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1726141

비주얼 클라우드 시장 규모, 점유율, 동향 분석 보고서 : 제공 제품별, 서비스 모델별, 전개별, 조직 규모별, 최종 용도별, 부문 동향(2025-2030년)

Visual Cloud Market Size, Share, & Trends Analysis Report By Offering (Solution, Services), By Service Model (IaaS, PaaS), By Deployment, By Organization Size, By End Use (BFSI, IT & Telecom, Education), And Segment Forecasts, 2025 - 2030

발행일: 2025년 04월 | 리서치사:

Grand View Research | 페이지 정보: 영문 120 Pages | 배송안내 : 2-10일 (영업일 기준)

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비주얼 클라우드 시장 규모와 동향

세계의 비주얼 클라우드 시장 규모는 2024년에 1,249억 3,000만 달러로 평가되었으며, 2025-2030년에 걸쳐 CAGR 12.7%로 성장할 전망입니다.

이 시장은 비디오 스트리밍, 게임, AI 주도의 비디오 분석, AR/VR 용도, 기업용 비디오 솔루션을 지원하는 클라우드 기반 솔루션에 대한 수요 증가를 배경으로 급속도로 확대되고 있습니다. 클라우드와 같은 클라우드 컴퓨팅 제공업체는 저지연, 고성능 영상 처리 서비스를 제공하는 기능을 강화하고 있습니다.

Netflix, Disney, Amazon Prime Video와 같은 OTT(Over-the-Top) 플랫폼의 인기가 높아짐에 따라 소비자는 기존 케이블 TV에서 온디맨드 클라우드 기반 스트리밍 서비스로 전환하고 있습니다. 스포츠, 콘서트, 게임(Twitch, YouTube Gaming), 비즈니스 이벤트 등의 라이브 스트리밍의 등장은 이 수요에 더욱 박차를 가하고 있습니다. CDN은 대역폭 사용을 최적화하고 지연을 줄이고 부하 분산을 개선하여 원활한 동영상 전송을 보장합니다. 사용자가 4K, 8K, VR 컨텐츠를 기대하는 동안 클라우드 기반 동영상 처리는 실시간 트랜스코딩, 적응형 비트 전송률 스트리밍 및 AI 주도의 추천에 필수적입니다. 게다가 5G의 도입은 스트리밍 기능을 강화해, 보다 고속으로 버퍼가 없는 컨텐츠 전달이 가능하게 합니다. 디지털 소비가 증가함에 따라 AI, 엣지 컴퓨팅, 멀티클라우드 비디오 스트리밍 전략을 통합함으로써 시장 성장이 더욱 가속화될 것으로 보입니다.

AR/VR 솔루션의 보급은 몰입형 게임, 트레이닝 시뮬레이션, 가상 AR/VR 솔루션에 이러한 기술을 채용하는 산업이 증가하고 있기 때문에 시장 확대에 크게 기여하고 있습니다. 품질과 저지연의 시각을 제공함으로써 현장감을 높이고 있습니다. 기업과 교육기관은 직원 교육, 의료 처치, 원격 학습에 VR 시뮬레이션을 활용하여 참여와 효율성을 향상시키고 있습니다. 더욱 가속화하고 있습니다. 게다가 5G와 엣지 컴퓨팅의 진보는 리얼타임 영상 처리에 혁명을 가져오고, 중앙 집중형의 클라우드 서버가 아니고, 사용자의 근처에서 데이터를 처리하는 것을 가능하게 하고 있습니다. 향상되고 실시간 AR/VR 스트리밍, AI 주도 비디오 분석, 클라우드 게임이 더욱 원활해집니다.

기업이 비주얼 워크로드 관리에 유연성과 비용 효율성을 요구하는 가운데 하이브리드와 멀티 클라우드 전략이 보급되고 있습니다. 보안 기술이 진화함에 따라 데이터 프라이버시 및 컴플라이언스에 대한 우려가 해소되어 비주얼 클라우드 서비스의 안전성과 신뢰성이 높아지고 있습니다.

