차량 긴급출동 서비스 시장 규모, 점유율, 동향 분석 보고서 : 서비스 유형별, 프로바이더별, 차종별, 지역별, 부문별 예측(2025-2030년)

Vehicle Roadside Assistance Market Trends:

The global vehicle roadside assistance market size was estimated at USD 26.58 billion in 2024 and is projected to grow at a CAGR of 5.0% from 2025 to 2030. Vehicle roadside assistance is a service designed to provide emergency help to drivers who experience vehicle-related issues while on the road. It typically includes support for a range of problems that can occur unexpectedly, such as flat tires, battery issues, fuel delivery, lockouts, towing services, and minor mechanical repairs. The rise in vehicle ownership globally, coupled with increasing traffic volumes, has led to a higher incidence of breakdowns and accidents, thereby driving the demand for roadside assistance services. In addition, the growing awareness of road safety, alongside the expansion of service offerings by major players, including subscription models, is further propelling market growth.

The rising integration of advanced technologies such as artificial intelligence (AI), global positioning system (GPS), telematics, and Internet of Things (IoT) in roadside assistance operations is propelling the growth of the market. For instance, AI is used to optimize vehicle dispatching by ensuring that the nearest service provider arrives at the customer quickly. AI also analyzes factors such as traffic, location, and the type of service needed to make real-time decisions, enhancing efficiency and response times. In addition, with telematics systems, vehicles can transmit real-time data to service providers, enabling them to quickly diagnose issues and determine the best course of action. This technology allows for faster response times and more accurate service, reducing downtime and enhancing the overall customer experience.

Furthermore, mobile applications are becoming a cornerstone of modern roadside assistance services. These applications offer users a convenient platform to request help, track service progress, and communicate with service providers. Enhanced features such as in-app chat, real-time tracking, and digital payment options streamline the assistance process and improve user satisfaction. Mobile applications also allow for more transparent service tracking and status updates, providing users with greater satisfaction during stressful situations. Thus, the increased adoption of mobile applications provided by roadside assistance providers is further improving the growth of the market.

The rising adoption of electric and autonomous vehicles across the globe is another major trend in the vehicle roadside assistance industry. These vehicle types are becoming more prevalent, prompting roadside assistance providers to adapt services to meet their unique requirements. For electric vehicles (EVs), this means equipping technicians with specialized training and tools for battery issues and charging support. For autonomous vehicles, providers are developing new protocols for handling advanced technology and addressing potential software-related issues. Thus, the rising demand for battery assistance services due to the increased number of electric vehicles on the roads is boosting the market's growth.

Despite the growth and advancements in the vehicle roadside assistance market, several restraining factors, such as varying levels of service quality and cybersecurity concerns, could hamper the growth of the market. As vehicles, infrastructure, and service platforms become more interconnected through the internet, they become more vulnerable to cyber threats. Hackers could potentially compromise smart road systems or vehicle networks, leading to disruptions such as traffic jams, accidents, or unauthorized access to personal data. This poses a significant risk to operational efficiency, user safety, and privacy. In addition, ensuring robust cybersecurity measures, such as advanced firewalls and secure protocols, requires substantial investment and technical expertise, which can be a barrier for some providers.

Global Vehicle Roadside Assistance Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global vehicle roadside assistance market report based on service type, provider, vehicle type, and region:

• Service Type Outlook (Revenue, USD Million, 2018 - 2030)
• Towing
• Tire Replacement
• Fuel Delivery
• Lockout/Replacement Key Service
• Battery Assistance
• Others
• Provider Outlook (Revenue, USD Million, 2018 - 2030)
• Motor Insurance
• Auto Manufacturer
• Automotive Clubs
• Independent Warranty Providers
• Vehicle Type Outlook (Revenue, USD Million, 2018 - 2030)
• Passenger Cars
• Commercial Vehicles
• Regional Outlook (Revenue, USD Million, 2018 - 2030)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
• Latin America
  • Brazil
• Middle East and Africa (MEA)
  • KSA
  • UAE
  • South Africa

