세계의 소매업용 고객 측정 솔루션 시장 규모, 점유율, 동향 분석 보고서 : 컴포넌트별, 용도별, 최종 용도별, 지역별, 부문별 예측(2025-2033년)

Retail Audience Measurement Solutions Market Summary

The global retail audience measurement solutions market size was estimated at USD 4.86 billion in 2024 and is projected to reach USD 23.76 billion by 2033, growing at a CAGR of 19.6% from 2025 to 2033. The increasing adoption of digital transformation initiatives and the rising volume and complexity of business data are the key factors driving the market growth.

The demand for in-store analytics has risen in recent years, as physical retailers seek to compete more effectively with e-commerce platforms by leveraging data-driven insights. Online retailers benefit from a vast ecosystem of tracking tools that capture detailed user behavior, monitoring every click, page view, and scroll. In contrast, physical stores traditionally lacked visibility into how customers navigate the space, engage with products, or make purchasing decisions. This gap is rapidly being addressed through the adoption of advanced audience measurement technologies. Convenience stores are deploying smart cameras, IoT sensors, heatmaps, and AI-driven video analytics to monitor footfall, dwell time, zone engagement, and in-store conversion rates. These tools generate granular insights into customer behavior, including how many people enter the store, where they spend time, what attracts their attention, and how they move between different zones.

The rapid expansion of retail media networks (RMNs) is reshaping how brands connect with shoppers within physical retail environments. As in-store digital screens, kiosks, and smart displays become more prevalent, retailers are under pressure to prove the effectiveness of these advertising platforms. Audience measurement solutions play a pivotal role by enabling retailers to validate ad impressions in real time and match them to specific shopper demographics and behaviors. These tools offer granular insights such as dwell time near displays, gender and age profiling, and even the correlation between ad exposure and sales uplift. This level of visibility transforms retail media from a speculative investment into a performance-driven channel. Brands can assess which creative assets and locations yield the highest ROI, while retailers can dynamically adjust content based on audience behavior.

The growing emphasis on smart stores and experience-centric retailing is emerging as a major opportunity for the retail audience measurement solutions industry. As e-commerce continues to dominate transactional retail, physical stores are evolving into immersive environments where experience, discovery, and personalization drive footfall and conversion. Convenience stores are increasingly integrating interactive displays, touchscreens, digital kiosks, smart shelves, and ambient technologies to engage shoppers in more meaningful and memorable ways. This transformation significantly increases the need for real-time audience data to inform decisions around space utilization, product placement, and promotional timing.

Retail audience measurement solutions powered by AI-enabled cameras, IoT sensors, and edge analytics play a crucial role in capturing rich behavioral and demographic insights such as foot traffic patterns, dwell time, age and gender breakdowns, product engagement, and response to visual merchandising. These insights allow retailers to continuously optimize store layouts, reposition high-interest products to maximize visibility, and tailor digital signage or kiosk messaging to match the shopper's profile and context.

Convenience Stores stores across the U.S. are investing in implementing AI and opening new autonomous stores across the region. For instance, in June 2025, VenHub announced the launch of a 24/7 AI-powered smart store at the Metro Transit Center at LAX, marking a significant step in autonomous retail within travel and transportation hubs. The store uses advanced AI, robotics, and computer vision to enable fully unattended shopping, enhancing convenience for travelers. This initiative reflects the growing adoption of smart, data-driven retail formats that align with shifting consumer preferences for speed, personalization, and frictionless experiences.

Additionally, Walmart and Amazon are accelerating the adoption of agentic AI and robotics to enhance automation and customer loyalty. Both retailers are integrating intelligent systems to streamline supply chains, personalize shopping, and reduce delivery times. By investing in AI-powered decision-making and autonomous technologies, they aim to boost operational efficiency and improve customer experiences. This signals a broader industry shift toward intelligent, responsive retail ecosystems driven by next-gen automation and data analytics.

