소매업용 증강현실 시장 규모, 점유율, 동향 분석 보고서 : 구성요소별, 디스플레이별, 용도별, 소매업태별, 지역별, 부문별 예측(2025-2033년)

Augmented Reality In Retail Market Summary

The global augmented reality in retail market size was estimated at USD 7.84 billion in 2024 and is projected to reach USD 105.87 billion by 2033, growing at a CAGR of 32.4% from 2025 to 2033. The market growth is primarily driven by the adoption of AR-based virtual try-on solutions, the expansion of AR-powered social commerce, the deployment of AR smart mirrors in retail stores, and the integration of AR with AI for personalized shopping experiences.

The increasing demand for AR-driven personalized shopping journeys is pushing retailers to deliver experiences that go beyond traditional browsing. The rapid adoption of AR-based product visualization in sectors like furniture, beauty, and footwear is minimizing product returns while boosting buyer confidence. The growing demand for AR-powered virtual shopping assistants and chatbots is creating new standards for real-time engagement and customer service. Retailers are leveraging AR for interactive window displays and pop-up stores, transforming storefronts into immersive brand experiences. The retail store landscape is also being redefined by AR-driven inventory management and staff training solutions, which enhance operational efficiency and customer satisfaction simultaneously.

The increasing demand for virtual try-on features is reshaping the augmented reality in retail industry by enabling customers to preview apparel, cosmetics, and eyewear digitally. This reduces uncertainty and drives higher conversion rates while addressing one of online retail's major challenges-product returns. Retailers are leveraging AR tools to enhance customer convenience and improve satisfaction. As a result, virtual try-on is becoming an essential capability for competitive retailers.

The rapid growth of AR-driven navigation systems is transforming customer experiences in the augmented reality in retail industry. Shoppers are guided seamlessly to products while receiving real-time promotions, improving engagement and operational efficiency. This technology enhances the in-store journey and increases average purchase values. Large retail stores are adopting AR navigation as a key driver of customer satisfaction and loyalty.

The growing demand for interactive advertising is pushing the augmented reality in retail industry to embrace AR-driven marketing campaigns. Customers engage with products through immersive experiences that create stronger brand connections than traditional ads. Retailers benefit from elevated engagement rates and improved brand visibility. As competition intensifies, AR marketing is becoming a decisive factor in driving loyalty and differentiation.

The rapid adoption of AR features by e-commerce players is revolutionizing the augmented reality in retail industry. Customers can visualize products in their real environments, which reduces hesitation and boosts purchase confidence. This technology helps tackle persistent challenges, such as high return rates, by providing a more informed shopping experience. With AR becoming standard on online platforms, retailers strengthen their value proposition and enhance customer trust.

Global Augmented Reality In Retail Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global augmented reality in retail market report based on component, display, application, retail, and region.

• Component Outlook (Revenue, USD Million, 2021 - 2033)
• Hardware
• Software
• Services
• Display Outlook (Revenue, USD Million, 2021 - 2033)
• HMD (Head-Mounted Display)
• Smart Glass
• Head-up Display (HUD)
• Handheld Devices
• Application Outlook (Revenue, USD Million, 2021 - 2033)
• Digital Product Information
• AR Campaigns
• Virtual Try-On
• AR Layout Planning
• Others
• Retail Outlook (Revenue, USD Million, 2021 - 2033)
• Interior & Lighting Retail
• Cosmetic Retail
• Fashion Retail
• Jewelry
• Food Retail
• Footwear Fitting
• Others
• Regional Outlook (Revenue, USD Million, 2021 - 2033)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
• Latin America
  • Brazil
• Middle East and Africa (MEA)
  • UAE
  • Saudi Arabia
  • South Africa

