미국의 커넥티드 피트니스 서비스 시장 규모, 점유율, 동향 분석 보고서 : 서비스별, 용도별, 배포 방식별, 디바이스별, 부문별 예측(2025-2033년)

Market Size & Trends:

The U.S. connected fitness services market size was estimated at USD 1.25 billion in 2024 and is projected to reach USD 7.61 billion by 2033, growing at a CAGR of 23.2% from 2025 to 2033. The market is undergoing a significant transformation as consumers increasingly prioritize convenience, personalization, and integrated wellness solutions. Demand is particularly strong among Millennials and Gen Z, who seek digital platforms that deliver structured exercise programs, performance tracking, and interactive engagement in a flexible format. Rather than relying solely on traditional gym memberships, many individuals now subscribe to connected services offering live-streamed classes, extensive on-demand content, and complementary resources such as nutrition guidance and mental health support.

By 2024, service providers in the U.S. reported notable increases in user engagement and subscription revenue, reflecting the sustained preference for digital fitness experiences. Consumers are incorporating virtual sessions into their weekly routines and leveraging advanced app features to monitor progress, set goals, and receive personalized recommendations. As a result, connected fitness services have evolved into comprehensive wellness ecosystems rather than standalone fitness applications.

Market developments indicate growing segmentation within the connected services space. Providers are introducing specialized offerings for diverse demographics, including older adults, competitive athletes, and family-focused users. Artificial intelligence and machine learning are being utilized to deliver tailored workout plans, real-time form corrections, and adaptive intensity adjustments, enhancing the precision and effectiveness of virtual training. Virtual personal training is expanding, enabling certified professionals to deliver customized guidance remotely, thereby improving accessibility and convenience for clients.

In major urban markets, hybrid fitness models are becoming increasingly prevalent. Studios and boutique gyms in cities such as New York, Los Angeles, and Chicago are integrating digital memberships with in-person services, allowing consumers to participate in live sessions either on-site or virtually. Subscription models often bundle fitness classes with broader wellness services, such as mindfulness training and nutritional planning, appealing to individuals who seek a holistic approach to health and well-being.

Infrastructure improvements, particularly the expansion of high-speed internet, are contributing to broader market penetration for connected fitness services. Enhanced connectivity in suburban and rural areas has enabled more consumers to access high-quality virtual workouts and participate in online fitness communities, reducing geographical barriers to premium fitness experiences.

Recent service launches reflect the competitive and innovative character of the U.S. connected fitness services industry. Peloton has expanded its app offerings to cater to users who do not own proprietary hardware. At the same time, Apple Fitness+ continues to enhance integration with wearable devices, providing users with data-driven insights and tailored class suggestions. Emerging platforms are incorporating gamification, social networking functions, and immersive technologies, such as virtual and augmented reality, to differentiate their services and increase user engagement.

Digital innovation remains a critical driver of growth within the U.S. connected fitness services market. Providers are leveraging advanced technologies to deliver highly personalized, engaging, and interactive fitness experiences. These developments are redefining how U.S. consumers approach fitness and wellness, positioning connected services as essential components of modern health-focused lifestyles.

U.S. Connected Fitness Services Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. connected fitness services market report based on service, application, delivery mode, and device:

• Service Outlook (Revenue, USD Billion, 2021 - 2033)
• Live Streaming Fitness Classes
• On-Demand Fitness Content
• AI-Based Virtual Trainers
• Fitness Gaming & Gamified Apps
• Others
• Application Outlook (Revenue, USD Billion, 2021 - 2033)
• Business-to-Consumer (B2C)
• Business-to-Business (B2B)
• Delivery Mode Outlook (Revenue, USD Billion, 2021 - 2033)
• Subscription-Based Services
• Pay-as-You-Go Services
• Device Outlook (Revenue, USD Billion, 2021 - 2033)
• Smartphone
• Tablet
• Wearable Devices
• Connected Fitness Equipment

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Service Outlook
• 2.3. Application Outlook
• 2.4. Delivery Mode Outlook
• 2.5. Device Outlook
• 2.6. Competitive Landscape Snapshot

Chapter 3. U.S. Connected Fitness Services Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Related Market Outlook
• 3.2. Penetration and Growth Prospect Mapping
• 3.3. Industry Value Chain Analysis
• 3.4. Market Dynamics
  • 3.4.1. Market Driver Analysis
  • 3.4.2. Market Restraint Analysis
  • 3.4.3. Market Opportunities
  • 3.4.4. Market Challenges
• 3.5. Industry Analysis Tools
  • 3.5.1. Porter's Five Forces Analysis
• 3.6. Market Entry Strategies

Chapter 4. U.S. Connected Fitness Services Market: Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends & Preferences
• 4.3. Factors Affecting Buying Decisions
• 4.4. Consumer Product Adoption
• 4.5. Observations & Recommendations

Chapter 5. U.S. Connected Fitness Services Market: Service Estimates & Trend Analysis

