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오디언스 애널리틱스 시장 규모, 점유율, 동향 분석 보고서 : 구성요소별, 용도별, 기업 규모별, 최종 용도별, 지역별, 부문별 예측(2025-2030년)

Audience Analytics Market Size, Share & Trends Analysis Report By Component, By Application, By Enterprise Size, By End-use, By Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa), And Segment Forecasts, 2025 - 2030

발행일: 2024년 12월 | 리서치사:

Grand View Research | 페이지 정보: 영문 100 Pages | 배송안내 : 2-10일 (영업일 기준)

※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

오디언스 애널리틱스 시장의 성장과 트렌드:

Grand View Research, Inc.의 최신 보고서에 따르면, 세계 오디언스 애널리틱스 시장 규모는 2025년부터 2030년까지 연평균 12.5%의 CAGR을 기록하며 2030년에는 99억 6,260만 달러에 달할 것으로 예상됩니다.

다양한 디지털 채널에 걸친 소비자 행동의 복잡성이 시장 성장을 촉진하고 있습니다. 이러한 복잡성은 다양한 데이터 소스를 종합적으로 통합하고 해독할 수 있는 보다 정교한 오디언스 분석 툴에 대한 수요를 촉진하고 있습니다. 또한, 개인화된 마케팅 전략에 대한 관심이 높아진 것도 오디언스 분석 솔루션 도입에 큰 영향을 미치고 있습니다. 소비자를 효과적으로 사로잡기 위해서는 개인화된 접근이 필수적인 요소로 떠오르고 있습니다.

기술 발전 측면에서 보면, COVID-19 사태는 애널리틱스의 기술 혁신을 가속화하고 있습니다. 분석 도구에서 AI와 ML이 강조되면서 기업은 분석 프로세스를 더욱 자동화하고 간소화할 수 있게 되었습니다. 클라우드 기반 분석 플랫폼의 사용이 증가하면서 분석 기능의 유연성과 확장성이 향상되고 있으며, 2021년 SAS 고객들은 클라우드를 통한 분석에 대한 요구가 증가하고 있습니다. 이에 SAS는 클라우드 제공업체에 대한 지원을 더욱 확대했으며, 2020년 10월에는 Adobe, Microsoft, C3.ai와 함께 AI 기반 CRM의 발전을 위해 협력했습니다. 이번 통합을 통해 고객은 공동 솔루션을 통해 통합 에코시스템의 고급 CRM 기능을 Azure, Microsoft 365, Microsoft Power Platform과 함께 활용할 수 있게 되었습니다.

오디언스 애널리틱스 시장 보고서 하이라이트

구성요소별로는 솔루션 부문이 산업 전반에 걸쳐 폭넓게 채택되면서 2024년 65.4%의 가장 큰 매출 점유율을 차지하며 시장을 주도했습니다. 이러한 솔루션은 기업에 고객 행동에 대한 실질적인 인사이트를 제공하여 의사결정과 전략 수립을 개선할 수 있도록 돕습니다.
용도별로는 고객 만족도와 충성도 향상에 중요한 역할을 하는 고객 경험 분야가 2024년 40.7%의 가장 큰 매출 점유율을 차지하며 시장을 주도했습니다.
기업 규모별로는 대기업 부문이 2024년 55.3%의 최대 매출 점유율로 시장을 주도했습니다.
최종 용도별로는 시청자의 취향과 소비 패턴 파악에 크게 의존하는 미디어 및 엔터테인먼트 분야가 2024년 24.4%의 최대 매출 점유율로 시장을 주도했습니다.
북미 오디언스 애널리틱스 시장은 2024년 32.9%의 최대 매출 점유율을 차지하며 시장을 장악했습니다. 북미 시장은 고도로 발전하고 있으며, 이는 이 지역의 기술 발전과 혁신에 대한 강한 집중에 기인합니다.

