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메시징 애플리케이션 API 시장 : 시장 규모, 점유율, 동향 분석 보고서 - 유형별, 기능별, 용도별, 기업 규모별, 최종 용도별, 지역별, 부문 예측(2025-2030년)

Messaging Application API Market Size, Share & Trends Analysis Report By Type (Open APIs, Private APIs), By Function, By Application, By Enterprise Size, By End-use, By Region, And Segment Forecasts, 2025 - 2030

발행일: 2025년 03월 | 리서치사:

Grand View Research | 페이지 정보: 영문 142 Pages | 배송안내 : 2-10일 (영업일 기준)

샘플 요청 목록에 추가

※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

메시징 애플리케이션 API 시장 동향 :

세계의 메시징 애플리케이션 API 시장 규모는 2024년 467억 5,000만 달러로 평가되었고, 2025-2030년 연평균 복합 성장률(CAGR) 18.9%로 성장할 것으로 예측됩니다.

디지털 커뮤니케이션 플랫폼의 채용이 증가하고 개인화된 고객과의 상호작용에 대한 수요가 높아지고 있는 것이 시장 확대의 원동력이 되고 있습니다. 메시징 API는 전자상거래, 뱅킹, 헬스케어 업계에서 알림, 이요소 인증, 마케팅 캠페인 등에 널리 이용되고 있어 수요를 촉진하고 있습니다. 게다가 메시징 API를 SMS나 OTT(Over-the-Top) 메시징 플랫폼 등의 다양한 커뮤니케이션 채널과 통합함으로써 그 유용성이 높아집니다.

또한 머신러닝 및 자연 언어 처리와 같은 AI 기술의 급속한 진보는 메시징 API의 능력을 향상시키고 있습니다. 이 기술적 진보는 보다 개인화된 자동 커뮤니케이션을 가능하게 함으로써 고객 체험과 업무 효율을 향상시킬 것으로 생각됩니다. 또한 비동기 API를 통한 실시간 커뮤니케이션에 대한 관심이 높아지고 GraphQL 등의 기술 채택은 시장 성장을 촉진할 것으로 예상됩니다. 예를 들어 깃허브는 유연하고 통일된 API를 제공하기 위해 GraphQL을 이용하고 있으며, 개발자는 저장소, 과제, 풀 요청 등 여러 서비스에 걸쳐 데이터를 조회할 수 있습니다. 이 접근 방식을 통해 개발자는 특정 데이터에 효율적으로 액세스하고 조작할 수 있게 되며 깃허브 플랫폼 상에서의 통합 및 애플리케이션 구축 프로세스가 효율화됩니다.

또한 전자상거래 및 디지털 서비스와 같은 주요 부서의 회복을 포함한 보다 광범위한 경제 동향도 시장 성장을 지원합니다. 기업들이 디지털 전환과 혁신에 대한 투자를 지속함에 따라 메시징 API에 대한 수요는 높아질 것으로 보입니다. 이 동향은 클라우드 기반 자동화로의 전체적인 전환과 API의 유연성과 실시간 기능을 강화하는 에지 컴퓨팅 및 GraphQL 등 선진 기술의 통합과 일치합니다.

메시징 애플리케이션 API 시장 : 지역별 전망
지역별 마켓플레이스 : 중요한 포인트
지역별(2017-2030년)
북미
- 미국
- 캐나다
- 멕시코
유럽
- 영국
- 독일
- 프랑스
아시아태평양
- 중국
- 일본
- 인도
- 태국
- 호주
- 한국
라틴아메리카
- 브라질
중동 및 아프리카
- 아랍에미리트(UAE)
- 사우디아라비아
- 남아프리카

제10장 경쟁 구도

기업 분류
기업의 시장 포지셔닝
기업 히트맵 분석
기업 프로파일 및 목록
- Alphabet Inc.(Google LLC)
- Cisco Systems, Inc.
- CM.com
- Gupshup
- HubSpot, Inc.
- Kakao Corp
- Karix Mobile Pvt. Ltd.
- MessageBird BV
- Meta
- Microsoft
- Salesforce, Inc.
- Sinch AB
- Telegram FZ-LLC
- Tenpay(WeChat)
- Twilio Inc.
- Vonage Holdings Corp.
- Zendesk

AJY 25.05.12

Messaging Application API Market Trends:

The global messaging application API market size was estimated at USD 46.75 billion in 2024 and is projected to grow at a CAGR of 18.9% from 2025 to 2030. The increasing adoption of digital communication platforms and the growing demand for personalized customer interactions drive market expansion. Messaging APIs are widely used across e-commerce, banking, and healthcare industries for notifications, two-factor authentication, and marketing campaigns, fueling their demand. In addition, integrating messaging APIs with various communication channels, such as SMS and Over-the-Top (OTT) messaging platforms, enhances their utility.

