자동차용 랩 필름 시장 규모, 점유율, 동향 분석 보고서 : 용도별, 지역별, 부문 예측(2025-2030년)

Automotive Wrap Films Market Growth & Trends:

The global automotive wrap films market size is anticipated to reach USD 11.70 billion by 2030 and is anticipated to expand at a CAGR of 23.4% during the forecast period, according to a new report by Grand View Research, Inc. The benefits provided by automotive wrap films in the form of preserving vehicle paints, allowing flexibility in color selection, and eliminating the requirement for a complete paint makeover, thus fueling the growth of the automotive wrap films market across the globe.

Furthermore, the surging global demand for low-cost mobile advertising using vehicles wrapped with films is significantly driving the growth of automotive wrap films market. The cost saving offered by automotive wrap films used in passenger cars compared to paints that are applied is expected to boost the demand for the product in the industry. The lifespan of automotive wrap films is longer than low-quality vehicle paints. Moreover, these films result in low maintenance costs for vehicles.

Moreover, the main driver for the growth of automotive wrap films lies with the sponsorships provided by the automotive manufacturers operating in a wide range of industries such as automotive OEMs, consumer goods, electrical & electronics, and various others to racing teams. The rising trend of consumer interest in automotive racing events, Formula 1 events, and various other automotive events are encouraging companies to invest in advertising in these events. The companies are investing in advertising through sponsoring a team or a racer and the company trademark is imprinted on the vehicles using automotive wrap films.

Automotive Wrap Films Market Report Highlights:

• Passenger cars dominated the application segment with more than 56.59% share in 2024. Passenger cars include vans, pickups, and SUVs with GWVR less than 10,000 lb. These are classified under class 1 and class 2 vehicles. The increased popularity of automotive wrap films and the availability of varied colors and textures have led to fast growth in demand for the personalization of cars
• Advertisements through buses provide significant opportunities for wrap films in developing regions, namely, Asia Pacific, Central & South America, and the Middle East & Africa with large rural population bases as buses have high accessibility to rural areas. Moreover, with increasing infrastructure development requirements for medium-duty vehicles in the region, the market for automotive wrap films is anticipated to grow in the coming years
• North America dominated the Automotive Wrap Films Market. Early modernization of North America coupled with the high adoption rate of new technologies in the region has led to the high demand for car personalization, ultimately leading to the growth of the automotive wrap films market

Table of Contents

Chapter 1 Methodology And Scope

• 1.1 Market Segmentation & Scope
• 1.2 Market Definitions
• 1.3 Information Procurement
  • 1.3.1 Information Analysis
  • 1.3.2 Market Formulation & Data Visualization
  • 1.3.3 Data Validation & Publishing
• 1.4 Research Scope And Assumptions
  • 1.4.1 List To Data Sources
• 1.5 List Of Abbreviations

Chapter 2 Executive Summary

• 2.1 Market Snapshot
• 2.2 Segment Snapshot
• 2.3 Competitive Landscape Snapshot

Chapter 3 Automotive Wrap Films Market: Variables And Trends

• 3.1 Market Lineage Outlook
  • 3.1.1 Global Plastic Films Market
  • 3.1.2 Global Automotive Wrap Films Market Outlook
• 3.2 Penetration And Growth Prospect Mapping
• 3.3 Industry Value Chain Analysis
  • 3.3.1 Raw Material Trends
    • 3.3.1.1 Major Raw Materials Analysis
    • 3.3.1.2 Procurement Best Practices
  • 3.3.2 Manufacturing Trends
    • 3.3.2.1 Technology Trends
    • 3.3.2.2 Cost Structure Analysis
    • 3.3.2.3 Major Suppliers
  • 3.3.3 Sales Channel Analysis
  • 3.3.4 End User Buying Behavior
• 3.4 Technology Overview
  • 3.4.1 Production Of Vinyl Sheets
    • 3.4.1.1 Cast Films
    • 3.4.1.2 Calendered Films
  • 3.4.2 Creating Vehicle Wraps
• 3.5 Automotive Wrap Films - Colors & Textures
• 3.6 Calendered And Cast Automotive Wrap Films
• 3.7 Regulatory Framework
  • 3.7.1 Product Classification Codes
  • 3.7.2 Standards & Compliances
    • 3.7.2.1 U.S. Epa
    • 3.7.2.2 23 Cfr Part 750 - Highway Beautification
      • 3.7.2.2.1 Purpose
    • 3.7.2.3 Regulations In India
• 3.8 Market Dynamics
  • 3.8.1 Market Driver Impact Analysis
    • 3.8.1.1 Increase In Demand For Mobile Advertising
    • 3.8.1.2 Low Cost As Compared To Vehicle Paint
    • 3.8.1.3 Growth Of Sign & Graphics Industry
    • 3.8.1.4 Increase In Automotive Wrap Film Customization Options
  • 3.8.2 Market Restraint Impact Analysis
    • 3.8.2.1 Technical Complexity
  • 3.8.3 Market Opportunity Analysis
  • 3.8.4 Market Challenge Analysis
    • 3.8.4.1 Pvc Price Fluctuation
• 3.9 Industry Analysis Tools
  • 3.9.1 Porter's Analysis
  • 3.9.2 Macroeconimic Analysis