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Market Definitions
  • 1.2.1. Information analysis
  • 1.2.2. Market formulation & data visualization
  • 1.2.3. Data validation & publishing
• 1.3. Research Scope and Assumptions
  • 1.3.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Augmented Reality in Retail Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Market Challenge
• 3.3. Augmented Reality in Retail Market Analysis Tools
  • 3.3.1. Industry Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Economic landscape
    • 3.3.2.3. Social landscape
    • 3.3.2.4. Technological landscape
    • 3.3.2.5. Environmental landscape
    • 3.3.2.6. Legal landscape

Chapter 4. Augmented Reality in Retail Market: Component Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Augmented Reality in Retail Market: Component Movement Analysis, 2024 & 2033 (USD Million)
  • 4.2.1. Hardware
    • 4.2.1.1. Hardware Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 4.2.2. Software
    • 4.2.2.1. Software Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 4.2.3. Services
    • 4.2.3.1. Services Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 5. Augmented Reality in Retail Market: Display Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Augmented Reality in Retail Market: Display Movement Analysis, 2024 & 2033 (USD Million)
  • 5.2.1. Head-Mounted Display (HMD)
    • 5.2.1.1. Head-Mounted Display (HMD) Segment Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 5.2.2. Smart Glass
    • 5.2.2.1. Smart Glass Segment Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 5.2.3. Head-up Display (HUD)
    • 5.2.3.1. Head-up Display (HUD) Segment Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 5.2.4. Handheld Devices
    • 5.2.4.1. Handheld Devices Segment Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 6. Augmented Reality in Retail Market: Application Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Augmented Reality in Retail Market: Application Movement Analysis, 2024 & 2033 (USD Million)
  • 6.2.1. Digital Product Information
    • 6.2.1.1. Digital Product Information Segment Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 6.2.2. AR Campaigns
    • 6.2.2.1. AR Campaigns Segment Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 6.2.3. Virtual Try-On
    • 6.2.3.1. Virtual Try-On Segment Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 6.2.4. AR Layout Planning
    • 6.2.4.1. AR Layout Planning Segment Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 6.2.5. Others
    • 6.2.5.1. Others Segment Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 7. Augmented Reality in Retail Market: Retail Estimates & Trend Analysis

• 7.1. Segment Dashboard
• 7.2. Augmented Reality in Retail Market: Retail Movement Analysis, 2024 & 2033 (USD Million)
  • 7.2.1. Interior & Lighting Retail
    • 7.2.1.1. Interior & Lighting Retail Segment Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.2.2. Cosmetic Retail
    • 7.2.2.1. Cosmetic Retail Segment Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.2.3. Fashion Retail
    • 7.2.3.1. Fashion Retail Segment Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.2.4. Jewelry
    • 7.2.4.1. Jewelry Segment Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.2.5. Food Retail
    • 7.2.5.1. Food Retail Segment Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.2.6. Footwear Fitting
    • 7.2.6.1. Footwear Fitting Segment Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.2.7. Others
    • 7.2.7.1. Others Segment Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 8. Regional Estimates & Trend Analysis

• 8.1. Augmented Reality in Retail Market, By Region, 2024 & 2033
• 8.2. North America
  • 8.2.1. North America Augmented Reality in Retail Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 8.2.2. U.S.
    • 8.2.2.1. U.S. Augmented Reality in Retail Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 8.2.3. Canada
    • 8.2.3.1. Canada Augmented Reality in Retail Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 8.2.4. Mexico
    • 8.2.4.1. Mexico Augmented Reality in Retail Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 8.3. Europe
  • 8.3.1. Europe Augmented Reality in Retail Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 8.3.2. UK
    • 8.3.2.1. UK Augmented Reality in Retail Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 8.3.3. Germany
    • 8.3.3.1. Germany Augmented Reality in Retail Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 8.3.4. France
    • 8.3.4.1. France Augmented Reality in Retail Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 8.4. Asia Pacific
  • 8.4.1. Asia Pacific Augmented Reality in Retail Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 8.4.2. China
    • 8.4.2.1. China Augmented Reality in Retail Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 8.4.3. Japan
    • 8.4.3.1. Japan Augmented Reality in Retail Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 8.4.4. India
    • 8.4.4.1. India Augmented Reality in Retail Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 8.4.5. South Korea
    • 8.4.5.1. South Korea Augmented Reality in Retail Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 8.4.6. Australia
    • 8.4.6.1. Australia Augmented Reality in Retail Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 8.5. Latin America
  • 8.5.1. Latin America Augmented Reality in Retail Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 8.5.2. Brazil
    • 8.5.2.1. Brazil Augmented Reality in Retail Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 8.6. Middle East and Africa
  • 8.6.1. Middle East and Africa Augmented Reality in Retail Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 8.6.2. Saudi Arabia
    • 8.6.2.1. Saudi Arabia Augmented Reality in Retail Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 8.6.3. South Africa
    • 8.6.3.1. South Africa Augmented Reality in Retail Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 8.6.4. UAE
    • 8.6.4.1. UAE Augmented Reality in Retail Market Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 9. Augmented Reality in Retail Market - Competitive Landscape

