미국의 니코틴 파우치 시장 규모, 점유율, 동향 분석 : 제품별, 향료별, 강도별, 유통 채널별, 지역별, 부문별 예측(2025-2030년)

U.S. Nicotine Pouches Market Growth & Trends:

The U.S. nicotine pouches market size is anticipated to reach USD 19.77 billion by 2030 and expand at a CAGR of 29.6% from 2025 to 2030, according to a new report by Grand View Research, Inc. The increase in nicotine product consumption and the rise in the number of product launches are driving the growth of the market.

The rising population of health-conscious consumers, coupled with consumers willing to quit smoking for health concerns, is one of the factors driving the market growth. According to the U.S. Centers for Disease Control and Prevention (CDC) data published in July 2024, nearly 67% of adults wanted to quit smoking, and approximately one-half tried to quit the habit in the past year, out of which only 8.8% were proven successful. Such health-conscious consumers are seeking safer alternatives to smoking, and nicotine pouches are an appealing choice as they are available in the market by various brands and in various flavors, boosting the market growth.

In addition, the market is witnessing an increase in the number of product launches over the last few years. Manufacturers are trying their best to broaden their portfolios and stay competitive by introducing new products on the market from time to time. This has continued to support the growth of the nicotine pouches market.

U.S. Nicotine Pouches Market Report Highlights:

• Based on product type, tobacco derived segment held a share of 93.6% share in 2024 owing to rising health concerns related to smoking and a wide product offering appealing to young consumers and people looking for cigarette smoking alternatives.
• The synthetic nicotine pouches are expected to register the fastest CAGR over the forecast period.
• In 2024, the flavored nicotine pouch market held the largest market share, 89.6%. Original/ unflavored nicotine pouches are anticipated to grow significantly over the forecast period.
• Based on strength, nicotine pouches of normal strength are expected to grow with the highest CAGR over the forecast period.
• Based on the distribution channel, the online distribution channel is expected to grow significantly during the forecast period.
• The declining smoking rates in the U.S. and the need to look for alternative products to satisfy their nicotine cravings contribute to the growth of nicotine pouches in the U.S.
• Southeast region in the U.S. dominated the nicotine pouches market, increasing awareness of alternative nicotine products combined with lifestyle factors.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Materials & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Product Outlook
• 2.3. Type Outlook
• 2.4. Application Outlook
• 2.5. Payment Mode Outlook
• 2.6. Regional Outlook
• 2.7. Competitive Landscape Snapshot

Chapter 3. U.S. Nicotine Pouches Market Variables and Trends

• 3.1. Market Introduction
• 3.2. Industry Value Chain Analysis
  • 3.2.1. Raw Material Trends & Outlook
  • 3.2.2. Retail/Sales Channel Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Market Opportunities
  • 3.3.4. Market Challenges
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's Five Forces Analysis
• 3.5. Market Entry Strategies

Chapter 4. U.S. Nicotine Pouches Market: Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends & Preferences
• 4.3. Factors Affecting Buying Decisions
• 4.4. Consumer Product Adoption
• 4.5. Observations & Recommendations

Chapter 5. U.S. Nicotine Pouches Market: Product Estimates & Trend Analysis

• 5.1. U.S. Nicotine Pouches Market, By Product: Key Takeaways
• 5.2. Product Movement Analysis & Market Share, 2024 & 2030
• 5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
  • 5.3.1. Tobacco derived
    • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.2. Synthetic
    • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. U.S. Nicotine Pouches Market: Flavor Estimates & Trend Analysis

• 6.1. U.S. Nicotine Pouches Market, By Flavor: Key Takeaways
• 6.2. Flavor Movement Analysis & Market Share, 2024 & 2030
• 6.3. Market Estimates & Forecasts, by Flavor, 2018 - 2030 (USD Million)
  • 6.3.1. Original/Unflavored
    • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.2. Flavored
    • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.2.1.1. Fruit
        • 6.3.2.1.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.2.1.2. Mint
        • 6.3.2.1.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.2.1.3. Coffee
        • 6.3.2.1.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.2.1.4. Cinnamon
        • 6.3.2.1.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.2.1.5. Others (Cool Cider, Licorice, etc.)
        • 6.3.2.1.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. U.S. Nicotine Pouches Market: Strength Estimates & Trend Analysis

