아유르베다 목 관리 시장 규모, 점유율, 동향 분석 보고서 : 제품별, 타겟 소비자별, 유통 채널별, 지역별, 부문 예측(2025-2033년)

Ayurvedic Throat Care Market Summary

The global ayurvedic throat care market size was estimated at USD 423.9 million in 2024 and is projected to reach USD 996.8 million by 2033, growing at a CAGR of 9.98% from 2025 to 2033. This market encompasses a range of herbal formulations developed to relieve throat discomfort using traditional Ayurvedic principles.

Products in this category are often used to soothe sore throats, manage cough-related irritation, and support respiratory wellness. Their appeal lies in being plant-based, naturally derived, and generally free from synthetic chemicals or additives. Rising consumer preference for alternative medicine, combined with growing awareness about the side effects of conventional throat care products, has expanded the demand for Ayurvedic alternatives. These products, such as lozenges, herbal syrups, gargles, powders, and decoctions, are being adopted for both preventive and symptomatic use. Consumers across age groups are turning to Ayurvedic remedies for daily wellness and seasonal health management, particularly during cold and flu seasons. Additionally, increased health consciousness and demand for immune-supportive products have further elevated interest in throat care options grounded in Ayurveda.

The market is also benefiting from broader global trends supporting traditional and plant-based health systems. Initiatives by governments to promote Ayurvedic and herbal healthcare, along with growing investments in R&D by manufacturers, are contributing to innovation in product formats, taste profiles, and efficacy. With the rise of e-commerce and DTC (direct-to-consumer) channels, these products are reaching new audiences across regions. Overall, the market is positioned to expand steadily as consumers continue to seek safer, herbal options for managing throat-related concerns.

Moreover, the integration of Ayurvedic throat care products into mainstream retail environments such as pharmacies, wellness chains, and large-scale supermarkets has improved accessibility and consumer trust. Branding strategies that emphasize clinically backed formulations, sustainability, and clean label ingredients are further influencing purchase decisions. For instance, in November 2023, the World Health Organization signed a five-year agreement with India's Ministry of AYUSH to promote evidence based traditional and complementary medicine globally, underlining a commitment to elevate AYUSH products including Ayurvedic formulations in international health systems. Several manufacturers are also aligning their offerings with global regulatory standards and consumer expectations, helping Ayurveda gain traction beyond traditional markets. This alignment with modern consumer values, along with strategic pricing and convenient packaging formats, continues to strengthen the market's growth trajectory.

Overall, these innovations are shaping the global Ayurvedic throat care market into a more consumer-aligned and accessible segment. As brands continue to merge traditional herbal knowledge with modern delivery systems, the market is expected to maintain steady growth across diverse demographics and geographies. The emphasis on functionality, convenience, and sustainability is likely to remain central to future product development and positioning strategies.

Global Ayurvedic Throat Care Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global ayurvedic throat care market report on the basis of product, target consumers, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2021 - 2033)
• Syrups
• Lozenges
• Tablets/Capsules
• Oils & Nasya Drops
• Teas/Kadha
• Sprays
• Balms & Rubs
• Target Consumers Outlook (Revenue, USD Million, 2021 - 2033)
• Adults
• Children
• Elderly
• Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
• Pharmacies
• Supermarkets
• Online
• Others
• Regional Outlook (Revenue, USD Million, 2021 - 2033)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Denmark
  • Sweden
  • Norway
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • South Korea
  • Thailand
• Latin America
  • Brazil
  • Argentina
• Middle East and Africa (MEA)
  • South Africa
  • Saudi Arabia
  • UAE
  • Kuwait