• 9.1. Company Categorization
• 9.2. Company Market Positioning
• 9.3. Company Heat Map Analysis
• 9.4. Company Profiles/Listing
  • 9.4.1. Apple Inc.
    • 9.4.1.1. Participant's Overview
    • 9.4.1.2. Financial Performance
    • 9.4.1.3. Product Benchmarking
    • 9.4.1.4. Strategic Initiatives
  • 9.4.2. Microsoft Corporation
    • 9.4.2.1. Participant's Overview
    • 9.4.2.2. Financial Performance
    • 9.4.2.3. Product Benchmarking
    • 9.4.2.4. Strategic Initiatives
  • 9.4.3. Samsung Electronics Co. Ltd.
    • 9.4.3.1. Participant's Overview
    • 9.4.3.2. Financial Performance
    • 9.4.3.3. Product Benchmarking
    • 9.4.3.4. Strategic Initiatives
  • 9.4.4. Sony Group Corporation
    • 9.4.4.1. Participant's Overview
    • 9.4.4.2. Financial Performance
    • 9.4.4.3. Product Benchmarking
    • 9.4.4.4. Strategic Initiatives
  • 9.4.5. HP Development Company, L.P.
    • 9.4.5.1. Participant's Overview
    • 9.4.5.2. Financial Performance
    • 9.4.5.3. Product Benchmarking
    • 9.4.5.4. Strategic Initiatives
  • 9.4.6. Qualcomm Inc.
    • 9.4.6.1. Participant's Overview
    • 9.4.6.2. Financial Performance
    • 9.4.6.3. Product Benchmarking
    • 9.4.6.4. Strategic Initiatives
  • 9.4.7. Magic Leap Inc.
    • 9.4.7.1. Participant's Overview
    • 9.4.7.2. Financial Performance
    • 9.4.7.3. Product Benchmarking
    • 9.4.7.4. Strategic Initiatives
  • 9.4.8. Vuzix Corporation
    • 9.4.8.1. Participant's Overview
    • 9.4.8.2. Financial Performance
    • 9.4.8.3. Product Benchmarking
    • 9.4.8.4. Strategic Initiatives
  • 9.4.9. Lumus Ltd.
    • 9.4.9.1. Participant's Overview
    • 9.4.9.2. Financial Performance
    • 9.4.9.3. Product Benchmarking
    • 9.4.9.4. Strategic Initiatives
  • 9.4.10. NexTech AR Solutions Corporation
    • 9.4.10.1. Participant's Overview
    • 9.4.10.2. Financial Performance
    • 9.4.10.3. Product Benchmarking
    • 9.4.10.4. Strategic Initiatives
  • 9.4.11. Upskill
    • 9.4.11.1. Participant's Overview
    • 9.4.11.2. Financial Performance
    • 9.4.11.3. Product Benchmarking
    • 9.4.11.4. Strategic Initiatives
  • 9.4.12. Zugara Inc.
    • 9.4.12.1. Participant's Overview
    • 9.4.12.2. Financial Performance
    • 9.4.12.3. Product Benchmarking
    • 9.4.12.4. Strategic Initiatives