세계의 오디언스 애널리틱스 시장 전망
업계 밸류체인 분석
시장 역학
- 시장 드라이버 분석
- 시장 성장 억제요인 분석
- 업계 과제
Porter's Five Forces 분석
- 공급업체의 능력
- 바이어의 능력
- 대체품의 위협
- 신규 참여업체의 위협
- 경쟁 기업 간의 경쟁 관계
PESTEL 분석
- 정치 상황
- 경제 상황
- 사회 상황
- 기술적 상황
- 환경 상황
- 법적 상황

제4장 오디언스 애널리틱스 시장 : 구성요소 추정과 예측

오디언스 애널리틱스 시장 : 컴포넌트 변동 분석, 2024년 및 2030년

제5장 오디언스 애널리틱스 시장 : 용도 추정과 예측

오디언스 애널리틱스 시장 : 용도 변동 분석, 2024년 및 2030년

제6장 오디언스 애널리틱스 시장 : 기업 규모 추정과 예측

오디언스 애널리틱스 시장 : 기업 규모 변동 분석, 2024년 및 2030년

제7장 오디언스 애널리틱스 시장 : 최종 용도 추정과 예측

오디언스 애널리틱스 시장 : 최종 용도 변동 분석, 2024년 및 2030년
- IT 및 통신
- 헬스케어
- 소매·E-Commerce
- 자동차·운송
- 미디어와 엔터테인먼트
- 기타

제8장 오디언스 애널리틱스 시장 : 지역 추정과 동향 분석

오디언스 애널리틱스 시장 점유율, 지역별, 2024년 및 2030년, 100만 달러
북미
- 미국
- 캐나다
- 멕시코
유럽
- 영국
- 독일
- 프랑스
아시아태평양
- 중국
- 일본
- 인도
- 한국
- 호주
라틴아메리카
- 브라질
중동 및 아프리카
- 아랍에미리트
- 사우디아라비아
- 남아프리카공화국

제9장 경쟁 구도

주요 시장 진출 기업의 최근 동향과 영향 분석
벤더 상황
- 기업 분류
- 주요 판매대리점 및 채널 파트너 리스트
- 잠재 고객 리스트/리스팅
경쟁 역학
- 경쟁 벤치마킹
- 전략 매핑
- 히트맵 분석
기업 개요/상장 기업
- Adobe
- Oracle Corporation
- IBM Corporation
- SAS Institute Inc.
- Google LLC
- Audiense
- Comscore, Inc.
- Sightcorp
- Unifi Software
- Telmar
- Quividi
- AnalyticsOwl
- Akamai Technologies
- NetBase Solutions
- JCDecaux Group

KSM 25.02.11

Audience Analytics Market Growth & Trends:

The global audience analytics market size is expected to reach USD 9,962.6 million by 2030, registering a CAGR of 12.5% from 2025 to 2030, according to a new report by Grand View Research, Inc. The increasing complexity of consumer behavior across a multitude of digital channels is driving market growth. This complexity has fostered a demand for more sophisticated analytics tools within audience analytics capable of comprehensively aggregating and deciphering diverse data sources. Additionally, the growing emphasis on personalized marketing strategies has significantly influenced the adoption of audience analytics solutions. Tailored and personalized approaches have become essential in engaging consumers effectively.

In terms of technological advancements, the COVID-19 pandemic has accelerated innovation in analytics. There has been a greater focus on AI & ML in analytics tools, allowing businesses to better automate and streamline their analytics processes. There has been an increased use of cloud-based analytics platforms, which can provide businesses with more flexibility and scalability in their analytics capabilities. In 2021, SAS's customers demanded analytics in the cloud. Hence, SAS expanded support for additional cloud providers. In October 2020, Adobe, Microsoft, and C3.ai collaborated to bring advancements in CRM using AI. This integration will enable customers to leverage the integrated ecosystem's advanced CRM capabilities along with Azure, Microsoft 365, and the Microsoft Power Platform through the joint solution.

