자동차용 필름 시장 규모, 점유율, 동향 분석 보고서 : 유형별, 용도별, 차종별, 지역별, 부문 예측(2025-2030년)

Automotive Film Market Growth & Trends:

The global automotive film market size is expected to reach USD 26.33 billion by 2030, registering around 14.8% from 2025 to 2030, according to a new report by Grand View Research, Inc. The growing demand for automotive film in exterior and interior applications is expected to drive market growth

The industry is expected to grow on account of the demand for films in for interior and exterior protection of the vehicle. The increasing demand for paint protection films and NVH films for the smooth functioning of the vehicle is expected to drive growth over the forecast period.

The industry growth is majorly driven by the rapid increase in the demand for automotive wraps to enhance the aesthetic value of the vehicles. Furthermore, reduction in the maintenance cost of vehicles owing to the protective characteristics offered by the wraps is expected to drive market growth.

Increasing purchasing power of consumers coupled with technological advancements, such as the advent of the bio-based polyester film is expected to fuel market growth. Growing consumer awareness regarding the benefits of these products along with the recovery of the automotive industry is anticipated to aid their consumption in the global market.

The cost benefit ratio is expected to drive demand owing to the ability of the product to sustain extreme conditions. Stringent regulations associated with thermoplastic urethane polymer, which serves as a major raw material in paint protection film manufacturing is expected to hamper market growth over the forecast period.

Automotive Film Market Report Highlights:

• Automotive window films registered a dominant market share of 67.41% in 2024, owing to the increasing shift toward NEVs, including electric vehicles (EVs) and hybrid models.
• The exterior segment dominated the market and accounted for the largest revenue share in 2024. This growth is driven by the increasing consumer demand for heat reduction and UV protection.
• Passenger vehicles dominated the market and accounted for the largest revenue share of 74.97% in 2024. Passenger vehicles were increasingly enhanced with automotive films as they block UV rays, preventing interior fading and maintaining cabin comfort.
• The automotive film market in North America dominated the global market with a revenue share of 47.92% in 2024, attributed to the increasing application of wrap films for vehicle personalization in the region.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market Segmentation & Scope
• 1.2 Market Definitions
• 1.3 Research Methodology
• 1.4 Research Assumptions
• 1.5 Information Procurement
  • 1.5.1 Purchased Database
  • 1.5.2 Gvr's Internal Database
  • 1.5.3 Secondary Sources
  • 1.5.4 Third Party Perspective
  • 1.5.5 Primary Research
• 1.6 Information Analysis
  • 1.6.1 Data Analysis Models
• 1.7 Market Formulation And Data Visualization
  • 1.7.1 List Of Data Sources

Chapter 2 Executive Summary

• 2.1 Market Snapshot
• 2.2 Segment Snapshot (1/2)
• 2.3 Segment Snapshot (2/2)
• 2.4 Competitive Landscape Snapshot

Chapter 3 Automotive Films Market: Variables and Trends

• 3.1 Market Introduction Outlook
• 3.2 Penetration and Growth Prospect Mapping
• 3.3 Market Dynamics
  • 3.3.1 Market Driver Impact Analysis
    • 3.3.1.1 RiSing Demand for Window Films in Luxury and Electric Vehicles
    • 3.3.1.2 Energy efficiency and fuel economy
  • 3.3.2 Market Restraint Impact Analysis
    • 3.3.2.1 High Installation Costs and Skilled Labor Shortages
• 3.4 Industry Analysis Tools
  • 3.4.1 PORTER'S Analysis
  • 3.4.2 Macroeconomic Analysis- PESTLE

Chapter 4 Automotive Films Market: Film Type Estimates & Trend Analysis

• 4.1 Film Type Movement Analysis & Market Share, 2024 & 2030
• 4.2 Automotive Films Market Estimates & Forecast, By Film Type (Thousand Square Meters) (USD Million)
  • 4.2.1 Automotive Window Film
  • 4.2.2 Automotive Wrap Films
  • 4.2.3 Paint Protection Films

Chapter 5 Automotive Films Market: Application Estimates & Trend Analysis

• 5.1 Application Movement Analysis & Market Share, 2024 & 2030
• 5.2 Automotive Films Market Estimates & Forecast, By Application (Thousand Square Meters) (USD Million)
  • 5.2.1 Interior
  • 5.2.2 Exterior

Chapter 6 Automotive Films Market: Vehicle Type Estimates & Trend Analysis

• 6.1 Vehicle Type Movement Analysis & Market Share, 2024 & 2030
• 6.2 Automotive Films Market Estimates & Forecast, By Vehicle Type (Thousand Square Meters) (USD Million)
  • 6.2.1 Passenger Vehicles
  • 6.2.2 Commercial Vehicles

