세계의 소셜미디어 리스닝 시장 : 시장 규모, 점유율, 동향 분석(솔루션별, 용도별, 업종별, 지역별), 부문별 예측(2025-2030년)

Social Media Listening Market Size & Trends:

The global social media listening market size was estimated at USD 9.15 billion in 2024 and is projected to grow at a CAGR of 14.3% from 2025 to 2030. Social media platforms have become an integral part of people's daily lives, leading to a surge in online conversations. Increasing brand reputation management, customer experience management, and product development are primarily drives the growth of the market. Moreover, social media listening can help assess a brand's market share and identify competitors' strengths and weaknesses. By understanding competitors' strategies, brands can adjust their approach to stay competitive.

Social media listening offers valuable insights into customer needs and preferences, informing product development decisions. Moreover, social media listening helps identify target audiences and tailor marketing campaigns accordingly. Furthermore, the concentration of social media platforms, including Twitter, Facebook, Instagram, LinkedIn, and TikTok, has expanded the scope of social media listening. Social media listening helps brands identify and address potential crises before they escalate. By analyzing customer sentiment, brands can gain insights into their reputation and identify areas for improvement.

Moreover, social media listening allows brands to gather valuable customer feedback and address their concerns promptly. Understanding customer preferences through social media listening enables brands to deliver personalized experiences. Social media listening helps identify emerging trends, market shifts, and consumer preferences. By monitoring competitors' social media activity, brands can gain insights into their strategies and performance. These factors have collectively driven the growth of the social media listening market, making it an essential tool for businesses seeking to understand and engage with their target audience.

Global Social Media Listening Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global social media listening market report based on the solutions, application, vertical, and region.

• Solutions Outlook (Revenue, USD Million, 2017 - 2030)
• Software
• Services
• Application Outlook (Revenue, USD Million, 2017 - 2030)
• Customer Experience Management
• Competitive Benchmarking
• Brand Management
• Marketing Campaign Management
• Sales and Lead Generation
• Product Development and Innovation
• Others
• Vertical Outlook (Revenue, USD Million, 2017 - 2030)
• BFSI
• Healthcare & life sciences
• Retail & E-commerce
• Government and Defence
• Travel and hospitality
• IT & Telecommunications
• Media and Entertainment
• Others
• Regional Outlook (Revenue, USD Million, 2017 - 2030)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America
  • Brazil
• MEA
  • UAE
  • South Africa
  • KSA

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Market Definitions
• 1.3. Research Methodology
  • 1.3.1. Information Procurement
  • 1.3.2. Information or Data Analysis
  • 1.3.3. Market Formulation & Data Visualization
  • 1.3.4. Data Validation & Publishing
• 1.4. Research Scope and Assumptions
  • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Social Media Listening Market Variables, Trends, & Scope

• 3.1. Market Introduction/Lineage Outlook
• 3.2. Market Size and Growth Prospects (USD Million)
• 3.3. Industry Value Chain Analysis
• 3.4. Market Dynamics
  • 3.4.1. Market Drivers Analysis
    • 3.4.1.1. Growing need for customer engagement
    • 3.4.1.2. Effectiveness of targeted marketing campaigns
  • 3.4.2. Market Restraints Analysis
    • 3.4.2.1. Data security and privacy concerns
  • 3.4.3. Industry Opportunities
  • 3.4.4. Industry Challenges
• 3.5. Social Media Listening Market Analysis Tools
  • 3.5.1. Porter's Analysis
    • 3.5.1.1. Bargaining power of the suppliers
    • 3.5.1.2. Bargaining power of the buyers
    • 3.5.1.3. Threats of substitution
    • 3.5.1.4. Threats from new entrants
    • 3.5.1.5. Competitive rivalry
  • 3.5.2. PESTEL Analysis
    • 3.5.2.1. Political landscape
    • 3.5.2.2. Economic and Social landscape
    • 3.5.2.3. Technological landscape
    • 3.5.2.4. Environmental landscape
    • 3.5.2.5. Legal landscape