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Research Methodology
  • 1.2.1. Information Procurement
• 1.3. Information or Data Analysis
• 1.4. Methodology
• 1.5. Research Scope and Assumptions
• 1.6. Market Formulation & Validation
• 1.7. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Vehicle Roadside Assistance Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Industry Challenge
• 3.3. Vehicle Roadside Assistance Market Analysis Tools
  • 3.3.1. Industry Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Economic and social landscape
    • 3.3.2.3. Technological landscape

Chapter 4. Vehicle Roadside Assistance Market: Service Type Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Vehicle Roadside Assistance Market: Service Type Movement Analysis, 2024 & 2030 (USD Million)
• 4.3. Towing
  • 4.3.1. Towing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.4. Tire Replacement
  • 4.4.1. Tire Replacement Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.5. Fuel Delivery
  • 4.5.1. Fuel Delivery Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.6. Lockout/Replacement Key Service
  • 4.6.1. Lockout/Replacement Key Service Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.7. Battery Assistance
  • 4.7.1. Battery Assistance Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.8. Others
  • 4.8.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Vehicle Roadside Assistance Market: Provider Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Vehicle Roadside Assistance Market: Provider Movement Analysis, 2024 & 2030 (USD Million)
• 5.3. Motor Insurance
  • 5.3.1. Motor Insurance Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.4. Auto Manufacturer
  • 5.4.1. Auto Manufacturer Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.5. Automotive Clubs
  • 5.5.1. Automotive Clubs Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.6. Independent Warranty Providers
  • 5.6.1. Independent Warranty Providers Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Vehicle Roadside Assistance Market: Vehicle Type Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Vehicle Roadside Assistance Market: Vehicle Type Movement Analysis, 2024 & 2030 (USD Million)
• 6.3. Passenger Cars
  • 6.3.1. Passenger Cars Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.4. Commercial Vehicles
  • 6.4.1. Commercial Vehicles Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Vehicle Roadside Assistance Market: Regional Estimates & Trend Analysis

• 7.1. Vehicle Roadside Assistance Market Share, By Region, 2024 & 2030, USD Million
• 7.2. North America
  • 7.2.1. North America Vehicle Roadside Assistance Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.2.2. U.S.
    • 7.2.2.1. U.S. Vehicle Roadside Assistance Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.2.3. Canada
    • 7.2.3.1. Canada Vehicle Roadside Assistance Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.2.4. Mexico
    • 7.2.4.1. Mexico Vehicle Roadside Assistance Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.3. Europe
  • 7.3.1. Europe Vehicle Roadside Assistance Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.3.2. UK
    • 7.3.2.1. UK Vehicle Roadside Assistance Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.3.3. Germany
    • 7.3.3.1. Germany Vehicle Roadside Assistance Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.3.4. France
    • 7.3.4.1. France Vehicle Roadside Assistance Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.4. Asia Pacific
  • 7.4.1. Asia Pacific Vehicle Roadside Assistance Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4.2. China
    • 7.4.2.1. China Vehicle Roadside Assistance Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4.3. Japan
    • 7.4.3.1. Japan Vehicle Roadside Assistance Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4.4. India
    • 7.4.4.1. India Vehicle Roadside Assistance Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4.5. South Korea
    • 7.4.5.1. South Korea Vehicle Roadside Assistance Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4.6. Australia
    • 7.4.6.1. Australia Vehicle Roadside Assistance Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.5. Latin America
  • 7.5.1. Latin America Vehicle Roadside Assistance Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.5.2. Brazil
    • 7.5.2.1. Brazil Vehicle Roadside Assistance Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.6. Middle East and Africa
  • 7.6.1. Middle East and Africa Vehicle Roadside Assistance Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.6.2. UAE
    • 7.6.2.1. UAE Vehicle Roadside Assistance Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.6.3. KSA
    • 7.6.3.1. KSA Vehicle Roadside Assistance Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.6.4. South Africa
    • 7.6.4.1. South Africa Vehicle Roadside Assistance Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. Competitive Landscape