비주얼 클라우드 시장 점유율(지역별, 2024년과 2030년, 10억 달러)
북미
- 미국
- 캐나다
- 멕시코
유럽
- 영국
- 독일
- 프랑스
아시아태평양
- 중국
- 일본
- 인도
- 한국
- 호주
라틴아메리카
- 브라질
중동 및 아프리카
- 아랍에미리트(UAE)
- 사우디아라비아
- 남아프리카

제10장 경쟁 구도

기업 분류
기업의 시장 포지셔닝
기업의 시장 점유율
기업 히트맵 분석
기업 프로파일/상장 기업
- Microsoft Corporation
- Google Inc.
- International Business Corporation Limited
- Amazon Cloud Services(AWS)
- Alibaba Cloud
- Oracle Corporation
- Tencent Cloud
- Huawei Cloud
- VMware
- Akamai Technologies
- Cisco Systems
- RingCentral
- Rackspace Technology

SHW 25.05.27

Visual Cloud Market Size & Trends:

The global visual cloud market size was estimated at USD 124.93 billion in 2024 and is anticipated to grow at a CAGR of 12.7% from 2025 to 2030. The market is experiencing rapid expansion, driven by increasing demand for cloud-based solutions that support video streaming, gaming, AI-driven video analytics, AR/VR applications, and enterprise video solutions. The growing consumption of high-definition and ultra-high-definition (UHD) video content, coupled with advancements in cloud infrastructure, has fueled market growth. Cloud computing providers, such as AWS, Microsoft Azure, and Google Cloud, are enhancing their capabilities to deliver low-latency, high-performance visual processing services. The rise of 5G networks and edge computing has further strengthened the adoption of visual cloud technologies, enabling real-time streaming and analytics.

With the growing popularity of Over-the-Top (OTT) platforms like Netflix, Disney+, and Amazon Prime Video, consumers are shifting from traditional cable TV to on-demand, cloud-based streaming services. The rise of live streaming for sports, concerts, gaming (Twitch, YouTube Gaming), and business events has further fueled this demand.CDNs ensure seamless video delivery by optimizing bandwidth usage, reducing latency, and improving load balancing. As users expect 4K, 8K, and VR content, cloud-based video processing becomes essential for real-time transcoding, adaptive bitrate streaming, and AI-driven recommendations. In addition, 5G deployment enhances streaming capabilities, allowing for faster and buffer-free content delivery. With increasing digital consumption, integrating AI, edge computing, and multi-cloud video-streaming strategies will further accelerate market growth.

The proliferation of AR/VR solutions significantly contributes to market expansion as industries increasingly adopt these technologies for immersive gaming, training simulations, and virtual AR/VR Solutions. In gaming, cloud-powered AR/VR experiences enhance realism by delivering high-quality, low-latency visuals without requiring high-end hardware. Similarly, businesses and educational institutions leverage VR simulations for employee training, medical procedures, and remote learning, improving engagement and efficiency. The rise of metaverse applications further accelerates the adoption of AR/VR solutions across industries. Moreover, advancements in 5G and edge computing are revolutionizing real-time video processing, allowing data to be processed closer to the user rather than in centralized cloud servers. This reduces latency, lowers bandwidth costs, and improves performance, making real-time AR/VR streaming, AI-driven video analytics, and cloud gaming more seamless. As 5G networks expand, the combination of AR/VR, edge computing, and AI will further drive visual cloud innovation and adoption.

Hybrid and multi-cloud strategies are becoming prevalent as organizations seek flexibility and cost efficiency in managing visual workloads. Furthermore, industries such as healthcare, automotive, and retail are integrating visual cloud solutions for telemedicine, autonomous driving, and AI-powered customer engagement. As security technologies evolve, concerns around data privacy and compliance are being addressed, making visual cloud services more secure and reliable.