Chapter 4. Social Media Listening Market: Solutions Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Social Media Listening Market: Solutions Movement Analysis, 2017 - 2030 (USD Million)
• 4.3. Software
  • 4.3.1. Software Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 4.4. Services
  • 4.4.1. Services Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 5. Social Media Listening Market: Application Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Social Media Listening Market: Application Movement Analysis, 2017 - 2030 (USD Million)
• 5.3. Customer Experience Management
  • 5.3.1. Customer Experience Management Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 5.4. Competitive Benchmarking
  • 5.4.1. Competitive Benchmarking Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 5.5. Brand Management
  • 5.5.1. Brand Management Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 5.6. Marketing Campaign Management
  • 5.6.1. Marketing Campaign Management Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 5.7. Sales and Lead Generation
  • 5.7.1. Sales and Lead Generation Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 5.8. Product Development and Innovation
  • 5.8.1. Product Development and Innovation Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 5.9. Others
  • 5.9.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 6. Social Media Listening Market: Vertical Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Social Media Listening Market: Vertical Movement Analysis, 2017 - 2030 (USD Million)
• 6.3. BFSI
  • 6.3.1. BFSI Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 6.4. Healthcare & Life Sciences
  • 6.4.1. Healthcare & Life Sciences Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 6.5. Retail & E-commerce
  • 6.5.1. Retail & E-commerce Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 6.6. Government and Defense
  • 6.6.1. Government and Defense Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 6.7. Travel & Hospitaility
  • 6.7.1. Transportation and Logistics Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 6.8. IT & Telecommunications
  • 6.8.1. IT & Telecommunications Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 6.9. Media and Entertainment
  • 6.9.1. Media and Entertainment Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 6.10. Others
  • 6.10.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 7. Social Media Listening Market: Regional Estimates & Trend Analysis

• 7.1. Social Media Listening Market Share, By Region, 2024 & 2030 (USD Million)
• 7.2. North America
  • 7.2.1. North America Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 7.2.2. North America Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
  • 7.2.3. North America Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
  • 7.2.4. North America Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
  • 7.2.5. U.S.
    • 7.2.5.1. U.S. Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 7.2.5.2. U.S. Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
    • 7.2.5.3. U.S. Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
    • 7.2.5.4. U.S. Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
  • 7.2.6. Canada
    • 7.2.6.1. Canada Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 7.2.6.2. Canada Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
    • 7.2.6.3. Canada Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
    • 7.2.6.4. Canada Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
  • 7.2.7. Mexico
    • 7.2.7.1. Mexico Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 7.2.7.2. Mexico Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
    • 7.2.7.3. Mexico Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
    • 7.2.7.4. Mexico Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
• 7.3. Europe
  • 7.3.1. Europe Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 7.3.2. Europe Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
  • 7.3.3. Europe Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
  • 7.3.4. Europe Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
  • 7.3.5. UK
    • 7.3.5.1. UK Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 7.3.5.2. UK Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
    • 7.3.5.3. UK Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
    • 7.3.5.4. UK Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
  • 7.3.6. Germany
    • 7.3.6.1. Germany Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 7.3.6.2. Germany Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
    • 7.3.6.3. Germany Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
    • 7.3.6.4. Germany Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
  • 7.3.7. France
    • 7.3.7.1. France Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 7.3.7.2. France Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
    • 7.3.7.3. France Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
    • 7.3.7.4. France Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
• 7.4. Asia Pacific
  • 7.4.1. Asia Pacific Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 7.4.2. Asia Pacific Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
  • 7.4.3. Asia Pacific Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
  • 7.4.4. Asia Pacific Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
  • 7.4.5. China
    • 7.4.5.1. China Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 7.4.5.2. China Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
    • 7.4.5.3. China Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
    • 7.4.5.4. China Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
  • 7.4.6. Japan
    • 7.4.6.1. Japan Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 7.4.6.2. Japan Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
    • 7.4.6.3. Japan Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
    • 7.4.6.4. Japan Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
  • 7.4.7. India
    • 7.4.7.1. India Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 7.4.7.2. India Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
    • 7.4.7.3. India Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
    • 7.4.7.4. India Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
  • 7.4.8. Australia
    • 7.4.8.1. Australia Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 7.4.8.2. Australia Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
    • 7.4.8.3. Australia Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
    • 7.4.8.4. Australia Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
  • 7.4.9. South Korea
    • 7.4.9.1. South Korea Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 7.4.9.2. South Korea Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
    • 7.4.9.3. South Korea Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
    • 7.4.9.4. South Korea Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
• 7.5. Latin America
  • 7.5.1. Latin America Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 7.5.2. Latin America Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
  • 7.5.3. Latin America Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
  • 7.5.4. Latin America Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
  • 7.5.5. Brazil
    • 7.5.5.1. Brazil Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 7.5.5.2. Brazil Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
    • 7.5.5.3. Brazil Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
    • 7.5.5.4. Brazil Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
• 7.6. Middle East and Africa
  • 7.6.1. Middle East and Africa Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 7.6.2. Middle East & Africa Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
  • 7.6.3. Middle East & Africa Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
  • 7.6.4. Middle East & Africa Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
  • 7.6.5. UAE
    • 7.6.5.1. UAE Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 7.6.5.2. UAE Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
    • 7.6.5.3. UAE Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
    • 7.6.5.4. UAE Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
  • 7.6.6. South Africa
    • 7.6.6.1. South Africa Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 7.6.6.2. South Africa Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
    • 7.6.6.3. South Africa Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
    • 7.6.6.4. South Africa Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
  • 7.6.7. KSA
    • 7.6.7.1. KSA Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 7.6.7.2. KSA Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
    • 7.6.7.3. KSA Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
    • 7.6.7.4. KSA Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)