Audience Analytics Market Report Highlights:

Based on component, the solution segment led the market with the largest revenue share of 65.4% in 2024, due to its widespread adoption across industries. These solutions provide businesses with actionable insights into customer behavior, enabling improved decision-making and strategy formulation.
Based on application, the customer experience segment led the market with the largest revenue share of 40.7% in 2024, due to its critical role in enhancing customer satisfaction and loyalty.
Based on enterprise size, the large-size enterprises segment led the market with the largest revenue share of 55.3% in 2024, due to their substantial resources and extensive customer bases.
Based on end-use, the media and entertainment segment led the market with the largest revenue share of 24.4% in 2024, due to its heavy reliance on understanding viewer preferences and consumption patterns.
North America audience analytics market dominated the market with the largest revenue share of 32.9% in 2024. The North American market is highly developed, owing to the region's technological advancements and strong focus on innovation.

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Insights
2.2. Segmental Outlook
2.3. Competitive Outlook

Chapter 3. Audience Analytics Market Variables, Trends & Scope

3.1. Global Audience Analytics Market Outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Industry Challenges
3.4. Porter's Five Forces Analysis
- 3.4.1. Supplier Power
- 3.4.2. Buyer Power
- 3.4.3. Substitution Threat
- 3.4.4. Threat from New Entrant
- 3.4.5. Competitive Rivalry
3.5. PESTEL Analysis
- 3.5.1. Political Landscape
- 3.5.2. Economic Landscape
- 3.5.3. Social Landscape
- 3.5.4. Technological Landscape
- 3.5.5. Environmental Landscape
- 3.5.6. Legal Landscape

Chapter 4. Audience Analytics Market: Component Estimates & Forecasts

4.1. Audience Analytics Market: Component Movement Analysis, 2024 & 2030
- 4.1.1. Solution
  - 4.1.1.1. Solution Market estimates and forecast, 2018 - 2030 (USD Million)
- 4.1.2. Services
  - 4.1.2.1. Services Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 5. Audience Analytics Market: Application Estimates & Forecasts

5.1. Audience Analytics Market: Application Movement Analysis, 2024 & 2030
- 5.1.1. Competitive Analysis
  - 5.1.1.1. Competitive Analysis Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.1.2. Sales & Marketing Management
  - 5.1.2.1. Sales & Marketing Management Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.1.3. Customer Experience
  - 5.1.3.1. Customer Experience Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Audience Analytics Market: Enterprise Size Estimates & Forecasts

6.1. Audience Analytics Market: Enterprise Size Movement Analysis, 2024 & 2030
- 6.1.1. Large Size Enterprises
  - 6.1.1.1. Large Size Enterprises Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.1.2. Small and Medium Sized Enterprises
  - 6.1.2.1. Small and Medium Sized Enterprises Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Audience Analytics Market: End Use Outlook Estimates & Forecasts

7.1. Audience Analytics Market: End Use Movement Analysis, 2024 & 2030
- 7.1.1. IT & Telecommunication
  - 7.1.1.1. IT & Telecommunication Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.1.2. Healthcare
  - 7.1.2.1. Healthcare Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.1.3. Retail & E-Commerce
  - 7.1.3.1. Retail & E-Commerce Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.1.4. Automotive & Transportation
  - 7.1.4.1. Automotive & Transportation Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.1.5. Media & Entertainment
  - 7.1.5.1. Media & Entertainment Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.1.6. Others
  - 7.1.6.1. Others Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Audience Analytics Market: Regional Estimates & Trend Analysis

