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U.S. Pet Dental Health Market Size, Share & Trends Analysis Report By Type (Products, Services), By Animal Type (Dogs, Cats), By Indication (Gum Disease, Dental Calculus, Oral Tumor), By Distribution Channel, And Segment Forecasts, 2025 - 2033

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LSH 25.07.23

U.S. Pet Dental Health Market Size & Trends:

The U.S. pet dental health market size was estimated at USD 2.59 billion in 2024 and is projected to reach at 4.53 billion by 2033, growing at a CAGR of 6.55% from 2025 to 2033. The rise in pet dental diseases, increased awareness among pet owners about preventing painful dental conditions, a surge in veterinary dental check-ups & procedures, the introduction of innovative pet oral care products by leading companies, and the growth in pet ownership rates are key factors contributing to the market expansion.

The growing presence of pet insurance providers like Spot Pet Insurance is significantly driving the U.S. pet dental health industry by making preventive oral care more accessible and affordable for pet owners. The uptake of pet insurance, particularly plans that include preventive care add-ons, encourages regular dental check-ups and treatments by covering costs related to cleanings, exams, and procedures such as dental evaluations. By offering customizable accident and illness or accident-only plans with flexible reimbursement rates, annual limits, and deductibles, insurers enable pet parents to select coverage that aligns with their financial and healthcare priorities. This increased financial support reduces cost-related hesitation, leading to higher utilization of dental services, early intervention, and an overall rise in demand for veterinary dental care, contributing directly to the market's growth.

Moreover, according to an article published by Colorado State University, in January 2024, dental disease, which involves infections and inflammation of the teeth, gums, and supporting structures, is one of the most widespread and serious health conditions affecting companion animals, particularly cats and dogs. It typically begins with plaque and tartar buildup and, if left untreated, can progress to gingivitis, periodontal disease, and tooth loss, potentially leading to systemic health issues like heart, liver, or kidney complications.

Furthermore, according to the American Veterinary Dental Society, over 80% of dogs and 70% of cats exhibit signs of dental disease by the age of three, underscoring the condition's early onset and high prevalence. This widespread occurrence has become a major driver of the pet dental health market in the U.S., as it fuels demand for both preventive and therapeutic solutions. Pet owners are increasingly seeking veterinary services such as dental cleanings, extractions, and oral surgeries, while also purchasing home-care products like dental chews, toothbrushes, and water additives. The veterinary community's growing emphasis on routine dental exams and the rising awareness among pet parents about the long-term health implications of poor oral hygiene are accelerating market expansion. Ultimately, the high prevalence and chronic nature of dental disease create a sustained need for ongoing care, positioning dental health as a vital and fast-growing segment of the broader pet healthcare market.

U.S. Pet Dental Health Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. Pet Dental Health market report based on animal type, type, indication, and distribution channel:

  • Type Outlook (Revenue, USD Million, 2021 - 2033)
  • Products
    • Oral Care Products
    • Toothpastes & Brushes
    • Oral Care Solutions
    • Foods & Treats
    • Dental Chews
    • Dental Powder
    • Others
    • Medicines
    • Equipment
  • Services
    • Diagnosis
    • Treatment
    • Dental Cleaning
    • Surgery
    • Root Canal Therapy
    • Others
  • Animal Type Outlook (Revenue, USD Million, 2021 - 2033)
  • Dogs
  • Cats
  • Others
  • Indication Outlook (Revenue, USD Million, 2021 - 2033)
  • Gum Disease
  • Endodontic Diseases
  • Dental calculus
  • Oral tumor
  • Others
  • Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
  • Veterinary Hospitals & Clinics
  • Retail Pharmacies
  • E-commerce
  • Others

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Research Methodology
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources
    • 1.3.4. Primary Research
  • 1.4. Information/Data Analysis
  • 1.5. Market Formulation & Visualization
  • 1.6. Data Validation & Publishing
  • 1.7. Model Details
    • 1.7.1. Commodity flow analysis
    • 1.7.2. Market: CAGR Calculation
  • 1.8. List of Secondary Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. U.S. Pet Dental Health Market Variable Trends & Scope

