팟캐스트 광고 시장 규모, 점유율, 동향 분석 리포트 : 광고 유형별, 캠페인 유형별, 산업별, 컨텐츠 장르별, 지역별, 부문 예측(2025-2030년)

Podcast Advertising Market Growth & Trends:

The global podcast advertising market size is anticipated to reach USD 38.52 billion in 2030 and is expected to grow at a CAGR of 10.0% from 2025 to 2030, according to a new report by Grand View Research, Inc. Podcast advertising has witnessed substantial trends over the past few years, making it an increasingly lucrative avenue for brands to reach their target audiences. One of the most prominent trends is the growth of podcast audiences. The listener base has expanded significantly with the increasing popularity of podcasts across various genres and interests. This growth has given advertisers a wider reach and an opportunity to connect with diverse and engaged audiences. This, in turn, creates a lucrative market growth prospect over the forecast period.

Furthermore, the AI-powered podcast advertising trend is revolutionizing the industry by leveraging advanced artificial intelligence technologies to optimize and enhance the effectiveness of ad placements. This technology enables real-time customization of ads based on the listener's profile and preferences. For instance, in June 2023, Acast launched AI-powered podcast Advertising to allow advertisers to expand their reach in podcasting and refine their targeting further. Such developments by key players are expected to drive the podcasting advertising market over the forecast period.

The COVID-19 pandemic had a mixed impact on the podcast advertising market. Initially, the industry faced challenges as listener behavior shifted with reduced commuting and travel, which led to a decline in ad spending and the suspension of campaigns by some enterprises. Furthermore, industries directly impacted by the pandemic, such as travel and hospitality, curtailed their advertising expenditures. However, certain podcast genres, such as health and entertainment, experienced a surge in listenership. As the pandemic improved, the market gradually recovered with advertisers' return, and podcasters adapted by diversifying revenue streams and exploring hybrid approaches. Despite the initial setbacks, the podcast advertising market demonstrated resilience, leveraging the growing audience base and evolving advertising demands to continue being an effective medium for brand promotion and audience engagement.

Podcast Advertising Market Report Highlights:

• The host-read ads segment dominated the market with a revenue share of over 62% in 2024, owing to the fact that it tends to resonate better with listeners and can lead to higher engagement and conversion rates for advertisers.
• The direct response ad segment accounted for the largest revenue share in 2024. Direct response marketing delivers numerous benefits as they are quick in generating return on investment and generating a huge volume of leads.
• The BFSI segment accounted for the largest revenue share in 2024, owing to the increasing avenue for BFSI companies to target a more affluent and financially savvy audience, who may be interested in financial news, investment advice, and insurance-related content
• The news & politics segment accounted for the largest revenue share in 2024 and is estimated to continue dominating the podcast advertising industry over the forecast period
• North America podcast advertising market accounted for the largest revenue share of over 34% in 2024, primarily driven by the region's rapid adoption of modern technology and mature audience base

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Market Definitions
  • 1.2.1. Information analysis
  • 1.2.2. Market formulation & data visualization
  • 1.2.3. Data validation & publishing
• 1.3. Research Scope and Assumptions
  • 1.3.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Podcast Advertising Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Deployment Challenge
• 3.3. Podcast Advertising Market Analysis Tools
  • 3.3.1. Deployment Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Economic landscape
    • 3.3.2.3. Social landscape
    • 3.3.2.4. Technological landscape
    • 3.3.2.5. Economic landscape
    • 3.3.2.6. Legal landscape

Chapter 4. Podcast Advertising Market: Ad Type Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Podcast Advertising Market: Ad Type Movement Analysis, 2024 & 2030 (USD Million)
• 4.3. Pre-Rolls Ads
  • 4.3.1. Pre-Rolls Ads Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.4. Host-Read Ads
  • 4.4.1. Host-Read Ads Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.5. Supplied Ads
  • 4.5.1. Supplied Ads Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Podcast Advertising Market: Campaign Type Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Podcast Advertising Market: Campaign Type Movement Analysis, 2024 & 2030 (USD Million)
• 5.3. Brand Awareness Ad
  • 5.3.1. Brand Awareness Ad Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.4. Direct Response Ad
  • 5.4.1. Direct Response Ad Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.5. Branded Content
  • 5.5.1. Branded Content Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Podcast Advertising Market: Content Genre Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Podcast Advertising Market: Content Genre Movement Analysis, 2024 & 2030 (USD Million)
• 6.3. News and Politics
  • 6.3.1. News and Politics Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.4. Society & Culture
  • 6.4.1. Society & Culture Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.5. Comedy
  • 6.5.1. Comedy Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.6. Sports
  • 6.6.1. Sports Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.7. Others
  • 6.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Podcast Advertising Market: Industry Estimates & Trend Analysis