8.1. Audience Analytics Market Share, By Region, 2024 & 2030, USD Million
8.2. North America
- 8.2.1. North America Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 8.2.1.1. North America Audience Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
  - 8.2.1.2. North America Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 8.2.1.3. North America Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 8.2.1.4. North America Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  - 8.2.1.5. North America Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
- 8.2.2. U.S.
  - 8.2.2.1. U.S. Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 8.2.2.2. U.S. Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 8.2.2.3. U.S. Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 8.2.2.4. U.S. Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  - 8.2.2.5. U.S. Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
- 8.2.3. Canada
  - 8.2.3.1. Canada Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 8.2.3.2. Canada Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 8.2.3.3. Canada Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 8.2.3.4. Canada Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  - 8.2.3.5. Canada Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
- 8.2.4. Mexico
  - 8.2.4.1. Mexico Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 8.2.4.2. Mexico Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 8.2.4.3. Mexico Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 8.2.4.4. Mexico Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  - 8.2.4.5. Mexico Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
8.3. Europe
- 8.3.1. Europe Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 8.3.1.1. Europe Audience Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
  - 8.3.1.2. Europe Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 8.3.1.3. Europe Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 8.3.1.4. Europe Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  - 8.3.1.5. Europe Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
- 8.3.2. UK
  - 8.3.2.1. UK Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 8.3.2.2. UK Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 8.3.2.3. UK Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 8.3.2.4. UK Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  - 8.3.2.5. UK Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
- 8.3.3. Germany
  - 8.3.3.1. Germany Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 8.3.3.2. Germany Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 8.3.3.3. Germany Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 8.3.3.4. Germany Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  - 8.3.3.5. Germany Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
- 8.3.4. France
  - 8.3.4.1. France Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 8.3.4.2. France Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 8.3.4.3. France Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 8.3.4.4. France Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  - 8.3.4.5. France Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
8.4. Asia Pacific
- 8.4.1. Asia Pacific Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 8.4.1.1. Asia Pacific Audience Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
  - 8.4.1.2. Asia Pacific Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 8.4.1.3. Asia Pacific Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 8.4.1.4. Asia Pacific Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  - 8.4.1.5. Asia Pacific Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
- 8.4.2. China
  - 8.4.2.1. China Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 8.4.2.2. China Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 8.4.2.3. China Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 8.4.2.4. China Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  - 8.4.2.5. China Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
- 8.4.3. Japan
  - 8.4.3.1. Japan Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 8.4.3.2. Japan Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 8.4.3.3. Japan Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 8.4.3.4. Japan Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  - 8.4.3.5. Japan Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
- 8.4.4. India
  - 8.4.4.1. India Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 8.4.4.2. India Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 8.4.4.3. India Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 8.4.4.4. India Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  - 8.4.4.5. India Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
- 8.4.5. South Korea
  - 8.4.5.1. South Korea Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 8.4.5.2. South Korea Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 8.4.5.3. South Korea Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 8.4.5.4. South Korea Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  - 8.4.5.5. South Korea Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
- 8.4.6. Australia
  - 8.4.6.1. Australia Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 8.4.6.2. Australia Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 8.4.6.3. Australia Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 8.4.6.4. Australia Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  - 8.4.6.5. Australia Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
8.5. Latin America
- 8.5.1. Latin America Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 8.5.1.1. Latin America Audience Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
  - 8.5.1.2. Latin America Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 8.5.1.3. Latin America Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 8.5.1.4. Latin America Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  - 8.5.1.5. Latin America Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
- 8.5.2. Brazil
  - 8.5.2.1. Brazil Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 8.5.2.2. Brazil Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 8.5.2.3. Brazil Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 8.5.2.4. Brazil Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  - 8.5.2.5. Brazil Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
8.6. Middle East and Africa
- 8.6.1. Middle East and Africa Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 8.6.1.1. Middle East and Africa Audience Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
  - 8.6.1.2. Middle East and Africa Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 8.6.1.3. Middle East and Africa Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 8.6.1.4. Middle East and Africa Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  - 8.6.1.5. Middle East and Africa Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
- 8.6.2. UAE
  - 8.6.2.1. UAE Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 8.6.2.2. UAE Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 8.6.2.3. UAE Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 8.6.2.4. UAE Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  - 8.6.2.5. UAE Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
- 8.6.3. KSA
  - 8.6.3.1. KSA Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 8.6.3.2. KSA Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 8.6.3.3. KSA Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 8.6.3.4. KSA Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  - 8.6.3.5. KSA Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
- 8.6.4. South Africa
  - 8.6.4.1. South Africa Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 8.6.4.2. South Africa Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 8.6.4.3. South Africa Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 8.6.4.4. South Africa Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  - 8.6.4.5. South Africa Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)