• 8.1. Company Categorization
• 8.2. Company Market Positioning
• 8.3. Company Heat Map Analysis
• 8.4. Company Profiles/Listing
  • 8.4.1. GEICO
    • 8.4.1.1. Participant's Overview
    • 8.4.1.2. Financial Performance
    • 8.4.1.3. Product Benchmarking
    • 8.4.1.4. Strategic Initiatives
  • 8.4.2. Viking Assistance Group AS
    • 8.4.2.1. Participant's Overview
    • 8.4.2.2. Financial Performance
    • 8.4.2.3. Product Benchmarking
    • 8.4.2.4. Strategic Initiatives
  • 8.4.3. ARC Europe
    • 8.4.3.1. Participant's Overview
    • 8.4.3.2. Financial Performance
    • 8.4.3.3. Product Benchmarking
    • 8.4.3.4. Strategic Initiatives
  • 8.4.4. Allstate Insurance Company
    • 8.4.4.1. Participant's Overview
    • 8.4.4.2. Financial Performance
    • 8.4.4.3. Product Benchmarking
    • 8.4.4.4. Strategic Initiatives
  • 8.4.5. Agero, Inc.
    • 8.4.5.1. Participant's Overview
    • 8.4.5.2. Financial Performance
    • 8.4.5.3. Product Benchmarking
    • 8.4.5.4. Strategic Initiatives
  • 8.4.6. Prime Assistance Inc.
    • 8.4.6.1. Participant's Overview
    • 8.4.6.2. Financial Performance
    • 8.4.6.3. Product Benchmarking
    • 8.4.6.4. Strategic Initiatives
  • 8.4.7. SOS International A/S
    • 8.4.7.1. Participant's Overview
    • 8.4.7.2. Financial Performance
    • 8.4.7.3. Product Benchmarking
    • 8.4.7.4. Strategic Initiatives
  • 8.4.8. Allianz Partners
    • 8.4.8.1. Participant's Overview
    • 8.4.8.2. Financial Performance
    • 8.4.8.3. Product Benchmarking
    • 8.4.8.4. Strategic Initiatives
  • 8.4.9. American Automobile Association
    • 8.4.9.1. Participant's Overview
    • 8.4.9.2. Financial Performance
    • 8.4.9.3. Product Benchmarking
    • 8.4.9.4. Strategic Initiatives
  • 8.4.10. Best Roadside Service
    • 8.4.10.1. Participant's Overview
    • 8.4.10.2. Financial Performance
    • 8.4.10.3. Product Benchmarking
    • 8.4.10.4. Strategic Initiatives
  • 8.4.11. Access Roadside Assistance
    • 8.4.11.1. Participant's Overview
    • 8.4.11.2. Financial Performance
    • 8.4.11.3. Product Benchmarking
    • 8.4.11.4. Strategic Initiatives
  • 8.4.12. National General Motor Club
    • 8.4.12.1. Participant's Overview
    • 8.4.12.2. Financial Performance
    • 8.4.12.3. Product Benchmarking
    • 8.4.12.4. Strategic Initiatives
  • 8.4.13. Liberty Mutual Insurance
    • 8.4.13.1. Participant's Overview
    • 8.4.13.2. Financial Performance
    • 8.4.13.3. Product Benchmarking
    • 8.4.13.4. Strategic Initiatives
  • 8.4.14. Chevrolet
    • 8.4.14.1. Participant's Overview
    • 8.4.14.2. Financial Performance
    • 8.4.14.3. Product Benchmarking
    • 8.4.14.4. Strategic Initiatives
  • 8.4.15. Ford Motor Company
    • 8.4.15.1. Participant's Overview
    • 8.4.15.2. Financial Performance
    • 8.4.15.3. Product Benchmarking
    • 8.4.15.4. Strategic Initiatives
  • 8.4.16. Nissan Motor Corporation
    • 8.4.16.1. Participant's Overview
    • 8.4.16.2. Financial Performance
    • 8.4.16.3. Product Benchmarking
    • 8.4.16.4. Strategic Initiatives