  • 3.1. Market Lineage Outlook
    • 3.1.1. Parent Market
    • 3.1.2. Ancillary Market
  • 3.2. Market Dynamics
    • 3.2.1. Market Driver Analysis
      • 3.2.1.1. Increasing prevalence of pet dental diseases
      • 3.2.1.2. Rising pet population & adoption
      • 3.2.1.3. Growing awareness about pet dental health
      • 3.2.1.4. Increasing adoption of pet insurance
    • 3.2.2. Market Restraint Analysis
      • 3.2.2.1. High cost of treatment
      • 3.2.2.2. Lack of skilled professionals
    • 3.2.3. Market Opportunity Analysis
    • 3.2.4. Market Challenge Analysis
  • 3.3. U.S. Pet Dental Health Market Analysis Tools
    • 3.3.1. Industry Analysis - Porter's
      • 3.3.1.1. Bargaining power of suppliers
      • 3.3.1.2. Bargaining power of buyers
      • 3.3.1.3. Threat of substitution
      • 3.3.1.4. Threat of new entrants
      • 3.3.1.5. Competitive rivalry
    • 3.3.2. PESTEL Analysis
      • 3.3.2.1. Political & Legal landscape
      • 3.3.2.2. Economic and Social landscape
      • 3.3.2.3. Technological landscape
      • 3.3.2.4. Environmental landscape
    • 3.3.3. Regulatory Framework
    • 3.3.4. Pricing Analysis
    • 3.3.5. Pet Ownership Demographics
    • 3.3.6. Estimated pet Population by key species, 2024

Chapter 4. U.S. Pet Dental Health Market: Type Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. U.S. Pet Dental Health Market: Type Movement Analysis
  • 4.3. U.S. Pet Dental Health Market Size & Trend Analysis, by type, 2021 to 2033 (USD Million)
  • 4.4. Products
    • 4.4.1. Products Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 4.4.2. Oral care products
      • 4.4.2.1. Oral care products Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
      • 4.4.2.2. Toothpastes & Brushes
        • 4.4.2.2.1. Toothpastes & brushes Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
      • 4.4.2.3. Oral care solutions
        • 4.4.2.3.1. Oral care solutions Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
      • 4.4.2.4. Food & treats
        • 4.4.2.4.1. Food & treats Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
      • 4.4.2.5. Dental chews
        • 4.4.2.5.1. Dental chews Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
      • 4.4.2.6. Dental powders
        • 4.4.2.6.1. Dental powders Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
      • 4.4.2.7. Others
        • 4.4.2.7.1. others Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 4.4.3. Medicines
      • 4.4.3.1. Medicines Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 4.4.4. Equipment
      • 4.4.4.1. Equipment Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 4.5. Services
    • 4.5.1. Services Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 4.5.2. Diagnosis
      • 4.5.2.1. Diagnosis Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 4.5.3. Treatment
      • 4.5.3.1. Treatment Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
      • 4.5.3.2. Dental Cleaning
        • 4.5.3.2.1. Dental cleaning Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
      • 4.5.3.3. Surgery
        • 4.5.3.3.1. Surgery Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
      • 4.5.3.4. Root canal therapy
        • 4.5.3.4.1. Root canal therapy Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
      • 4.5.3.5. Others
        • 4.5.3.5.1. Others Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 5. U.S. Pet Dental Health Market: Animal Type Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. U.S. Pet Dental Health Market: Animal Type Movement Analysis
  • 5.3. U.S. Pet Dental Health Market Size & Trend Analysis, by Animal Type, 2021 to 2033 (USD Million)
  • 5.4. Dogs
    • 5.4.1. Dogs Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 5.5. Cats
    • 5.5.1. Cats Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 5.6. Others
    • 5.6.1. Others Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 6. U.S. Pet Dental Health Market: Indication Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. U.S. Pet Dental Health Market: Indication Movement Analysis
  • 6.3. U.S. Pet Dental Health Market Size & Trend Analysis, by Indication, 2021 to 2033 (USD Million)
  • 6.4. Gum Disease
    • 6.4.1. Gum Disease Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 6.5. Endodontic diseases
    • 6.5.1. Endodontic Diseases Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 6.6. Dental calculus
    • 6.6.1. Dental Calculus Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 6.7. Oral tumor
    • 6.7.1. Oral Tumor Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 6.8. Others
    • 6.8.1. Others Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 7. U.S. Pet Dental Health Market: Distribution Channel Estimates & Trend Analysis