Chapter 9. Competitive Landscape

9.1. Recent Developments & Impact Analysis, By Key Market Participants
9.2. Vendor Landscape
- 9.2.1. Company categorization
- 9.2.2. List of Key Distributors and channel Partners
- 9.2.3. List of Potential Customers/Listing
9.3. Competitive Dynamics
- 9.3.1. Competitive Benchmarking
- 9.3.2. Strategy Mapping
- 9.3.3. Heat Map Analysis
9.4. Company Profiles/Listing
- 9.4.1. Adobe
  - 9.4.1.1. Participant's overview
  - 9.4.1.2. Financial performance
  - 9.4.1.3. Application benchmarking
  - 9.4.1.4. Strategic initiatives
- 9.4.2. Oracle Corporation
  - 9.4.2.1. Participant's overview
  - 9.4.2.2. Financial performance
  - 9.4.2.3. Application benchmarking
  - 9.4.2.4. Strategic initiatives
- 9.4.3. IBM Corporation
  - 9.4.3.1. Participant's overview
  - 9.4.3.2. Financial performance
  - 9.4.3.3. Application benchmarking
  - 9.4.3.4. Strategic initiatives
- 9.4.4. SAS Institute Inc.
  - 9.4.4.1. Participant's overview
  - 9.4.4.2. Financial performance
  - 9.4.4.3. Application benchmarking
  - 9.4.4.4. Strategic initiatives
- 9.4.5. Google LLC
  - 9.4.5.1. Participant's overview
  - 9.4.5.2. Financial performance
  - 9.4.5.3. Application benchmarking
  - 9.4.5.4. Strategic initiatives
- 9.4.6. Audiense
  - 9.4.6.1. Participant's overview
  - 9.4.6.2. Financial performance
  - 9.4.6.3. Application benchmarking
  - 9.4.6.4. Strategic initiatives
- 9.4.7. Comscore, Inc.
  - 9.4.7.1. Participant's overview
  - 9.4.7.2. Financial performance
  - 9.4.7.3. Application benchmarking
  - 9.4.7.4. Strategic initiatives
- 9.4.8. Sightcorp
  - 9.4.8.1. Participant's overview
  - 9.4.8.2. Financial performance
  - 9.4.8.3. Application benchmarking
  - 9.4.8.4. Strategic initiatives
- 9.4.9. Unifi Software
  - 9.4.9.1. Participant's overview
  - 9.4.9.2. Financial performance
  - 9.4.9.3. Application benchmarking
  - 9.4.9.4. Strategic initiatives
- 9.4.10. Telmar
  - 9.4.10.1. Participant's overview
  - 9.4.10.2. Financial performance
  - 9.4.10.3. Application benchmarking
  - 9.4.10.4. Strategic initiatives
- 9.4.11. Quividi
  - 9.4.11.1. Participant's overview
  - 9.4.11.2. Financial performance
  - 9.4.11.3. Application benchmarking
  - 9.4.11.4. Strategic initiatives
- 9.4.12. AnalyticsOwl
  - 9.4.12.1. Participant's overview
  - 9.4.12.2. Financial performance
  - 9.4.12.3. Application benchmarking
  - 9.4.12.4. Strategic initiatives
- 9.4.13. Akamai Technologies
  - 9.4.13.1. Participant's overview
  - 9.4.13.2. Financial performance
  - 9.4.13.3. Application benchmarking
  - 9.4.13.4. Strategic initiatives
- 9.4.14. NetBase Solutions
  - 9.4.14.1. Participant's overview
  - 9.4.14.2. Financial performance
  - 9.4.14.3. Application benchmarking
  - 9.4.14.4. Strategic initiatives
- 9.4.15. JCDecaux Group
  - 9.4.15.1. Participant's overview
  - 9.4.15.2. Financial performance
  - 9.4.15.3. Application benchmarking
  - 9.4.15.4. Strategic initiatives

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