시장보고서

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오프 하이웨이 자동차 시장 규모, 점유율, 동향 분석 보고서 : 유형별, 추진력 유형별, 지역별, 부문 예측(2025-2030년)

Off-highway Vehicles Market Size, Share & Trends Analysis Report By Type (Construction, Mining, Agriculture), By Propulsion Type (ICE, Electric), By Region (North America, Asia Pacific), And Segment Forecasts, 2025 - 2030

발행일: 2025년 04월 | 리서치사:

Grand View Research | 페이지 정보: 영문 130 Pages | 배송안내 : 2-10일 (영업일 기준)

샘플 요청 목록에 추가

※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

오프 하이웨이 자동차 시장 동향

오프 하이웨이 자동차 세계 시장 규모는 2024년에 5,440억 7,000만 달러로 평가되었으며, 2025-2030년에 걸쳐 CAGR 6.9%로 성장할 것으로 예상됩니다.

시장은 인프라 프로젝트 증가, 농업의 기계화의 진전, 보다 효율적인 광산기계의 요구에 의해 성장하고 있습니다. 또한, 전동화, 자율주행 기술, 저배출 파워트레인의 진보가, 더욱 확대를 뒷받침하고 있습니다.

세계 대규모 인프라 투자가 오프 하이웨이 자동차 수요 증가에 박차를 가하고 있습니다. RAISE 프로그램은 도로와 다리의 근대화를 위해 13억 2,000만 달러를 할당해 토목 및 자재관리 기기 수요를 증가시켰습니다.

이 산업을 견인하고 있는 것은 세계의 광물 채굴의 격화에 수반해, 보다 효율적이고 기술적으로 선진적 채굴 기기가 필요하게 되고 있는 것입니다. 고성능 운반 트럭, 굴삭기, 굴삭기에 대한 수요가 급증하고 있습니다. 또한, 인도의 광업에 있어서 100% 직접 투자 시책은 자동화되고 연비 효율이 높은 채굴 기기에 대한 투자를 가속시켜, 대규모 채굴 활동용의 차세대 오프 하이웨이 자동차의 채용을 한층 더 추진하고 있습니다.

노동력 부족의 심각화, 식량 수요 증가, 정부의 장려책에 의해 농업의 기계화가 급속히 진행되고 있습니다. 마찬가지로, 중국은 작물 재배와 수확에서 72%의 기계화율을 달성했으며, 이는 자동화에 대한 전 세계적인 추진을 반영합니다.

오프 하이웨이 자동차 시장에서는 초기 비용이 높고 엄격한 배기가스 규제가 여전히 주요 과제가 되고 있습니다. 미국 환경보호청(EPA)의 4차 배기 가스 규제는 첨단 배기 가스 후처리 시스템을 요구하고 있으며, 설비 비용을 끌어 올리고 있습니다.

부문 대시보드
- 오프 하이웨이 자동차 시장 : 유형 변동 분석, 2024 년과 2030년
건설
- 최대 250HP
- 250-500HP
- 500HP 이상
광업 시장 수익 추정과 예측, 2018-2030년
- 500HP 이하
- 500-2000HP
- 2000HP 이상
농업 시장 수익 추정과 예측, 2018-2030년
- 40HP 이하
- 41-100HP
- 100HP 이상

제5장 오프 하이웨이 자동차 시장 : 추진력 유형별, 추정 및 예측 분석

부문 대시보드
오프 하이웨이 자동차 시장 : 추진력 유형 변동 분석, 2024 년과 2030년
내연기관
전기

제6장 오프 하이웨이 자동차 시장 : 지역별, 추정 및 예측 분석

오프 하이웨이 자동차 시장 점유율(지역별, 2024년과 2030년)
북미
- 미국
- 캐나다
- 멕시코
유럽
- 영국
- 독일
- 프랑스
아시아태평양
- 중국
- 일본
- 인도
- 한국
라틴아메리카
- 브라질
중동 및 아프리카
- 아랍에미리트(UAE)
- 사우디아라비아
- 남아프리카

제7장 경쟁 구도

기업 분류
기업의 시장 포지셔닝
기업 히트맵 분석
기업 프로파일/상장 기업
- Caterpillar Inc.
- Komatsu Ltd.
- Deere & Company
- CNH Industrial NV
- Hitachi Construction Machinery Co., Ltd.
- Liebherr Group
- Volvo Group(AB Volvo)
- XCMG Group
- Kubota Corporation
- SANY Group

SHW 25.05.27

Off-highway Vehicles Market Trends:

The global off-highway vehicles market size was valued at USD 544.07 billion in 2024 and is projected to grow at a CAGR of 6.9% from 2025 to 2030. The market is growing due to rising infrastructure projects, increased mechanization in agriculture, and the need for more efficient mining equipment. Additionally, advancements in electrification, autonomous technology, and low-emission powertrains are driving further expansion. However, high initial costs and strict emission regulations remain key challenges.