  • 7.1. Segment Dashboard
  • 7.2. U.S. Pet Dental Health Market: By Distribution Channel Movement Analysis
  • 7.3. U.S. Pet Dental Health Market Size & Trend Analysis, by distribution channel, 2021 to 2033 (USD Million)
    • 7.3.1. Veterinary Hospitals & Clinics
      • 7.3.1.1. Veterinary Hospitals & Clinics Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.3.2. Retail Pharmacies
      • 7.3.2.1. Retail Pharmacies Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.3.3. E-Commerce
      • 7.3.3.1. E-Commerce Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.4. Others
    • 7.4.1. Others Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 8. Competitive Landscape

  • 8.1. Market Participant Categorization
  • 8.2. Company Market Position Analysis/ Heap Map Analysis
  • 8.3. Company Profiles
    • 8.3.1. Virbac
      • 8.3.1.1. Participant's Overview
      • 8.3.1.2. Financial Performance
      • 8.3.1.3. Product Benchmarking
      • 8.3.1.4. Strategic Initiatives
    • 8.3.2. Colgate-Palmolive Company
      • 8.3.2.1. Participant's Overview
      • 8.3.2.2. Financial Performance
      • 8.3.2.3. Product Benchmarking
      • 8.3.2.4. Strategic Initiatives
    • 8.3.3. Dechra Pharmaceuticals plc
      • 8.3.3.1. Participant's Overview
      • 8.3.3.2. Financial Performance
      • 8.3.3.3. Product Benchmarking
      • 8.3.3.4. Strategic Initiatives
    • 8.3.4. Nestle Purina Pet Care
      • 8.3.4.1. Participant's Overview
      • 8.3.4.2. Financial Performance
      • 8.3.4.3. Product Benchmarking
      • 8.3.4.4. Strategic Initiatives
    • 8.3.5. Vetoquinol SA
      • 8.3.5.1. Participant's Overview
      • 8.3.5.2. Financial Performance
      • 8.3.5.3. Product Benchmarking
      • 8.3.5.4. Strategic Initiatives
    • 8.3.6. Nylabone (Central Garden & Pet Company)
      • 8.3.6.1. Participant's Overview
      • 8.3.6.2. Financial Performance
      • 8.3.6.3. Product Benchmarking
      • 8.3.6.4. Strategic Initiatives
    • 8.3.7. Barkbox;
      • 8.3.7.1. Participant's Overview
      • 8.3.7.2. Financial Performance
      • 8.3.7.3. Product Benchmarking
      • 8.3.7.4. Strategic Initiatives
    • 8.3.8. Basepaws, Inc.
      • 8.3.8.1. Participant's Overview
      • 8.3.8.2. Financial Performance
      • 8.3.8.3. Product Benchmarking
      • 8.3.8.4. Strategic Initiatives
    • 8.3.9. Dentalaire, International.
      • 8.3.9.1. Participant's Overview
      • 8.3.9.2. Financial Performance
      • 8.3.9.3. Product Benchmarking
      • 8.3.9.4. Strategic Initiatives
    • 8.3.10. imRex Inc.
      • 8.3.10.1. Participant's Overview
      • 8.3.10.2. Financial Performance
      • 8.3.10.3. Product Benchmarking
      • 8.3.10.4. Strategic Initiatives
  • 8.4. Strategy Mapping
    • 8.4.1. Mergers & Acquisitions
    • 8.4.2. Partnerships & Collaborations
    • 8.4.3. Application launch
    • 8.4.4. Others
  • 8.5. List of other key players
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