북미의 혼합현실 헤드셋 시장 규모, 점유율 및 동향 분석 보고서 : 구성 요소별, 운영체제별, 스토리지별, 충전 기술별, 최종 용도별, 산업별, 해상도별, 유통 채널별, 국가별, 부문 예측(2025-2030년)

North America Mixed Reality Headset Market Growth & Trends:

The North America mixed reality headset market size is anticipated to reach USD 6,068.6 million by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 27.7% from 2025 to 2030. The market is experiencing rapid growth driven by technological advancements in hardware, optics, and tracking technology that enhance the realism and functionality of mixed reality headsets. These improvements attract a wide range of users, including consumers and businesses, leading to increased adoption rates and positive revenue growth in the mixed reality headset market.

Leading tech companies, including Apple Inc., and Microsoft Corporation, along with innovative startups, such as Vrgineers, Inc., and Arvizio, Inc. are investing in Media Reality (MR), diversifying the product portfolio catering to various needs and budgets. Applications span from gaming and entertainment to practical uses in education, healthcare, engineering, and the military, highlighting the technology's versatility.

As the MR headset market matures, several key trends are shaping its future. One of the most significant is the push towards more extraordinary device ecosystems. This evolution is crucial for the creative community of content developers and ensuring users have access to a wide range of applications, thereby increasing the technology's appeal and utility. Furthermore, advancements in underlying technologies such as display resolution, field of view, tracking accuracy, and battery life are critical for enhancing user experience.

North America Mixed Reality Headset Market Report Highlights:

• Based on component, the hardware segment accounted for the largest revenue share of 72.4% in 2024 and is expected to continue growing over the forecast period. The increasing demand and popularity for virtual and augmented reality experiences drive the segment.
• Based on operating system, the Android segment registered the largest revenue share in 2024 due to the widespread use of Android applications and its compatibility with various hardware devices.
• On the basis of storage, the <128GB segment accounted for the maximum revenue share in 2024. Lower storage MR headsets are comparatively priced less than the larger ones, fueling the demand.
• In terms of charging, the wired segment accounted for the largest revenue share in 2024. The provision for fast and reliable charging fuels the demand amongst consumers.
• Based on end-users, the consumer segment accounted for the largest revenue share in 2024.
• In terms of industry, the gaming segment accounted for the maximum revenue share in 2024. The popularity of MR headsets in the gaming industry by content creators is increasing, thereby driving segment's growth.
• Based on resolution, the HD segment accounted for the largest revenue share in 2024. The gaming and high-end entertainment sectors, which require higher graphics quality, are significant drivers for the demand for high-resolution MR displays.
• Based on distribution channels, the offline segment accounted for the largest revenue share in 2024.Offline distribution channels allow consumers to get hands-on experience before purchasing such products, driving the growth of the offline segment in the MR headset market.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Market Definitions
  • 1.2.1. Information analysis
  • 1.2.2. Market formulation & data visualization
  • 1.2.3. Data validation & publishing
• 1.3. Research Scope and Assumptions
  • 1.3.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. North America Mixed Reality Headset Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Technology Challenge
• 3.3. North America Mixed Reality Headset Market Analysis Tools
  • 3.3.1. Technology Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Economic and social landscape
    • 3.3.2.3. Technological landscape

Chapter 4. North America Mixed Reality Headset Market: Component Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. North America Mixed Reality Headset Market: Component Movement Analysis, 2024 & 2030 (USD Million)
• 4.3. Hardware
  • 4.3.1. Hardware Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.4. Software
  • 4.4.1. Software Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.5. Services
  • 4.5.1. Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. North America Mixed Reality Headset Market: Operating System Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. North America Mixed Reality Headset Market: Operating System Movement Analysis, 2024 & 2030 (USD Million)
• 5.3. Android
  • 5.3.1. Android Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.4. Windows
  • 5.4.1. Windows Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.5. Others
  • 5.5.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. North America Mixed Reality Headset Market: Storage Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. North America Mixed Reality Headset Market: Storage Movement Analysis, 2024 & 2030 (USD Million)
• 6.3. <128 GB
  • 6.3.1. <128 GB Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.4. >128 GB
  • 6.4.1. >128 GB Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. North America Mixed Reality Headset Market: Charging Technology Estimates & Trend Analysis

• 7.1. Segment Dashboard
• 7.2. North America Mixed Reality Headset Market: Charging Technology Movement Analysis, 2024 & 2030 (USD Million)
• 7.3. Wired
  • 7.3.1. Wired Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.4. Wireless
  • 7.4.1. Wireless Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. North America Mixed Reality Headset Market: End Use Estimates & Trend Analysis

• 8.1. Segment Dashboard
• 8.2. North America Mixed Reality Headset Market: End Use Movement Analysis, 2024 & 2030 (USD Million)
• 8.3. Commercial
  • 8.3.1. Commercial Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.4. Consumer
  • 8.4.1. Consumer Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.5. Military & Government
  • 8.5.1. Military & Government Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 9. North America Mixed Reality Headset Market: Industry Estimates & Trend Analysis