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation
  • 1.1.1. Market Definitions
• 1.2. Objectives
  • 1.2.1. Objective - 1
  • 1.2.2. Objective - 2
  • 1.2.3. Objective - 3
• 1.3. Research Methodology
• 1.4. Information Procurement
  • 1.4.1. Purchased Database
  • 1.4.2. GVR's Internal Database
  • 1.4.3. Secondary Sources
  • 1.4.4. Primary Research
• 1.5. Information or Data Analysis
  • 1.5.1. Data Analysis Models
• 1.6. Market Formulation & Validation
• 1.7. Model Details
  • 1.7.1. Commodity Flow Analysis
• 1.8. List of Secondary Sources
• 1.9. List of Abbreviations
• 1.10. List of Primary Sources

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Segment Snapshot
• 2.3. Competitive Landscape Snapshot

Chapter 3. Market Variables, Trends, & Scope

• 3.1. Market Segmentation and Scope
• 3.2. Market Lineage Outlook
  • 3.2.1. Parent Market Outlook
  • 3.2.2. Related/Ancillary Market Outlook
• 3.3. Market Dynamics
• 3.4. Market Drivers
  • 3.4.1. Rising Preference for Herbal and Natural Remedies
  • 3.4.2. Expansion of E-commerce and Online Wellness Platforms
• 3.5. Market Restraint Analysis
  • 3.5.1. Lack of Standardization and Scientific Validation
  • 3.5.2. Limited Penetration in Western Countries
• 3.6. Business Environment Analysis
  • 3.6.1. SWOT Analysis; By Factor (Political & Legal, Economic And Technological)
  • 3.6.2. Porter's Five Forces Analysis
  • 3.6.3. COVID-19 Impact Analysis

Chapter 4. Product Business Analysis

• 4.1. Ayurvedic Throat Care market: Product Movement Analysis
• 4.2. Syrups
  • 4.2.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 4.3. Lozenges
  • 4.3.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 4.4. Tablets/Capsules
  • 4.4.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 4.5. Oils & Nasya Drops
  • 4.5.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 4.6. Teas/Kadha
  • 4.6.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 4.7. Sprays
  • 4.7.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 4.8. Balms & Rubs
  • 4.8.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 5. Target Consumers Business Analysis

• 5.1. Ayurvedic Throat Care Market: Target Consumers Movement Analysis
• 5.2. Adults
  • 5.2.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 5.3. Children
  • 5.3.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 5.4. Elderly
  • 5.4.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 6. Distribution Channel Business Analysis

• 6.1. Ayurvedic Throat Care Market: Distribution Channel Movement Analysis
• 6.2. Pharmacies
  • 6.2.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 6.3. Supermarkets
  • 6.3.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 6.4. Online
  • 6.4.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 6.5. Others
  • 6.5.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 7. Regional Business Analysis