In addition, the rapid advancements in AI technologies, such as machine learning and natural language processing, are enhancing the capabilities of messaging APIs. This technological progress will likely improve customer experience and operational efficiency by enabling more personalized and automated communication. Furthermore, the increasing focus on real-time communication through asynchronous APIs and adopting technologies such as GraphQL are anticipated to propel market growth. For instance, GitHub utilizes GraphQL to offer a flexible and unified API that enables developers to query data across multiple services, including repositories, issues, and pull requests. This approach allows developers to access and manipulate specific data efficiently, streamlining the process of building integrations and applications on GitHub's platform.

Moreover, broader economic trends, including the recovery of key sectors such as e-commerce and digital services, support market growth. As businesses continue investing in digital transformation and innovation, the demand for messaging APIs will likely increase. This trend aligns with the overall shift toward cloud-based automation and the integration of advanced technologies such as edge computing and GraphQL, which enhance APIs' flexibility and real-time capabilities.

Global Messaging Application API Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global messaging application API market report based on type, function, application, enterprise size, end use, and region:

Type Outlook (Revenue, USD Million, 2017 - 2030)
Open APIs
Private APIs
Function Outlook (Revenue, USD Million, 2017 - 2030)
Messaging APIs
Authentication & Identity APIs
Voice & Video Call APIs
Others
Application Outlook (Revenue, USD Million, 2017 - 2030)
Customer Engagement
Collaboration Tools
Marketing and Notifications
IoT & Automation
Others
Enterprise Size Outlook (Revenue, USD Million, 2017 - 2030)
Small & Medium Enterprises (SMEs)
Large Enterprises
End Use Outlook (Revenue, USD Million, 2017 - 2030)
E-commerce & Retail
Banking & Financial Services
Healthcare
Travel & Hospitality
IT & Telecom
Others
Regional Outlook (Revenue, USD Million, 2017 - 2030)
North America
- U.S.
- Canada
- Mexico
Europe
- UK
- Germany
- France
Asia Pacific
- China
- Japan
- India
- Thailand
- Australia
- South Korea
Latin America
- Brazil
Middle East and Africa (MEA)
- UAE
- KSA
- South Africa

Chapter 1. Methodology and Scope

1.1. Market Segmentation and Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources and Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation and Data Visualization
1.6. Data Validation and Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. Messaging Application API Market Variables, Trends and Scope

3.1. Market Lineage Outlook
3.2. Market Dynamics
- 3.2.1. Market Driver Analysis
- 3.2.2. Market Restraint Analysis
- 3.2.3. Industry Challenge
3.3. Industry Analysis Tools
- 3.3.1. PORTER's Analysis
  - 3.3.1.1. Bargaining power of the suppliers
  - 3.3.1.2. Bargaining power of the buyers
  - 3.3.1.3. Threats of substitution
  - 3.3.1.4. Threats from new entrants
  - 3.3.1.5. Competitive rivalry
- 3.3.2. PESTEL Analysis
  - 3.3.2.1. Political landscape
  - 3.3.2.2. Economic landscape
  - 3.3.2.3. Social landscape
  - 3.3.2.4. Technological landscape
  - 3.3.2.5. Environmental landscape
  - 3.3.2.6. Legal landscape

Chapter 4. Messaging Application API Market: Type Estimates and Trend Analysis

4.1. Messaging Application API Market, By Type: Key Takeaways
4.2. Type Movement Analysis and Market Share, 2024 and 2030
4.3. Market Estimates and Forecasts, By Type, 2017 - 2030 (USD Million)
- 4.3.1. Open APIs
  - 4.3.1.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 4.3.2. Private APIs
  - 4.3.2.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 5. Messaging Application API Market: Function Estimates and Trend Analysis

5.1. Messaging Application API Market, By Function: Key Takeaways
5.2. Function Movement Analysis and Market Share, 2024 and 2030
5.3. Market Estimates and Forecasts, By Function, 2017 - 2030 (USD Million)
- 5.3.1. Messaging APIs
  - 5.3.1.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 5.3.2. Authentication & Identity APIs
  - 5.3.2.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 5.3.3. Voice & Video Call APIs
  - 5.3.3.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 5.3.4. Others
  - 5.3.4.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 6. Messaging Application API Market: Application Estimates and Trend Analysis

