유럽, 중동 및 아프리카의 왁스 멜트 시장 규모, 점유율, 동향 분석 보고서 : 유형별, 팩별, 국가별, 부문 예측(2025-2030년)

Europe, Middle East & Africa Wax Melt Market Growth & Trends:

The Europe, Middle East, and Africa wax melt market is anticipated to reach USD 3.76 billion by 2030 and expand at a CAGR of 16.0% from 2025 to 2030, according to a new report by Grand View Research, Inc. The Increasing inclination among consumers toward sustainable and organic products is contributing to the growing demand. Countries such as the UK and Germany are leading this trend, as buyers shift to eco-friendly alternatives over traditional products.

Growing awareness regarding environmental concerns has propelled companies to incorporate natural ingredients. Wax melts, which release fragrance without requiring an open flame, have gained customer attention due to characteristics such as safety, aesthetic appeal, and fragrance varieties. In the Middle East and Africa, the market is increasingly gaining momentum, supported by rising disposable incomes and a growing interest in premium home fragrance products. In addition, the demand from commercial buyers such as luxury hotels, spas, large retail stores, commercial buildings, and others is expected to fuel growth. Both regions are witnessing advancements in product formulations, enabling longer-lasting and more complex fragrances.

The growing market penetration of e-commerce platforms has improved accessibility for both customers and companies, allowing smaller brands to reach broader audiences. The wax melt market in Europe, the Middle East, and Africa reflects a dynamic shift toward safer, environment-friendly, and high-quality fragrance solutions. Changing consumer preferences and growing demand from commercial buyers are likely to generate lucrative growth opportunities.

Europe, Middle East & Africa Wax Melt Market Report Highlights:

• Poured wax melts dominated the type segment with more than 45.0% in 2024. This is attributed to characteristics such as flexibility in fragrance customization and seamless compatibility with electric warmers.
• Pressed wax melts are expected to grow at the fastest CAGR of 16.6% over the forecast period, owing to lightweight design, easy packaging, and transportation.
• The multi-pack segment led the Europe, Middle East, and Africa wax melt market in 2024, owing to the rising popularity of aromatherapy and spa treatments, which led to growth in demand from commercial users.
• The single-pack segment is expected to experience significant growth from 2025 to 2030, driven by the flexibility offered by single packs and growing adoption by household users.
• The UK dominated the EMEA wax melt market in 2024, owing to innovative product offerings and growing consumer adoption by household and commercial users.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Types & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Segment Snapshot
• 2.3. Competitive Landscape Snapshot

Chapter 3. Europe, Middle East & Africa Wax Melt Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent Market Outlook
  • 3.1.2. Related Market Outlook
• 3.2. Industry Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Industry Challenges
  • 3.3.4. Industry Opportunities
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's Five Forces Analysis
• 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends & Preferences
• 4.3. Factors Influencing Buying Decisions
• 4.4. Consumer Type Adoption Trends
• 4.5. Observations & Recommendations

Chapter 5. Europe, Middle East & Africa Wax Melt Market: Type Estimates & Trend Analysis

• 5.1. Europe, Middle East & Africa Wax Melt Market Type: Key Takeaways
• 5.2. Type Movement Analysis & Market Share, 2024 & 2030
• 5.3. Europe, Middle East & Africa Wax Melt Market Estimates & Forecast, By Type, 2018 to 2030 (USD Million)
  • 5.3.1. Pressed Wax Melt
    • 5.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 5.3.2. Poured Wax Melt
    • 5.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)

Chapter 6. Europe, Middle East & Africa Wax Melt Market: Pack Estimates & Trend Analysis

• 6.1. Europe, Middle East & Africa Wax Melt Market Form: Key Takeaways
• 6.2. Pack Movement Analysis & Market Share, 2024 & 2030
• 6.3. Europe, Middle East & Africa Wax Melt Market Estimates & Forecast, By Pack, 2018 to 2030 (USD Million)
  • 6.3.1. Single Pack
    • 6.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 6.3.2. Multi Pack
    • 6.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)