• 7.1. U.S. Nicotine Pouches Market, By Strength: Key Takeaways
• 7.2. Strength Movement Analysis & Market Share, 2024 & 2030
• 7.3. Market Estimates & Forecasts, by Strength, 2018 - 2030 (USD Million)
  • 7.3.1. Light (2 mg/pouch)
    • 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3.2. Normal (3 mg/pouch)
    • 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3.3. Strong (4-6 mg/pouch)
    • 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3.4. Extra Strong (More than 8 mg/pouch)
    • 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. U.S. Nicotine Pouches Market: Distribution Channel Estimates & Trend Analysis

• 8.1. U.S. Nicotine Pouches Market, By Distribution Channel: Key Takeaways
• 8.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
• 8.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
  • 8.3.1. Offline
    • 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 8.3.2. Online
    • 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 9. U.S. Nicotine Pouches Market: Regional Estimates & Trend Analysis

• 9.1. U.S. Nicotine Pouches Market: Regional Outlook
• 9.2. Regional Marketplaces: Key Takeaways
• 9.3. Market Estimates & Forecasts, by region, 2018 - 2030 (USD Million)
  • 9.3.1. U.S.
    • 9.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.1.2. Southeast
      • 9.3.1.2.1. Key region dynamics
      • 9.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.1.3. Midwest
      • 9.3.1.3.1. Key region dynamics
      • 9.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.1.4. Northeast
      • 9.3.1.4.1. Key region dynamics
      • 9.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.1.5. West
      • 9.3.1.5.1. Key region dynamics
      • 9.3.1.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.1.6. Southwest
      • 9.3.1.6.1. Key region dynamics
      • 9.3.1.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 10. U.S. Nicotine Pouches Market: Competitive Analysis

• 10.1. Recent Developments & Impact Analysis, by Key Market Participants
• 10.2. Company Categorization
• 10.3. Participant's Overview
• 10.4. Financial Performance
• 10.5. Product Benchmarking
• 10.6. Company Market Share Analysis, 2024 (%)
• 10.7. Company Heat Map Analysis
• 10.8. Strategy Mapping
• 10.9. Company Profiles
  • 10.9.1. Velo (British American Tobacco p.l.c)
    • 10.9.1.1. Company Overview
    • 10.9.1.2. Financial Performance
    • 10.9.1.3. Product Portfolios
    • 10.9.1.4. Strategic Initiatives
  • 10.9.2. On! (Altria Group, Inc.)
    • 10.9.2.1. Company Overview
    • 10.9.2.2. Financial Performance
    • 10.9.2.3. Product Portfolios
    • 10.9.2.4. Strategic Initiatives
  • 10.9.3. ZYN (Swedish Match AB)
    • 10.9.3.1. Company Overview
    • 10.9.3.2. Financial Performance
    • 10.9.3.3. Product Portfolios
    • 10.9.3.4. Strategic Initiatives
  • 10.9.4. ZONE (Imperial Brands plc)
    • 10.9.4.1. Company Overview
    • 10.9.4.2. Financial Performance
    • 10.9.4.3. Product Portfolios
    • 10.9.4.4. Strategic Initiatives
  • 10.9.5. Swisher (Rogue Holdings, LLC)
    • 10.9.5.1. Company Overview
    • 10.9.5.2. Financial Performance
    • 10.9.5.3. Product Portfolios
    • 10.9.5.4. Strategic Initiatives
  • 10.9.6. FRE POUCH
    • 10.9.6.1. Company Overview
    • 10.9.6.2. Financial Performance
    • 10.9.6.3. Product Portfolios
    • 10.9.6.4. Strategic Initiatives
  • 10.9.7. Black Buffalo
    • 10.9.7.1. Company Overview
    • 10.9.7.2. Financial Performance
    • 10.9.7.3. Product Portfolios
    • 10.9.7.4. Strategic Initiatives
  • 10.9.8. Sesh Products
    • 10.9.8.1. Company Overview
    • 10.9.8.2. Financial Performance
    • 10.9.8.3. Product Portfolios
    • 10.9.8.4. Strategic Initiatives
  • 10.9.9. Cotton Mouth Nicotine
    • 10.9.9.1. Company Overview
    • 10.9.9.2. Financial Performance
    • 10.9.9.3. Product Portfolios
    • 10.9.9.4. Strategic Initiatives
  • 10.9.10. JUICE HEAD
    • 10.9.10.1. Company Overview
    • 10.9.10.2. Financial Performance
    • 10.9.10.3. Product Portfolios
    • 10.9.10.4. Strategic Initiatives