Global Retail Audience Measurement Solutions Market Report Segmentation

This report forecasts revenue growths at the global, regional, and country levels and offers qualitative and quantitative analysis of the market trends for each of the segments and sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global retail audience measurement solutions market report based on component, application, end-use, and region:

• Component Outlook (Revenue, USD Million, 2021 - 2033)
• Hardware
  • Camera
  • Wi-Fi/Bluetooth beacons
  • Sensors
  • Media Player
  • Others
• Software
• Services
• Application Outlook (Revenue, USD Million, 2021 - 2033)
• Customer Traffic & Footfall
• Queue Management
• Store Layout & Planogram Optimization
• Demographic & Behavioral Profiling
• Others
• End-use Outlook (Revenue, USD Million, 2021 - 2033)
• Supermarkets & Hypermarkets
• Convenience Stores
• Department Stores
• Specialty Stores
• Others
• Regional Outlook (Revenue, USD Million, 2021 - 2033)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Poland
  • Romania
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America
  • Brazil
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • South Africa

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Research Methodology
  • 1.2.1. Information Procurement
• 1.3. Information or Data Analysis
• 1.4. Methodology
• 1.5. Research Scope and Assumptions
• 1.6. Market Formulation & Validation
• 1.7. Country-Based Segment Share Calculation
• 1.8. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Retail Audience Measurement Solutions Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Industry Challenge
• 3.3. Retail Audience Measurement Solutions Market Analysis Tools
  • 3.3.1. Industry Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Economic landscape
    • 3.3.2.3. Social landscape
    • 3.3.2.4. Technological landscape
    • 3.3.2.5. Environmental landscape
    • 3.3.2.6. Legal landscape

Chapter 4. Retail Audience Measurement Solutions Market Component Outlook

• 4.1. Retail Audience Measurement Solutions Market, By Component Analysis & Market Share, 2024 & 2033
• 4.2. Hardware
  • 4.2.1. Hardware market estimates and forecasts, 2021 - 2033 (USD Million)
    • 4.2.1.1. Camera
      • 4.2.1.1.1. Camera market estimates and forecasts, 2021 - 2033 (USD Million)
    • 4.2.1.2. Wi-Fi/Bluetooth Beacons
      • 4.2.1.2.1. Wi-Fi/Bluetooth beacons market estimates and forecasts, 2021 - 2033 (USD Million)
    • 4.2.1.3. Sensors
      • 4.2.1.3.1. Sensors market estimates and forecasts, 2021 - 2033 (USD Million)
    • 4.2.1.4. Media Player
      • 4.2.1.4.1. Media player market estimates and forecasts, 2021 - 2033 (USD Million)
    • 4.2.1.5. Others
      • 4.2.1.5.1. Others market estimates and forecasts, 2021 - 2033 (USD Million)
• 4.3. Software
  • 4.3.1. Software market estimates and forecasts, 2021 - 2033 (USD Million)
• 4.4. Services
  • 4.4.1. Services market estimates and forecasts, 2021 - 2033 (USD Million)

Chapter 5. Retail Audience Measurement Solutions Market Application Outlook

• 5.1. Retail Audience Measurement Solutions Market, By Component Analysis & Market Share, 2024 & 2033
• 5.2. Customer Traffic & Footfall
  • 5.2.1. Customer traffic & footfall market estimates and forecasts, 2021 - 2033 (USD Million)
• 5.3. Queue Management
  • 5.3.1. Queue management market estimates and forecasts, 2021 - 2033 (USD Million)
• 5.4. Store Layout & Planogram Optimization
  • 5.4.1. Store layout & planogram optimization market estimates and forecasts, 2021 - 2033 (USD Million)
• 5.5. Demographic & Behavioral Profiling
  • 5.5.1. Demographic & behavioral profiling market estimates and forecasts, 2021 - 2033 (USD Million)
• 5.6. Others
  • 5.6.1. Others market estimates and forecasts, 2021 - 2033 (USD Million)

Chapter 6. Retail Audience Measurement Solutions Market End Use Outlook

• 6.1. Retail Audience Measurement Solutions Market, By End Use Analysis & Market Share, 2024 & 2033
• 6.2. Supermarkets & Hypermarkets
  • 6.2.1. Supermarkets & hypermarkets market estimates and forecasts, 2021 - 2033 (USD Million)
• 6.3. Convenience Stores
  • 6.3.1. Convenience stores market estimates and forecasts, 2021 - 2033 (USD Million)
• 6.4. Department Stores
  • 6.4.1. Department stores market estimates and forecasts, 2021 - 2033 (USD Million)
• 6.5. Specialty Stores
  • 6.5.1. Specialty stores market estimates and forecasts, 2021 - 2033 (USD Million)
• 6.6. Others
  • 6.6.1. Others market estimates and forecasts, 2021 - 2033 (USD Million)

Chapter 7. Retail Audience Measurement Solutions Market: Regional Estimates & Trend Analysis