• 7.1. Ayurvedic Throat Care Market Share By Region, 2023 & 2033
• 7.2. North America
  • 7.2.1. North America Ayurvedic Throat Care market, 2021 - 2033 (USD Million)
  • 7.2.2. U.S.
    • 7.2.2.1. Key Country Dynamics
    • 7.2.2.2. Target Disease Prevalence
    • 7.2.2.3. Competitive Scenario
    • 7.2.2.4. Regulatory Framework
    • 7.2.2.5. Reimbursement Scenario
    • 7.2.2.6. U.S. Ayurvedic Throat Care market, 2021 - 2033 (USD Million)
  • 7.2.3. Canada
    • 7.2.3.1. Key Country Dynamics
    • 7.2.3.2. Target Disease Prevalence
    • 7.2.3.3. Competitive Scenario
    • 7.2.3.4. Regulatory Framework
    • 7.2.3.5. Reimbursement Scenario
    • 7.2.3.6. Canada Ayurvedic Throat Care market, 2021 - 2033 (USD Million)
  • 7.2.4. Mexico
    • 7.2.4.1. Key Country Dynamics
    • 7.2.4.2. Target Disease Prevalence
    • 7.2.4.3. Competitive Scenario
    • 7.2.4.4. Regulatory Framework
    • 7.2.4.5. Reimbursement Scenario
    • 7.2.4.6. Mexico Ayurvedic Throat Care market, 2021 - 2033 (USD Million)
• 7.3. Europe
  • 7.3.1. Europe Ayurvedic Throat Care market, 2021 - 2033 (USD Million)
  • 7.3.2. Germany
    • 7.3.2.1. Key Country Dynamics
    • 7.3.2.2. Target Disease Prevalence
    • 7.3.2.3. Competitive Scenario
    • 7.3.2.4. Regulatory Framework
    • 7.3.2.5. Reimbursement Scenario
    • 7.3.2.6. Germany Ayurvedic Throat Care market, 2021 - 2033 (USD Million)
  • 7.3.3. UK
    • 7.3.3.1. Key Country Dynamics
    • 7.3.3.2. Target Disease Prevalence
    • 7.3.3.3. Competitive Scenario
    • 7.3.3.4. Regulatory Framework
    • 7.3.3.5. Reimbursement Scenario
    • 7.3.3.6. UK Ayurvedic Throat Care market, 2021 - 2033 (USD Million)
  • 7.3.4. France
    • 7.3.4.1. Key Country Dynamics
    • 7.3.4.2. Target Disease Prevalence
    • 7.3.4.3. Competitive Scenario
    • 7.3.4.4. Regulatory Framework
    • 7.3.4.5. Reimbursement Scenario
    • 7.3.4.6. France Ayurvedic Throat Care market, 2021 - 2033 (USD Million)
  • 7.3.5. Italy
    • 7.3.5.1. Key Country Dynamics
    • 7.3.5.2. Target Disease Prevalence
    • 7.3.5.3. Competitive Scenario
    • 7.3.5.4. Regulatory Framework
    • 7.3.5.5. Reimbursement Scenario
    • 7.3.5.6. Italy Ayurvedic Throat Care market, 2021 - 2033 (USD Million)
  • 7.3.6. Spain
    • 7.3.6.1. Key Country Dynamics
    • 7.3.6.2. Target Disease Prevalence
    • 7.3.6.3. Competitive Scenario
    • 7.3.6.4. Regulatory Framework
    • 7.3.6.5. Reimbursement Scenario
    • 7.3.6.6. Spain Ayurvedic Throat Care market, 2021 - 2033 (USD Million)
  • 7.3.7. Denmark
    • 7.3.7.1. Key Country Dynamics
    • 7.3.7.2. Target Disease Prevalence
    • 7.3.7.3. Competitive Scenario
    • 7.3.7.4. Regulatory Framework
    • 7.3.7.5. Reimbursement Scenario
    • 7.3.7.6. Denmark Ayurvedic Throat Care market, 2021 - 2033 (USD Million)
  • 7.3.8. Sweden
    • 7.3.8.1. Key Country Dynamics
    • 7.3.8.2. Target Disease Prevalence
    • 7.3.8.3. Competitive Scenario
    • 7.3.8.4. Regulatory Framework
    • 7.3.8.5. Reimbursement Scenario
    • 7.3.8.6. Sweden Ayurvedic Throat Care market, 2021 - 2033 (USD Million)
  • 7.3.9. Norway
    • 7.3.9.1. Key Country Dynamics
    • 7.3.9.2. Target Disease Prevalence
    • 7.3.9.3. Competitive Scenario
    • 7.3.9.4. Regulatory Framework
    • 7.3.9.5. Reimbursement Scenario
    • 7.3.9.6. Norway Ayurvedic Throat Care market, 2021 - 2033 (USD Million)
• 7.4. Asia Pacific
  • 7.4.1. Asia Pacific Ayurvedic Throat Care market, 2021 - 2033 (USD Million)
  • 7.4.2. Japan
    • 7.4.2.1. Key Country Dynamics
    • 7.4.2.2. Target Disease Prevalence