Global Visual Cloud Market Report Segmentation

This report forecasts market Size growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global visual cloud market report based on offering, service model, deployment, organization size, end use, and region:

Offering Outlook (Revenue, USD Billion, 2018 - 2030)
Solution
- Video Processing
- Enterprise Video
- AR/VR Solutions
- Video Analytics
- Cloud Gaming
- Others
Services
- Professional Services
- Managed Services
Service Model Outlook (Revenue, USD Billion, 2018 - 2030)
IaaS
PaaS
SaaS
Deployment Outlook (Revenue, USD Billion, 2018 - 2030)
Public Cloud
Private Cloud
Hybrid Cloud
Organization Size Outlook (Revenue, USD Billion, 2018 - 2030)
SMEs
Large enterprises
End Use Outlook (Revenue, USD Billion, 2018 - 2030)
BFSI
Media & Entertainment
IT & Telecom
Healthcare
Retail & E-commerce
Government & Public Sector
Education
Others
Regional Outlook (Revenue, USD Billion, 2018 - 2030)
North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
Asia Pacific
- China
- India
- Japan
- South Korea
- Australia
Latin America
- Brazil
Middle East & Africa
- U.A.E
- Saudi Arabia
- South Africa

Chapter 1. Methodology and Scope

1.1. Market Segmentation and Scope
1.2. Research Methodology
- 1.2.1. Information Procurement
1.3. Information or Data Analysis
1.4. Methodology
1.5. Research Scope and Assumptions
1.6. Market Formulation & Validation
1.7. Country Based Segment Share Calculation
1.8. List of Data Service Models

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights

Chapter 3. Visual Cloud Market Variables, Trends, & Scope

3.1. Market Lineage Outlook
3.2. Market Dynamics
- 3.2.1. Market Driver Analysis
- 3.2.2. Market Restraint Analysis
- 3.2.3. Industry Challenge
3.3. Visual Cloud Market Analysis Tools
- 3.3.1. Industry Analysis - Porter's
  - 3.3.1.1. Bargaining power of the suppliers
  - 3.3.1.2. Bargaining power of the buyers
  - 3.3.1.3. Threats of substitution
  - 3.3.1.4. Threats from new entrants
  - 3.3.1.5. Competitive rivalry
- 3.3.2. PESTEL Analysis
  - 3.3.2.1. Political landscape
  - 3.3.2.2. Economic and social landscape
  - 3.3.2.3. Technological landscape

Chapter 4. Visual Cloud Market: Offering Estimates & Trend Analysis

4.1. Segment Dashboard
4.2. Visual Cloud Market: Offering Movement Analysis, 2024 & 2030 (USD Billion)
4.3. Solution
- 4.3.1. Solution Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 4.3.2. Video Processing
  - 4.3.2.1. Video Processing Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 4.3.3. Enterprise Video
  - 4.3.3.1. Enterprise Video Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 4.3.4. AR/VR Solutions
  - 4.3.4.1. AR/VR Solutions Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 4.3.5. Video Analytics
  - 4.3.5.1. Video Analytics Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 4.3.6. Cloud Gaming
  - 4.3.6.1. Cloud Gaming Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 4.3.7. Others
  - 4.3.7.1. Others Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
4.4. Services
- 4.4.1. Services Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 4.4.2. Professional Services
  - 4.4.2.1. Professional Services Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 4.4.3. Managed Services
  - 4.4.3.1. Managed Services Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 5. Visual Cloud Market: Service Model Estimates & Trend Analysis

5.1. Segment Dashboard
5.2. Visual Cloud Market: Service Model Movement Analysis, 2024 & 2030 (USD Billion)
5.3. IaaS
- 5.3.1. IaaS Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
5.4. PaaS
- 5.4.1. PaaS Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
5.5. SaaS
- 5.5.1. SaaS Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Visual Cloud Market: Deployment Estimates & Trend Analysis