Chapter 4 Automotive Wrap Films Market: Application Estimates & Trend Analysis

• 4.1 Application Movement Analysis & Market Share, 2023 & 2030
• 4.2 Automotive Wrap Films Market Estimates & Forecast, By Application (USD Million)
  • 4.2.1 Trucks
  • 4.2.2 Passengers Cars
  • 4.2.3 Buses

Chapter 5 Automotive Wrap Films Market: Regional Estimates & Trend Analysis

• 5.1 Automotive Wrap Films Market: Regional Outlook
• 5.2 North America
  • 5.2.1 North America Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
  • 5.2.2 U.S.
    • 5.2.2.1 U.S. Automotive Wrap Films Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 5.2.3 Canada
    • 5.2.3.1 Canada Automotive Wrap Films Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 5.2.4 Mexico
    • 5.2.4.1 Mexico Automotive Wrap Films Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• 5.3 Europe
  • 5.3.1 Europe Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
  • 5.3.2 Germany
    • 5.3.2.1 Germany Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
  • 5.3.3 U.K.
    • 5.3.3.1 U.K. Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
  • 5.3.4 France
    • 5.3.4.1 France Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
  • 5.3.5 Italy
    • 5.3.5.1 Italy Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
  • 5.3.6 Belgium
    • 5.3.6.1 Belgium Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
  • 5.3.7 Netherlands
    • 5.3.7.1 Netherlands Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
  • 5.3.8 Spain
    • 5.3.8.1 Spain Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
  • 5.3.9 Poland
    • 5.3.9.1 Poland Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
• 5.4 Asia Pacific
  • 5.4.1 Asia Pacific Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
  • 5.4.2 China
    • 5.4.2.1 China Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
  • 5.4.3 Japan
    • 5.4.3.1 Japan Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
  • 5.4.4 India
    • 5.4.4.1 India Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
  • 5.4.5 Australia
    • 5.4.5.1 Australia Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
  • 5.4.6 Indonesia
    • 5.4.6.1 Indonesia Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
  • 5.4.7 Malaysia
    • 5.4.7.1 Malaysia Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
  • 5.4.8 Thailand
    • 5.4.8.1 Thailand Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
  • 5.4.9 New Zealand
    • 5.4.9.1 New Zealand Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
  • 5.4.10 Philippines
    • 5.4.10.1 Philippines Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
• 5.5 Central & South America
  • 5.5.1 Central & South America Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
  • 5.5.2 Brazil
    • 5.5.2.1 Brazil Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
  • 5.5.3 Argentina
    • 5.5.3.1 Argentina Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
• 5.6 Middle East & Africa
  • 5.6.1 Middle East & Africa Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
  • 5.6.2 Saudi Arabia
    • 5.6.2.1 Saudi Arabia Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
  • 5.6.3 United Arab Emirates (UAE)
    • 5.6.3.1 UAE Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
  • 5.6.4 South Africa
    • 5.6.4.1 South Africa Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)

Chapter 6 Automotive Wrap Films Market: Competitive Analysis

• 6.1 Recent Developments & Impact Analysis, By Key Market Participants
• 6.2 Vendor Landscape
  • 6.2.1 Company Categorization
  • 6.2.2 List Of Key Manufacturers/Raw Material Suppliers/Distributor
  • 6.2.3 List Of Potential Customers/End-Users
• 6.3 Competitive Dynamics
  • 6.3.1 Company Market Positioning
  • 6.3.2 Competitive Benchmarking
  • 6.3.3 Heat Map Analysis
• 6.4 Strategy Mapping
  • 6.4.1 New Product Launches
  • 6.4.2 Mergers & Acquisition
  • 6.4.3 Expansion
  • 6.4.4 Collaboration
  • 6.4.5 Investment
• 6.5 Participant's Overview
• 6.6 Financial Performance
• 6.7 Product Benchmarking