    • 7.4.2.3. Competitive Scenario
    • 7.4.2.4. Regulatory Framework
    • 7.4.2.5. Reimbursement Scenario
    • 7.4.2.6. Japan Ayurvedic Throat Care market, 2021 - 2033 (USD Million)
  • 7.4.3. China
    • 7.4.3.1. Key Country Dynamics
    • 7.4.3.2. Target Disease Prevalence
    • 7.4.3.3. Competitive Scenario
    • 7.4.3.4. Regulatory Framework
    • 7.4.3.5. Reimbursement Scenario
    • 7.4.3.6. China Ayurvedic Throat Care market, 2021 - 2033 (USD Million)
  • 7.4.4. India
    • 7.4.4.1. Key Country Dynamics
    • 7.4.4.2. Target Disease Prevalence
    • 7.4.4.3. Competitive Scenario
    • 7.4.4.4. Regulatory Framework
    • 7.4.4.5. Reimbursement Scenario
    • 7.4.4.6. India Ayurvedic Throat Care market, 2021 - 2033 (USD Million)
  • 7.4.5. South Korea
    • 7.4.5.1. Key Country Dynamics
    • 7.4.5.2. Target Disease Prevalence
    • 7.4.5.3. Competitive Scenario
    • 7.4.5.4. Regulatory Framework
    • 7.4.5.5. Reimbursement Scenario
    • 7.4.5.6. South Korea Ayurvedic Throat Care market, 2021 - 2033 (USD Million)
  • 7.4.6. Australia
    • 7.4.6.1. Key Country Dynamics
    • 7.4.6.2. Target Disease Prevalence
    • 7.4.6.3. Competitive Scenario
    • 7.4.6.4. Regulatory Framework
    • 7.4.6.5. Reimbursement Scenario
    • 7.4.6.6. Australia Ayurvedic Throat Care market, 2021 - 2033 (USD Million)
  • 7.4.7. Thailand
    • 7.4.7.1. Key Country Dynamics
    • 7.4.7.2. Target Disease Prevalence
    • 7.4.7.3. Competitive Scenario
    • 7.4.7.4. Regulatory Framework
    • 7.4.7.5. Reimbursement Scenario
    • 7.4.7.6. Thailand Ayurvedic Throat Care market, 2021 - 2033 (USD Million)
• 7.5. Latin America
  • 7.5.1. Latin America Ayurvedic Throat Care market, 2021 - 2033 (USD Million)
  • 7.5.2. Brazil
    • 7.5.2.1. Key Country Dynamics
    • 7.5.2.2. Target Disease Prevalence
    • 7.5.2.3. Competitive Scenario
    • 7.5.2.4. Regulatory Framework
    • 7.5.2.5. Reimbursement Scenario
    • 7.5.2.6. Brazil Ayurvedic Throat Care market, 2021 - 2033 (USD Million)
  • 7.5.3. Argentina
    • 7.5.3.1. Key Country Dynamics
    • 7.5.3.2. Target Disease Prevalence
    • 7.5.3.3. Competitive Scenario
    • 7.5.3.4. Regulatory Framework
    • 7.5.3.5. Reimbursement Scenario
    • 7.5.3.6. Argentina Ayurvedic Throat Care market, 2021 - 2033 (USD Million)
• 7.6. MEA
  • 7.6.1. MEA Ayurvedic Throat Care market, 2021 - 2033 (USD Million)
  • 7.6.2. South Africa
    • 7.6.2.1. Key Country Dynamics
    • 7.6.2.2. Target Disease Prevalence
    • 7.6.2.3. Competitive Scenario
    • 7.6.2.4. Regulatory Framework
    • 7.6.2.5. Reimbursement Scenario
    • 7.6.2.6. South Africa Ayurvedic Throat Care market, 2021 - 2033 (USD Million)
  • 7.6.3. Saudi Arabia
    • 7.6.3.1. Key Country Dynamics
    • 7.6.3.2. Target Disease Prevalence
    • 7.6.3.3. Competitive Scenario
    • 7.6.3.4. Regulatory Framework
    • 7.6.3.5. Reimbursement Scenario
    • 7.6.3.6. Saudi Arabia Ayurvedic Throat Care market, 2021 - 2033 (USD Million)
  • 7.6.4. UAE
    • 7.6.4.1. Key Country Dynamics
    • 7.6.4.2. Target Disease Prevalence
    • 7.6.4.3. Competitive Scenario
    • 7.6.4.4. Regulatory Framework
    • 7.6.4.5. Reimbursement Scenario
    • 7.6.4.6. UAE Ayurvedic Throat Care market, 2021 - 2033 (USD Million)
  • 7.6.5. Kuwait
    • 7.6.5.1. Key Country Dynamics
    • 7.6.5.2. Target Disease Prevalence
    • 7.6.5.3. Competitive Scenario
    • 7.6.5.4. Regulatory Framework
    • 7.6.5.5. Reimbursement Scenario
    • 7.6.5.6. Kuwait Ayurvedic Throat Care market, 2021 - 2033 (USD Million)