6.1. Segment Dashboard
6.2. Visual Cloud Market: Deployment Movement Analysis, 2024 & 2030 (USD Billion)
6.3. Public Cloud
- 6.3.1. Public Cloud Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
6.4. Private Cloud
- 6.4.1. Private Cloud Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
6.5. Hybrid Cloud
- 6.5.1. Hybrid Cloud Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 7. Visual Cloud Market: Organization Size Estimates & Trend Analysis

7.1. Segment Dashboard
7.2. Visual Cloud Market: Organization Size Movement Analysis, 2024 & 2030 (USD Billion)
7.3. SMEs
- 7.3.1. SMEs Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
7.4. Large enterprises
- 7.4.1. Large enterprises Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 8. Visual Cloud Market: End Use Estimates & Trend Analysis

8.1. Segment Dashboard
8.2. Visual Cloud Market: End Use Movement Analysis, 2024 & 2030 (USD Billion)
8.3. Government & Public Sector
- 8.3.1. Government & Public Sector Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.4. BFSI
- 8.4.1. BFSI Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.5. Media & Entertainment
- 8.5.1. Media & Entertainment Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.6. IT & Telecom
- 8.6.1. IT & Telecom Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.7. Healthcare
- 8.7.1. Healthcare Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.8. Retail & E-commerce
- 8.8.1. Retail & E-commerce Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.9. Education
- 8.9.1. Education Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.10. Others
- 8.10.1. Others Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 9. Visual Cloud Market: Regional Estimates & Trend Analysis

9.1. Visual Cloud Market Share, By Region, 2024 & 2030, USD Billion
9.2. North America
- 9.2.1. North America Visual Cloud Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 9.2.2. U.S.
  - 9.2.2.1. U.S. Visual Cloud Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 9.2.3. Canada
  - 9.2.3.1. Canada Visual Cloud Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 9.2.4. Mexico
  - 9.2.4.1. Mexico Visual Cloud Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.3. Europe
- 9.3.1. Europe Visual Cloud Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 9.3.2. UK
  - 9.3.2.1. UK Visual Cloud Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 9.3.3. Germany
  - 9.3.3.1. Germany Visual Cloud Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 9.3.4. France
  - 9.3.4.1. France Visual Cloud Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.4. Asia Pacific
- 9.4.1. Asia Pacific Visual Cloud Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 9.4.2. China
  - 9.4.2.1. China Visual Cloud Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 9.4.3. Japan
  - 9.4.3.1. Japan Visual Cloud Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 9.4.4. India
  - 9.4.4.1. India Visual Cloud Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 9.4.5. South Korea
  - 9.4.5.1. South Korea Visual Cloud Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 9.4.6. Australia
  - 9.4.6.1. Australia Visual Cloud Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.5. Latin America
- 9.5.1. Latin America Visual Cloud Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 9.5.2. Brazil
  - 9.5.2.1. Brazil Visual Cloud Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
9.6. Middle East and Africa
- 9.6.1. Middle East and Africa Visual Cloud Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 9.6.2. UAE
  - 9.6.2.1. UAE Visual Cloud Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 9.6.3. KSA
  - 9.6.3.1. KSA Visual Cloud Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 9.6.4. South Africa
  - 9.6.4.1. South Africa Visual Cloud Market Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 10. Competitive Landscape

