세계의 데이터 브로커 시장 규모, 점유율, 동향 분석 보고서 : 데이터 카테고리별, 데이터 유형별, 가격별, 최종 용도별, 지역별, 부문별 예측(2025-2033년)

Data Broker Market Summary

The global data broker market size was estimated at USD 277.97 billion in 2024 and is projected to reach USD 512.45 billion by 2033, growing at a CAGR of 7.3% from 2025 to 2033. A key trend shaping the global data broker market is the convergence of big data analytics, AI, and real-time data monetization models across diverse industry verticals.

Organizations are moving from static demographic datasets to dynamic data streams that capture intent, location, transactions, and sentiment in near real time. In addition, with the rise of programmatic advertising, fraud detection, and personalized engagement, businesses demand continuously updated datasets that reflect real-world changes in consumer behavior. Data brokers are integrating AI-driven tools for automatic categorization, enrichment, and normalization of disparate data sources, transforming raw data into actionable intelligence. For instance, companies in the BFSI and retail sectors are leveraging brokered data streams to score leads, personalize offers, and preempt credit and fraud risks, enabling faster, more accurate decision-making.

Moreover, the market is also witnessing evolution in the types of data being collected, with a strong pivot toward unstructured and custom-structured data. While structured data such as emails, contact information, and financial records continue to dominate core offerings, unstructured data like social media activity, voice transcripts, geolocation trails, and purchase intent signals are being processed using natural language processing (NLP) and machine learning. This shift is fueling growth in sectors like healthcare and telecom, where customized datasets enable predictive analytics, network optimization, and patient risk stratification.

Data brokers are increasingly offering hybrid pricing models such as subscription plus pay-per-use, alongside API-driven delivery platforms to provide clients with modular, real-time access to tailored datasets. For instance, in June 2025, the U.S. Consumer Financial Protection Bureau (CFPB) announced new oversight measures targeting data brokers under the Fair Credit Reporting Act, following investigations into how location and health-related data were being bundled and sold without explicit user consent, prompting brokers to enhance transparency, data sourcing disclosures, and opt-out mechanisms.

Global Data Broker Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global data broker market report based on data category, data type, pricing, end-use, and region.

• Data Category Outlook (Revenue, USD Billion, 2021 - 2033)
• Consumer Data
• Business Data
• Health Data
• Financial Data
• Location Data
• Data Type Outlook (Revenue, USD Billion, 2021 - 2033)
• Structured Data
• Unstructured Data
• Custom Structure Data
• Pricing Outlook (Revenue, USD Billion, 2021 - 2033)
• Subscription
• Pay-per-Use
• Hybrid
• End-use Outlook (Revenue, USD Billion, 2021 - 2033)
• BFSI
• Retail & E-commerce
• Healthcare
• Media & Entertainment
• IT & Telecom
• Government
• Automotive
• Real Estate
• Others
• Regional Outlook (Revenue, USD Billion, 2021 - 2033)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Latin America
  • Brazil
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • South Africa

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Methodology segmentation & scope
• 1.2. Market Definitions
• 1.3. Research Methodology
  • 1.3.1. Information Procurement
  • 1.3.2. Information or Data Analysis
  • 1.3.3. Market Formulation & Data Visualization
  • 1.3.4. Data Validation & Publishing
• 1.4. Research Scope and Assumptions
  • 1.4.1. List of Data Type

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Data Broker Variables, Trends & Scope

• 3.1. Market Introduction/Lineage Outlook
• 3.2. Industry Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Drivers Analysis
  • 3.3.2. Market Restraints Analysis
  • 3.3.3. Industry Opportunities
• 3.4. Data Broker Analysis Tools
  • 3.4.1. Porter's Analysis
    • 3.4.1.1. Bargaining power of the suppliers
    • 3.4.1.2. Bargaining power of the buyers
    • 3.4.1.3. Threats of substitution
    • 3.4.1.4. Threats from new entrants
  • 3.4.2. PESTEL Analysis
    • 3.4.2.1. Political landscape
    • 3.4.2.2. Economic and Social landscape
    • 3.4.2.3. Technological landscape
    • 3.4.2.4. Environmental landscape
    • 3.4.2.5. Legal landscape