• 5.1. U.S. Connected Fitness Services Market, By Service: Key Takeaways
• 5.2. Service Movement Analysis & Market Share, 2024 & 2033
• 5.3. Market Estimates & Forecasts, by Service, 2021 - 2033 (USD Billion)
  • 5.3.1. Live Streaming Fitness Classes
    • 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 5.3.2. On-Demand Fitness Content
    • 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 5.3.3. AI-Based Virtual Trainers
    • 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 5.3.4. Fitness Gaming and Gamified Apps
    • 5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 5.3.5. Others
    • 5.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 6. U.S. Connected Fitness Services Market: Application Estimates & Trend Analysis

• 6.1. U.S. Connected Fitness Services Market, By Application: Key Takeaways
• 6.2. Application Movement Analysis & Market Share, 2024 & 2033
• 6.3. Market Estimates & Forecasts, by Application, 2021 - 2033 (USD Billion)
  • 6.3.1. Business-to-Consumer (B2C)
    • 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 6.3.2. Business-to-Business (B2B)
    • 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 7. U.S. Connected Fitness Services Market: Delivery Mode Estimates & Trend Analysis

• 7.1. U.S. Connected Fitness Services Market, By Delivery Mode: Key Takeaways
• 7.2. Delivery Mode Movement Analysis & Market Share, 2024 & 2033
• 7.3. Market Estimates & Forecasts, by Delivery Mode, 2021 - 2033 (USD Billion)
  • 7.3.1. Subscription-Based Services
    • 7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 7.3.2. Pay-as-You-Go Services
    • 7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 8. U.S. Connected Fitness Services Market: Delivery Mode Estimates & Trend Analysis

• 8.1. U.S. Connected Fitness Services Market, By Delivery Mode: Key Takeaways
• 8.2. Delivery Mode Movement Analysis & Market Share, 2024 & 2033
• 8.3. Market Estimates & Forecasts, by Delivery Mode, 2021 - 2033 (USD Billion)
  • 8.3.1. Smartphone
    • 8.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 8.3.2. Tablet
    • 8.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 8.3.3. Wearable Devices
    • 8.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 8.3.4. Connected Fitness Equipment
    • 8.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 9. U.S. Connected Fitness Services Market: Competitive Analysis

• 9.1. Recent developments & impact analysis, by key market participants
• 9.2. Company Categorization
• 9.3. Participant's Overview
• 9.4. Financial Performance
• 9.5. Product Benchmarking
• 9.6. Company Market Share Analysis, 2024 (%)
• 9.7. Company Heat Map Analysis
• 9.8. Strategy Mapping
• 9.9. Company Profiles
  • 9.9.1. Peloton Interactive, Inc.
    • 9.9.1.1. Company Overview
    • 9.9.1.2. Financial Performance
    • 9.9.1.3. Service Portfolios
    • 9.9.1.4. Strategic Initiatives
  • 9.9.2. EGYM GmbH
    • 9.9.2.1. Company Overview
    • 9.9.2.2. Financial Performance
    • 9.9.2.3. Service Portfolios
    • 9.9.2.4. Strategic Initiatives
  • 9.9.3. Beachbody Company, Inc.
    • 9.9.3.1. Company Overview
    • 9.9.3.2. Financial Performance
    • 9.9.3.3. Service Portfolios
    • 9.9.3.4. Strategic Initiatives
  • 9.9.4. Les Mills International Ltd.
    • 9.9.4.1. Company Overview
    • 9.9.4.2. Financial Performance
    • 9.9.4.3. Service Portfolios
    • 9.9.4.4. Strategic Initiatives
  • 9.9.5. 24 Hour Fitness USA, Inc.
    • 9.9.5.1. Company Overview
    • 9.9.5.2. Financial Performance
    • 9.9.5.3. Service Portfolios
    • 9.9.5.4. Strategic Initiatives
  • 9.9.6. Zwift, Inc.
    • 9.9.6.1. Company Overview
    • 9.9.6.2. Financial Performance
    • 9.9.6.3. Service Portfolios
    • 9.9.6.4. Strategic Initiatives
  • 9.9.7. iFIT Health & Fitness, Inc.
    • 9.9.7.1. Company Overview
    • 9.9.7.2. Financial Performance
    • 9.9.7.3. Service Portfolios
    • 9.9.7.4. Strategic Initiatives
  • 9.9.8. Barry's Bootcamp
    • 9.9.8.1. Company Overview
    • 9.9.8.2. Financial Performance
    • 9.9.8.3. Service Portfolios
    • 9.9.8.4. Strategic Initiatives
  • 9.9.9. FitXR Ltd.
    • 9.9.9.1. Company Overview
    • 9.9.9.2. Financial Performance
    • 9.9.9.3. Service Portfolios
    • 9.9.9.4. Strategic Initiatives
  • 9.9.10. Fiit Ltd.
    • 9.9.10.1. Company Overview
    • 9.9.10.2. Financial Performance
    • 9.9.10.3. Service Portfolios
    • 9.9.10.4. Strategic Initiatives