• 7.1. Retail Audience Measurement Solutions Market Share, By Region, 2024 & 2033 (USD Million)
• 7.2. North America
  • 7.2.1. North America Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.2.2. U.S.
    • 7.2.2.1. U.S. Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.2.3. Canada
    • 7.2.3.1. Canada Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.2.4. Mexico
    • 7.2.4.1. Mexico Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 7.3. Europe
  • 7.3.1. Europe Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.3.2. UK
    • 7.3.2.1. UK Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.3.3. Germany
    • 7.3.3.1. Germany Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.3.4. France
    • 7.3.4.1. France Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.3.5. Poland
    • 7.3.5.1. Poland Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.3.6. Romania
    • 7.3.6.1. Romania Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.3.7. Spain
    • 7.3.7.1. Spain Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 7.4. Asia Pacific
  • 7.4.1. Asia Pacific Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.4.2. China
    • 7.4.2.1. China Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.4.3. India
    • 7.4.3.1. India Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.4.4. Japan
    • 7.4.4.1. Japan Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.4.5. Australia
    • 7.4.5.1. Australia Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.4.6. South Korea
    • 7.4.6.1. South Korea Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 7.5. Latin America
  • 7.5.1. Latin America Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.5.2. Brazil
    • 7.5.2.1. Brazil Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 7.6. Middle East and Africa
  • 7.6.1. Middle East and Africa Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.6.2. UAE
    • 7.6.2.1. UAE Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.6.3. Saudi Arabia
    • 7.6.3.1. Saudi Arabia Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.6.4. South Africa
    • 7.6.4.1. South Africa Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 8. Competitive Landscape

• 8.1. Company Categorization
• 8.2. Company Market Positioning
• 8.3. Company Heat Map Analysis
• 8.4. Company Profiles/Listing
  • 8.4.1. Advertima
    • 8.4.1.1. Participant's Overview
    • 8.4.1.2. Financial Performance
    • 8.4.1.3. Product Benchmarking
    • 8.4.1.4. Strategic Initiatives
  • 8.4.2. Broox Technologies S.L.U.
    • 8.4.2.1. Participant's Overview
    • 8.4.2.2. Financial Performance
    • 8.4.2.3. Product Benchmarking
    • 8.4.2.4. Strategic Initiatives
  • 8.4.3. Nielsen
    • 8.4.3.1. Participant's Overview
    • 8.4.3.2. Financial Performance
    • 8.4.3.3. Product Benchmarking
    • 8.4.3.4. Strategic Initiatives
  • 8.4.4. Dor Technologies
    • 8.4.4.1. Participant's Overview
    • 8.4.4.2. Financial Performance
    • 8.4.4.3. Product Benchmarking
    • 8.4.4.4. Strategic Initiatives
  • 8.4.5. Engagis Pty Ltd
    • 8.4.5.1. Participant's Overview
    • 8.4.5.2. Financial Performance
    • 8.4.5.3. Product Benchmarking
    • 8.4.5.4. Strategic Initiatives
  • 8.4.6. Macnica, Inc.
    • 8.4.6.1. Participant's Overview
    • 8.4.6.2. Financial Performance
    • 8.4.6.3. Product Benchmarking
    • 8.4.6.4. Strategic Initiatives
  • 8.4.7. AdQuick
    • 8.4.7.1. Participant's Overview
    • 8.4.7.2. Financial Performance
    • 8.4.7.3. Product Benchmarking
    • 8.4.7.4. Strategic Initiatives
  • 8.4.8. Kantar
    • 8.4.8.1. Participant's Overview
    • 8.4.8.2. Financial Performance
    • 8.4.8.3. Product Benchmarking
    • 8.4.8.4. Strategic Initiatives
  • 8.4.9. Quividi
    • 8.4.9.1. Participant's Overview
    • 8.4.9.2. Financial Performance
    • 8.4.9.3. Product Benchmarking
    • 8.4.9.4. Strategic Initiatives
  • 8.4.10. Raydiant (Sightcorp)
    • 8.4.10.1. Participant's Overview
    • 8.4.10.2. Financial Performance
    • 8.4.10.3. Product Benchmarking
    • 8.4.10.4. Strategic Initiatives
  • 8.4.11. RetailNext
    • 8.4.11.1. Participant's Overview
    • 8.4.11.2. Financial Performance
    • 8.4.11.3. Product Benchmarking
    • 8.4.11.4. Strategic Initiatives
  • 8.4.12. V-Count
    • 8.4.12.1. Participant's Overview
    • 8.4.12.2. Financial Performance
    • 8.4.12.3. Product Benchmarking
    • 8.4.12.4. Strategic Initiatives
  • 8.4.13. Walkbase
    • 8.4.13.1. Participant's Overview
    • 8.4.13.2. Financial Performance
    • 8.4.13.3. Product Benchmarking
    • 8.4.13.4. Strategic Initiatives