Chapter 7 Automotive Films Market: Regional Estimates & Trend Analysis

• 7.1 Automotive Films Market: Regional Outlook
• 7.2 North America
  • 7.2.1 North America Automotive Films Market Estimates And Forecast, 2018 - 2030 (Thousand Square Meters) (USD Million)
  • 7.2.2 U.S.
    • 7.2.2.1 U.S. Automotive Films Market Estimates & Forecasts, 2018 - 2030 (Thousand Square Meters) (USD Million)
  • 7.2.3 Canada
    • 7.2.3.1 Canada Automotive Films Market Estimates & Forecasts, 2018 - 2030 (Thousand Square Meters) (USD Million)
  • 7.2.4 Mexico
    • 7.2.4.1 Mexico Automotive Films Market Estimates & Forecasts, 2018 - 2030 (Thousand Square Meters) (USD Million)
• 7.3 Europe
  • 7.3.1 Europe Automotive Films Market Estimates And Forecast, 2018 - 2030 (Thousand Square Meters) (USD Million)
  • 7.3.2 Germany
    • 7.3.2.1 Germany Automotive Films Market Estimates and Forecast, 2018 - 2030 (Thousand Square Meters) (USD Million)
  • 7.3.3 U.K.
    • 7.3.3.1 U.K. automotive films market estimates and forecast, 2018 - 2030 (Thousand Square Meters) (USD Million)
  • 7.3.4 France
    • 7.3.4.1 France automotive films market estimates and forecast, 2018 - 2030 (Thousand Square Meters) (USD Million))
  • 7.3.5 Italy
    • 7.3.5.1 Italy automotive films market estimates and forecast, 2018 - 2030 (Thousand Square Meters) (USD Million)
  • 7.3.6 Spain
    • 7.3.6.1 Spain automotive films market estimates and forecast, 2018 - 2030 (Thousand Square Meters) (USD Million)
  • 7.3.7 Russia
    • 7.3.7.1 Russia Automotive films market estimates and forecast, 2018 - 2030 (Thousand Square Meters) (USD Million)
  • 7.3.8 Denmark
    • 7.3.8.1 Denmark automotive films market estimates and forecast, 2018 - 2030 (Thousand Square Meters) (USD Million)
  • 7.3.9 Sweden
    • 7.3.9.1 Sweden automotive films market estimates and forecast, 2018 - 2030 (Thousand Square Meters) (USD Million)
  • 7.3.10 Norway
    • 7.3.10.1 Norway automotive films market estimates and forecast, 2018 - 2030 (Thousand Square Meters) (USD Million)
• 7.4 Asia Pacific
  • 7.4.1 Asia Pacific Automotive Film Market Estimates & Forecasts, 2018 - 2030 (Thousand Square Meters) (USD Million)
  • 7.4.2 China
    • 7.4.2.1 China Automotive Film Market Estimates & Forecasts, 2018 - 2030 (Thousand Square Meters) (USD Million)
  • 7.4.3 Japan
    • 7.4.3.1 Japan Automotive Film Market Estimates & Forecasts, 2018 - 2030 (Thousand Square Meters) (USD Million)
  • 7.4.4 India
    • 7.4.4.1 India Automotive Film Market Estimates & Forecasts, 2018 - 2030 (Thousand Square Meters) (USD Million)
  • 7.4.5 South Korea
    • 7.4.5.1 South Korea Automotive Film Market Estimates & Forecasts, 2018 - 2030 (Thousand Square Meters) (USD Million)
  • 7.4.6 Australia
    • 7.4.6.1 Australia Automotive Film Market Estimates & Forecasts, 2018 - 2030 (Thousand Square Meters) (USD Million)
  • 7.4.7 Indonesia
    • 7.4.7.1 Indonesia Automotive Film Market Estimates & Forecasts, 2018 - 2030 (Thousand Square Meters) (USD Million)
  • 7.4.8 Thailand
    • 7.4.8.1 Thailand Automotive Film Market Estimates & Forecasts, 2018 - 2030 (Thousand Square Meters) (USD Million)
• 7.5 Central & South America
  • 7.5.1 Central & South America Automotive Film Market Estimates & Forecasts, 2018 - 2030 (Thousand Square Meters) (USD Million)
  • 7.5.2 Brazil
    • 7.5.2.1 Brazil Automotive Film Market Estimates & Forecasts, 2018 - 2030 (Thousand Square Meters) (USD Million)
  • 7.5.3 Argentina
    • 7.5.3.1 Argentina Automotive Film Market Estimates & Forecasts, 2018 - 2030 (Thousand Square Meters) (USD Million)
• 7.6 Middle East & Africa
  • 7.6.1 Middle East & Africa Automotive Film Market Estimates & Forecasts, 2018 - 2030 (Thousand Square Meters) (USD Million)
  • 7.6.2 Saudi Arabia
    • 7.6.2.1 Saudi Arabia Automotive Film Market Estimates & Forecasts, 2018 - 2030 (Thousand Square Meters) (USD Million)
  • 7.6.3 UAE
    • 7.6.3.1 UAE Automotive Film Market Estimates & Forecasts, 2018 - 2030 (Thousand Square Meters) (USD Million)
  • 7.6.4 South Africa
    • 7.6.4.1 South Africa Automotive Film Market Estimates & Forecasts, 2018 - 2030 (Thousand Square Meters) (USD Million)

Chapter 8 Automotive Film Market - Competitive Landscape

• 8.1 Key Players, Recent Developments & Their Impact on the Industry
• 8.2 Company Categorization
• 8.3 Company Heat Map Analysis
• 8.4 Strategy Mapping
  • 8.4.1 Expansions
  • 8.4.2 Collaborations/Partnerships/Agreements
  • 8.4.3 New Product Launches
  • 8.4.4 Mergers & Acquisitions

Chapter 9 Automotive Film Market - Company Profiles

• 9.1 3M
• 9.2 Garware Hi-Tech Films Ltd
• 9.3 Saint-Gobain S.A.
• 9.4 Eastman Chemical Company
• 9.5 Avery Dennison Corporation
• 9.6 LINTEC Corporation
• 9.7 Ergis S.A.
• 9.8 TORAY INDUSTRIES, INC.
• 9.9 Johnson Window Films, Inc.
• 9.10 Hexis S.A.S
• 9.11 XPEL
• 9.12 NEXFIL Co., Ltd