6.1. Messaging Application API Market, By Application: Key Takeaways
6.2. Application Movement Analysis and Market Share, 2024 and 2030
6.3. Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
- 6.3.1. Customer Engagement
  - 6.3.1.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 6.3.2. Collaboration Tools
  - 6.3.2.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 6.3.3. Marketing and Notifications
  - 6.3.3.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 6.3.4. IoT and Automation
  - 6.3.4.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 6.3.5. Others
  - 6.3.5.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 7. Messaging Application API Market: Enterprise Size Estimates and Trend Analysis

7.1. Messaging Application API Market, By Enterprise Size: Key Takeaways
7.2. Enterprise Size Movement Analysis and Market Share, 2024 and 2030
7.3. Market Estimates and Forecasts, By Enterprise Size, 2017 - 2030 (USD Million)
- 7.3.1. Small and Medium Enterprises (SMEs)
  - 7.3.1.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.3.2. Large Enterprises
  - 7.3.2.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 8. Messaging Application API Market: End Use Estimates and Trend Analysis

8.1. Messaging Application API Market, By End Use: Key Takeaways
8.2. End Use Movement Analysis and Market Share, 2024 and 2030
8.3. Market Estimates and Forecasts, By End Use, 2017 - 2030 (USD Million)
- 8.3.1. E-commerce & Retail
  - 8.3.1.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.3.2. Banking & Financial Services
  - 8.3.2.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.3.3. Healthcare
  - 8.3.3.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.3.4. Travel & Hospitality
  - 8.3.4.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.3.5. IT & Telecom
  - 8.3.5.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.3.6. Others
  - 8.3.6.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 9. Messaging Application API Market: Regional Estimates and Trend Analysis

9.1. Messaging Application API Market: Regional Outlook
9.2. Regional Marketplaces: Key Takeaways
9.3. Market Estimates and Forecasts, by Region, 2017 - 2030 (USD Million)
9.4. North America
- 9.4.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.4.2. U.S.
  - 9.4.2.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.4.3. Canada
  - 9.4.3.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.4.4. Mexico
  - 9.4.4.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
9.5. Europe
- 9.5.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.5.2. UK
  - 9.5.2.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.5.3. Germany
  - 9.5.3.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.5.4. France
  - 9.5.4.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
9.6. Asia Pacific
- 9.6.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.6.2. China
  - 9.6.2.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.6.3. Japan
  - 9.6.3.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.6.4. India
  - 9.6.4.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.6.5. Thailand
  - 9.6.5.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.6.6. Australia
  - 9.6.6.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.6.7. South Korea
  - 9.6.7.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
9.7. Latin America
- 9.7.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.7.2. Brazil
  - 9.7.2.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
9.8. Middle East and Africa
- 9.8.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.8.2. UAE
  - 9.8.2.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.8.3. KSA
  - 9.8.3.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.8.4. South Africa
  - 9.8.4.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 10. Competitive Landscape