Chapter 4. Data Broker Market: Data Category Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Data Broker: Data Category Movement Analysis, 2024 & 2033 (USD Billion)
• 4.3. Consumer Data
  • 4.3.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 4.4. Business Data
  • 4.4.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 4.5. Health Data
  • 4.5.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 4.6. Financial Data
  • 4.6.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 4.7. Location Data
  • 4.7.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)

Chapter 5. Data Broker Market: Data Type Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Data Broker: Data Type Movement Analysis, 2024 & 2033 (USD Billion)
• 5.3. Structured Data
  • 5.3.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 5.4. Unstructured Data
  • 5.4.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 5.5. Custom Structure Data
  • 5.5.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)

Chapter 6. Data Broker Market: Pricing Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Data Broker: Pricing Movement Analysis, 2024 & 2033 (USD Billion)
• 6.3. Subscription
  • 6.3.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 6.4. Pay-per-Use
  • 6.4.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 6.5. Hybrid
  • 6.5.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)

Chapter 7. Data Broker Market: End Use Estimates & Trend Analysis

• 7.1. Segment Dashboard
• 7.2. Data Broker: End Use Movement Analysis, 2024 & 2033 (USD Billion)
• 7.3. BFSI
  • 7.3.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 7.4. Retail & E-commerce
  • 7.4.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 7.5. Healthcare
  • 7.5.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 7.6. Media & Entertainment
  • 7.6.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 7.7. IT & Telecom
  • 7.7.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 7.8. Government
  • 7.8.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 7.9. Automotive
  • 7.9.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 7.10. Real Estate
  • 7.10.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 7.11. Others
  • 7.11.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)