Chapter 8. Competitive Landscape

• 8.1. Recent Developments & Impact Analysis by Key Market Participants
• 8.2. Company Categorization
• 8.3. Company Market Positioning
• 8.4. Company Market Share Analysis
• 8.5. Company Heat Map Analysis
• 8.6. Strategy Mapping
  • 8.6.1. Expansion
  • 8.6.2. Mergers & Acquisition
  • 8.6.3. Partnerships & Collaborations
  • 8.6.4. New Product Launches
  • 8.6.5. Research and Development
• 8.7. Company Profiles
  • 8.7.1. Brandwatch
    • 8.7.1.1. Participant's Overview
    • 8.7.1.2. Financial Performance
    • 8.7.1.3. Product Benchmarking
    • 8.7.1.4. Recent Developments
  • 8.7.2. Buffer
    • 8.7.2.1. Participant's Overview
    • 8.7.2.2. Financial Performance
    • 8.7.2.3. Product Benchmarking
    • 8.7.2.4. Recent Developments
  • 8.7.3. Onclusive, Inc.
    • 8.7.3.1. Participant's Overview
    • 8.7.3.2. Financial Performance
    • 8.7.3.3. Product Benchmarking
    • 8.7.3.4. Recent Developments
  • 8.7.4. Hootsuite
    • 8.7.4.1. Participant's Overview
    • 8.7.4.2. Financial Performance
    • 8.7.4.3. Product Benchmarking
    • 8.7.4.4. Recent Developments
  • 8.7.5. IBM Corporation
    • 8.7.5.1. Participant's Overview
    • 8.7.5.2. Financial Performance
    • 8.7.5.3. Product Benchmarking
    • 8.7.5.4. Recent Developments
  • 8.7.6. Meltwater
    • 8.7.6.1. Participant's Overview
    • 8.7.6.2. Financial Performance
    • 8.7.6.3. Product Benchmarking
    • 8.7.6.4. Recent Developments
  • 8.7.7. Mention
    • 8.7.7.1. Participant's Overview
    • 8.7.7.2. Financial Performance
    • 8.7.7.3. Product Benchmarking
    • 8.7.7.4. Recent Developments
  • 8.7.8. Sprinklr Inc.
    • 8.7.8.1. Participant's Overview
    • 8.7.8.2. Financial Performance
    • 8.7.8.3. Product Benchmarking
    • 8.7.8.4. Recent Developments
  • 8.7.9. Sprout Social, Inc.
    • 8.7.9.1. Participant's Overview
    • 8.7.9.2. Financial Performance
    • 8.7.9.3. Product Benchmarking
    • 8.7.9.4. Recent Developments
  • 8.7.10. YouScan
    • 8.7.10.1. Participant's Overview
    • 8.7.10.2. Financial Performance
    • 8.7.10.3. Product Benchmarking
    • 8.7.10.4. Recent Development