Massive infrastructure investments worldwide are fueling the growing demand for off-highway vehicles. China's Belt and Road Initiative (BRI) has provided USD 679 billion for global projects in transportation and energy, boosting the need for construction & mining machinery. Similarly, in January 2025, the U.S. RAISE program allocated USD 1.32 billion to modernize roads and bridges, increasing demand for earthmoving and material-handling equipment. These initiatives highlight the growing reliance on off-highway vehicles to support large-scale infrastructure expansion.

The industry is driven by the need for more efficient and technologically advanced mining equipment as global mineral extraction intensifies. For instance, India is a major producer of coal, iron ore, and bauxite and relies heavily on open-pit mining, which makes up 90% of its mining operations. This has led to a surging demand for high-performance haul trucks, excavators, and drilling machines to improve efficiency and reduce costs. Additionally, India's 100% FDI policy in mining is accelerating investment in automated and fuel-efficient mining equipment, further boosting the adoption of next-generation off-highway vehicles for large-scale extraction activities.

Rising labor shortages, increasing food demand, and government incentives are driving rapid mechanization in agriculture. For instance, India's Sub-Mission on Agricultural Mechanization (SMAM) provides up to 50% financial assistance for purchasing equipment and setting up Custom Hiring Centres to improve small farmers' access to machinery. Similarly, China has achieved a 72% mechanization rate in crop cultivation and harvesting, reflecting a global push toward automation. Advanced off-highway agricultural vehicles, including tractors, harvesters, and autonomous planting systems, are needed to improve efficiency, increase yields, and reduce costs. This shift is supporting demand for mechanization, shaping the future of the agricultural equipment market.

High initial costs and strict emission regulations remain key challenges in the off-highway vehicle market. For instance, the European Union's Stage V emission standards impose stringent limits on particulate matter and NOx emissions for non-road mobile machinery, increasing compliance costs for manufacturers. The U.S. Environmental Protection Agency's (EPA) Tier 4 regulations require advanced exhaust after-treatment systems, adding to equipment costs. Additionally, the transition to electric and hybrid powertrains demands significant investment in R&D and infrastructure, further raising initial expenses.

Global Off-highway Vehicles Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global off-highway vehicles market report based on type, propulsion type, and region.

Type Outlook (Revenue, USD Million, 2018 - 2030)
Construction
- Up to 250 HP
- 250-500 HP
- More than 500 HP
Mining
- <500 HP
- 500-2000 HP
- >2000 HP
Agriculture
- Less than 40 HP
- 41 to 100 HP
- More than 100 HP
Propulsion Type Outlook (Revenue, USD Million, 2018 - 2030)
ICE
Electric
Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
- U.S.
- Canada
- Mexico
Europe
- U.K.
- Germany
- France
Asia Pacific
- China
- India
- Japan
- South Korea
Latin America
- Brazil
Middle East & Africa (MEA)
- UAE
- Kingdom of Saudi Arabia (KSA)
- South Africa

Chapter 1. Methodology and Scope

1.1. Market Segmentation and Scope
1.2. Research Methodology
- 1.2.1. Information Procurement
1.3. Information or Data Analysis
1.4. Methodology
1.5. Research Scope and Assumptions
1.6. Market Formulation & Validation
1.7. List of Data Sources

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights

Chapter 3. Off-highway Vehicles Market Variables, Trends, & Scope

3.1. Market Lineage Outlook
3.2. Market Dynamics
- 3.2.1. Market Driver Analysis
- 3.2.2. Market Restraint Analysis
- 3.2.3. Industry Challenge
3.3. Off-highway Vehicles Market Analysis Tools
- 3.3.1. Industry Analysis - Porter's
  - 3.3.1.1. Bargaining power of the suppliers
  - 3.3.1.2. Bargaining power of the buyers
  - 3.3.1.3. Threats of substitution
  - 3.3.1.4. Threats from new entrants
  - 3.3.1.5. Competitive rivalry
- 3.3.2. PESTEL Analysis
  - 3.3.2.1. Political landscape
  - 3.3.2.2. Economic landscape
  - 3.3.2.3. Social Landscape
  - 3.3.2.4. Technological landscape
  - 3.3.2.5. Environmental Landscape
  - 3.3.2.6. Legal landscape

Chapter 4. Off-highway Vehicles Market: Type Estimates & Trend Analysis

4.1. Segment Dashboard
- 4.1.1. Off-highway Vehicles Market: Type Movement Analysis, 2024 & 2030 (USD Million)
4.2. Construction
- 4.2.1. Construction Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.2.2. Up to 250 HP
  - 4.2.2.1. Up to 250 HP Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.2.3. 250-500 HP
  - 4.2.3.1. 250-500 HP Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.2.4. More than 500 HP
  - 4.2.4.1. More than 500 HP Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.3. Mining Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.3.1. <500 HP
  - 4.3.1.1. <500 HP Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.3.2. 500-2000 HP
  - 4.3.2.1. 500-2000 HP Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.3.3. >2000 HP
  - 4.3.3.1. >2000 HP Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.4. Agriculture Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.4.1. Less than 40 HP
  - 4.4.1.1. Less than 40 HP Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.4.2. 41 to 100 HP
  - 4.4.2.1. 41 to 100 HP Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.4.3. More than 100 HP
  - 4.4.3.1. More than 100 HP Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Off-highway Vehicles Market: Propulsion Type Estimates & Trend Analysis