• 9.1. Segment Dashboard
• 9.2. North America Mixed Reality Headset Market: Industry Movement Analysis, 2024 & 2030 (USD Million)
• 9.3. Education
  • 9.3.1. Education Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.4. Gaming
  • 9.4.1. Gaming Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.5. Media & Entertainment
  • 9.5.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.6. Healthcare
  • 9.6.1. Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.7. Retail & E-commerce
  • 9.7.1. Retail & E-commerce Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.8. IT & Telecom
  • 9.8.1. IT & Telecom Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.9. Energy & Renewables
  • 9.9.1. Energy & Renewables Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.10. Oil & Gas
  • 9.10.1. Oil & Gas Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.11. Automotive
  • 9.11.1. Automotive Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.12. Manufacturing
  • 9.12.1. Manufacturing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.13. Sports
  • 9.13.1. Sports Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.14. Others
  • 9.14.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 10. North America Mixed Reality Headset Market: Resolution Estimates & Trend Analysis

• 10.1. Segment Dashboard
• 10.2. North America Mixed Reality Headset Market: Resolution Movement Analysis, 2024 & 2030 (USD Million)
• 10.3. HD
  • 10.3.1. HD Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 10.4. 4K & Above
  • 10.4.1. 4K & Above Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 11. North America Mixed Reality Headset Market: Distribution Channel Estimates & Trend Analysis

• 11.1. Segment Dashboard
• 11.2. North America Mixed Reality Headset Market: Distribution Channel Movement Analysis, 2024 & 2030 (USD Million)
• 11.3. Online
  • 11.3.1. Online Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 11.4. Offline
  • 11.4.1. Offline Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 12. North America Mixed Reality Headset Market: Operating System Estimates & Trend Analysis

• 12.1. Segment Dashboard
• 12.2. North America Mixed Reality Headset Market: Operating System Movement Analysis, 2024 & 2030 (USD Million)
• 12.3. Android
  • 12.3.1. Android Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 12.4. Windows
  • 12.4.1. Windows Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 12.5. Others
  • 12.5.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 13. Regional Estimates & Trend Analysis

• 13.1. North America Mixed Reality Headset Market: Regional Outlook
• 13.2. U.S.
  • 13.2.1. U.S. Mixed Reality Headset Market Estimates & Forecasts (USD Million)
• 13.3. Canada
  • 13.3.1. Canada Mixed Reality Headset Market Estimates & Forecasts (USD Million)

Chapter 14. Competitive Landscape

• 14.1. Company Categorization
• 14.2. Company Market Positioning
• 14.3. Company Heat Map Analysis
• 14.4. Company Profiles/Listing
  • 14.4.1. Meta Platforms, Inc.
    • 14.4.1.1. Participant's Overview
    • 14.4.1.2. Financial Performance
    • 14.4.1.3. Product Benchmarking
    • 14.4.1.4. Strategic Initiatives
  • 14.4.2. Microsoft Corporation
    • 14.4.2.1. Participant's Overview
    • 14.4.2.2. Financial Performance
    • 14.4.2.3. Product Benchmarking
    • 14.4.2.4. Strategic Initiatives
  • 14.4.3. Apple, Inc.
    • 14.4.3.1. Participant's Overview
    • 14.4.3.2. Financial Performance
    • 14.4.3.3. Product Benchmarking
    • 14.4.3.4. Strategic Initiatives
  • 14.4.4. Magic Leap, Inc.
    • 14.4.4.1. Participant's Overview
    • 14.4.4.2. Financial Performance
    • 14.4.4.3. Product Benchmarking
    • 14.4.4.4. Strategic Initiatives
  • 14.4.5. Google LLC
    • 14.4.5.1. Participant's Overview
    • 14.4.5.2. Financial Performance
    • 14.4.5.3. Product Benchmarking
    • 14.4.5.4. Strategic Initiatives
  • 14.4.6. Valve Corporation
    • 14.4.6.1. Participant's Overview
    • 14.4.6.2. Financial Performance
    • 14.4.6.3. Product Benchmarking
    • 14.4.6.4. Strategic Initiatives
  • 14.4.7. Dell Technologies, Inc.
    • 14.4.7.1. Participant's Overview
    • 14.4.7.2. Financial Performance
    • 14.4.7.3. Product Benchmarking
    • 14.4.7.4. Strategic Initiatives
  • 14.4.8. FYR Medical
    • 14.4.8.1. Participant's Overview
    • 14.4.8.2. Financial Performance
    • 14.4.8.3. Product Benchmarking
    • 14.4.8.4. Strategic Initiatives
  • 14.4.9. VRgineers, Inc.
    • 14.4.9.1. Participant's Overview
    • 14.4.9.2. Financial Performance
    • 14.4.9.3. Product Benchmarking
    • 14.4.9.4. Strategic Initiatives
  • 14.4.10. Arvizio, Inc.
    • 14.4.10.1. Participant's Overview
    • 14.4.10.2. Financial Performance
    • 14.4.10.3. Product Benchmarking
    • 14.4.10.4. Strategic Initiatives
  • 14.4.11. Holo-light GmbH
    • 14.4.11.1. Participant's Overview
    • 14.4.11.2. Financial Performance
    • 14.4.11.3. Product Benchmarking
    • 14.4.11.4. Strategic Initiatives