Chapter 8. Data Broker Market: Regional Estimates & Trend Analysis

• 8.1. Data Broker Share, By Region, 2024 & 2033, USD Billion
• 8.2. North America
  • 8.2.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 8.2.2. Market estimates and forecast by Data Category, 2021 - 2033 (Revenue, USD Billion)
  • 8.2.3. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
  • 8.2.4. Market estimates and forecast by Pricing, 2021 - 2033 (Revenue, USD Billion)
  • 8.2.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Billion)
  • 8.2.6. U.S.
    • 8.2.6.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 8.2.6.2. Market estimates and forecast by Data Category, 2021 - 2033 (Revenue, USD Billion)
    • 8.2.6.3. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
    • 8.2.6.4. Market estimates and forecast by Pricing, 2021 - 2033 (Revenue, USD Billion)
    • 8.2.6.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Billion)
  • 8.2.7. Canada
    • 8.2.7.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 8.2.7.2. Market estimates and forecast by Data Category, 2021 - 2033 (Revenue, USD Billion)
    • 8.2.7.3. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
    • 8.2.7.4. Market estimates and forecast by Pricing, 2021 - 2033 (Revenue, USD Billion)
    • 8.2.7.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Billion)
  • 8.2.8. Mexico
    • 8.2.8.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 8.2.8.2. Market estimates and forecast by Data Category, 2021 - 2033 (Revenue, USD Billion)
    • 8.2.8.3. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
    • 8.2.8.4. Market estimates and forecast by Pricing, 2021 - 2033 (Revenue, USD Billion)
    • 8.2.8.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Billion)
• 8.3. Europe
  • 8.3.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 8.3.2. Market estimates and forecast by Data Category, 2021 - 2033 (Revenue, USD Billion)
  • 8.3.3. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
  • 8.3.4. Market estimates and forecast by Pricing, 2021 - 2033 (Revenue, USD Billion)
  • 8.3.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Billion)
  • 8.3.6. UK
    • 8.3.6.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 8.3.6.2. Market estimates and forecast by Data Category, 2021 - 2033 (Revenue, USD Billion)
    • 8.3.6.3. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
    • 8.3.6.4. Market estimates and forecast by Pricing, 2021 - 2033 (Revenue, USD Billion)
    • 8.3.6.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Billion)
  • 8.3.7. Germany
    • 8.3.7.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 8.3.7.2. Market estimates and forecast by Data Category, 2021 - 2033 (Revenue, USD Billion)
    • 8.3.7.3. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
    • 8.3.7.4. Market estimates and forecast by Pricing, 2021 - 2033 (Revenue, USD Billion)
    • 8.3.7.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Billion)
  • 8.3.8. France
    • 8.3.8.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 8.3.8.2. Market estimates and forecast by Data Category, 2021 - 2033 (Revenue, USD Billion)
    • 8.3.8.3. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
    • 8.3.8.4. Market estimates and forecast by Pricing, 2021 - 2033 (Revenue, USD Billion)
    • 8.3.8.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Billion)
• 8.4. Asia Pacific
  • 8.4.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 8.4.2. Market estimates and forecast by Data Category, 2021 - 2033 (Revenue, USD Billion)
  • 8.4.3. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
  • 8.4.4. Market estimates and forecast by Pricing, 2021 - 2033 (Revenue, USD Billion)
  • 8.4.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Billion)
  • 8.4.6. China
    • 8.4.6.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 8.4.6.2. Market estimates and forecast by Data Category, 2021 - 2033 (Revenue, USD Billion)
    • 8.4.6.3. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
    • 8.4.6.4. Market estimates and forecast by Pricing, 2021 - 2033 (Revenue, USD Billion)
    • 8.4.6.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Billion)
  • 8.4.7. India
    • 8.4.7.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 8.4.7.2. Market estimates and forecast by Data Category, 2021 - 2033 (Revenue, USD Billion)
    • 8.4.7.3. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
    • 8.4.7.4. Market estimates and forecast by Pricing, 2021 - 2033 (Revenue, USD Billion)
    • 8.4.7.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Billion)
  • 8.4.8. Japan
    • 8.4.8.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 8.4.8.2. Market estimates and forecast by Data Category, 2021 - 2033 (Revenue, USD Billion)
    • 8.4.8.3. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
    • 8.4.8.4. Market estimates and forecast by Pricing, 2021 - 2033 (Revenue, USD Billion)
    • 8.4.8.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Billion)
  • 8.4.9. Australia
    • 8.4.9.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 8.4.9.2. Market estimates and forecast by Data Category, 2021 - 2033 (Revenue, USD Billion)
    • 8.4.9.3. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
    • 8.4.9.4. Market estimates and forecast by Pricing, 2021 - 2033 (Revenue, USD Billion)
    • 8.4.9.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Billion)
  • 8.4.10. South Korea
    • 8.4.10.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 8.4.10.2. Market estimates and forecast by Data Category, 2021 - 2033 (Revenue, USD Billion)
    • 8.4.10.3. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
    • 8.4.10.4. Market estimates and forecast by Pricing, 2021 - 2033 (Revenue, USD Billion)
    • 8.4.10.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Billion)
• 8.5. Latin America
  • 8.5.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 8.5.2. Market estimates and forecast by Data Category, 2021 - 2033 (Revenue, USD Billion)
  • 8.5.3. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
  • 8.5.4. Market estimates and forecast by Pricing, 2021 - 2033 (Revenue, USD Billion)
  • 8.5.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Billion)
  • 8.5.6. Brazil
    • 8.5.6.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 8.5.6.2. Market estimates and forecast by Data Category, 2021 - 2033 (Revenue, USD Billion)
    • 8.5.6.3. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
    • 8.5.6.4. Market estimates and forecast by Pricing, 2021 - 2033 (Revenue, USD Billion)
    • 8.5.6.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Billion)
• 8.6. Middle East & Africa
  • 8.6.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 8.6.2. Market estimates and forecast by Data Category, 2021 - 2033 (Revenue, USD Billion)
  • 8.6.3. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
  • 8.6.4. Market estimates and forecast by Pricing, 2021 - 2033 (Revenue, USD Billion)
  • 8.6.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Billion)
  • 8.6.6. Saudi Arabia
    • 8.6.6.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 8.6.6.2. Market estimates and forecast by Data Category, 2021 - 2033 (Revenue, USD Billion)
    • 8.6.6.3. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
    • 8.6.6.4. Market estimates and forecast by Pricing, 2021 - 2033 (Revenue, USD Billion)
    • 8.6.6.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Billion)
  • 8.6.7. UAE
    • 8.6.7.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 8.6.7.2. Market estimates and forecast by Data Category, 2021 - 2033 (Revenue, USD Billion)
    • 8.6.7.3. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
    • 8.6.7.4. Market estimates and forecast by Pricing, 2021 - 2033 (Revenue, USD Billion)
    • 8.6.7.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Billion)
  • 8.6.8. South Africa
    • 8.6.8.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 8.6.8.2. Market estimates and forecast by Data Category, 2021 - 2033 (Revenue, USD Billion)
    • 8.6.8.3. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
    • 8.6.8.4. Market estimates and forecast by Pricing, 2021 - 2033 (Revenue, USD Billion)
    • 8.6.8.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Billion)

