
  • 6.5.1. Latin America All-Terrain Vehicle Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.5.2. Brazil
    • 6.5.2.1. Brazil All-Terrain Vehicle Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.6. Middle East and Africa
  • 6.6.1. Middle East and Africa All-Terrain Vehicle Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6.2. Saudi Arabia
    • 6.6.2.1. Saudi Arabia All-Terrain Vehicle Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6.3. UAE
    • 6.6.3.1. UAE All-Terrain Vehicle Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6.4. South Africa
    • 6.6.4.1. South Africa All-Terrain Vehicle Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Competitive Landscape

• 7.1. Company Categorization
• 7.2. Company Market Positioning
• 7.3. Company Heat Map Analysis
• 7.4. Company Profiles/Listing
  • 7.4.1. Polaris Inc.
    • 7.4.1.1. Participant's Overview
    • 7.4.1.2. Financial Performance
    • 7.4.1.3. Product Benchmarking
    • 7.4.1.4. Strategic Initiatives
  • 7.4.2. American Honda Motor Co., Inc.
    • 7.4.2.1. Participant's Overview
    • 7.4.2.2. Financial Performance
    • 7.4.2.3. Product Benchmarking
    • 7.4.2.4. Strategic Initiatives
  • 7.4.3. Yamaha Motor Co., Ltd.
    • 7.4.3.1. Participant's Overview
    • 7.4.3.2. Financial Performance
    • 7.4.3.3. Product Benchmarking
    • 7.4.3.4. Strategic Initiatives
  • 7.4.4. BRP
    • 7.4.4.1. Participant's Overview
    • 7.4.4.2. Financial Performance
    • 7.4.4.3. Product Benchmarking
    • 7.4.4.4. Strategic Initiatives
  • 7.4.5. Kawasaki Heavy Industries, Ltd.
    • 7.4.5.1. Participant's Overview
    • 7.4.5.2. Financial Performance
    • 7.4.5.3. Product Benchmarking
    • 7.4.5.4. Strategic Initiatives
  • 7.4.6. Arctic Cat Inc.
    • 7.4.6.1. Participant's Overview
    • 7.4.6.2. Financial Performance
    • 7.4.6.3. Product Benchmarking
    • 7.4.6.4. Strategic Initiatives
  • 7.4.7. CFMOTO
    • 7.4.7.1. Participant's Overview
    • 7.4.7.2. Financial Performance
    • 7.4.7.3. Product Benchmarking
    • 7.4.7.4. Strategic Initiatives
  • 7.4.8. Suzuki Motor USA, LLC.
    • 7.4.8.1. Participant's Overview
    • 7.4.8.2. Financial Performance
    • 7.4.8.3. Product Benchmarking
    • 7.4.8.4. Strategic Initiatives
  • 7.4.9. KYMCO
    • 7.4.9.1. Participant's Overview
    • 7.4.9.2. Financial Performance
    • 7.4.9.3. Product Benchmarking
    • 7.4.9.4. Strategic Initiatives
  • 7.4.10. HISUN
    • 7.4.10.1. Participant's Overview
    • 7.4.10.2. Financial Performance
    • 7.4.10.3. Product Benchmarking
    • 7.4.10.4. Strategic Initiatives