10.1. Company Categorization
10.2. Company Market Positioning
10.3. Company Market Share
10.4. Company Heat Map Analysis
10.5. Company Profiles/Listing
- 10.5.1. Microsoft Corporation
  - 10.5.1.1. Participant's Overview
  - 10.5.1.2. Financial Performance
  - 10.5.1.3. Product Benchmarking
  - 10.5.1.4. Strategic Initiatives
- 10.5.2. Google Inc.
  - 10.5.2.1. Participant's Overview
  - 10.5.2.2. Financial Performance
  - 10.5.2.3. Product Benchmarking
  - 10.5.2.4. Strategic Initiatives
- 10.5.3. International Business Corporation Limited
  - 10.5.3.1. Participant's Overview
  - 10.5.3.2. Financial Performance
  - 10.5.3.3. Product Benchmarking
  - 10.5.3.4. Strategic Initiatives
- 10.5.4. Amazon Cloud Services (AWS)
  - 10.5.4.1. Participant's Overview
  - 10.5.4.2. Financial Performance
  - 10.5.4.3. Product Benchmarking
  - 10.5.4.4. Strategic Initiatives
- 10.5.5. Alibaba Cloud
  - 10.5.5.1. Participant's Overview
  - 10.5.5.2. Financial Performance
  - 10.5.5.3. Product Benchmarking
  - 10.5.5.4. Strategic Initiatives
- 10.5.6. Oracle Corporation
  - 10.5.6.1. Participant's Overview
  - 10.5.6.2. Financial Performance
  - 10.5.6.3. Product Benchmarking
  - 10.5.6.4. Strategic Initiatives
- 10.5.7. Tencent Cloud
  - 10.5.7.1. Participant's Overview
  - 10.5.7.2. Financial Performance
  - 10.5.7.3. Product Benchmarking
  - 10.5.7.4. Strategic Initiatives
- 10.5.8. Huawei Cloud
  - 10.5.8.1. Participant's Overview
  - 10.5.8.2. Financial Performance
  - 10.5.8.3. Product Benchmarking
  - 10.5.8.4. Strategic Initiatives
- 10.5.9. VMware
  - 10.5.9.1. Participant's Overview
  - 10.5.9.2. Financial Performance
  - 10.5.9.3. Product Benchmarking
  - 10.5.9.4. Strategic Initiatives
- 10.5.10. Akamai Technologies
  - 10.5.10.1. Participant's Overview
  - 10.5.10.2. Financial Performance
  - 10.5.10.3. Product Benchmarking
  - 10.5.10.4. Strategic Initiatives
- 10.5.11. Cisco Systems
  - 10.5.11.1. Participant's Overview
  - 10.5.11.2. Financial Performance
  - 10.5.11.3. Product Benchmarking
  - 10.5.11.4. Strategic Initiatives
- 10.5.12. RingCentral
  - 10.5.12.1. Participant's Overview
  - 10.5.12.2. Financial Performance
  - 10.5.12.3. Product Benchmarking
  - 10.5.12.4. Strategic Initiatives
- 10.5.13. Rackspace Technology
  - 10.5.13.1. Participant's Overview
  - 10.5.13.2. Financial Performance
  - 10.5.13.3. Product Benchmarking
  - 10.5.13.4. Strategic Initiatives

비주얼 클라우드 시장 규모, 점유율, 동향 분석 보고서 : 제공 제품별, 서비스 모델별, 전개별, 조직 규모별, 최종 용도별, 부문 동향(2025-2030년)

Visual Cloud Market Size, Share, & Trends Analysis Report By Offering (Solution, Services), By Service Model (IaaS, PaaS), By Deployment, By Organization Size, By End Use (BFSI, IT & Telecom, Education), And Segment Forecasts, 2025 - 2030

비주얼 클라우드 시장 규모와 동향

목차

제1장 조사 방법과 범위

제2장 주요 요약

제3장 비주얼 클라우드 시장의 변수, 동향, 범위

제4장 비주얼 클라우드 시장 : 제공 제품별, 추정 및 예측 분석

제5장 비주얼 클라우드 시장 : 서비스 모델별, 추정 및 예측 분석

제6장 비주얼 클라우드 시장 : 전개별, 추정 및 예측 분석

제7장 비주얼 클라우드 시장 : 조직 규모, 추정 및 예측 분석

제8장 비주얼 클라우드 시장 : 최종 용도별, 추정 및 예측 분석

제9장 비주얼 클라우드 시장 : 지역별, 추정 및 예측 분석