Chapter 9. Competitive Landscape

• 9.1. Recent Developments & Impact Analysis by Key Market Participants
• 9.2. Company Categorization
• 9.3. Company Market Share Analysis, 2024
• 9.4. Company Heat Map Analysis
• 9.5. Strategy Mapping
  • 9.5.1. Expansion
  • 9.5.2. Mergers & Acquisition
  • 9.5.3. Partnerships & Collaborations
  • 9.5.4. New Product Launches
  • 9.5.5. Research And Development
• 9.6. Company Profiles
  • 9.6.1. Acxiom LLC
    • 9.6.1.1. Participant's Overview
    • 9.6.1.2. Financial Performance
    • 9.6.1.3. Product Benchmarking
    • 9.6.1.4. Recent Developments
  • 9.6.2. Experian PLC
    • 9.6.2.1. Participant's Overview
    • 9.6.2.2. Financial Performance
    • 9.6.2.3. Product Benchmarking
    • 9.6.2.4. Recent Developments
  • 9.6.3. CoreLogic, Inc.
    • 9.6.3.1. Participant's Overview
    • 9.6.3.2. Financial Performance
    • 9.6.3.3. Product Benchmarking
    • 9.6.3.4. Recent Developments
  • 9.6.4. Equifax Inc.
    • 9.6.4.1. Participant's Overview
    • 9.6.4.2. Financial Performance
    • 9.6.4.3. Product Benchmarking
    • 9.6.4.4. Recent Developments
  • 9.6.5. Oracle America, Inc.
    • 9.6.5.1. Participant's Overview
    • 9.6.5.2. Financial Performance
    • 9.6.5.3. Product Benchmarking
    • 9.6.5.4. Recent Developments
  • 9.6.6. Nielsen Holdings plc
    • 9.6.6.1. Participant's Overview
    • 9.6.6.2. Financial Performance
    • 9.6.6.3. Product Benchmarking
    • 9.6.6.4. Recent Developments
  • 9.6.7. RELX PLC (LexisNexis Risk Solutions)
    • 9.6.7.1. Participant's Overview
    • 9.6.7.2. Financial Performance
    • 9.6.7.3. Product Benchmarking
    • 9.6.7.4. Recent Developments
  • 9.6.8. LiveRamp Holdings, Inc.
    • 9.6.8.1. Participant's Overview
    • 9.6.8.2. Financial Performance
    • 9.6.8.3. Product Benchmarking
    • 9.6.8.4. Recent Developments
  • 9.6.9. Epsilon Data Management, LLC
    • 9.6.9.1. Participant's Overview
    • 9.6.9.2. Financial Performance
    • 9.6.9.3. Product Benchmarking
    • 9.6.9.4. Recent Developments
  • 9.6.10. Dun & Bradstreet, Inc.
    • 9.6.10.1. Participant's Overview
    • 9.6.10.2. Financial Performance
    • 9.6.10.3. Product Benchmarking
    • 9.6.10.4. Recent Developments
  • 9.6.11. Intelius LLC
    • 9.6.11.1. Participant's Overview
    • 9.6.11.2. Financial Performance
    • 9.6.11.3. Product Benchmarking
    • 9.6.11.4. Recent Developments
  • 9.6.12. TowerData, Inc.
    • 9.6.12.1. Participant's Overview
    • 9.6.12.2. Financial Performance
    • 9.6.12.3. Product Benchmarking
    • 9.6.12.4. Recent Developments
  • 9.6.13. FullContact, Inc.
    • 9.6.13.1. Participant's Overview
    • 9.6.13.2. Financial Performance
    • 9.6.13.3. Product Benchmarking
    • 9.6.13.4. Recent Developments
  • 9.6.14. Thomson Reuters Corporation
    • 9.6.14.1. Participant's Overview
    • 9.6.14.2. Financial Performance
    • 9.6.14.3. Product Benchmarking
    • 9.6.14.4. Recent Developments
  • 9.6.15. TruthFinder LLC
    • 9.6.15.1. Participant's Overview
    • 9.6.15.2. Financial Performance
    • 9.6.15.3. Product Benchmarking
    • 9.6.15.4. Recent Developments