Chapter 7. Europe, Middle East & Africa Wax Melt Market: Country Estimates & Trend Analysis

• 7.1. Europe, Middle East & Africa Wax Melt Market: Country Outlook
• 7.2. Country Marketplaces: Key Takeaways
• 7.3. Europe, Middle East & Africa Wax Melt Market Estimates & Forecast, By Country, 2018 to 2030 (USD Million)
  • 7.3.1. UK
    • 7.3.1.1. Key Country Dynamics
    • 7.3.1.2. UK Wax Melt Market Estimates & Forecast, 2018 - 2030 (USD Million)
  • 7.3.2. Germany
    • 7.3.2.1. Key Country Dynamics
    • 7.3.2.2. Germany Wax Melt Market Estimates & Forecast, 2018 - 2030 (USD Million)
  • 7.3.3. France
    • 7.3.3.1. Key Country Dynamics
    • 7.3.3.2. France Wax Melt Market Estimates & Forecast, 2018 - 2030 (USD Million)
  • 7.3.4. Italy
    • 7.3.4.1. Key Country Dynamics
    • 7.3.4.2. Italy Wax Melt Market Estimates & Forecast, 2018 - 2030 (USD Million)
  • 7.3.5. Spain
    • 7.3.5.1. Key Country Dynamics
    • 7.3.5.2. Spain Wax Melt market estimates & forecast, 2018 - 2030 (USD Million)
  • 7.3.6. South Africa
    • 7.3.6.1. Key Country Dynamics
    • 7.3.6.2. South Africa Wax Melt Market Estimates & Forecast, 2018 - 2030 (USD Million)

Chapter 8. Europe, Middle East & Africa Wax Melt Market - Competitive Landscape

• 8.1. Recent Developments & Impact Analysis by Key Market Participants
• 8.2. Company Categorization
• 8.3. Company Market Share, 2024
• 8.4. Company Heat Map/ Positioning Analysis
• 8.5. Strategy Mapping
• 8.6. Company Profiles
  • 8.6.1. Kerax
    • 8.6.1.1. Company Overview
    • 8.6.1.2. Financial Performance
    • 8.6.1.3. Product Benchmarking
    • 8.6.1.4. Strategic Initiatives
  • 8.6.2. Procter & Gamble (febreze)
    • 8.6.2.1. Company Overview
    • 8.6.2.2. Financial Performance
    • 8.6.2.3. Product Benchmarking
    • 8.6.2.4. Strategic Initiatives
  • 8.6.3. ARRAN
    • 8.6.3.1. Company Overview
    • 8.6.3.2. Financial Performance
    • 8.6.3.3. Product Benchmarking
    • 8.6.3.4. Strategic Initiatives
  • 8.6.4. AromaWorks London
    • 8.6.4.1. Company Overview
    • 8.6.4.2. Financial Performance
    • 8.6.4.3. Product Benchmarking
    • 8.6.4.4. Strategic Initiatives
  • 8.6.5. Best Kept Secrets
    • 8.6.5.1. Company Overview
    • 8.6.5.2. Financial Performance
    • 8.6.5.3. Product Benchmarking
    • 8.6.5.4. Strategic Initiatives
  • 8.6.6. Canova
    • 8.6.6.1. Company Overview
    • 8.6.6.2. Financial Performance
    • 8.6.6.3. Product Benchmarking
    • 8.6.6.4. Strategic Initiatives
  • 8.6.7. Charles Farris Ltd
    • 8.6.7.1. Company Overview
    • 8.6.7.2. Financial Performance
    • 8.6.7.3. Product Benchmarking
    • 8.6.7.4. Strategic Initiatives
  • 8.6.8. Sonneborn
    • 8.6.8.1. Company Overview
    • 8.6.8.2. Financial Performance
    • 8.6.8.3. Product Benchmarking
    • 8.6.8.4. Strategic Initiatives
  • 8.6.9. Cereria Ronca
    • 8.6.9.1. Company Overview
    • 8.6.9.2. Financial Performance
    • 8.6.9.3. Product Benchmarking
    • 8.6.9.4. Strategic Initiatives