5.1. Segment Dashboard
5.2. Off-highway Vehicles Market: Propulsion Type Movement Analysis, 2024 & 2030 (USD Million)
5.3. ICE
- 5.3.1. ICE Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.4. Electric
- 5.4.1. Electric Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Off-highway Vehicles Market: Regional Estimates & Trend Analysis

6.1. Off-highway Vehicles Market Share, By Region, 2024 & 2030 (USD Million)
6.2. North America
- 6.2.1. North America Off-highway Vehicles Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.2.2. U.S.
  - 6.2.2.1. U.S. Off-highway Vehicles Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.2.3. Canada
  - 6.2.3.1. Canada Off-highway Vehicles Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.2.4. Mexico
  - 6.2.4.1. Mexico Off-highway Vehicles Market Estimates and Forecasts, 2018 - 2030 (USD Million)
6.3. Europe
- 6.3.1. Europe Off-highway Vehicles Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.3.2. U.K.
  - 6.3.2.1. U.K. Off-highway Vehicles Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.3.3. Germany
  - 6.3.3.1. Germany Off-highway Vehicles Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.3.4. France
  - 6.3.4.1. France Off-highway Vehicles Market Estimates and Forecasts, 2018 - 2030 (USD Million)
6.4. Asia Pacific
- 6.4.1. Asia Pacific Off-highway Vehicles Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.4.2. China
  - 6.4.2.1. China Off-highway Vehicles Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.4.3. Japan
  - 6.4.3.1. Japan Off-highway Vehicles Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.4.4. India
  - 6.4.4.1. India Off-highway Vehicles Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.4.5. South Korea
  - 6.4.5.1. South Korea Off-highway Vehicles Market Estimates and Forecasts, 2018 - 2030 (USD Million)
6.5. Latin America
- 6.5.1. Latin America Off-highway Vehicles Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.5.2. Brazil
  - 6.5.2.1. Brazil Off-highway Vehicles Market Estimates and Forecasts, 2018 - 2030 (USD Million)
6.6. Middle East and Africa
- 6.6.1. Middle East and Africa Off-highway Vehicles Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.6.2. UAE
  - 6.6.2.1. UAE Off-highway Vehicles Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.6.3. KSA
  - 6.6.3.1. KSA Off-highway Vehicles Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.6.4. South Africa
  - 6.6.4.1. South Africa Off-highway Vehicles Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Competitive Landscape

7.1. Company Categorization
7.2. Company Market Positioning
7.3. Company Heat Map Analysis
7.4. Company Profiles/Listing
- 7.4.1. Caterpillar Inc.
  - 7.4.1.1. Participant's Overview
  - 7.4.1.2. Financial Performance
  - 7.4.1.3. Product Benchmarking
  - 7.4.1.4. Strategic Initiatives
- 7.4.2. Komatsu Ltd.
  - 7.4.2.1. Participant's Overview
  - 7.4.2.2. Financial Performance
  - 7.4.2.3. Product Benchmarking
  - 7.4.2.4. Strategic Initiatives
- 7.4.3. Deere & Company
  - 7.4.3.1. Participant's Overview
  - 7.4.3.2. Financial Performance
  - 7.4.3.3. Product Benchmarking
  - 7.4.3.4. Strategic Initiatives
- 7.4.4. CNH Industrial N.V.
  - 7.4.4.1. Participant's Overview
  - 7.4.4.2. Financial Performance
  - 7.4.4.3. Product Benchmarking
  - 7.4.4.4. Strategic Initiatives
- 7.4.5. Hitachi Construction Machinery Co., Ltd.
  - 7.4.5.1. Participant's Overview
  - 7.4.5.2. Financial Performance
  - 7.4.5.3. Product Benchmarking
  - 7.4.5.4. Strategic Initiatives
- 7.4.6. Liebherr Group
  - 7.4.6.1. Participant's Overview
  - 7.4.6.2. Financial Performance
  - 7.4.6.3. Product Benchmarking
  - 7.4.6.4. Strategic Initiatives
- 7.4.7. Volvo Group (AB Volvo)
  - 7.4.7.1. Participant's Overview
  - 7.4.7.2. Financial Performance
  - 7.4.7.3. Product Benchmarking
  - 7.4.7.4. Strategic Initiatives
- 7.4.8. XCMG Group
  - 7.4.8.1. Participant's Overview
  - 7.4.8.2. Financial Performance
  - 7.4.8.3. Product Benchmarking
  - 7.4.8.4. Strategic Initiatives
- 7.4.9. Kubota Corporation
  - 7.4.9.1. Participant's Overview
  - 7.4.9.2. Financial Performance
  - 7.4.9.3. Product Benchmarking
  - 7.4.9.4. Strategic Initiatives
- 7.4.10. SANY Group
  - 7.4.10.1. Participant's Overview
  - 7.4.10.2. Financial Performance
  - 7.4.10.3. Product Benchmarking
  - 7.4.10.4. Strategic Initiatives