Chapter 8. Competitive Landscape

• 8.1. Participant's overview
• 8.2. Financial performance
• 8.3. Participant categorization
  • 8.3.1. Market Leaders
  • 8.3.2. Ayurvedic Throat Care market Share Analysis, 2023
  • 8.3.3. Company Profiles
    • 8.3.3.1. Zandu Care
      • 8.3.3.1.1. Company Overview
      • 8.3.3.1.2. Financial Performance
      • 8.3.3.1.3. Product Benchmarking
      • 8.3.3.1.4. Strategic Initiatives
    • 8.3.3.2. Himalaya Wellness
      • 8.3.3.2.1. Company Overview
      • 8.3.3.2.2. Financial Performance
      • 8.3.3.2.3. Product Benchmarking
      • 8.3.3.2.4. Strategic Initiatives
    • 8.3.3.3. Charak Pharma
      • 8.3.3.3.1. Company Overview
      • 8.3.3.3.2. Financial Performance
      • 8.3.3.3.3. Product Benchmarking
      • 8.3.3.3.4. Strategic Initiatives
    • 8.3.3.4. Baidyanath Group
      • 8.3.3.4.1. Company Overview
      • 8.3.3.4.2. Financial Performance
      • 8.3.3.4.3. Product Benchmarking
      • 8.3.3.4.4. Strategic Initiatives
    • 8.3.3.5. Asvins Lifecare
      • 8.3.3.5.1. Company Overview
      • 8.3.3.5.2. Financial Performance
      • 8.3.3.5.3. Product Benchmarking
      • 8.3.3.5.4. Strategic Initiatives
    • 8.3.3.6. Multani Kuka
      • 8.3.3.6.1. Company Overview
      • 8.3.3.6.2. Financial Performance
      • 8.3.3.6.3. Product Benchmarking
      • 8.3.3.6.4. Strategic Initiatives
    • 8.3.3.7. Maharishi Ayurveda
      • 8.3.3.7.1. Company Overview
      • 8.3.3.7.2. Financial Performance
      • 8.3.3.7.3. Product Benchmarking
      • 8.3.3.7.4. Strategic Initiatives
    • 8.3.3.8. Hamdard
      • 8.3.3.8.1. Company Overview
      • 8.3.3.8.2. Financial Performance
      • 8.3.3.8.3. Product Benchmarking
      • 8.3.3.8.4. Strategic Initiatives
    • 8.3.3.9. Kottakkal Arya Vaidya Sala
      • 8.3.3.9.1. Company Overview
      • 8.3.3.9.2. Financial Performance
      • 8.3.3.9.3. Product Benchmarking
      • 8.3.3.9.4. Strategic Initiatives
    • 8.3.3.10. Innovative Pharma
      • 8.3.3.10.1. Company Overview
      • 8.3.3.10.2. Financial Performance
      • 8.3.3.10.3. Product Benchmarking
      • 8.3.3.10.4. Strategic Initiatives
    • 8.3.3.11. Honeywise
      • 8.3.3.11.1. Company Overview
      • 8.3.3.11.2. Financial Performance
      • 8.3.3.11.3. Product Benchmarking
      • 8.3.3.11.4. Strategic Initiatives