• 7.1. Segment Dashboard
• 7.2. Podcast Advertising Market: Industry Movement Analysis, 2024 & 2030 (USD Million)
• 7.3. BFSI
  • 7.3.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.4. Media & Entertainment
  • 7.4.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.5. Retail
  • 7.5.1. Retail Goods Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.6. IT & Telecommunication
  • 7.6.1. IT & Telecommunication Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.7. Healthcare
  • 7.7.1. Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.8. Automotive
  • 7.8.1. Automotive Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.9. Travel and Tourism
  • 7.9.1. Travel and Tourism Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.10. Food & Beverages
  • 7.10.1. Food & Beverages Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.11. Others
  • 7.11.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. Regional Estimates & Trend Analysis

• 8.1. Podcast Advertising Market by Region, 2024 & 2030
• 8.2. North America
  • 8.2.1. North America Podcast Advertising Market Estimates & Forecasts, 2018 - 2030, (USD Million)
  • 8.2.2. U.S.
    • 8.2.2.1. Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.2.3. Canada
    • 8.2.3.1. Canada Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.3. Europe
  • 8.3.1. Europe Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.3.2. UK
    • 8.3.2.1. UK Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.3.3. Germany
    • 8.3.3.1. Germany Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.3.4. France
    • 8.3.4.1. France Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.3.5. Italy
    • 8.3.5.1. Italy Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.3.6. Spain
    • 8.3.6.1. Spain Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.4. Asia Pacific
  • 8.4.1. Asia Pacific Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.4.2. China
    • 8.4.2.1. China Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.4.3. Japan
    • 8.4.3.1. Japan Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.4.4. India
    • 8.4.4.1. India Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.4.5. South Korea
    • 8.4.5.1. South Korea Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.5. Latin America
  • 8.5.1. Latin America Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.5.2. Brazil
    • 8.5.2.1. Brazil Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.5.3. Mexico
    • 8.5.3.1. Mexico Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.6. Middle East and Africa
  • 8.6.1. Middle East and Africa Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.6.2. South Africa
    • 8.6.2.1. South Africa Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.6.3. UAE
    • 8.6.3.1. UAE Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 9. Competitive Landscape

• 9.1. Company Categorization
• 9.2. Company Market Positioning
• 9.3. Company Heat Map Analysis
• 9.4. Company Profiles/Listing
  • 9.4.1. AdvertiseCast, LLC
    • 9.4.1.1. Participant's Overview
    • 9.4.1.2. Financial Performance
    • 9.4.1.3. Service Benchmarking
    • 9.4.1.4. Strategic Initiatives
  • 9.4.2. Amazon.com, Inc.
    • 9.4.2.1. Participant's Overview
    • 9.4.2.2. Financial Performance
    • 9.4.2.3. Service Benchmarking
    • 9.4.2.4. Strategic Initiatives
  • 9.4.3. Spotify AB
    • 9.4.3.1. Participant's Overview
    • 9.4.3.2. Financial Performance
    • 9.4.3.3. Service Benchmarking
    • 9.4.3.4. Strategic Initiatives
  • 9.4.4. Apple Inc.
    • 9.4.4.1. Participant's Overview
    • 9.4.4.2. Financial Performance
    • 9.4.4.3. Service Benchmarking
    • 9.4.4.4. Strategic Initiatives
  • 9.4.5. iHeartMedia Inc.
    • 9.4.5.1. Participant's Overview
    • 9.4.5.2. Financial Performance
    • 9.4.5.3. Service Benchmarking
    • 9.4.5.4. Strategic Initiatives
  • 9.4.6. Acast.
    • 9.4.6.1. Participant's Overview
    • 9.4.6.2. Financial Performance
    • 9.4.6.3. Service Benchmarking
    • 9.4.6.4. Strategic Initiatives
  • 9.4.7. Audacy, Inc.
    • 9.4.7.1. Participant's Overview
    • 9.4.7.2. Financial Performance
    • 9.4.7.3. Service Benchmarking
    • 9.4.7.4. Strategic Initiatives
  • 9.4.8. Sirius XM Radio LLC
    • 9.4.8.1. Participant's Overview
    • 9.4.8.2. Financial Performance
    • 9.4.8.3. Service Benchmarking
    • 9.4.8.4. Strategic Initiatives
  • 9.4.9. Podbean
    • 9.4.9.1. Participant's Overview
    • 9.4.9.2. Financial Performance
    • 9.4.9.3. Service Benchmarking
    • 9.4.9.4. Strategic Initiatives
  • 9.4.10. ZenCast.
    • 9.4.10.1. Participant's Overview
    • 9.4.10.2. Financial Performance
    • 9.4.10.3. Service Benchmarking
    • 9.4.10.4. Strategic Initiatives