10.1. Company Categorization
10.2. Company Market Positioning
10.3. Company Heat Map Analysis
10.4. Company Profiles/Listing
- 10.4.1. Alphabet Inc. (Google LLC)
  - 10.4.1.1. Company Overview
  - 10.4.1.2. Financial Performance
  - 10.4.1.3. Type Portfolio
  - 10.4.1.4. Recent Developments/ Strategic Initiatives
- 10.4.2. Cisco Systems, Inc.
  - 10.4.2.1. Company Overview
  - 10.4.2.2. Financial Performance
  - 10.4.2.3. Type Portfolio
  - 10.4.2.4. Recent Developments/ Strategic Initiatives
- 10.4.3. CM.com
  - 10.4.3.1. Company Overview
  - 10.4.3.2. Financial Performance
  - 10.4.3.3. Type Portfolio
  - 10.4.3.4. Recent Developments/ Strategic Initiatives
- 10.4.4. Gupshup
  - 10.4.4.1. Company Overview
  - 10.4.4.2. Financial Performance
  - 10.4.4.3. Type Portfolio
  - 10.4.4.4. Recent Developments/ Strategic Initiatives
- 10.4.5. HubSpot, Inc.
  - 10.4.5.1. Company Overview
  - 10.4.5.2. Financial Performance
  - 10.4.5.3. Type Portfolio
  - 10.4.5.4. Recent Developments/ Strategic Initiatives
- 10.4.6. Kakao Corp
  - 10.4.6.1. Company Overview
  - 10.4.6.2. Financial Performance
  - 10.4.6.3. Type Portfolio
  - 10.4.6.4. Recent Developments/ Strategic Initiatives
- 10.4.7. Karix Mobile Pvt. Ltd.
  - 10.4.7.1. Company Overview
  - 10.4.7.2. Financial Performance
  - 10.4.7.3. Type Portfolio
  - 10.4.7.4. Recent Developments/ Strategic Initiatives
- 10.4.8. MessageBird B.V.
  - 10.4.8.1. Company Overview
  - 10.4.8.2. Financial Performance
  - 10.4.8.3. Type Portfolio
  - 10.4.8.4. Recent Developments/ Strategic Initiatives
- 10.4.9. Meta
  - 10.4.9.1. Company Overview
  - 10.4.9.2. Financial Performance
  - 10.4.9.3. Type Portfolio
  - 10.4.9.4. Recent Developments/ Strategic Initiatives
- 10.4.10. Microsoft
  - 10.4.10.1. Company Overview
  - 10.4.10.2. Financial Performance
  - 10.4.10.3. Type Portfolio
  - 10.4.10.4. Recent Developments/ Strategic Initiatives
- 10.4.11. Salesforce, Inc.
  - 10.4.11.1. Company Overview
  - 10.4.11.2. Financial Performance
  - 10.4.11.3. Type Portfolio
  - 10.4.11.4. Recent Developments/ Strategic Initiatives
- 10.4.12. Sinch AB
  - 10.4.12.1. Company Overview
  - 10.4.12.2. Financial Performance
  - 10.4.12.3. Type Portfolio
  - 10.4.12.4. Recent Developments/ Strategic Initiatives
- 10.4.13. Telegram FZ-LLC
  - 10.4.13.1. Company Overview
  - 10.4.13.2. Financial Performance
  - 10.4.13.3. Type Portfolio
  - 10.4.13.4. Recent Developments/ Strategic Initiatives
- 10.4.14. Tenpay (WeChat)
  - 10.4.14.1. Company Overview
  - 10.4.14.2. Financial Performance
  - 10.4.14.3. Type Portfolio
  - 10.4.14.4. Recent Developments/ Strategic Initiatives
- 10.4.15. Twilio Inc.
  - 10.4.15.1. Company Overview
  - 10.4.15.2. Financial Performance
  - 10.4.15.3. Type Portfolio
  - 10.4.15.4. Recent Developments/ Strategic Initiatives
- 10.4.16. Vonage Holdings Corp.
  - 10.4.16.1. Company Overview
  - 10.4.16.2. Financial Performance
  - 10.4.16.3. Type Portfolio
  - 10.4.16.4. Recent Developments/ Strategic Initiatives
- 10.4.17. Zendesk
  - 10.4.17.1. Company Overview
  - 10.4.17.2. Financial Performance
  - 10.4.17.3. Type Portfolio
  - 10.4.17.4. Recent Developments/ Strategic Initiatives

메시징 애플리케이션 API 시장 : 시장 규모, 점유율, 동향 분석 보고서 - 유형별, 기능별, 용도별, 기업 규모별, 최종 용도별, 지역별, 부문 예측(2025-2030년)

Messaging Application API Market Size, Share & Trends Analysis Report By Type (Open APIs, Private APIs), By Function, By Application, By Enterprise Size, By End-use, By Region, And Segment Forecasts, 2025 - 2030

메시징 애플리케이션 API 시장 동향 :

목차

제1장 조사 방법 및 범위

제2장 주요 요약

제3장 메시징 애플리케이션 API 시장의 변수, 동향 및 범위

제4장 메시징 애플리케이션 API 시장 : 유형별 추정 및 동향 분석

제5장 메시징 애플리케이션 API 시장 : 기능별 추정 및 동향 분석

제6장 메시징 애플리케이션 API 시장 : 용도별 추정 및 동향 분석

제7장 메시징 애플리케이션 API 시장 : 기업 규모별 추정 및 동향 분석

제8장 메시징 애플리케이션 API 시장 : 최종 용도별 추정 및 동향 분석

제9장 메시징 애플리케이션 API 시장 : 지역별 추정 및 동향 분석